Online legal marketing demystified for solos and small firm lawyers.
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The Lawyerist Podcast is a show about lawyering and law practice hosted by Stephanie Everett of Lawyerist. Every week we feature conversations with successful lawyers, innovative thought leaders, and other creative people helping to shape the future of legal practice.
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This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
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When you Subscribe to LAWsome today, you’ll get regular episodes that inspire, entertain, and educate with exclusive interviews from leading attorneys, judges, industry influencers, law firm growth experts, and business leaders. You’ll walk away armed with actionable insights to implement in your law firm and legal career with every episode. Be sure to subscribe to the LAWsome Podcast by Consultwebs today so you never miss an episode stuffed full of "Breakthrough insights to build a thriving ...
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The Agile Attorney podcast teaches legal professionals how to streamline their legal workflows using the principles, practices, and tools of the Kanban Method. Join Accredited Kanban Trainer and award-winning legal operations professional John E. Grant as he shares the keys to implementing effective strategies, practices, and technologies to drive true efficiency in your legal processes. For more information on how John can help you develop an agile mindset and bust through your legal delive ...
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Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.
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Counsel to Counsel - Career Advice for Lawyers
Stephen Seckler: attorney career, marketing and leadership coach
Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at indiv ...
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Legal Marketing Minutes with Nancy Myrland
Nancy Myrland, Legal Marketing and Business Development Advisor
Legal Marketing Minutes, hosted by Legal Marketing Professional Nancy Myrland, contains short bursts of current marketing, business development, content, social and digital media news and advice for lawyers, legal marketers, and law firms. Nancy's goal is always to help you grow your practice by making the complex simple. Your time is valuable, so let's get started.
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Legal Marketing Radio is a podcast that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.
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Legal Marketing Launch is for lawyers and attorneys (whether at the beginning, intermediate or expert level) who want to launch their law firm marketing and client development to a higher level. It provides strategies, tools, inspiration and motivation that can be listened to during your daily commute, workout or unwind time.
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Guy Alvarez, the Founder and Executive vice president of Strategy at Good2bSocial, offers a fresh perspective on the latest legal digital marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.
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Grow your practice in 60 minutes or less! Are you using SEO, content marketing, and social media to drive leads for your law firm? Each week on The We Do Marketing Hour podcast, you’ll listen to in-depth discussions with search experts and powerhouse content marketers and get access to cutting-edge strategies the best marketers are employing today. Hosted by the president of We Do Web Content, Alex Valencia, this podcast will answer real listeners’ questions and give you actionable tools you ...
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Episode 139-Conquering Perfectionism in the Practice of Law with Jordana Confino
42:34
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In this episode of the Counsel to Counsel podcast, host Stephen Seckler is joined by Jordana Confino, a certified professional coach and founder of JC Coaching & Consulting. Together, they explore the pervasive issue of perfectionism within the legal profession, discussing how it often leads to anxiety, burnout, and career stagnation. Jordana share…
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Episode 240: Reaching an Elite Performance With Deb Bilbao
42:21
42:21
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Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and lea…
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#519: How to Build a Brand Beyond the Courtroom, with Jordan Marsh
51:52
51:52
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In this episode, Lawyerist Lab Coach Sara Muender chats with Jordan Marsh, a civil rights and personal injury attorney and the author of Try Your Own Case. Jordan shares how he’s expanding his 100% contingency-based law firm by developing the Try Your Own Case brand into a new revenue stream. Learn about Jordan’s innovative plans for an online cour…
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031. Tech Improvement Should Be Step 3. Don’t Skip Steps 1 & 2.
26:46
26:46
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Are you a struggling solo attorney trying to get more clients in the door? Before you turn to an expensive technology solution, it's important to take a step back and fully understand the nature of the problem you're trying to solve in your law practice. I'm all for utilizing tech, but it's dangerous to imbue technology with too many magical proper…
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Core Elements of Effective Law Firm Websites: Mobile-Friendly Design
7:51
7:51
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For the typical solo attorney or small law firm, what you need to have a successful law firm website is relatively simple and straightforward. However, it can be difficult to cut through the noise of greedy marketing agencies trying to sell you “quick fixes” or the endless number of self-help digital marketing resources for attorneys. In reality, t…
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Episode 239: Finding Your Voice With Dia Bondi
30:19
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Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundrai…
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#518: Why Every Lawyer Needs to Master Storytelling—And How to Do It, with Kate Tellers
32:57
32:57
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Stories are powerful—not just in the courtroom, but in business, with your team, and your life. And, yet, telling a great story is hard! Stephanie chats with Kate Tellers, senior director and a host of the Peabody Award winning Moth Radio Hour and co-author of How To Tell a Story, about bringing our stories to life. Links from the episode: The Mot…
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030. From Solo to CEO: Lessons in Building a People-First Law Firm with Justie Nicol
45:26
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Do you feel like you're stuck on the hamster wheel of your law practice, constantly working on being more productive as an individual, but never getting ahead? It's time to explore how shifting your mindset from individual excellence to team excellence can help you break free and build a thriving, sustainable firm. Tune in this week to discover cri…
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Episode 138-Thought Leadership and Careers in Business Law with Lana Manganiello
31:03
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In this episode Stephen Seckler speaks with Lana Manganiello, author of the new book Careers in Business Law: Forging Your Path to Success (American Bar Association 2024). Lana shares insights from her extensive experience working with AmLaw 200 firms on business strategy, attorney development, and implementing innovative growth initiatives. They d…
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Nail the Niche: Find What Sets Your PI Firm Apart with Chris Dreyer
15:11
15:11
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Is personal injury too broad of a niche? In this episode of LAWsome, Tanner Jones and Rankings.io CEO, Chris Dreyer, drill down on how to set your personal injury law firm apart in an oversaturated market. Learn about the art of narrowing the case types your law firm takes on without shrinking your audience size too much. You can connect with Chris…
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1
Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything
41:46
41:46
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Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly. ----- So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys dis…
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Core Elements of Effective Law Firm Websites: Branding and Messaging
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12:11
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In order to have an effective online presence for your law firm, you need to first understand what your website needs to be successful. Attorneys who are new to digital marketing can be vulnerable to predatory marketing agencies who tend to overcomplicate website management in order to sell you on pricey and unnecessary services. Oftentimes, their …
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Episode 238: The Cutting Edge of Law Firm Growth With Elise Holtzman of The Lawyer’s Edge
35:45
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Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms a…
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#517: Passing the Torch: Mastering the Art of Succession, with Carol Bertsch & Brennen Boze
35:53
35:53
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Join Sara as she chats with law firm owner Carol Bertsch and new partner Brennen Boze about their leadership transition journey. They share the ups and downs of passing the torch, the emotional challenges, and the balance between honoring a legacy and embracing innovation. Whether you're a seasoned firm owner or an emerging leader, their story offe…
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Engaging your team around process improvement is a vital part of successfully implementing changes in the way you work in your law practice. When everyone is on the same page, working toward the same goals while you empower each member of your team to demonstrate leadership in their field of expertise, process improvement becomes an easier proposit…
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Episode 237: Developing Well-Rounded Leadership Skills With Natalie and Gordon Loeb
53:17
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Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe. Natalie is an entrepreneur and a female busines…
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#516: Flexing Your Discipline Muscle to Stay Motivated, with Sara Muender
54:48
54:48
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Join Zack as he chats with Lawyerist Lab Coach and podcast co-host Sara Muender about starting and running a thriving law firm. They explore how defining personal and firm values can shape a law firm's vision. Sara highlights the importance of separating personal identity from the business to make decisions that benefit the firm, and shares tips on…
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028. 3 Signs Your Law Practice Is Over Capacity
20:01
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Are you struggling to keep up with your law practice workload, like there's never enough time to get everything done? You may be operating at or over your practice's ideal effective capacity, meaning just one or two small tasks added to your team's workload could potentially grind everything to a halt. In this episode, you'll discover the three key…
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Core Elements of Effective Law Firm Websites: User Experience
11:41
11:41
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In today's digital age of running a practice, a law firm's website needs to be more than just a website in order to be effective. Today, potential clients expect to learn more about your firm, their legal issue, and potential solutions all within your firm’s website. What’s more, your clients expect a landing place for answers to their questions an…
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Episode 236: Dominating LinkedIn With Tracy Enos
43:46
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Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these chall…
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Mastering On-Camera Presence for Lawyers with Kerry Barrett
36:29
36:29
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Kerry Barrett, an on-camera coach, shares insights on mastering on-camera presence for lawyers. She emphasizes the importance of balancing content and delivery, as well as the power of storytelling and credibility. Barrett discusses how lawyers can leverage video content to highlight their expertise and thought leadership. She also addresses the ne…
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#515: Simple Marketing Hacks Lawyers Swear By, with Gyi Tsakalakis
40:48
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A law firm’s marketing efforts are never-ending! That, coupled with the fact that algorithms and tools seem to also always be changing can leave lawyers with a marketing headache. In this episode, Stephanie chats with the host of the popular podcast, Lunch Hour Legal Marketing, Gyi Tsakalakis about the latest things to know in law firm marketing. L…
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027. The Advantages of a First-In, First-Out Policy
22:55
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A common piece of conventional wisdom around how law firms prioritize their work is that they should organize everything around deadlines and due dates. While deadline-driven prioritization does have a place, it's my experience that there's a better technique that law firms should be adopting as their default prioritization method: first-in first-o…
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How does Google know who you are? | Authorship v. Expertise
30:49
30:49
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You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is…
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Episode 137-Summertime, Time Blocking, and Checking Things Off of Your To Do List
7:13
7:13
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In this episode of Counsel to Counsel, I'm taking a summer pause from interviewing to catch up on some projects. I share with you my thoughts on using time blocking as a way to get to the things that are important but not urgent. Related Episodes Episode 123-Setting Your 2024 Goals and Creating Your “To Don't" List with Jennifer Forester and Wendy …
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Episode 235: Creating Memorable Accessibility With Paul Faust
53:27
53:27
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Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a…
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#514: The Hidden Value of Doing Less, with Leidy Klotz
39:39
39:39
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In today’s world, our first instinct is to add. Do more. Consume more information. But, should we be subtracting instead? Doing less. Simplifying. In today’s episode, Stephanie talks with author Leidy Klotz about his book, Subtract, and why taking away should be part of our decision-making toolkit. Links from the episode: Check out CosmoLex! Subtr…
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Why is the concept of "start with what you do now" crucial for creating meaningful and durable change in your law practice? This principle helps you understand your current processes and the people involved in them, recognizing why you are where you are, so you can make more informed decisions about how to move forward. Tune in this week for a dive…
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Google Analytics (GA4) offers a lot of data, and you get it all for “free” simply by creating an account. That said, to sort through all these reports and find what you need is intimidating even for experienced marketers. GA4 is saturated with potential data points and loaded with customizable options that you could spend days (if not months) confi…
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Episode 234: The Power of Boutique Law Firms in Digital Marketing
26:38
26:38
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Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketin…
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#513: The Lawyer Who Became a Coder, with Sukhi Alberga
49:59
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Zack talks with Canadian Lawyer, entrepreneur, and Labster Sukhi Alberga about her journey innovating in the legal services space. They discuss the path she took to building her legal tech product and her experience in the Law Society of Ontario’s regulatory sandbox. Links from the episode: Sign up for LabCon 2024! Check out PIMCon and use "PIM La…
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025. Following Your Law Firm Strategic Plan with Melissa Shanahan
40:20
40:20
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Melissa Shanahan, founder of Velocity Work and host of The Law Firm Owner Podcast, teaches her clients a planning and accountability method she calls Monday Map/Friday Wrap. This method highlights some vital parts of the Agile practices of weekly planning and weekly review meetings. Monday Map/Friday Wrap is about creating micro-feedback loops with…
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How To Do Social Media Marketing the Right Way
47:21
47:21
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Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them? ----- Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys…
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The AI Advantage in Law: Tom Askeroth’s Insights on Modern Legal Practice
45:25
45:25
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Exploring how AI is reshaping law practice, from case management to ethical challenges. Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In this episode, Tanner Jones interviews Tom Askeroth, a trial lawyer specializing in workers' compensation …
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Episode 136- Aliant, a New Global Model for Practicing Law with Jacob Stein
31:58
31:58
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Law is a conservative profession where change happens slowly. Law firms generally lag far behind accounting firms in creating new models. But since the explosion of the internet in the late 1990s, that rate of change has begun to accelerate. And with the rapid proliferation of ChatGPT and other AI tools, law will surely undergo a lot more change in…
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Episode 233: Calling in the CFOs With Brooke Lively
37:04
37:04
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Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under …
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#512: Tech Things You Should Know but Are Too Afraid to Ask, with Zack Glaser
38:26
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Stephanie talks with Zack about tech things you should know but might be too afraid to ask. They get into the why behind password managers, discuss the necessity of two-factor authentication, and bring some clarity to different types of encryption. They also discuss how artificial intelligence is making security fundamentals even more important. If…
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024. Sticking with Change When Change Gets Hard
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Visualizing your work on a Kanban Board can be a life-changing improvement to your and your team's overall productivity. But adopting the board as a tool and the Kanban method more broadly can be a little uncomfortable at first, especially when you see all of your to-dos laid out in one place. So, how do you stick with change, like using a Kanban B…
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Episode 232: Keep Law Firm Growth Interesting With Stephanie Everett
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Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling bo…
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#511: The Perks, Pitfalls, and Economics of Adjunct Teaching with Markus Funk
35:14
35:14
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We consider it a great honor to serve as an adjunct professor at a law school, but is the juice worth the squeeze? In this episode, Stephanie talks with Markus Funk about the investments lawyers make and the benefits they receive when they agree to teach. They also explore ways for adjuncts to make the most of their experience for themselves and th…
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The lawyer shortage is a complex issue with multiple factors at play, but the impacts are becoming apparent everywhere, from the public defender crisis to the civil access to justice gap, to the fierce competition for hiring and retaining mid-career associates. But what are the roots of this lawyer shortage? Tune in this week to discover what I bel…
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How Much Marketing Is Enough? – Legal Marketers Explain
40:17
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Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm? ----- Depending on your role in your firm, you may need to know much more or much less about the way the marketi…
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Episode 135-Tackling Mental Health Issues in the Law with Amy Levine and LCL
25:28
25:28
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Attorney well-being continues to be a hot topic in the legal community. While the most severe effects of the pandemic are now behind us, mental health continues to be a significant issue in our profession. But there is a lot being done to address these challenges. To provide some context, several years ago, the Report of the Task Force on Lawyer We…
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Episode 231: Becoming “That” Lawyer With Steve Fretzin
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Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. Steve is regarded as the premier …
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#510: Why It’s Time to Embrace Laziness, with Dr. Devon Price
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Do you ever beat yourself up over all the things you think you should be doing? Do you work even when you’re sick or when your body tells you it’s time for a break? In this episode, Stephanie talks with Dr. Devon Price about our twisted view of laziness and why it might be time to embrace a little more laziness in our lives. Links from the episode:…
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022. How to Write Effective Law Firm Policies
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I've spoken before about the importance of making policies explicit. But what does it mean to draft an effective policy in your law firm? Tune in this week to discover what I believe are the elements that comprise a good policy, and learn how to get your team on board in implementing your policies. I share a template for writing effective policies …
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Optimizing Workers' Compensation Claims with Luis A. Sosa
22:40
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Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In this episode of the podcast, Tanner Jones sits down with Luis A. Sosa, a personal injury attorney renowned for his expertise in optimizing workers' compensation claims. They dive into the criti…
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Episode 230: Running a Law Firm That Lasts With Mark Powers
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Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Tim…
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069: Artificial Intelligence - 5 Steps Law Firms Can Take Starting Today
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Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming. What you need to do is make sure you are not falling too far behind because you are overwhelmed or confused. I will share 5 key things that are important to keep in mind as you try to make sense of this introduction and evolution of artificial intelligence in law firms. Let'…
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#509: Pain in the SaaS: How to Select the Right Tech for Your Firm, with Britt Lorish
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43:25
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Zack talks with legal tech expert Britt Lorish about the process of selecting and managing technology in large and small law firms. Listen in as they talk about typical pain points, common setups, and how process documentation is the first step you know you need to take but don’t want to. Additionally, Zack talks about the hidden side of marketing …
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