Peter Ericson Podcasts

In this episode, Pete and Tyler discuss how magazine publishers can grow paid subscriptions and maintain digital ad revenue at the same time.By Leaky Paywall

A repost of the second WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=SC0wbYT2Xlo&tBy Leaky Paywall

In this episode, Pete and Tyler discuss how you can convert more paid readers with targeted messaging.By Leaky Paywall

In episode 40, Peter and Tyler discuss how drip campaigns can be used to help motivate free registered readers into loyal paying subscribers.By Leaky Paywall

Peter and Tyler discuss how Intellimusica.com is using a pay per article option on their site.By Leaky Paywall

Pete and Tyler discuss what percentage of your audience should be paid subscribers based on your market size.By Leaky Paywall

Peter and Tyler discuss free registrations and if they are hurting your paid subscriptions.By Leaky Paywall

Pete and Tyler discuss the importance of owning your subscriber data.By Leaky Paywall

A repost of the first WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=Ly9SVpMJwhM&ab_channel=WPPublisherSessionsBy Leaky Paywall

Pete and Tyler discuss what kind of data you should be looking at to make informed decisions about your publication subscriptions.By Leaky Paywall

In today's episode Pete and Tyler discuss their 2023 predictions for publishers and digital subscriptions.By Leaky Paywall

Catch the video recording on YouTube.By Leaky Paywall

Pete and Tyler discuss 7 ways you can make your website less annoying and create a better reader experience.By Leaky Paywall

It might sound counterintuitive, but a paywall can be a helpful tool in building relationships with your readers.By Leaky Paywall

Are you a publisher nervous about implementing a paywall? Today Pete and Tyler discuss what to expect with traffic and ad revenue when you turn on your paywall.By Leaky Paywall

Pete and Tyler discuss how they would build a local news publication from the ground up.By Leaky Paywall

Have a question you'd like us to answer? Get in touch at leakypaywall.comBy Leaky Paywall

Paywall Project Get the FREE Subscription Accelerator™ guideBy Leaky Paywall

Today Pete answers the question: Should you offer a subscription level that hides ads? Easily hide ads from Leaky Paywall subscribers with Ad Dropper.By Leaky Paywall

Leaky PaywallBy Leaky Paywall

Pete discusses the 5 ways to monetize your free registration level.By Leaky Paywall

Pete and Tyler discuss quick and easy ways to fix your paywall and increase your paid subscriptions.By Leaky Paywall

https://leakypaywall.com/ 1. Hide ads from your subscribers Ad Dropper 2. Have a donation level Name Your Price 3. Open up classified posting to Leaky Paywall subscribers lp shortcode help doc 4. Sell one off acccess to content via Pay Per Post Pay Per Post 5. Gift Subscriptions should be 20% of your subscriptions Gift Subscriptions 6. Reduce your …

Today we discuss three main topics for converting free users into paid subscribers. 1. Your messaging and benefits 2. Touchpoints and Targeting 3. Easy opportunities for adding benefits to your publication User Onboarding https://www.useronboard.com/ Features Vs. Benefits https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht The Good…

In this episode, Pete and Jeremy discuss the email newsletter for news and magazine publishers. Leaky Paywall Mailchimp Add-On UTM GeneratorBy Leaky Paywall

We discuss the new ZEEN101 Subscription Accelerator™ and how you can use it to build your email list and grow subscriptions.By Leaky Paywall

We discuss 7 ways to successfully sell corporate, group, and bulk subscriptions with Leaky Paywall.By Leaky Paywall

Today we discuss new products you can offer to increase your revenue.By Leaky Paywall

Part 2 covers targeting the existing subscribers that you have, both free and paid.By Leaky Paywall

1. Touchpoints What are touchpoints? When a visitor lands on your website and they start to run into things like subscription nags, and then email notifications after they sign up. Those are touchpoints.By Leaky Paywall

This episode of the Paywall Podcast is brought to you by ZEEN101, the makers of Leaky Paywall. Leaky Paywall is the most flexible WordPress subscription platform. Find out more at zeen101.com, where you can download Leaky Paywall for free.By Leaky Paywall

An interview with Hal Niedzviecki of Broken Pencil Magazine discussing lessons in paid subscriptions and with his his first ever virtual conference.By Leaky Paywall

On today's episode Pete and Wally discuss social media marketing and how it relates to digital publishing.By Leaky Paywall

Insights for tracking and analyzing audience engagement. Sponsored issues with IssueM. Should you raise prices for your existing subscribers? Coming Soon: Leaky Paywall 5.0! Custom News FeedBy Leaky Paywall

In today's episode we discuss whether you as a publisher should sell memberships, subscriptions, or ask for donations. In coversations over the last few months, we've talked with a lot of local news publishers who have leaned toward selling the concept of a membership rather than a subscription to entice their readers to pay for access. And some ar…

Catch Magazine ZEEN101By Leaky Paywall

Today Pete interviews Greg Wolfe of 4 String Media about how to generate more profits from your existing subscribers through some tactical methodology. Greg has been in the publishing space for over 25 years and brings a ton of knowledge from the print and digital world.By Leaky Paywall

Today we discuss 10 different promotion ideas you can use right now for the upcoming holiday season.By Leaky Paywall

Street Photography Magazine ZEEN101By Leaky Paywall

In today's show we discuss 6 different publishers that have launched new publications and products. Learn strategies and tactics that you can use in your own publication to grow your subscribers and revenue.By Leaky Paywall

Today we talk about the strategy to setting up your paywall. Learn about the top four approaches to building your email lists and converting paid subscribers. We also talk about how to price your subscriptions and calls to action that motivate your readers.By Leaky Paywall

On today's episode we discuss why a publisher should have a paywall on their website.By Leaky Paywall

(Watch the 3:40 minute video below) One of the most difficult things in building a website or re-designing a website for your business is the design. You can go looney tunes (official description) with design decisions and spend yourself silly in the process. I can’t tell you how many times a design firm has [...]…

(Watch the 5 min video below) The problem with many websites is that navigation buttons, images and animation are invisible to Google from a linking standpoint. In other words, if you don’t have real text links in your navigation buttons, Google will have trouble finding your subpages. The image links won’t work for Google. This [...]…

Your home page on your website is critical to the success of your website and your best stuff needs to be there. So how you build a great home page? Listen to the audio podcast to find out how to go about brainstorming and prioritizing the elements that need to be promoted 1st.Audio transcript:In today’s [...]…

The problem is that most visitors are a little nervous about contacting your business from your website. Find out how to make people comfortable and boost your contact rate by over 50% with a simple addition to your website.Audio Transcript:Today we are going to talk about one simple way but very powerful way to get [...]…

Here’s the problem: Most websites don’t work simply because there is no compelling information for visitors to act on. Getting visitors to your website is half the battle. Once they get there what are they going to do? Put your sales hat on and think about how to publish timely information on your website to [...]…

Your business is being talked about online, and often the information is flat out wrong. Find out how to be alerted when your business, name, or industry subject is mentioned anywhere on the web with Google Alerts.Let me know what you think by leaving a comment!To listen via audio podcast:Transcript:How do you find out what [...]…