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Welcome to The Mindful Marketer Podcast with your host, Lisa Nirell. This is where you’ll discover marketing leadership ideas to help you go further, faster and create healthier, more sustainable organizations. If you like our show and want to know more, visit lisanirell.com. And please be a mindful marketer by posting a review on iTunes.
 
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3X Value Growth

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3X Value Growth

Kerri Salls, MBA. CVGA

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Tune in to hear from experts who generously share Do's and Don'ts, Best Practices, and Lesson Learned; to help owners of private companies crack the code on multiplying the value in their business in any economy. The 3X Value Growth Podcast is a forum to hear from advisors with the expertise and resources you need now to ensure your mid-market enterprise can reach its full potential.
 
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show series
 
Episode 68 kicks off Season 1 of The Mindful Marketer podcast, where we explore content strategy in 2023. Why should this topic matter to you?ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies. Furthermore, Layoffs.fyi just reported that the number of tech la…
 
Ready for some "Baja A-has?" In this episode of The Mindful Marketer podcast, we explored: * What it means to be a modern marketing elder * The distinction between empathy and compassion * How the Modern Elder Academy practices compassionate leadership and marketing -- and where their marketing plan initially got it wrong * The power of "Third Vaul…
 
The Mindful Marketer/ Episode 66 Are you dreading an upcoming layoff, acquisition, or budget cut announcement? You're not the only one. These announcements create stress for marketing leaders and CEOs, no matter how experienced they may be. In Episode 66, I sit down with my fellow 100 Coaches colleague and author Amii Barnard-Bahn. We discuss a 6-s…
 
How are you securing your upward mobility in today’s hybrid world? For senior marketers, skill building is simply table stakes. Top marketing leaders also master the art of building allies. In this dynamic session and virtual book launch party with fellow 100 Coaches leader and Skye Team founder, Morag Barrett, you’ll learn: The key traits of stron…
 
Leading marketing during a downturn takes guts and grit. Your board expects more predictable results while your customers keep changing buying habits and brands. Branding falls out of favor while demand gen grabs more attention. Teams become more stressed and disengaged. What can you do to minimize the drudgery of a downturn? Hear what Lisa’s best …
 
How is your business playing a clear and concrete role in advancing society? What role does a mindful marketer play in cultivating conscious business practices? In this episode, Lisa Nirell sits down with a seasoned catalyst of conscious business cultures, Seth Goldman. Seth is Co-Founder of Eat the Change®, a chef-crafted brand that helps people “…
 
What does it take to make the leap from CMO to CEO? What’s the best CEO career path during a downturn? How do successful CEOs hire and retain great marketing leaders? We addressed these questions with Lisa’s two CEO guests, NetCentrics’ Kenny Cushing and Clutch.co’s Sonny Ganguly. Both Sonny and Kenny grew their careers in marketing. They have help…
 
Marketing innovation is about applying creativity to improve your stakeholders’ condition. It requires us to challenge our established beliefs and assumptions. Innovation often requires that we learn from our past as a way to inform our future. We often need to set aside the past, and begin with a clean slate. This process helps us design an empowe…
 
Now that many CMOs have doubled down on digital, certain “tried and true” channels have become over-crowded. In The Mindful Marketer Livestream Episode 61, here are highlights: *The main reasons why your audience might be ignoring you. * Michael Taylor, the Master of Messaging, gave us fresh ideas to help you rise above the noise. Hint: it's NOT ab…
 
In episode 60 of “Learning Out Loud: CMO Table Stakes,” you will hear several learning strategies and resources to recession-proof your Marketing career. Like what you hear? Please leave us a review on iTunes. Want our upcoming schedule? Register at themindfulmarketer.com Curious about our private CMO peer groups and coaching programs? Visit market…
 
* Have you intentionally designed your career—or are you complying with someone else’s version of “success?” * Do you catch yourself resting on your previous accomplishments? If you answered “YES” to either, then don’t miss this session with Lisa’s friend and mentor, 100 Coaches Founder and Award-Winning CEO Coach, Marshall Goldsmith. You will walk…
 
How Great Marketers Tame Turmoil During times of crisis, great marketers see and sense what others don’t. They create a range of possible actions, even if their ideas are on the back of a paper napkin. They don’t get paralyzed, even when surprised. In this timely episode of The Mindful Marketer, Lisa sits down with seasoned board adviser, Harvard B…
 
Merriam-Webster Dictionary defines “remarkable” as being uncommon or extraordinary. It takes courage, curiosity, and chutzpah to be a remarkable marketer today. Look no further for inspiration than our special guest, Guy Kawasaki. (Yes, THAT Guy!) Former jewelry salesperson-turned Apple evangelist-turned prolific podcaster, Guy will share his remar…
 
As we’re still in the midst of hybrid work, making a real mark for people who need to come together, innovate, and solve problems does come with some sense of isolation. In this experimental program of Ask Me Anything, I invited everyone to drop their burning questions so we may interact in this valuable exchange. Watch my latest life stream as I g…
 
The 2022 Edelman Trust Barometer delivered a serious blow to media and government entities. They reported, “The failure of leadership makes distrust the default.” For marketing leaders, truth-telling starts with YOU and how you lead your teams. We need the courage and the skills to tell the truth, even when it is uncomfortable. Our reputation depen…
 
Whether you work for a museum or MarTech company, one thing remains constant: too many marketers still believe that a poor digital or physical experience won't hurt their brand. Just think about how many retailers you recently visited, and how deeply disappointed you felt by the experience. If you’re like me, you probably walked out empty-handed, g…
 
PwC's study in 2021 reported that 65% of employees were in search of a new job! And over half of my clients were either promoted or changed jobs. You only have 3-4 months to make your mark as an innovator—so how will you prove it? We all know that making time to observe, reflect, and capitalize on key trends is ESSENTIAL, yet few of us dedicate tim…
 
Two years into the pandemic, things still feel heavy. To cope, some professionals have turned to self-medication versus meditation (or other healthy habits). For many of us marketers, our creative candles have flamed out. Instead of focusing on discussing the theme, "The Great Resignation," what if we made 2022 "The Year of PLAY?" In Episode 51, we…
 
We’ve heard horror stories about toxic bosses and behaviors: McDonald’s, United Way, The Ellen Show are just a few examples. Storytelling can make or break your team engagement and culture. Leadership expert Karen Eber reminds leaders to rethink how they communicate and use storytelling as a neuroscience hack to cultivate relationships and culture …
 
For marketing leaders, 2021 was a year to remember—and not repeat! Customer expectations shifted rapidly. Some great marketers left their lofty roles to be their own bosses. In fact, recent Labor Department data show that the number of unincorporated self-employed workers has risen by 500,000 since the pandemic. Many top team members either resigne…
 
When it comes to our careers and our customer relationships, the way we FEEL is everything. Yet, there's a paradox happening in our workplaces. On the one hand, we are witnessing declining unemployment (now 4.8%), soaring corporate and consumer spending, and a frenetic hiring pace for marketing and CX professionals. On the other hand, drug overdose…
 
The key to winning customers is no longer about the quality of the product or service you deliver. Many organizations are leaving revenue on the table because their content and messaging do not align with the prospect's priorities. A Forrester Research conducted with C Suite executives in the B2B space says that it takes 27 buyer interactions befor…
 
So many of my successful clients are experiencing change fatigue, which shows up as exhaustion and burnout. How can we manage the MASSIVE transitions surrounding us--and our stakeholders--right now? When facing these transitions, you have three choices: you can ignore them, fight them, or welcome them. I believe that as marketers, wisdom offers a p…
 
Content, careers, and customer engagement. These are the top three issues keeping many marketing leaders awake as we slowly evolve from the COVID cocoon. During our recent Mindful Marketer Life Stream, I invited my partner and marketing strategist, Michael Taylor. In this broadcast, we shared valuable nuggets on leadership, customer behavior trends…
 
Are you a Pied Piper of Persuasion? Or are you petering out behind a screen? Take a look at Canva, a company who took on a Titan Of Design - ADOBE — and is winning mindshare AND market share. This Australian company is now valued at $40B and led by a young visionary, Melanie Perkins. She summarizes the power of visual persuasion this way, “It shoul…
 
As of late July 2021, the Bureau of Labor Statistics reported over 10.9 million job openings in the U.S. Job abundance? Definitely. Does that abundance correlate to high employee satisfaction and engagement? Sadly not. The Culture Works conducted a recent survey showing that 70% of organizations are currently making anxiety and well-being a top bus…
 
Many people think it’s cool to be an entrepreneur--even marketers who reside within organizations. Yet few can define it. Entrepreneurship has even caught the eye of streaming platforms and television networks. In the United States, Shark Tank has launched countless multi-million dollar empires. Disney+ touts a show called Own the Room. Now that I …
 
The dictionary defines “legacy” as leaving an inheritance or property after death. That term is simply outdated. We need to make an impact while we are alive and vibrant. And I believe that CMOs are not the only leaders who should consider a new approach to living their legacy. Here’s why... Today, our teams and loved ones no longer expect a clear,…
 
The Need for Speed: Rapid Customer Value Delivery When it comes to buying products and services, some new expectations surfaced in this covid era, and excellent customer service and engagement standards have changed abruptly. This episode discusses the need for speed and the necessity to deliver customer value in a competitive and rapid world. Watc…
 
Isolation is probably one of the worst pandemic aftershocks we’re witnessing. I monitor my own sense of isolation as carefully as I monitor my information intake, social circles, sleep habits, and diet. Living solo, I make it a daily priority to visit my local coffee shop, attend regular swim team practices, and call my dear friends. More than ever…
 
Buzz: The Power Behind Sustainable Business with Noah Wilson-Rich Exactly two years ago, I was greatly encouraged when I learned how 136 publicly-traded companies signed The Business Roundtable’s pledge. They were committing to a broader definition of corporate purpose: to share stakeholders, not just shareholders. Now this move is viewed as no mor…
 
You might think that the pandemic is the true cause of many of us focusing on short-term issues and being reactionary. But I have news for you. For the years I've been advising Chief Marketing Officers and CEOs, this problem has haunted them. Too much short-term thinking can severely limit your career as well as your best-laid marketing strategies.…
 
Dr. Mike Armour combines life-long leadership experience in high-level positions with passion for helping leaders meet their most pressing challenges. He has coached over 600 executives, managers, and entrepreneurs, and has trained thousands more on four continents. “Anywhere you increase trust you increase value.” – Mike Armour Why you have to che…
 
The future of your business depends on your talents. Recruiting and retaining great talent, efficiency, and customer loyalty benefit from the culture you design. Julie Ann Sullivan is The Queen of Culture.  Her diverse background and extensive research give her a unique perspective on business culture.  She is a speaker, author, podcast host, and l…
 
Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s number one wine brand. They are also the co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered worthy cause marketing. They now share their innovative approach to business as consultan…
 
Christina Daves is a do-it-yourself publicity strategist. Together with her clients, she has over 1 billion views and over 8 figures in sales from free publicity. She has appeared on over 1000 media outlets and is a regular on-air contributor on television programs across the country. In this episode, Christina shares how to use free publicity to m…
 
Lisa Nirell is passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. She’s also the Chief Energy Officer of EnergizeGrowth® Innovative companies such as Adobe,  Google, AARP, Gannett/USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch brea…
 
David Veech teaches leaders how to Love, Learn, and Let go so they can create a workplace that fully engages the creative and productive power of people.  He learned through 20 years of service in the Army and is still learning.  He has shared what he learned with thousands of students and clients since he retired.  His messages will inspire you an…
 
Regina Gulbinas is a business strategist who has worked with over 100 businesses, helping them scale correctly and in many cases re-organize. In this episode, Regina shares how she teaches CEOs how to run and grow their company correctly, preventing them to become major bottlenecks of their own company in terms of decision making and infrastructure…
 
Holly Duckworth is a trailblazing keynote speaker, applied mindful leadership advisor and a Stress Reduction Specialist. She is the Founder of the C-Suite Network Mindful Leadership Council. Holly is also a New York Times contributor, and Producer/Host of the Everyday Mindfulness Show. In this episode, she shares how she teaches leaders how to brid…
 
Mark Boundy is a business builder, sales leader, author, coach, and consultant. He has grown businesses in a variety of industries for 25 years, amassing wide-ranging experience in sales, marketing, new product development, and product management. In this episode, Mark shares how he helps his clients find, win, and keep more business—more profitabl…
 
Barry Moltz is a small business expert that gets companies growing again by unlocking their potential. As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has d…
 
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