The Twin City Tone Podcast
…
continue reading
Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.
…
continue reading
1
Božo Janković | The new TCF 2.2 and CMPs: what you need to know
32:47
32:47
Play later
Play later
Lists
Like
Liked
32:47
In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you. Tune in here or read the highlights below: https://www.i…
…
continue reading
1
Phillip Black | Roblox properly understood: lessons for virtual economies
36:38
36:38
Play later
Play later
Lists
Like
Liked
36:38
In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun podcast. Together, they dive into what makes a game economist, the differences between game economies and real-world economics, the success of Roblox, and what other apps can learn for their own virtual…
…
continue reading
1
The Unity Gaming Report | Diving in with the team behind it
34:14
34:14
Play later
Play later
Lists
Like
Liked
34:14
In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and Insights at Unity respectively - two of the minds behind the Unity Gaming Report. Together, they get into the data behind the gaming industry, what didn't make the cut, why 2D games are makin…
…
continue reading
1
Sophie Vo | Leadership in games: solving the human puzzle genre
40:47
40:47
Play later
Play later
Lists
Like
Liked
40:47
In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in leadership, what leadership means and looks like in games, how to spot a leader in your team, and more. Tune in or read the highlights: https://www.is.com/community/podcasts/levelup/leadership-in-games-solving-the-human…
…
continue reading
1
Lisa Brunette | Narrative in mobile games: why the story matters
38:51
38:51
Play later
Play later
Lists
Like
Liked
38:51
In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into the importance of narrative, why gameplay should always come first, how to write for mobile games, and how (and why) Lisa gamified her gardening. Tune in or keep reading for the highlights: https://www.is.c…
…
continue reading
1
Om Tandon | UX in games: User-centered vs human-centered design
31:03
31:03
Play later
Play later
Lists
Like
Liked
31:03
In this LevelUp episode, Melissa sits down with Om Tandon, UX Director at UX Reviewer Games Consultancy. They dive into what makes good UX, the similarities between producing games and films, the differences between user and human-centered design, and how to put design thinking into practice. Tune in or keep reading for the highlights: https://www.…
…
continue reading
1
Anna Popereko | User motivations: Where game design and monetization meet
26:52
26:52
Play later
Play later
Lists
Like
Liked
26:52
In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user motivations, what even are they, why they should be a part of your monetization strategy, and more. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/user-motivations…
…
continue reading
In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get into the history of IPs in mobile games, what to look for in an IP, their role in 2023, Josh's advice for smaller studios looking to leverage them, and more. Tune in here or read the highlights: https://www.is.com/community/podca…
…
continue reading
1
Danny Moy | Building a mobile gaming business strategy
30:08
30:08
Play later
Play later
Lists
Like
Liked
30:08
In this LevelUp episode, Melissa sits down with Danny Moy, Chief Strategy Officer at SciPlay. They dive into the role of business strategy at mobile games studios, the secret to navigating M&As (from both sides), how to create long-term plans while working in a fast-changing industry, and a whole lot more. Tune in here or read the highlights: https…
…
continue reading
1
Dan Greenberg | AI and creatives: Now, later, and the far-future
35:00
35:00
Play later
Play later
Lists
Like
Liked
35:00
In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI image generation, what it is, how it can be used now, and what it needs to truly change the game. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/dan-greenberg-ai-and-cr…
…
continue reading
1
Matej Lanacaric | Going off autopilot: Creating a culture of experimentation in UA teams
33:08
33:08
Play later
Play later
Lists
Like
Liked
33:08
In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and the king of no-BS actionable tips. Together, they dive into the rules, or lack of, of UA, what it takes to build a culture of experimentation from the outside, and Matej’s hottest takes. Tune in here or read th…
…
continue reading
1
AppQuantum | Outsource vs In-house: The best way to build creatives in 2023
23:34
23:34
Play later
Play later
Lists
Like
Liked
23:34
In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lead at AppQuantum. They attempt to finally answer the question: does it just make sense to move your creatives all in-house? Bonus content includes: why do you need a creative team anyway? Tune in here or read the highlights: https:…
…
continue reading
1
HypGames | The evolution of mobile sports games
33:10
33:10
Play later
Play later
Lists
Like
Liked
33:10
In this episode of the LevelUp podcast, Mike Taramykin, CEO at HypGames, sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss the evolution of sports games, including the challenges moving from console to F2P, how to work with licensors, and what to expect in the future. Tune in here or read the transcript:https://www.is…
…
continue reading
1
UserWise | The psychology of in-game personalization
27:34
27:34
Play later
Play later
Lists
Like
Liked
27:34
In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss how game developers can better understand user psychology, putting user motivations into action within a game, and how game developers can utilize personalization with LiveOps. Tune in here or read t…
…
continue reading
1
Deconstructor of Fun | Blockchain Gaming, Pt 5: What the industry needs to do to make Blockchain Games mainstream
36:13
36:13
Play later
Play later
Lists
Like
Liked
36:13
In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's Javier Barnes and Ethan Levy, host of the Deconstructor of Fun Podcast. They discuss why developers and gamers should start utilizing blockchain, the main challenges keeping blockchain from becoming an industry standard, and what e…
…
continue reading
1
Business Evolution | Blockchain Gaming, Pt 4: Blockchain and the Metaverse
41:10
41:10
Play later
Play later
Lists
Like
Liked
41:10
Blockchain and gaming and the metaverse? Oh my. Elad Yakobowicz, Founder at Business Evolution explores the state of the metaverse today and how blockchain games have managed to integrate into this vast digital world. Elad is interviewed by Melissa Zeloof, VP Marketing at ironSource and Anton Backman, Principal at Play Ventures. They dive into the …
…
continue reading
1
Playmint | Blockchain Gaming, Pt 3: Life as a CEO
38:02
38:02
Play later
Play later
Lists
Like
Liked
38:02
What’s it like to build a blockchain company from the ground up? Hear it straight from the source. David Amor, CEO at Playmint - a blockchain gaming company founded in 2021 - discusses what it's like to be on the frontline of the blockchain gaming revolution. David is interviewed by Melissa Zeloof, VP Marketing at ironSource, Anton Backman, Princip…
…
continue reading
1
Playmint | Blockchain Gaming, Pt 2: Community Building
42:05
42:05
Play later
Play later
Lists
Like
Liked
42:05
We’re back for the second episode of our blockchain gaming mini-series - this time we’re exploring how online communities are set to shape the future of blockchain games. Join Melissa Zeloof, VP Marketing at ironSource, along with Anton Backman and Kenrick Drijoningen from Play Ventures, and our guest Jon Jordan, Consultant at Playmint, for the con…
…
continue reading
1
Play Ventures | Blockchain Gaming, Part 1: The Fundamentals
32:15
32:15
Play later
Play later
Lists
Like
Liked
32:15
It’s the buzzword on everyone’s lips: blockchain games. Melissa Zeloof, VP Marketing at ironSource, kicks off the first episode in a new mini-series all about blockchain gaming, along with Anton Backman and Kenrick Drijoningen from Play Ventures - a games VC with promising blockchain games in their portfolio. Together, they review clear and concise…
…
continue reading
@twincitytone @bigwiz612 TwinCityTone.comBy @twincitytone, @bigwiz612
…
continue reading
1
Episode #207 - "$300K/mo. IN ALIMONY!" 🤦💸👰
20:30
20:30
Play later
Play later
Lists
Like
Liked
20:30
@twincitytone @bigwiz612 TwinCityTone.comBy @twincitytone, @bigwiz612
…
continue reading
1
Episode #200 - "WOULD YOU SPEND $20K OF YOUR $30K LOTTERY WINNINGS ON A GOLD CHAIN?" 💸✨
4:16
4:16
Play later
Play later
Lists
Like
Liked
4:16
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @bigwiz612, @twincitytone, @itslisamoy
…
continue reading
1
Episode #196 - "DID JAMES HARDEN CASH APP SAWEETIE $100K FOR A DATE?" 💸🤑
4:54
4:54
Play later
Play later
Lists
Like
Liked
4:54
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @twincitytone, @itslisamoy, @bigwiz612
…
continue reading
1
Episode #195 - "CAN DEVIN BOOKER LEAD THE SUNS TO A CHAMPIONSHIP?" ☀️🏀🏆
11:15
11:15
Play later
Play later
Lists
Like
Liked
11:15
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @bigwiz612, @itslisamoy, @twincitytone
…
continue reading
1
Episode #194 - "IS A NEW HIP HOP STATION COMING TO MINNEAPOLIS?" 📻
2:49
2:49
Play later
Play later
Lists
Like
Liked
2:49
@twincitytone @bigwiz612 TwinCityTone.comBy @twincitytone, @bigwiz612
…
continue reading
1
Episode #190 - "DID YOU WATCH THE MAYWEATHER VS. PAUL FIGHT?" 🥊🥊
3:52
3:52
Play later
Play later
Lists
Like
Liked
3:52
@twincitytone @bigwiz612 TwinCityTone.comBy @bigwiz612, @twincitytone
…
continue reading
1
Episode #189 - "COULD YOU BE SILENT FOR 72 HOURS STRAIGHT?" 🤫🤐🧘♂️
5:23
5:23
Play later
Play later
Lists
Like
Liked
5:23
@twincitytone @bigwiz612 TwinCityTone.comBy @twincitytone, @bigwiz612
…
continue reading
1
Episode #188 - "WILL THE BROOKLYN NETS BE NBA CHAMPIONS THIS YEAR?" 🏀🏆
4:22
4:22
Play later
Play later
Lists
Like
Liked
4:22
@twincitytone @bigwiz612 TwinCityTone.comBy @bigwiz612, @twincitytone
…
continue reading
1
Episode #184 - "HAVE YOU HEARD DMX'S NEW ALBUM 'EXODUS'?" 🎧
1:50
1:50
Play later
Play later
Lists
Like
Liked
1:50
@twincitytone @bigwiz612 TwinCityTone.comBy @twincitytone, @bigwiz612
…
continue reading
1
Episode #182 - "WHO WILL WIN NBA ROOKIE OF THE YEAR?" 🤔🏀🏆
1:49
1:49
Play later
Play later
Lists
Like
Liked
1:49
@twincitytone @bigwiz612 TwinCityTone.comBy @bigwiz612, @twincitytone
…
continue reading
1
Episode #180 - "FAT JOE SAID WHAT ON DRINK CHAMPS?" 🍻
6:03
6:03
Play later
Play later
Lists
Like
Liked
6:03
@twincitytone @bigwiz612 TwinCityTone.comBy @bigwiz612, @twincitytone
…
continue reading
1
Episode #176 - "WHAT HAPPENED TO YOUR DOG?" 🐶💢🐕
7:20
7:20
Play later
Play later
Lists
Like
Liked
7:20
@twincitytone @bigwiz612 TwinCityTone.comBy @twincitytone, @bigwiz612
…
continue reading
1
Episode #174 - "DOES LOGAN PAUL STAND A CHANCE AGAINST FLOYD MAYWEATHER?" 💢🥊
1:07:22
1:07:22
Play later
Play later
Lists
Like
Liked
1:07:22
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @twincitytone, @bigwiz612, @itslisamoy
…
continue reading
1
Episode #173 - "WHO WILL WIN THE 2021 NBA FINALS? 🏀🏆 + KOBE, KG, & TIM DUNCAN ELECTED INTO HOF"
16:36
16:36
Play later
Play later
Lists
Like
Liked
16:36
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @bigwiz612, @itslisamoy, @twincitytone
…
continue reading
1
Episode #172 - "IS IT TIME FOR YOU TO GET BACK IN THE GYM?" 🏋️♂️🏃♀️💪
9:13
9:13
Play later
Play later
Lists
Like
Liked
9:13
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @twincitytone, @itslisamoy, @bigwiz612
…
continue reading
1
Episode #171 - "SHOULD YOU BE POSTING ON TIK TOK?" 📲
4:25
4:25
Play later
Play later
Lists
Like
Liked
4:25
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @bigwiz612, @itslisamoy, @twincitytone
…
continue reading
1
Episode #170 - "LISA TAKES THE STAGE IN 'STEEL STORM'" 🎬🎭🤩
5:53
5:53
Play later
Play later
Lists
Like
Liked
5:53
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @twincitytone, @itslisamoy, @bigwiz612
…
continue reading
1
Episode #166 - "TONE IS NO LONGER VEGAN?!?" 🌱🦀🍕🐟🍤
13:06
13:06
Play later
Play later
Lists
Like
Liked
13:06
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @itslisamoy, @bigwiz612, @twincitytone
…
continue reading
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @twincitytone, @bigwiz612, @itslisamoy
…
continue reading
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @itslisamoy, @bigwiz612, @twincitytone
…
continue reading
1
Episode #162 - "RIP SHOCK G / LET'S ARGUE" 🙏🎙️
2:36
2:36
Play later
Play later
Lists
Like
Liked
2:36
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @itslisamoy, @bigwiz612, @twincitytone
…
continue reading
1
Episode #157 - "WIZ'S STUDIO SESSION WITH BUN B" 👑👑
8:53
8:53
Play later
Play later
Lists
Like
Liked
8:53
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @bigwiz612, @itslisamoy, @twincitytone
…
continue reading
@twincitytone @bigwiz612 TwinCityTone.comBy @twincitytone, @bigwiz612
…
continue reading
1
Episode #152 - "JAKE PAUL 1ST ROUND K.O. + SEXUAL ASSAULT ALLEGATIONS" 👨🥊
5:51
5:51
Play later
Play later
Lists
Like
Liked
5:51
@twincitytone @bigwiz612 TwinCityTone.comBy @twincitytone, bigwiz612
…
continue reading
1
Episode #151 - "CHET HOLMGREN & JALEN SUGGS" 🏀
10:52
10:52
Play later
Play later
Lists
Like
Liked
10:52
@twincitytone @bigwiz612 TwinCityTone.comBy @bigwiz612, @twincitytone
…
continue reading
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy Twin City Tone
…
continue reading
@twincitytone @bigwiz612 @itslisamoy TwinCityTone.comBy @itslisamoy, @bigwiz612, @twincitytone
…
continue reading
1
Double Loop Games | Indie Series, Part 5: Founding a Mobile Game Studio
31:39
31:39
Play later
Play later
Lists
Like
Liked
31:39
In the fifth episode of our "What I Wish I Knew When" series for indie developers, Melissa Zeloof is joined by Emily Greer, founder and CEO of Double Loop Games, who also co-founded Kongregate over a decade ago with her brother. Emily discusses her experience establishing a new games studio and key tips for developers looking to do the same.…
…
continue reading
1
Episode #144 - "I GOT A STORY TO TELL" w/ Mr. Peter Parker
45:16
45:16
Play later
Play later
Lists
Like
Liked
45:16
@twincitytone @bigwiz612 @mrpeterparker TwinCityTone.comBy @twincitytone, @bigwiz612, @mrpeterparker
…
continue reading
1
Episode #141 - "I QUIT DRINKING LEAN AND THIS HAPPENED.."🥤🥤
26:39
26:39
Play later
Play later
Lists
Like
Liked
26:39
@twincitytone @bigwiz612 TwinCityTone.comBy @bigwiz612, @twincitytone
…
continue reading