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Legal Marketing Minutes, hosted by Legal Marketing Professional Nancy Myrland, contains short bursts of current marketing, business development, content, social and digital media news and advice for lawyers, legal marketers, and law firms. Nancy's goal is always to help you grow your practice by making the complex simple. Your time is valuable, so let's get started.
 
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Counsel to Counsel - Career Advice for Lawyers

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Counsel to Counsel - Career Advice for Lawyers

Stephen Seckler: attorney career, marketing and leadership coach

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Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at indiv ...
 
Grow your practice in 60 minutes or less! Are you using SEO, content marketing, and social media to drive leads for your law firm? Each week on The We Do Marketing Hour podcast, you’ll listen to in-depth discussions with search experts and powerhouse content marketers and get access to cutting-edge strategies the best marketers are employing today. Hosted by the president of We Do Web Content, Alex Valencia, this podcast will answer real listeners’ questions and give you actionable tools you ...
 
Legal Marketing Launch is for lawyers and attorneys (whether at the beginning, intermediate or expert level) who want to launch their law firm marketing and client development to a higher level. It provides strategies, tools, inspiration and motivation that can be listened to during your daily commute, workout or unwind time.
 
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Do you treat your firm’s core values as the guiding principles they are designed to be? On this episode, Stephanie talks with Lawyerist Lab member Fiona McEntee about how, once she settled on her core values, she was able to use them as signposts to build and grow her immigration law practice. For Fiona, the values of harmony, optimism, modern, and…
 
How fast are you moving potential clients from contact to contract? And businesses, which law practices most definitely are, need metrics, but the guys help you avoid the metrics that are really just noise. And, for a little something extra, we get into what’s been going on with Patagonia and a rant a little bit about the upcoming legal conference …
 
One of the things I love most about doing this podcast is that I get to meet really interesting people and interview them. My guest in this episode takes the meaning of “interesting” to a whole new level. Susan Ibitz is a face reading profiler who describes herself as a Human Behavior Hacker. Through her company, Human Behavior Lab, Susan has train…
 
Description: Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Andrea Hall, attorney, speaker, author and coach. She’s the owner of Hall Law, LLC. She’s also a member of the National Association of Cri…
 
What if you could join forces with another professional to both streamline and boost your business? This week’s guests have found a way, through their integrated law and accounting firm (one of the first in Arizona), to better serve their clients and their business. In this episode, Stephanie talks with owners of BOSS advisors, Lawyerist Lab member…
 
Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client. In this ep…
 
Anxiety—it’s a big, evil beast that we all deal with on some level for all different reasons. But what if you were able to take your anxiety and harness it for good? On this week’s episode, Stephanie chats with Dr. Wendy Suzuki, author of Good Anxiety and Professor of Neural Science and Psychology at New York University. Listen and learn about the …
 
First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid over-investing in every “cool new thing” right before they encourage you to invest in Google’s “cool new thing”. ----- Second Life! Pokemon Go! Clubhouse! (gasp) Whatever other nonsense you think migh…
 
The decision about whether to list clients on your website or other promotional materials, or to ask for testimonials for use in promotional materials, is a very interesting discussion. We discussed this earlier on Ari Kaplan's Virtual Lunch. If you don't know Ari, you should. If you haven't attended the Virtual Lunch, you might find it as interest…
 
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Nancy O’Hare-Zika, owner and CEO of Gavel Marketing, a creative agency designed to aid law firms and legal groups across the US and Canada in marketing…
 
Retirement today is very different than it was 50 years ago. People are living longer, and lawyers, like many other knowledge workers, have the ability to work well into their 60s, 70s and beyond. Supreme Court Justice Ruth Bader Ginsburg was productive well into her late 80s. But for many lawyers, continuing to work is a default option rather than…
 
Zack talks with Dr. Temple Gradin, academic, animal behaviorist, and Autism rights proponent, about different types of thinkers, the strengths they bring, and why it’s important to have different thinkers on your team. Zack talks with Dr. Temple Grandin about neurodiversity: the different ways people think. Some think in pictures, others think in w…
 
One of the best ways to build a strong foundation for your web presence is to create practice area pages. With LawLytics, it's now faster and easier than ever. In this episode of the Law Firm Marketing Decoded Podcast where we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more…
 
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Reza Torkzadeh, the founder and CEO of TorkLaw. Torklaw is a plaintiff's personal injury law firm based in Los Angeles with offices throughout the country. He is the author of The Lawyer as CEO, a book that has obtained record-setting results. He is an honorary board member of the…
 
Stephanie talks with Lawyerist Lab coach Bernadette Harris, about how to protect your firm from fraud with proper procedures and safeguards, outsourcing accounting, and more. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Albatross Legal Workspaces, Postali,…
 
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Katie McManus, business strategist, coach, and founder of Katie McManus Coaching. Key Takeaways: 00:19 Introduction 01:17 Advice for attorneys looking …
 
Description: Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Robert Weiss, president of MultiVision Digital, a web production company and website marketing group specializing in developing and execut…
 
In this episode, Zack interviews Luis Bedoya, the COO of Berkshire Receptionists, a nationwide provider of 24/7 live virtual receptionists. They discuss how outsourcing aspects of your firm can help you navigate the current business climate, and even help you build trust with your clients. If today’s podcast resonates with you and you haven’t read …
 
In this episode, Zack talks to Sunny Eaton, director of the Conviction Review Unit in Nashville, TN. She goes into detail about what this unit does and why we should care about it. She helped put processes in place to make the whole unit more efficient and is working to overcome bias in reviewing convictions. Thanks to Albatross Legal Workspaces, P…
 
You need to be on LinkedIn. Yes, it can be kind of painful, but it’s still the de facto social media platform of the business world. So if you HAVE to be on it, don’t f#¢% it up. Tune is as the guys share the best ways to make LinkedIn work for you. ----- Odds are, your LinkedIn profile is not working for you the way you’d like it to. Gyi and Conra…
 
Lawyers, when you are trying to decide whether or not you should spend your time, money, or other valuable resources on a particular business development activity, a project, a new practice area, or an activity or event in the community, I want you to take a look at two factors before you ever spend the first dime or the first minute, because you m…
 
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Koree Khongphand-Buckman, the CMBDO at Foley & Lardner LLP. Koree is responsible for leading the firm’s business development, marketing, client service, and branding efforts for Foley & Lardner. She’s been involved in legal marketing for about 16 years and has been leading at Fole…
 
Stephanie talks with Tom Lenfestey about how firms should start thinking about their firm as a business. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Albatross Legal Workspaces, Postali, and Posh Virtual Receptionists for sponsoring this episode.…
 
The pandemic put a damper on international travel. It also reduced the opportunities for American lawyers to practice law overseas. But as travel has returned, the demand for legal talent trained in the United States has never been stronger in the Far East. One country where the need is particularly strong is Japan. So what does it mean to practice…
 
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by ​​Rebecca Edwards to discuss relationship techniques to establish and deepen client relationships in order to grow business. Rebecca is a legal marketing veteran with more than fifteen years of experience helping lawyers build their business and increase their brand. She currently…
 
Stephanie talks with Ron Baker from VeraSage about killing the billable hour and switching to a client-centered pricing model. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Albatross Legal Workspaces, Postali, and Posh Virtual Receptionists for sponsoring t…
 
Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the curve. Hope you’re hungry. ----- The new Hubspot Marketing Trends Report, The State of Inbound Marketing Trends is out. And you know what? Short videos, TikTok, and “reels” ar…
 
Over the last 25 years, I’ve spoken to many lawyers who have expressed interest in going in-house. When I graduated from law school in the late 1980s, opportunities to work in a corporate environment were more limited. Today, there are many more lawyers working in-house. So what has changed? And more importantly, what does it mean to leave behind a…
 
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Allan Schoenberg, Chief Communications Officer at Vinson & Elkins. Allan is based in New York and joined the firm in 2021 after managing global communications at NASDAQ for five years. Before joining the legal industry, Allan has about 20 years of capital market experience. Allan …
 
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Laura Frederick, founder and president of How to Contract, a platform that helps professionals master their contract drafting and negotiation skills. S…
 
Stephanie talks with Lawyerist Lab coach Ryan McKeen and his former firm partners Meghan Freed and Kristen Marcroft. They discuss their journey in starting a practice together, going their separate ways, and building successful separate practices. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first c…
 
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lynn Tellefsen to discuss agile marketing and what it can do for law firms. Lynn is the co-founder and chief strategist at Structura Strategy Group, a woman-owned professional service firm. Lynn works with Structura Strategy Group to help firm leaders build, optimize and scale the…
 
The written content on your website is always – and should always be – the foundation of your website: It's what helps potential clients find you from search engines and help them understand more about their legal issues. But videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitor…
 
Zack talks with Judge Scott Schlegel about how he layers technology on top of courtroom workflows. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Albatross Legal Workspaces, Postali, and Posh Virtual Receptionists for sponsoring this episode.…
 
Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm’s website isn’t worth it. Is that right? Spoiler alert: No; no it is not. The guys break down the fundamentals of link building and share their top ten tips to improve your search ranking. ----- Conrad and Gyi debate whether the Siege Medi…
 
In the legal profession, AmLaw100 law firms get most of the attention. With eye popping salaries now being given to first year associates, it is easy to conclude that getting one of these jobs means you are at the pinnacle of the legal profession. While starting your career at a major firm has a lot advantages salary, and otherwise, the open secret…
 
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Morgan Ribeiro to discuss the use of content to further firms' reputations in their industries. Morgan has a passion for the ever-evolving healthcare M&A landscape, given her prior experience in the healthcare industry. She transitioned into the legal industry about 8 years ago jo…
 
Stephanie talks with Lawyerist Lab member, Matthew Sullivan, who is the Executive Director of Finance and Operations at Sullivan Law and Associates. Together they discuss the importance of a legal administrator, the future of executive functions in law firms, and how Lawyerist Lab has helped his firm grow. If today’s podcast resonates with you and …
 
Business Development Specialist at SmartAdvocate | Co-Founder Case Capital Trust | Ring For Service, La Belle Vie Concierge When Dina's not hard at work, she's traveling the country with her husband and toddler. Her husband, Brandon, turned an RV into traveling home on wheels by watching Youtube's how-to videos. In this episode of The We Do Marketi…
 
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Ken Hardison, founder & president of PILMMA, the Personal Injury Lawyers Marketing & Management Association. He has also built and sold two multi-milli…
 
Sara talks with principal attorney of Soucie Eyberg Law, Sarah Soucie Eyberg, about her sobriety journey while practicing law and what being a sober lawyer means for her. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Albatross Legal Workspaces, Postali, and…
 
Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and a bit of humanity. ----- You want to see great customer service? Take a look in your pet’s food bowl. Gyi and Conrad discuss the recent virality of Chewy’…
 
Zack talks with GNGF’s Community Director, Jamie Kohls, about educational resources for law firm marketing. They dig into GNGF’s book, Online Law Practice Strategies, the free resources on their website, and the recently expanded Legal Marketing Academy. Listeners who want to get started with some free Legal Marketing Academy resources can go to ht…
 
In law school, we learn how to think like a lawyer. We develop the analytical skills we need to analyze a case, draft documents, research legal issues and provide sound legal advice to our clients. But like many professionals, we don't spend a lot of time studying the human component of the practice of law. While some of us come to the practice wit…
 
Jennifer Whigham talks with Lawyerist’s legal tech advisor, Zack Glaser, about the components to a successful law practice management system. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Albatross Legal Workspaces, Postali, and Posh Virtual Receptionists f…
 
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In today’s episode, Tanner is accompanied by Philip Danisi and David Gassman, two lawyers who have been friends since childhood. They went to law school together, but each initially took a career …
 
For small firms and solo practitioners, a good law firm website is more important than ever. It’s an integral part of your marketing and your practice as a whole.Having a compelling website that attracts and converts is essential to building a thriving practice. But it doesn’t have to be expensive or time consuming. In this episode of the Law Firm …
 
Sara talks with Victoria Winterberg, an immigration attorney in El Paso about how things changed when she got intentional about the clients she works with. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to LawPay, MyCase, and Posh Virtual Receptionists for spon…
 
As the year progresses, it's always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the…
 
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