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Avoiding the Expensive Box Trap: Wise Investment Strategies for Your Subscription Business
Manage episode 383497665 series 3431887
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Don't fall into the trap of investing in overly expensive, fancy boxes for your subscription business. I bring to light a common pitfall new subscription box owners often stumble upon - spending too much on the box rather than focusing on increasing their profit margin.
I explain how we reached thousands of subscribers in BusterBox with just a plain brown box with our logo. I breakdown how keeping costs down provides you with a larger margin to make more profit or invest in quality products that truly matter to customers. For those adamant about having a fancy box, I provide guidance on when it's financially viable to consider this move.
Lastly, I invite you to ask your pressing questions in our free Facebook group at SubscriptionBoxResources.com So, tune in, take notes and avoid falling into the expensive box trap.
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