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Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016. Since then, we've grown to thousands of subscribers and over $10 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive. In this no-nonsense podcast, I'll be sharing all of my proven ...
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The Irish History Show

Cathal Brennan and John Dorney

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The Irish History Show is presented and produced by Cathal Brennan and John Dorney. The show looks at many different aspects of Irish history with expert guests from a variety of backgrounds and disciplines.
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We're going behind the scenes to see and understand modern agriculture, because no matter whether you're in it or not, you probably don't know all the pieces to just how incredible, diverse and multi-layered agriculture is. We do this by uncovering the real stories, experiences and voices of modern agriculture.
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This special episode explores the impact of avian influenza on the egg industry in Australia. Melinda Hashimoto, CEO of Egg Farmers of Australia, provides insights into the virus, its transmission, and the measures taken to control its spread. The discussion covers the process of detecting and responding to avian influenza outbreaks on farms, the i…
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Community Developer. Small Business Owner. Avid Netballer. International Agriculturalist. Local community enthusiast. Sometimes a travelling groupie (for certain bands). Liz Brennan is a legend, a very, very interesting person, and someone we've been fortunate to have known over the past few years. Her life experience is so incredibly fascinating h…
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On today's episode of Subscription Box Answers, I am revisiting my SubSummit session on '7 Secrets to High Converting Meta Ads.' A lot of people have reached out to me asking me to share the slides. So I have decided to cover the session again for those that couldn't make it to SubSummit. For the vast majority of subscription box businesses in 2024…
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Lucy Collins knew she wanted to be around animals since she was a child. Although she didn't grow up on a farm, she took every chance to be at the dairy across the road from her family home. Early on she decided that being a Vet, was going to be her calling. "I didn't have a clear family farm pathway to follow. So seemed like a natural fit." Takeaw…
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A common question I have received over the years is why we don’t sell other dog products on our main BusterBox website and only focus on our subscription box. It’s a great question, and in this episode, I break down our entire thought process behind this. We do sell many other products, but not on the front of our website. Our main focus is our sub…
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We are back and we are sitting down with LAWD Senior Director, Tim McKinnon to get the latest on Australia's rural real estate market. A few summarising points: Beef Australia is more than just Beef - international interest across all of Aussie Ag came to Rockhampton in the first week of May. The market dynamics between family farms and corporate/i…
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In this episode of Subscription Box Answers, I break down the benefits and negatives of offering free shipping versus charging your customers for shipping. A shipping charge can be a conversion killer, but there are things you can do to help mitigate that. Also, there are customers who are willing to pay for faster shipping, and you can use that as…
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Ashley Severin and his wife Lyndee call Curtin Springs in Australia's Northern Territory home. The family has embraced generational opportunity in diversifying the 1 million acre cattle station to other means. They've successfully established and run a tourism business, support local tours, an on-farm restaurant and have explored value add opportun…
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Welcome to another episode of Subscription Box Answers! Today, we have the pleasure of interviewing Subscription Box Experts Member Jared Latigo, the founder of The Chicken Bawks, a T-Shirt Subscription For Crazy Chicken People. Jared has built an impressive business generating over $500K per year in sales with 800 active subscribers and growing. J…
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Jane Snell left a world of Fine Dining to pursue a career in Dairy Farming. As part of our Partnership with Dairy Australia, we are learning more about the Dairy industry and we wanted to understand how her journey has shaped her career today. We cover: Dairy farming can be a rewarding career that offers variety and challenges. Compassion and being…
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Courtenay DeHoff, aka the Fancy Lady Cowgirl, is in Australia for the National Cutting Horse Association Futurity event. Thanks to our friends over at The Regional PR Co, we've managed to bring her into The Commons in Sydney to share her story with our Aussie audience. In this conversation we explore her upbringing as a local Kansas cowgirl, when t…
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In this episode, we explore a crucial yet often overlooked metric that reveals the true health of your subscription box business: the Subscription Box Profit Spread (SBPS). Unlike traditional metrics such as LTV, CAC, and payback periods, the SBPS provides a comprehensive view of your business's sustainability and growth potential. Key Topics Cover…
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We were recently given the opportunity to host a conversation at the Norco, PrimeX field days. In 2023 Norco and the National Farmers Federation released a report: The National Farmer Wellbeing Report When it comes to mental health, farmers in Rural Australia face disproportionately high rates of anxiety, depression, and suicide. As part of our wor…
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It's a foggy May morning in Beaufort, 150kms west of Melbourne. We grab a coffee and head towards the first of the latest properties that the team at Go.FARM was acquired only a few months earlier, getting a better understanding of the Agronomist who spent his childhood not too far down the highway. As we tour the property, we quickly pull over, Li…
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I talk to many people in this space, and it’s fair to say some brands have found 2024 very tough so far. This will heavily depend on your niche and your location, but for some brands, things have been more challenging than usual. In this episode of Subscription Box Answers, I share my current thoughts on the subscription box industry and give some …
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This special spotlight is on a support service that is too important not to know about. We met Ross Blanch a member of the Farmer to Lifeline Farmer support program. He's been a lifeline volunteer for more than 31 years and in the past 4 years since starting the Farmer to Lifeline Farmer help line he's answered more than 4,000 calls from Aussie Far…
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Tom and Mick interview Jeremy Cummins, a professional cattle buyer and feedlotter. Jeremy shares his background in the industry, his experience working with his uncle, and his transition into feedlotting. He discusses the types of cattle he buys and the markets he targets. Jeremy also talks about the current sentiment in the cattle market and his p…
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In 2020, Harry Lloyd was a little lost. He had just finished University and couldn't chase his dream of being a cowboy in America due to the COVID-19 pandemic. At the same time, we'djust started the Humans of Agriculture Podcast and Harry was recommended to listen, which turned out to be a pretty pivotal moment for him. "The one thing I took away f…
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Meta ads are usually the best and most effective way of acquiring customers for most subscription box businesses. However, if you don't know what you are doing, you can end up burning a lot of money. On today's episode of Subscription Box Answers, I am covering five common mistakes that subscription box owners make when it comes to Meta ads. We hav…
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Jodie Redcliffe studied Psychology, can speak fluent Japanese, is a mother of three and her first memories in agriculture are feeding poddy calves on her Pa’s dairy farm. There’s a lot to unpack in this episode! As a youngster, Jodie moved around regional Queensland as her father worked in pigs and poultry. “He actually liked pigs a lot more than p…
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On this episode of the show, we discussed the Irish Civil War Fatalities Project. The Irish Civil War Fatalities Project, supported with funding from the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media, seeks to identify all of the conflict-related fatalities in Ireland between the opening shots of the Civil War on 28 June 1922 and…
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On this week's episode of Subscription Box Answers, I follow up on last week’s discussion. I personally believe anybody can create a successful subscription box, and there is so much opportunity out there. There are some smart decisions you can make, though, which will make everything much easier and drastically increase your chances of success. In…
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Adam DeMamiel is the CEO, Director and Co-Founder of Boys To The Bush, a charity which supports vulnerable youth with intensive programs. His role has changed over the years so now he's not the one running the programs, but empowering others around him to do so. Having his staff find reward from the work they do with kids and speak passionately abo…
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On this episode of the Irish History Show we looked at the Plantation of Ulster. The Plantation was the colonisation of Ireland’s northern province of Ulster by people from Britain during the reign of James VI and I. The official plantation began in 1609 in six of Ulster’s nine counties, Donegal, Coleraine, Tyrone, Fermanagh, Armagh and Cavan. Land…
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There is so much opportunity out there at the moment. The internet has made it really easy to set up our own business with very little barriers to entry. You can literally set up a business from your house and reach customers all over the world. The Subscription Box business model is a great business model and it can change your life (like it has c…
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Hey! We're back and this week we thought given it's the first of May, we'd do a quick check in with what's happening at Humans of Ag. We've been out filming with goFARM, NSW DPI, Dairy Australia, and the team at BlackBox. Our Grains Research and Development Corporation (GRDC) in conversation series are alive and well on their channels. We've had th…
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In today's episode of "Subscription Box Answers," I'm sharing some essential customer service tips and advice. Providing world-class customer service isn't just a choice—it's crucial for running a successful subscription box business. High retention rates are necessary for our business model to succeed. Poor customer service can drastically increas…
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We won't be able to give Esther Price justice in these show notes, but if you have ever been in the room with her then you know just how ExtraOrdinary she is. The influence she has on people around her is incredible, particularly when she is on stage, she really is absolutely captivating. Esther calls Western Australia (WA) home and always has. She…
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Do you need help winning more chargebacks? If so, you won't want to miss this episode of Subscription Box Answers! Join me as I sit down with Michael Zavet, CEO of Shieldify, to delve into how their AI-powered solution is revolutionizing the way businesses tackle chargebacks. Shieldify not only protects businesses from unwarranted chargebacks but a…
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“I never thought I'd be chatting on an agriculture podcast.” Founder and CEO of IVM Group, Nick Bloor describes his business as having a mission to improve people's lives through plant science. At only 19 years old, Nick founded his first business in vegetation management space. To us, Nick’s work is pretty mind-blowing. And he is so humble in how …
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In this episode of Subscription Box Answers, I'm covering the five biggest mistakes that subscription box owners make. After building my own subscription box business, assisting countless other owners, and spending years in the industry, I've observed these mistakes repeatedly. These are some of the most common issues that are likely to hold you ba…
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Welcome back to the Tom and Mick Show! In this episode they are joined by special guest - Justin Oakenfull, from Elders at Inverell and recently the 2024 National Young Auctioneer Of The Year! Key Topics: Justin's journey in the auctioneering and livestock industry Market trends and predictions in the livestock industry Justin's pump-up routine and…
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To describe Sarah Sivyer as worldly and business savvy would be absolutely under-selling her. Sarah describes herself as a ‘serious data nerd’ and a ‘serious business model nerd’. After sitting down with her to record the podcast, we believe it and love it! “I'm going to sound a bit wacky, I just love excellent businesses.” Sarah has some incredibl…
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Welcome back to another episode of the Subscription Box Answers podcast! Following up on last week's episode, we're diving into answering questions sent in about follow-up marketing. This episode will help any subscription box owner determined to take their marketing to another level in 2024 and build a highly successful business. If you have a que…
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This week we're sitting down with Nancy Crawshaw, the New Zealand winner of the Zanda McDonald Award. Nancy shares her journey in agriculture and the importance of connection to the land. She discusses the multi-generational impact in agriculture and the responsibility of caring for the land for future generations. Nancy talks about her experiences…
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On This Episode Of Subscription Box Answers, I am discussing how important follow-up marketing is. If you want to grow a successful subscription box, you need to ensure you do this frequently and have a system in place for it. Lead capture and following up with prospects is essential if you want to drive a lot of new subscribers and keep your CAC (…
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Tessa Chartres is the 2024 Zanda McDonald Award winner for Australia, in this episode she sits down with host Oli Le Lievre to chat about her background, her role as the General Manager of Business Development at Murray Irrigation Limited (MIL). She highlights the impact of the drought on regional communities and the importance of long-term thinkin…
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On today's episode of Subscription Box Answers, I welcome back Stefan Pretty, CEO of Subbly, as we delve into the current state of the subscription box industry in 2024. Stefan offers a unique perspective, given his bird's-eye view of the industry through Subbly. He discusses the state of churn, acquisition trends, and his insights into where the i…
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We're about a quarter of the way through 2024 (HOW?!) and we thought it was time to give our Community a bit of an update. It's almost exactly 4 years since the release of our first ever podcast, and there's been almost 250 podcasts since then which feels HUGE. In that time so much has evolved as we continue to grow and adapt. A quick shout out to …
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On today's episode of Subscription Box Answers, I am sitting down with Mike Longshaw to discuss the benefits of using a fulfillment center. Mike owns a Fulfillment Center based in the UK called The Prep Centre. I firmly believe that for the majority of subscription boxes, you should highly consider using a fulfillment center as it will save you a l…
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Mark Peart believes that purpose should drive a business, closely followed by Profit. It's a concept that may take a bit to digest, however, Mark's views are that with profit, the opportunity to do good can continue for a longer term. Mark has had an extraordinary career, in his early 30s he decided the dream job and life he was living was not nece…
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"It’s not about how hard you row. It’s about what boat you’re in" I came across this quote, and it inspired me to record this podcast because it’s very true when it comes to the subscription box industry. Everything dosn't have to always be hard and there are choices you can make as a business owner to make things easier for you and increase your c…
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This is the Tom and Mick Show! In this episode they are joined by special guest - cattle buyer Jimmy Blain, AKA 'Bull Train'. They cover the following: What keeps Jimmy occupied day-to-day Cattle market trends and weather impact Sheep and wool markets Market outlooks and predictions What podcasts Jimmy listens to on the road Podcast sponsor - Board…
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Hamish Marr has been in the room for some of New Zealand Agriculture’s key discussions, yet the moment that he is most proud of and one that has defined his life more than any other was when a young boy asked him if he could teach him to be a farmer. Several years on from that initial conversation, Hamish continues to mentor and coach Fergus on his…
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From Italy and French Polynesia to New Zealand and Australia, Roberta Marcoli has committed herself to research in aquaculture. Roberta’s energy is infectious and we learnt so much about the ocean and the world under the sea, how it has evolved to where it is today and how it can help shape the future. Roberta understands how communities around the…
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In today's episode of Subscription Box Answers, I am going to give you a game plan to follow to reach 1,000 subscribers. I believe that getting to 1,000 subscribers as soon as possible should be a priority for the majority of subscription box owners. Typically, reaching 1,000 subscribers is the tipping point where everything starts to improve signi…
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Katia Taylor was always passionate about making a difference in the environment and climate. She initially began studying politics at University, but soon decided that she could have far more impact through science. And for Katia, agricultural science is the biggest platform to have the influence she wants to have in the world. She is now a Postdoc…
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Guy Coleman entered the evokeAG. stage and started handing around ANZAC biscuits his Mum had made. He was also holding his Grandmother’s 27th edition Country Women's Association cookbook. And then he started talking about open source weed technology. He explains that open source technology means that a fundamental idea is available for everyone to …
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The Nine Year War in Ireland took place in Ireland from 1593 to 1603. The rebellion was led by Hugh O’Neill and Red Hugh O’Donnell and was a response to the Tudor Conquest in Ireland. The rebellion began in Ulster but eventually spread throughout the whole country. There were some significant Irish victories such as Clontibret and Yellow Ford but t…
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Long before Sam Lambert was immersed in agriculture, he was an aspiring musician and studied economics in Canberra. Now, Sam is the Co-Founder of zenGate Global where they believe everyone should have equal access to technology and innovation. They work with different ag markets around the world to deliver supply chain resilience solutions, like in…
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