show episodes
 
Multifamily and marketing insights to help real estate professionals and apartment investors with the market research and marketing tips they need to grow their portfolio. Each week, John Casmon speaks with multifamily apartment investors and marketing specialists to talk about emerging markets, market research, marketing, branding and useful tips for investing. Listen and learn how to identify the best markets and submarkets and leverage marketing for your real estate investing.
 
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show series
 
Do you really need an expensive logo and creative for your company? Most agencies will tell you that great branding will propel your business. However, Ross Kimbarovsky has a different take and shares what every business owner should know about design and branding. He acknowledges that good design creates credibility, but shares that you have to in…
 
Midwest multifamily provides strong cash flow compared to other parts of the United States. With strong fundamentals, investors along the east and west coasts are drawn into the region’s stability and sensible rents. This includes Mark Davenport and his partner Phoebe, who were allured to not only invest in the Midwest but relocate from Brooklyn, N…
 
Social media influencers have big followings and can help brands drive awareness with their audience. But you don’t have to be a huge company to leverage influencers to grow your reach. Ishmael Abrokwa is a digital marketing expert who has spent years working with social media, influencer marketing, and digital marketing Ish is a creative digital s…
 
Once again, tax season has returned and this year adds even more complex due to COVID, CARES Act, and other relief efforts. For multifamily investors, apartments offer a tax shelter that allows them to reduce their tax liability. Some see this as a loophole, with President Biden claiming to close certain provisions. Others, like Larry Pendleton, vi…
 
Anthony and Anton Downing are Chicago residents, serving their community as firefighters. They began investing in real estate in their spare time and now share their insights on their own TV series. The Downing Brothers are known for their HGTV show, “Double Down” and have multiple new series in the works. But they didn’t start with plans to become…
 
He was supposed to close the next day and the private equity firm decided they no longer wanted to do the deal. Talk about overcoming obstacles. Prashant Kumar is the CEO of MyRealtyGains.com. He is a spiritually-minded, multifamily operator based in Long Island, NY. He focuses on his mindset and spirituality to create abundance and overcome setbac…
 
Financial freedom is the goal of many investors. However, money isn’t the only freedom we should be pursuing. In fact, there are four other freedoms that can help you lead a rich and fulfilling life. Understanding the 5 freedoms has put Vikram Raya on a path of enlightenment to help others with wealth and health. As a cardiologist, Vikram began inv…
 
Picture being the sole breadwinner for your family and then losing your job. How would you feel? What would you do? Are you positioned to absorb this type of hit? Jonathan Twombly is president of Two Bridges Asset Management LLC. He began his career as a corporate lawyer and focused on real estate and hospitality matters. In 2011, he was let go fro…
 
Over the last few years, short term rentals grew rapidly in popularity. There were investors who bought properties with the sole intent of using them for Airbnb and short term stays. Some even leased apartments from other owners, just to list them on Airbnb, a strategy known as Airbnb arbitrage. However, when COVID hit, the party stopped. Many of t…
 
Mark Willis is a man on a mission to help you think differently about your money, your economy, and your future. He shares how to build financial immunity that is pandemic proof and protects you from chaos. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose the…
 
According to a 2020 study by Hinge Marketing, writing a book is the most powerful way to increase your personal branding. It has a greater impact than speaking, podcasting, blogging, or social media. The challenge for most would-be authors is a perceived gap in credibility and expertise to write a book. And even if they had the credibility, the tim…
 
Spencer Gray did his first real estate deal out of high school and was hooked. He started investing on the side and went all-in on commercial real estate investing in 2015. He founded two firms, one for active investing and another for passive investing, Gray Capital and Gray Properties. Spencer is based in Indianapolis, IN, and focused on value-ad…
 
Could you imagine playing in the NFL, then running a multi-million construction business just to find yourself as a janitor? While this plot might sound far-fetched to some, it’s the true story of Marques Ogden, who now serves as an executive coach, speaker, and corporate trainer. To lose millions and fail forward is just part of Marques’s incredib…
 
HGTV has inspired quite a few real estate ambitions. It’s no surprise that many get inspired by the magical renovations and reveals from shows like The Property Brothers, Fixer Upper, and Flip or Flop. And that’s exactly what sparked Chiagozie Fawole to launch a side hustle as a real estate investor. She started with a flip project, which Chiagozie…
 
2021 may look like a deranged continuation of 2020, but we’re only a week into the year and there’s still plenty of time to slay your 2021 goals. To help provide perspective and insights, we tapped Linal Harris, the founder and president of Insights 4 Life Coaching, LLC a high-performance and executive coaching firm with clients in the US, Europe, …
 
A question I get all the time: Should I start with an umbrella policy or an LLC? I wanted to ask Jeremy Goodrich, one of the principals of Shine Insurance his expert advice. Two different ways to do the same exact thing: LLC is a key piece when you are investing in more than 5 units Umbrella insurance is additional liability insurance If you have a…
 
How many times have you watched those insurance commercials and asked yourself about your own coverage? Do you know what happens in case of an emergency? Will your policy cover the loss of rent and the cost to rebuild your apartment investment if necessary? If you don’t know, you’re in the majority. In fact, 80% of investors are not properly insure…
 
You know how powerful words can be to drive business. Whether it’s a presentation, sales pitch, creative ad, or other content, the right message can convert prospects into sales - even prospects who tell you to go screw yourself. The hard part is knowing exactly how to shape your message to rebound from harsh rejections. Paul Ross is an expert in t…
 
Mobile home park syndication presents opportunities for real estate investors. Similar to apartment syndications, the process for investors is the same. However, unlike apartments, the due diligence process and value-add opportunities vary greatly. Todd Sulzinger is the founder of Blue Elm Investments, a real estate syndication firm focusing on add…
 
Merry Christmas and Happy Holidays to all. I wanted to do something different for you for today’s episode and wanted to really focus on why we spend a lot of time highlighting marketing and raising capital on this show. I realized many of you may not know my story, so I’m highlighting an interview I did with Steven Pesavento on his show, the Invest…
 
Apartment investors are always looking for ways to add value to their units. Updating interiors, improving amenities, and adding services are just some of the options multifamily operators use to increase the NOI. Daniel Farber of HLC Equity has identified a unique value-add strategy that considers the flexibility demands of today’s renters and the…
 
When looking for off-market real estate deals, many wholesalers and real estate investors turn to various marketing strategies. Direct mail, online marketing, and bandit signs are some of the most popular strategies but there’s one surprising strategy that has phenomenal reach and virtually no competition from other investors - radio. Yes, radio ma…
 
A positive attitude and personality have earned Vinney Chopra the nickname of Mr. Smiles and a real estate portfolio worth $400MM. Vinney believes that 90% of success comes from your mindset. His recent book, “Positivity Brings Profitability,” highlights how important it is to have the right mindset if you are looking to be successful. Vinney has i…
 
For multifamily investors and property managers, finding tenants is a vital component of success. Whether you are simply turning a unit, repositioning a property, or leasing up a new asset, you want to get top rents from a quality resident. COVID has reduced or eliminated foot traffic and in-person showings, forcing many apartment owners to give co…
 
Notes are a great investment because you don’t have to worry about toilets, termites, or tenants! That's right, you can invest in notes and get cash flow without managing property. What is a note? A note is short for promissory note, which is a promise between a lender and a borrower, where the borrower is going to pay back the lender, making you t…
 
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