From ER Nurse to Subscription Box Success: Lo Hixson's Inspiring Journey

Subscription Box Answers

Ever wondered how you can turn a passion for self-care into a thriving business? Meet Lo Hixson, the inspiring founder of Passion and Growth, who transitioned from being an ER nurse to a successful entrepreneur. Lo shares her journey of overcoming personal challenges with self-perception and how it led her to launch a subscription box aimed at boosting women's confidence. Launched in January 2020, Passion and Growth gained significant traction, especially during the pandemic, emphasizing the crucial role of self-care and mental health.

Lo reveals the pivotal moment when she decided to leave her nursing career to fully invest in her growing business. She initially relied on pre-launch strategies and social media but soon discovered the power of Facebook ads to expand her subscriber base. Liam worked with Lo back in 2020 and helped her get her marketing and offers dialed in using the same strategies BusterBox has used to sell millions of dollars worth of boxes.

Over the last 12 months, Lo has faced challenges and adversity in her business, including a hacked Facebook ad account. Her story underscores the importance of resilience and strategic planning. Hear how she overcame these challenges by going back to basics, making things as simple as possible, and doing what has proven to work in the past.

She was also the first person to follow Liam's Subscription Box CashMachine Training and earned an extra €20,000 in revenue during Q4, which helped massively with cash flow.

This conversation is a testament to the power of resilience, simplification, and the willingness to adapt, showcasing that even successful businesses face unseen struggles. Tune in to learn how Lo’s commitment to her vision and her customers helped her navigate through tough times and come out stronger.
To Join The Waitlist for Subscription Box University head over to www.Subscription BoxUniversity.com

You can check out Passion and Growth here: https://passionandgrowth.com/

If you have a question you want answered on the podcast, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post your question there.

Chapters

1. From ER Nurse to Subscription Box Success: Lo Hixson's Inspiring Journey (00:00:00)

2. Success in the Subscription Box Industry (00:00:01)

3. Transitioning to Full-Time Subscription Box Business (00:05:42)

4. Marketing Challenges and Overcoming Adversity (00:10:04)

5. Navigating Adversity in Business Growth (00:14:15)