In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design indus ...
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As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship. This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with ne ...
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1000: 1000th Episode! LuAnn Nigara is Interviewed by Jude Charles!
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Today With LuAnn Nigara: We made it to the 1000th episode of A Well-Design Business, and can I just say...wow?!! What a road it has been! It really is incredible to have 1000 episodes under my belt. I can't express enough how honored I am to have met and interviewed so many wonderful people in this industry, many of whom have become lifelong friend…
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1004: Power Talk Friday: Announcing Mydoma Studio is Acquired by Studio Designer! Sarah Daniele and Keith Granet
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Today With Sarah Daniele and Keith Granet: Hi! Welcome to A Well-Designed Business! In this can't-miss episode, we welcome Sarah Daniele of MyDoma Studio and Keith Granet of Studio Designer to discuss an exciting new partnership between the two design technology companies. Sarah and Keith share valuable insights on building tools that empower desig…
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1003: Erin Coren and Lina Galvao: Curated Nest: Scaling an Interior Design Business to $5 Million
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Today With Erin Coren and Lina Galvao: Today, I am joined by Erin Coren and Lina Galvao, co-owners of the Curated Nest. With Erin as Creative Director and Lina as the Director of Business Development, Curated Nest is a complete partnership. Both ladies bring value to the table, collaborating in what has resulted in a growth of 500k to almost 5 mill…
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1002: Power Talk Friday: Sara Kravet: VP Furniture at Kravet Inc.
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Today With Sara Kravet: Today on A Well-Designed Business, I'm thrilled to be joined by Sara Kravet, a 5th generation member of the renowned Kravet design family. Sara shares a unique perspective, having started in the Kravet showrooms before going on to work at First Dibs, and now serving as VP of Furniture. We'll hear about the 'mandate' for Krav…
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29: Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano
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Send Katie a Text Message!! Your design business will grow faster, go further, and be more successful when you embrace 2 things: collaborations and technology. You may not want to admit it, but AI is here to stay! It can even have a positive impact on your firm—if you let it. And that’s just one collaboration you can engage in! There’s also the opp…
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1001: Nicole Roe: How Having Your Own In-House Receiving Warehouse Can Improve Your Projects
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Today With Nicole Roe: Today with Nicole Roe, we're discussing her decision to open an in-house receiving warehouse for her design firm, R. Nickson Interiors. Nicole shares her journey from the challenges she faced working with third-party receiving companies to the process of establishing her own warehouse, including vetting the idea, analyzing co…
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999: Faith Fix: Built to Last: Navigating Your Design Business for the Long Term
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Today With Faith Fix: Today with Faith Fix, we’re discussing the journey of building and growing a successful, sellable interior design firm. As the founder of Freestyle Interiors, Faith shares her 40+ years of experience as an interior designer and business owner, offering valuable insights on growing a design team, developing a strong succession …
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998: Power Talk Friday: Bryan Short: A New Window Treatment Option that Balances Quality and Affordability
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Today With Bryan Short: Today we're diving into the world of product development with Bryan Short of The Sewing Loft of Avon! The Sewing Loft specializes in custom soft furnishings like window treatments, cushions, pillows, and more. As a co-owner, Bryan wears many hats - from project prep to marketing to client experience. Recently, Bryan and his …
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28: Marketing Strategies for Interior Designers [Roundtable]
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Send Katie a Text Message!! Digital marketing strategies like SEO and social media are critical to the success of an interior design firm. But which platform should you be on, what metrics should you monitor, and how can you stand out in a crowded industry? As you’ll hear in today’s roundtable discussion with Aaron and Kari, people are longing for …
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997: Hema Persad: Getting Published in Magazines That Align With Your Designs, With the Help of a PR Person
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Today With Hema Persad: Hi, welcome to a Well-Designed Business. Today, I am joined by Hema Persad of Sagrada Studio. After only two years, Hema has quite the accolades under her belt. She has print placements in Architectural Digest, Rue Magazine, and House Beautiful. Hema was also included in AD's New American Voices list in July 2023. If you hav…
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996: Power Talk Friday: Katie Decker-Erickson: Building True Confidence Through Knowledge and Experience
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Today With Katie Decker-Erickson: Today, on A Well-Designed Business, I have the amazing Katie Decker-Erickson. Her company, Color Works, has helped interior designers build the businesses they desire. Her knowledge has led her to coach others, all while balancing her personal life. With her, today We are exploring the importance of finding your 'h…
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995: Jenny Yi: Discovering a Business When Your Life Is Falling Apart
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Today With Jenny Yi: Hi, welcome to a Well-Designed Business. I talk a lot on the show about goals, drive, motivation, and having a willingness to just go out and make things happen. But what about when that doesn’t feel possible? What about when your life is in a crisis, or you’re struggling with your mental health, or it feels like work just to g…
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994: Power Talk Friday: John Dupra: Revel Woods: How Creating Meaningful Strategic Partnerships Leads to Success.
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Today With John Dupra: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back John Dupra of Revel Woods. John also gives great tips on how he has had strategic partnerships in his business from the beginning, which he will even say is why he is still here today. He shares how to leverage those relationships i…
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27: Scale Your Interior Design Business Using Systems w/ Rebecca Hay
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Send Katie a Text Message!! Systems and processes are likely not the first things that come to mind when you think of scaling your design business growth. It’s much more appealing to dream of luxurious Tuesday mornings spent sipping coffee and being creative. But—those “boring” systems and processes are the real movers and shakers that get you more…
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993: Libby Langdon: How to Create Long-term Income from Licensing Deals
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Today With Libby Langdon: Welcome to a Well-Designed Business. Many designers are interested in licensing…but how do you set yourself up for deals? Where do you find an agent? And how do you create something companies will be interested in? My guest today, Libby Langdon, has carved out success for herself in licensing, making it not just a one-off …
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992: On Air Strategy Sessions: Laura Koshel: Solidifying Roles and SOPs when You Want to Scale
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Today With Laura Koshel: Today’s Power Talk Friday is another episode of our Live, On-Air Strategy Sessions! I am welcoming Laura Koshel, the owner and principal designer at LK Design, an interior design firm based in Durham, NC. Laura wants to know what she should know about scaling her business and her team. Learn how having wonderful employees i…
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991: Chloe Bullock: Conscious Design
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Today With Chloe Bullock: Today with Chloe Bullock, we explore the world of sustainable and conscious interior design. As an award-winning, B Corp Certified, BIID Registered Interior Designer based in Brighton, UK, Chloe shares her journey from being my first ever coaching client to becoming a pioneer in vegan and sustainable design. In this episod…
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990: Power Talk Friday: 4DBiz: An Executive Team for Your Interior Design Business.
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Today With Evelyn Roberts and Shayna Pellino: Today, on A Well-Designed Business, our Power Talk Friday is sponsored by 4DBiz. We had Evelyn Roberts and Shayna Pellino of 4DBiz on the podcast last year to talk about the virtual assistant team division of their business, that supports your interior design business in marketing, admin, and design. Af…
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26: 2024 Interior Design Trends with Diana Rushton
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Send Katie a Text Message!! We’re here to tell you the next big interior design trend to look for in 2024! Our very own Diana Rushton recently visited the High Point Market and is here to tell all. From how to merge sustainability and trends to updating a space designed with a previous decor trend to all that’s new in color, lighting, and textures—…
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989: Brett and Giselle Sugerman: Portraying Your Authentic Brand to Attract the Right Clients
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Today With Brett and Giselle Sugerman: Today on A Well-Designed Business, I am joined by Brett Sugerman and Giselle Loor Sugerman, founders of B+G Design, Inc., an award-winning Miami-based interior design firm. They are here to spill the tea on their journey to success, as well as, how you can present your authentic brand to attract the right clie…
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988: On Air Strategy Sessions: Cassandra Thurston: Building a Pipeline to go from Side Hustle to Full Time Interior Design
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Today With Cassandra Thurston: It’s another On-Air Strategy Session! Today I’m sitting down with Cassandra Thurston, a talented interior designer from Long Beach Island, NJ (my happy place). But here’s the thing…Cass Thurston Interiors is still a side hustle. Cass is ready for this business to be more, so she came to me for some help filling her pi…
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987: Kate Wood: Discovering and Leaning into Your Niche
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Today With Kate Wood: Welcome to a Well-Designed Business. Do you find yourself knowing you want a niche but not sure how to determine what makes you special? You’re far from alone—this is where so many designers get hung up. Today’s guest, Kate Wood of Worth Preserving, went through this journey. She listened to the podcast, she took in the advice…
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986: Power Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things
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Today With Sandra Funk: Today with Sandra Funk, we explore the crucial role of setting expectations and boundaries when building a successful interior design business. Sandra shares a captivating personal story from her past that perfectly illustrates the importance of ongoing communication and reconfirmation in both personal and professional relat…
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25: Networking Tips for Interior Designers with LuAnn Nigara
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Send Katie a Text Message!! Networking as an interior designer can be intimidating—but it doesn’t have to be. Not if you’re armed with the perfect questions to ask, a plan of action, and all the rest of the advice LuAnn Nigara shares with us in this insightful and inspiring conversation! Hear from one of the most connected women in the industry jus…
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985: Han Dang and Vy Truong: The First 4 Years: Insights and Lessons
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Today With Han Dang and Vy Truong: Hi, welcome to a Well-Designed Business. Today, I am excited to welcome Han Dang of Very Handsome Studio. Han and her business partner Vy Truong met in design school and became friends, later starting their firm in 2020 and focusing on hospitality and commercial design. Han and Vy are an interesting duo. They desc…
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984: Power Talk Friday with Katie Krimitsos: A Well-Designed Life = A Well-Designed Business
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Today With Katie Krimitsos: Today with Katie Krimitsos, we explore the transformative power of meditation and mindfulness, especially for entrepreneurs. As the founder of the Women's Meditation Network, Katie shares her personal journey of using meditation to navigate the challenges of life, motherhood and entrepreneurship. In this episode, Katie d…
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983: Kathy Kuo: The Power Behind Establishing Core Values in Your Interior Design Business
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Today With Kathy Kuo: Hi, welcome to a Well-Designed Business. Have you taken the time to identify your core values? To actively write them down and define what they mean to you? And if so, have you taken it a step further and pulled those values into your interactions, your hiring, your firing, and your feedback? Core values might be easy to push …
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982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients
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Today With Rachael Bozsik Johanson: Hi, welcome to a Well Designed Business. It’s Power Talk Friday. We all know by now that we should niche, but the struggle lies in the how. What IS my only? What IS my superpower? How do I figure it out? And that’s where my guest today, Rachael Bozsik Johanson, really shines. Her superpower is finding the superpo…
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24: How to Close Sales Using Body Language with Nancy Ganzekaufer
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Send Katie a Text Message!! One of the most critical aspects of business is the sale—and your body language could be killing your close rate. An interior designer’s nonverbal communication to clients must exude calm and confidence from the very beginning. But how exactly can you do that? Nancy Ganzekaufer is a body language trainer who specializes …
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981: Jennifer Chukwujekwe: Global Collaboration with Nigerian Designer and Entrepreneur
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Today With Jennifer Chukwujekwe: Today with Jennifer Chukwujekwe, we’re heading to Nigeria (virtually) to learn about the incredible work she is doing to transform the interior design industry in her home country. As the President of the Interior Designers Association of Nigeria and the founder, CEO, and creative director of Jenniez Designs, Jennif…
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980: Power Talk Friday: Shelli Warren: Recognizing That Your Small Business Brings Value to the Right Employee
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Today With Shelli Warren Today, on A Well-Designed Business, I am joined by Shelli Warren, distinguished Women's Leadership Advisor, and the host of the Stacking Your Team podcast. Do you believe the misconception that success is only attached to working for a corporation? If so, you may have little faith in hiring the right team, because as you wi…
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979: Hygge Design + Build: Becky and Nate Vandenbroek on Tips for a Successful Design/Build Business
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Today With Becky and Nate Vandenbroek Hi, Welcome to A Well-Designed Business. Today I have on Becky and Nate Vandenbroek from Hygge Design+Build. If you are someone who wants to get into the design-build industry, this episode is for you. Becky and Nate know how to help designers who want to break into the design/build world and share what to cons…
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978: Power Talk Friday: LoriAnn Kuntz: How to Love (and Understand) Your Interior Design Business Numbers
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Today With LoriAnn Kuntz Hi, welcome to a Well-Designed Business. It’s Power Talk Friday. Today I am excited to welcome LoriAnn Kuntz, founder of Profit Priority, a bookkeeping and financial management company for creatives. Understanding your numbers matters. But it’s equally as important to understand when and why to outsource your bookkeeping. H…
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23: Brand Identity & Design for Interior Designers with Corey Fuller
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Send Katie a Text Message!! Your brand identity captures everything about your design firm. From the fonts and color palette you use to the intangible pieces like brand voice—it all works together to draw in your ideal clients. But where do you begin creating a brand identity? Do you need to hire a professional brand strategist? And how can you tel…
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977: Katie Ryan Pluer:Strategies for Taking on a Business Partner
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Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understand…
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976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?
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Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields S…
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975: Joyful Abundance: Thriving in Business with a Positive Mindset
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Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and belie…
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974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business
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Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something…
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22: Interior Designers Pricing & Project Estimation with Michelle Lynne Pant
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Send Katie a Text Message!! A business series wouldn’t be complete without talking about pricing for interior designers. Pricing and project estimation can be such a touchy and intimidating topic, but it doesn’t need to be! How can designers turn what they love into a profitable business quickly? How do you make the jump from hourly to value-based …
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973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb
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Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your busines…
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972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing
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Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of …
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971: Vicente Wolf: How to Bring True Artistry into Interior Design
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Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show. Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis. He has a true talent for des…
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970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients
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Today With Ali Stein Welcome to A Well-Designed Business. My guest today is Ali Stein, owner of Grabler Brand. This is the first time you have heard from Ali on the show, but not the first time you have heard about her on the show. Back when I had Regan Baker on, if you remember, she raved about Ali. Over seven years Ali helped grow the Regan Baker…
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21: Target Audience Personas & Marketing with Bill Gelgota
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Send Katie a Text Message!! The target persona in your marketing is maybe the most critical piece of your business foundations. It’s just like the old adage says, if you’re speaking to everyone, you’re speaking to no one. But how are you supposed to determine your target market when you’re just starting your design business? How do you discover the…
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969: Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships
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Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leig…
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968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior Design
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Today With Charles Pavarini, Leyden Lewis, and Maria Viola Hi, welcome to a Well-Designed Business. On today’s Overheard episode, I’m joined by Charles Pavarini III, Leyden Lewis, and Maria Viola. We rarely talk about design itself on the podcast—we’re much more focused on the business sode of things. But the conversation about creativity has poppe…
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967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success
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Today With Breegan Jane Welcome to A Well-Designed Business. My guest today is an accomplished interior designer, entrepreneur, brand influencer, children’s book author, real estate investor, philanthropist, and TV personality, and you may probably recognize her from HGTV Dream Home. Breegan Jane, who has transitioned many times, is back on the sho…
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966: Power Talk Friday: Andrea Liebross: It's Not Big Clients — It's BIG THINKING That Creates Success
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Today With Andrea Liebross Today on A Well-Designed Business, I am joined by certified business and life coach Andrea Liebross, who is on a mission to help women entrepreneurs discover their inner potential and redefine success. Andrea is also the author of the bestselling book, “She Thinks Big” and host of the podcast, “Time to Level Up.” Today sh…
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20: Business Insurance Basics for Designers with Stephen Wisocky
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Send Katie a Text Message!! Insurance should grow alongside your business—it’s not a set it and forget it situation! So let’s talk about the insurance needs of interior designers. What insurance must you have as soon as you open your design firm? How do your insurance needs change as your firm grows? And what rates can you expect to pay? Stephen Wi…
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965: Mona Nahm: Equitable Design for People and the Planet
1:24:28
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Today With Mona Nahm Today on A Well-Designed business I am so happy to welcome Mona Nahm to the show. Mona is here sharing her incredible journey and her current work designing affordable housing. Mona truly understands how creating spaces with compassion at their core can empower people and allow them the safety and stability to reclaim their liv…
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