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Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016. Since then, we've grown to thousands of subscribers and over $10 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive. In this no-nonsense podcast, I'll be sharing all of my proven ...
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The Irish History Show

Cathal Brennan and John Dorney

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The Irish History Show is presented and produced by Cathal Brennan and John Dorney. The show looks at many different aspects of Irish history with expert guests from a variety of backgrounds and disciplines.
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show series
 
Ever wondered how to secure a reliable virtual assistant who won't vanish after a few weeks? In this episode of Subscription Box Answers, I explain how to hire top-tier VAs that will stick with your company for the long haul. From crafting detailed job descriptions to treating VAs with the same respect as full-time employees, you’ll gain access to …
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In this episode of Subscription Box Answers, I share simple Facebook ad creative tips that can help you get more people signed up for your box. I firmly believe that small tweaks can lead to big positive changes in your advertising. This episode is divided into two parts: Video Tips: I share strategies for creating effective video ads. Image Tips: …
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In this Subscription Box Answers episode, I'm explaining the strategy behind the current bundle offer we're running at BusterBox, where new subscribers get £253 in free gifts. I received a great question this week from someone who wanted to know how we make the finances work when running an offer like this. I'll break this down in detail and share …
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In this episode of Subscription Box Answers, I am sitting down with Courtney Hubbard, the Operations Manager for BoxUp. BoxUp specializes in providing custom boxes for various subscription box companies. Courtney shares her advice on creating the perfect custom box to make your brand stand out and explains how their service works. If you want to pl…
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On this episode of Subscription Box Answers, I explain how you can use the Reply Yes process to grow your subscription box by reactivating canceled subscribers. This is a great way to lower your CAC, increase revenue, and boost your subscriber numbers. We have been testing this in BusterBox for the last few months and have successfully reactivated …
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What if you could transform your Q4 sales strategy and achieve record-breaking profits for your subscription box business? In this episode of Subscription Box Answers, Liam Brennan revisits one of the most impactful tactics from earlier this year, the "Reply Yes" process, which has been a revenue game-changer for BusterBox and many other companies …
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Ever wondered how you can turn a passion for self-care into a thriving business? Meet Lo Hixson, the inspiring founder of Passion and Growth, who transitioned from being an ER nurse to a successful entrepreneur. Lo shares her journey of overcoming personal challenges with self-perception and how it led her to launch a subscription box aimed at boos…
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The summer months can traditionally be slower for some e-commerce and subscription box companies. It all depends on your niche, but this can be perfectly normal. The important thing is to understand the different seasons in your business and prepare for them. During the busy months, you should not be afraid to put your foot down and get as many new…
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On today's episode of Subscription Box Answers, I am revisiting my SubSummit session on '7 Secrets to High Converting Meta Ads.' A lot of people have reached out to me asking me to share the slides. So I have decided to cover the session again for those that couldn't make it to SubSummit. For the vast majority of subscription box businesses in 2024…
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A common question I have received over the years is why we don’t sell other dog products on our main BusterBox website and only focus on our subscription box. It’s a great question, and in this episode, I break down our entire thought process behind this. We do sell many other products, but not on the front of our website. Our main focus is our sub…
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In this episode of Subscription Box Answers, I break down the benefits and negatives of offering free shipping versus charging your customers for shipping. A shipping charge can be a conversion killer, but there are things you can do to help mitigate that. Also, there are customers who are willing to pay for faster shipping, and you can use that as…
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Welcome to another episode of Subscription Box Answers! Today, we have the pleasure of interviewing Subscription Box Experts Member Jared Latigo, the founder of The Chicken Bawks, a T-Shirt Subscription For Crazy Chicken People. Jared has built an impressive business generating over $500K per year in sales with 800 active subscribers and growing. J…
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In this episode, we explore a crucial yet often overlooked metric that reveals the true health of your subscription box business: the Subscription Box Profit Spread (SBPS). Unlike traditional metrics such as LTV, CAC, and payback periods, the SBPS provides a comprehensive view of your business's sustainability and growth potential. Key Topics Cover…
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I talk to many people in this space, and it’s fair to say some brands have found 2024 very tough so far. This will heavily depend on your niche and your location, but for some brands, things have been more challenging than usual. In this episode of Subscription Box Answers, I share my current thoughts on the subscription box industry and give some …
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Meta ads are usually the best and most effective way of acquiring customers for most subscription box businesses. However, if you don't know what you are doing, you can end up burning a lot of money. On today's episode of Subscription Box Answers, I am covering five common mistakes that subscription box owners make when it comes to Meta ads. We hav…
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On this episode of the show, we discussed the Irish Civil War Fatalities Project. The Irish Civil War Fatalities Project, supported with funding from the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media, seeks to identify all of the conflict-related fatalities in Ireland between the opening shots of the Civil War on 28 June 1922 and…
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On this week's episode of Subscription Box Answers, I follow up on last week’s discussion. I personally believe anybody can create a successful subscription box, and there is so much opportunity out there. There are some smart decisions you can make, though, which will make everything much easier and drastically increase your chances of success. In…
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On this episode of the Irish History Show we looked at the Plantation of Ulster. The Plantation was the colonisation of Ireland’s northern province of Ulster by people from Britain during the reign of James VI and I. The official plantation began in 1609 in six of Ulster’s nine counties, Donegal, Coleraine, Tyrone, Fermanagh, Armagh and Cavan. Land…
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There is so much opportunity out there at the moment. The internet has made it really easy to set up our own business with very little barriers to entry. You can literally set up a business from your house and reach customers all over the world. The Subscription Box business model is a great business model and it can change your life (like it has c…
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In today's episode of "Subscription Box Answers," I'm sharing some essential customer service tips and advice. Providing world-class customer service isn't just a choice—it's crucial for running a successful subscription box business. High retention rates are necessary for our business model to succeed. Poor customer service can drastically increas…
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Do you need help winning more chargebacks? If so, you won't want to miss this episode of Subscription Box Answers! Join me as I sit down with Michael Zavet, CEO of Shieldify, to delve into how their AI-powered solution is revolutionizing the way businesses tackle chargebacks. Shieldify not only protects businesses from unwarranted chargebacks but a…
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In this episode of Subscription Box Answers, I'm covering the five biggest mistakes that subscription box owners make. After building my own subscription box business, assisting countless other owners, and spending years in the industry, I've observed these mistakes repeatedly. These are some of the most common issues that are likely to hold you ba…
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Welcome back to another episode of the Subscription Box Answers podcast! Following up on last week's episode, we're diving into answering questions sent in about follow-up marketing. This episode will help any subscription box owner determined to take their marketing to another level in 2024 and build a highly successful business. If you have a que…
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On This Episode Of Subscription Box Answers, I am discussing how important follow-up marketing is. If you want to grow a successful subscription box, you need to ensure you do this frequently and have a system in place for it. Lead capture and following up with prospects is essential if you want to drive a lot of new subscribers and keep your CAC (…
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On today's episode of Subscription Box Answers, I welcome back Stefan Pretty, CEO of Subbly, as we delve into the current state of the subscription box industry in 2024. Stefan offers a unique perspective, given his bird's-eye view of the industry through Subbly. He discusses the state of churn, acquisition trends, and his insights into where the i…
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On today's episode of Subscription Box Answers, I am sitting down with Mike Longshaw to discuss the benefits of using a fulfillment center. Mike owns a Fulfillment Center based in the UK called The Prep Centre. I firmly believe that for the majority of subscription boxes, you should highly consider using a fulfillment center as it will save you a l…
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"It’s not about how hard you row. It’s about what boat you’re in" I came across this quote, and it inspired me to record this podcast because it’s very true when it comes to the subscription box industry. Everything dosn't have to always be hard and there are choices you can make as a business owner to make things easier for you and increase your c…
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In today's episode of Subscription Box Answers, I am going to give you a game plan to follow to reach 1,000 subscribers. I believe that getting to 1,000 subscribers as soon as possible should be a priority for the majority of subscription box owners. Typically, reaching 1,000 subscribers is the tipping point where everything starts to improve signi…
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The Nine Year War in Ireland took place in Ireland from 1593 to 1603. The rebellion was led by Hugh O’Neill and Red Hugh O’Donnell and was a response to the Tudor Conquest in Ireland. The rebellion began in Ulster but eventually spread throughout the whole country. There were some significant Irish victories such as Clontibret and Yellow Ford but t…
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In this episode of Subscription Box Answers, I discuss Facebook ads and what's working right now. Over the last six weeks or so, Advantage+ ads have been performing better than ever. I share how we are currently using them at BusterBox and how I recommend testing them for your subscription box. Getting this right on your account can help reduce CAC…
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In this episode, I delve into why Subbly remains our platform of choice for our subscription box business. With an influx of newcomers to the industry in recent months, many have been curious about the best platform to support their business. While there are many good platforms out there, I'll share the reasons we continue to choose Subbly and why …
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In last week's episode of Subscription Box Answers, I discussed subscription box offers in detail. If you plan to scale up your business, you need to become very proficient at creating compelling offers. In this week's episode, I am breaking down the positives and negatives of various offers to help you decide which is best for your business. Diffe…
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If you have big plans for growing your subscription box business in 2024, then you need to get very good at crafting irresistible offers. The most effective way to blow up your box and lower your Customer Acquisition Cost (CAC) is by getting very creative with your introductory offers. In today's episode of 'Subscription Box Answers,' I'll be discu…
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In today’s episode of Subscription Box Answers, I'm sitting down with Art Raifi, the CEO of BlackBird Marketing, to unpack the balancing act between growth and profitability—plus a whole lot more on marketing. It's crucial to recognize when it's time to aggressively grow your customer base and when it's wiser to hold steady and maintain. There are …
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Are your Facebook Ads slow and expensive after the holidays? If so, listen to this episode, as I am going to show you exactly what to do to get them performing well ASAP. January can be a strange time where you are either soaring and your ads are working great, or it's really slow and it seems like no matter what you do, you can't get your ads back…
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I have rounded up the most common questions I have received about the Reply Yes process, and I am answering them so everybody has a clear understanding of how this works and the positive impact it can have on your business. The Reply Yes process helps you make more money from your existing subscribers so you have a more profitable business. For a f…
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"In today's episode, we're covering something very exciting (and essential for 2024) – how to make more money by selling your subscribers more products with add-to-box. Let's face it, the more valuable your subscribers are, the more you can spend on acquiring new ones, blowing past your competitors, and building a business that's not just successfu…
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Ever wondered how to keep your subscription box business booming when post-holiday belt-tightening hits your customers? That's exactly what I am covering today, with lessons I have learned from my own BusterBox journey. Discover how offering payment flexibility and a pause option can dramatically reduce churn, and why a strong saves process is para…
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🚀 Welcome to the final 2023 episode of the "Subscription Box Answers" podcast! In this not-to-be-missed episode, our host, Liam, reveals four groundbreaking marketing tips designed to skyrocket your subscription box sales in 2024. 🌟 Liam dives deep into the essence of marketing mastery, covering a range of critical topics. You'll learn how to tap i…
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In this episode of "Subscription Box Answers," we delve into effective strategies for maintaining revenue flow during the post-December lull. As your last subscription boxes ship out in December, it's natural to experience a dip in sales, especially since new customers are aware they won't receive their Christmas boxes in time. However, there's a s…
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In this episode of 'Subscription Box Answers', Liam shares his personal experience of transitioning from a traditional job to running a full-time subscription box business. Drawing on his own experience with BusterBox, which he co-founded with his two business partners, Liam demonstrates how achievable this dream is. He emphasizes that with the rig…
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The Desmond Rebellions occurred in 1569–1573 and 1579–1583 in the Irish province of Munster. They were rebellions by the Earl of Desmond, the head of the FitzGerald dynasty in Munster, and his followers, the Geraldines and their allies, against the threat of the extension of the English government over the province. The rebellions were motivated pr…
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On this episode of Subscription Box Answers, I am sitting down with Assean Sheikh (The former CEO of Flavourly). We're diving into the story behind Flavourly and discussing some very powerful marketing strategies to grow your subscription box business. Assean's going to share how Flavourly's customer base skyrocketed, pulling in an incredible 50,00…
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Feeling hemmed in by tight profit margins in your subscription box business? This episode could be a game changer for you! I’m sharing my personal experiences from running Busterbox and giving you insights into how we significantly ramped up the profitability of our business. The secret? We focussed on increasing the average revenue per user. I'll …
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On this episode of the Irish History Show we discussed the 1923 General Election in the Irish Free State. The election for the fourth Dáil was held on the 27th of August 1923. It was the first general election held since the establishment of the Irish Free State on the 6th of December 1922. The election was held in aftermath of the Irish Civil War,…
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Don't fall into the trap of investing in overly expensive, fancy boxes for your subscription business. I bring to light a common pitfall new subscription box owners often stumble upon - spending too much on the box rather than focusing on increasing their profit margin. I explain how we reached thousands of subscribers in BusterBox with just a plai…
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In this new episode of Subscription Box Answers, Liam jumps into a straightforward yet powerful Facebook advertising framework tailored for subscription box businesses. As we navigate the busy Q4 period, this episode comes at a crucial time, offering actionable content to capitalise on this peak season. Throughout the recent weeks, our podcast has …
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In this episode of Subscription Box Answers, Liam delves deep into the intricate world of churn rates for subscription boxes. What's the acceptable maximum churn rate? How can it be effectively minimized? Churn is the most important metric for any subscription-based businesses. Without a grip on it, even the best customer acquisition strategies wil…
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Have you ever wondered how a simple idea can transform into a million-dollar business? Get ready to fuel your curiosity as we welcome Thomas Ansu, founder of The Burn Box, a tailored subscription box service for firefighters. He shares his inspiring journey of how his passion for firefighting led to the conception and success of The Burn Box, which…
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In this episode of Subscription Box Answers, Liam reveals a tried-and-true method to improve your Facebook ad performance. Want to amplify social proof on your advertisements? Looking for a way to significantly lower your customer acquisition costs? Dive into this episode as Liam revisits an old-school tactic that's making a big comeback (and worki…
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