1006: Power Talk Friday: Tammy Nagem, CEO, High Point Market Authority. Why You Should Go to HPMKT

A Well-Designed Business® | Interior Design Business Podcast

Today With Tammy Nagem:

Welcome to a Well-Designed Business. I don’t have to tell you that in our industry, High Point is one of the biggest to-dos. And yet, I know that many of you out there haven’t been yet for a variety of reasons—from hesitancy at making the investment to an uncertainty about what exactly is so appealing about it.

Today, I’m joined by Tammy Nagem, president and CEO of the High Point Market Authority to discuss what makes High Point unique and special, how the team works to create a special experience for attendees, and how attending can kickstart something of value for your business.

LuAnn Nigara and Tammy Nagem's Ah-Ha Moments

Watching people's faces just sort of light up as they talk about how they got started and get to tell their story is something special. I think we all sort of feel it, whether there’s a long family history or just an affinity to this industry, and High Point is where it all comes together.” -Tammy

“I get that a designer is coming to High Point to shop for furniture. It’s not lost on me. But no one will tell me that there isn’t value in a whole different way for your business, even if you do spend three days doing panel discussions and interacting with other attendees.” -LuAnn

More About Tammy Nagem

Tammy Nagem was named president and chief executive officer (CEO) of the High Point Market Authority (HPMA) in 2023, overseeing strategic business development, marketing communications, and operations for High Point Market, the world’s largest home furnishings trade show.

Nagem and her 13-person team manage onsite logistics for nearly 75,000 domestic and international visitors to High Point Market each spring and fall, and are additionally responsible for educational programming, wayfinding, large-scale entertainment events, and HPMA-sponsored hospitality.

HPMA stakeholders include the State of North Carolina, Guilford County, and the City of High Point, along with approximately 2,000 vendors exhibiting the latest trends in home furnishings products within 11 million square feet of showroom space, spanning 13 blocks of the City’s downtown area.

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