The NEW Rules of Content and Thought Leadership With Ginger Conlon – Episode 68

The Mindful Marketer

Episode 68 kicks off Season 1 of The Mindful Marketer podcast, where we explore content strategy in 2023.

Why should this topic matter to you?ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.

Furthermore, Layoffs.fyi just reported that the number of tech layoffs grew 10x between 2021-2022. That means you will find fewer job opportunities than in 2021. To thrive, you need to be a thought leader in your market to stand out.

Seasoned editor and marketer, Ginger Conlon, joined me for this lively show. Here’s what you will hear:

• How to distinguish between content strategy and thought leadership
• The pros and cons of TikTok
• Concrete ways to use ChatGPT (and AI in general) in your business
• How to avoid making ChatGPT mistakes – and the most common
• Measuring ROI for your content and thought leadership efforts

Ginger is the thought leadership Director at Genesys, a 6000-person cloud-based customer support tech company. She’s also the co-host of the "Tech Talks in 20" podcast. Like me, she is also a fitness fanatic who loves creating valuable audience content.

Check out these links and show notes from this episode:

LINKS

Content marketing leaders to watch

• CMI 2022 winners: https://www.contentmarketingawards.com/2022-winners/
• Hubspot’s article, 20 standout content marketing examples: https://blog.hubspot.com/marketing/marketing-examples-online-resources

TikTok trouble?

Handy quote from Scott Galloway’s January Prof G podcast: “TikTok is the ultimate propaganda tool…two-thirds of all millennials would turn off ALL cable and social media in favor of TikTok.” Their parent, Byte Dance, is on the path to a $1T valuation.

TikTok is cleaning Google’s, Meta’s, and Amazon’s ad clock (and grabbing ad budget chunks). Click here for the Wall Street Journal analysis (free).

CXL blog on TikTok marketing: https://cxl.com/blog/tiktok-ecommerce/

TikTok for Business data sheet on consumer purchasing: https://www.tiktok.com/business/library/Global_Retail_Path_to_Purchase.pdf

AI & ChatGPT

“20 uses for ChatGPT”article: https://markwschaefer.medium.com/20-entertaining-uses-of-chatgpt-you-never-knew-were-possible-3bc2644d4507

CNET article on ChatGPT: https://www.cnet.com/tech/computing/why-everyones-obsessed-with-chatgpt-a-mind-blowing-ai-chatbot/

Don’t miss a future show – we livestream on YouTube and LinkedIn on the first Friday of each month. Join our “know ahead” list at themindfulmarketer.com.

Got an idea for a future show or guest? Drop me a note: [e-mail] with “Future Show Guest for The Mindful Marketer” in the Subject line.