Best MarTech Advisor Podcasts (2024)

1
143: Danny Lambert: A guide to data transformation and building a warehouse-first martech stack 1:03:05

1d ago1:03:05

1:03:05

What’s up everyone, today we have the pleasure of sitting down with Danny Lambert, Director of Marketing Operations at dbt Labs. Summary: Marketers often feel like they're battling a dragon when it comes to integrating data. We’re overwhelmed by technical jargon, stuck with outdated methods, and facing roadblocks from data teams. Danny walks us thr…

1
142: Lourenço Mello: Snowflake's Product Marketing Lead on the marketing data stack of the future 55:48

8d ago55:48

55:48

What’s up everyone, today we have the pleasure of sitting down with Lourenço Mello, Product Marketing Lead at Snowflake. Summary: Lourenço drops us straight into the gravity well of martech, where Snowflake’s latest report pulls in the tools that really matter, letting the fluff float away. It’s all about data gravity, bringing the applications to …

1
141: Rutger Katz: Cutting through the fluff of Lean methodology and recognizing when process gets in the way of efficiency 1:03:19

15d ago1:03:19

1:03:19

What’s up everyone, today we have the pleasure of sitting down with Rutger Katz, GTM Operations Consultant. Summary: Rutger helps us cut through the fluff of Lean methodology in marketing and how to spot when process gets in the way of efficiency. His advice is to cut out the waste—whether in your process, your tech stack, or how you measure succes…

1
140: Jared DeLuca: Appcues’ Director of Ops on integrating demo bookings within your product and using AI to uncover incremental lifts from drip campaigns 58:02

22d ago58:02

58:02

What’s up everyone, today we have the pleasure of sitting down with Jared DeLuca, Director of Operations at Appcues. Summary: Jared takes us inside the mad but amazing world of martech at Appcues – the top product adoption SaaS on the planet. We cover his transition from demand gen to ops, how he’s integrated demo bookings within the product using …

1
139: Ron Jacobson: Why multi-touch attribution excels in credit distribution but fails in causality 54:20

29d ago54:20

54:20

What’s up everyone, today I have the pleasure of sitting down with Ron Jacobson, Co-founder and CEO of Rockerbox Summary: Multi-touch attribution doesn’t tell you what really caused a conversion or revenue, it’s a credit distribution system. It’s still a useful guidepost in understanding where your efforts are making an impact. Incrementality testi…

1
138: Erin Foxworthy: Snowflake’s Industry Lead on the future of data warehousing, from APIs to data sharing and a unified data layer 52:02

1M ago52:02

52:02

What’s up everyone, today we have the pleasure of sitting down with Erin Foxworthy, Industry Lead, Advertisers & Agencies at Snowflake. Summary: In this episode, Erin takes us on a ride through the merging worlds of martech, adtech, AI, and privacy, giving a bold glimpse into what’s next for customer data. We cover how you can use 1st party data fo…

1
137: Liam Moroney: Rethinking measurement by balancing pipeline, brand, and long-term value in a nonlinear world 1:02:03

1M ago1:02:03

1:02:03

What’s up everyone, today we have the pleasure of sitting down with Liam Moroney, Co-Founder of Storybook Marketing. Summary: Liam handed us warm tea and one of his hand-knitted beanies as we explored how marketing goes beyond just hitting pipeline numbers. It’s about building trust, shaping perceptions, and ensuring your brand is top-of-mind when …

1
136: Benoit Leggieri: Livestorm’s Head of Growth on crafting revenue driving workflows with Customer.io 48:57

2M ago48:57

48:57

What’s up everyone, today we have the pleasure of sitting down with Benoit Leggieri, Head of Growth at Livestorm. Summary: Benoit offers a behind-the-scenes look at how Livestorm’s martech stack drives growth and personalization. At its heart is Customer.io, seamlessly integrated with tools like Amplitude, Segment, and Mutiny, creating a powerful s…

1
135: Pranav Piyush: Why multi-touch attribution is broken and what you should do instead 53:38

2M ago53:38

53:38

What’s up everyone, today I have the pleasure of sitting down with Pranav Piyush, Co-Founder and CEO at Paramark. Summary: Pranav guides us out of the labyrinth of multi-touch attribution under the clear sky of incrementality and causality, urging marketers to focus on whether their efforts genuinely drive sales that wouldn’t happen otherwise. Earl…

1
134: Jacqueline Freedman: Former leader at Grammarly and WeWork on how to become a trusted Martech advisor 57:15

2M ago57:15

57:15

What’s up everyone, today we have the pleasure of sitting down with Jacqueline Freedman, CEO and Founder at Monarch Advisory Partners. Summary: Jacqueline straps on her jetpack and invites us to soar through the martech skies, teaching us how to navigate the journey of becoming an independent martech advisor. From hands-on execution tasks strategy …

1
133: Simon Heaton: Buffer’s Director of Growth Marketing on agile sprints, holdout testing and why a CRM or GA4 isn't in their tech stack 1:04:03

3M ago1:04:03

1:04:03

What’s up everyone, today we have the pleasure of sitting down with Simon Heaton, Director of Growth Marketing at Buffer. Summary: Simon helps us explore Buffer's martech journey, highlighting their shift from traditional tools to a product-led approach driven by data and server-side analytics. We unpack their use of Customer.io for automation and …

1
132: Ashleigh Johnson: Tales of a Marketing Technologist from Microsoft 45:38

3M ago45:38

45:38

What’s up everyone, today we have the pleasure of sitting down with Ashleigh Johnson, Marketing Technologist at Microsoft. Summary: Ashleigh gives us a glimpse into the enterprise world of martech, and it might not be what you’re expecting. She emphasizes embracing the unexpected by seeking diverse roles and rotational programs. Building a personal…

1
131: Siobhan Solberg: A guide to ethical marketing with data minimization and privacy strategies 53:57

3M ago53:57

53:57

What’s up everyone, today we have the pleasure of sitting down with Siobhan Solberg, data privacy consultant and advisor. Summary: Siobhan takes on a behind-the-scenes look at the hidden mechanics of data privacy, ethical marketing practices, and effective data management. Marketers often overlook the importance of data privacy, but the increase in…

1
130: Sam Oh: Ahref’s VP of Marketing on how content marketers can stay relevant with AI 56:35

3M ago56:35

56:35

What’s up everyone, today we have the pleasure of sitting down with Sam Oh, VP of Marketing at Ahrefs. Summary: Sam takes us on a masterclass covering SEO fundamentals, evolving search behaviors, AI in content marketing, refreshing attribution thoughts and work-life balance strategies. He advises sticking to proven SEO fundamentals and understandin…

1
129: Re: Why Martech is Actually for Engineers 52:25

3M ago52:25

52:25

What’s up folks. We’ve got a fun episode today. If you’re a regular listener, you’ve heard me mention an article that’s been living rent free in my head for a while now. Casey Winters, the former CPO at Eventbrite and an Instructor at Reforge, wrote an article titled “The Problems With Martech, and Why Martech is Actually for Engineers”. I’ve asked…

1
128: Vish Gupta: Why simplification should come before automation if you want to avoid a Frankenstack 51:15

4M ago51:15

51:15

What’s up everyone, today we have the pleasure of sitting down with Vish Gupta, Marketing Operations Manager at Databricks. Summary: This episode with Vish is jam packed with advice for marketers making their way through the martech galaxy. We touch on the pitfalls of Frankenstein stacks and the perks of self-service martech. Vish explains why mart…

1
127: Carmen Simon: Using brain science to deviate from expected patterns and create memorable content 50:15

4M ago50:15

50:15

What’s up everyone, today we have the pleasure of sitting down with Carmen Simon, Chief Science Officer at Corporate Visions and Brain Science Instructor at Stanford CS. Summary: Carmen takes us on an adventure exploring the wonders of brain science and how to sustain attention through contrast. We cover embodied cognition, deviating from expected …

1
126: Michael Rumiantsau: AI's role in democratizing data narratives for marketers 50:28

4M ago50:28

50:28

What’s up everyone, today we have the pleasure of sitting down with Michael Rumiantsau, Co-Founder and CEO at Narrative BI. Summary: This episode delves into the future of Business Intelligence, highlighting AI's role in democratizing data for marketers, automating insights with LLMs, and the importance of anomaly detection. Michael’s on a mission …

1
125: Michele Nieberding: Customer data infrastructure and server-side data processing 50:24

4M ago50:24

50:24

What’s up everyone, today we have the pleasure of sitting down with Michele Nieberding, Director of Product Marketing at MetaRouter. Summary: Michele takes us on a broad journey across job hopping, learning technical martech products, preparing for the cookie apocalypse and diving deep into the world of server side data processions and tag manageme…

1
124: Angela Cirrone: How to pick between similar martech solutions and master platform migrations 46:35

5M ago46:35

46:35

What’s up everyone, today we have the pleasure of sitting down with Angela Cirrone, Senior Director, Marketing Operations at Optimizely. Summary: Angela brings a fresh perspective to marketing operations, a key theme throughout the conversation is curiosity and how it helps boost your confidence and be a key lego block to a successful career. What …

1
123: Andrea Lechner-Becker: Creating content that people will give a f*ck about 57:10

5M ago57:10

57:10

What’s up everyone, today we have the pleasure of sitting down with Andrea Lechner-Becker, mostly retired CMO and Novelist. Summary: Andrea takes us on a wild ride filled with nuggets of wisdom, a few f-bombs and tons of laughs as she unpacks her deep understanding of marketing. Together, we explore how storytelling breathes life into content and w…

1
122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns 56:06

5M ago56:06

56:06

What’s up everyone, today we have the pleasure of sitting down with Emily Kramer, Co-Founder at MKT1. Summary: Emily explored the convergence of marketing, investment, and startup growth, delivering actionable insights for marketers, founders, and investors. When picking future unicorns, she attributed timing and luck but stressed the importance of…

1
121: Anthony Lamot: Why we’re all exhausted by marketing emails and what to do about it 54:40

5M ago54:40

54:40

What’s up everyone, today we have the pleasure of sitting down with Anthony Lamot 🐧, CEO and Co-Founder at DESelect. Summary: From early stage founder advice and keeping up with the galaxy of martech tools to email fatigue and AI’s convergence with neuroscience, this episode journeys through deep marketing space. Anthony gives us practical advice f…

1
120: Maja Voje: Untangling Go-to-Market for startup marketers and founders 56:17

6M ago56:17

56:17

What’s up everyone, today we have the pleasure of sitting down with Maja Voje, Founder of Growth Labs and the Author of GTM Strategist. Summary: This episode with Maja is a playbook for startup marketers, growth advisors, early stage founders and anyone curious about go-to-market strategies. We untangle the most popular questions about growing earl…

1
119: Adam Greco: The Future of event-based web analytics and the overlapping landscape of data tools 59:59

6M ago59:59

59:59

What’s up everyone, today we have the pleasure of sitting down with Adam Greco, Field CTO / Product Evangelist at Amplitude. Summary: Adam is a leading voice in digital analytics and he unpacks event-based analytics and how it’s transformed how marketers interact with data. Data tools are complicating the martech landscape with overlapping function…

1
118: Mandy Thompson: Intent data pitfalls, diagram-first automation, and agency-style team management 1:01:50

6M ago1:01:50

1:01:50

What’s up everyone, today we have the pleasure of sitting down with Mandy Thompson, CEO and Co-Founder of Digital Reach. Summary: Mandy shares powerful mindsets and practical frameworks for marketers aiming to future-proof their careers in the complex galaxy of martech mixed up with AI, data privacy, and genuine customer engagement. We cover the ar…

1
117: Julz James: Automation inception, teaching martech and unraveling intent data 56:51

6M ago56:51

56:51

What’s up everyone, today we have the pleasure of sitting down with Dr. Julz James, Senior Marketing Ops Manager at 6sense and Adjunct Professor at St. Edwards University. Summary: Jul is a marketing ops leader and a martech Professor who's rewriting the rulebook on how to navigate the martech galaxy. She walks us through automation inception, like…

1
116: Kevin Hu: How data observability and anomaly detection can enhance MOps 50:36

6M ago50:36

50:36

What’s up everyone, today we have the pleasure of sitting down with Kevin Hu (Hoo), Co-founder and CEO at Metaplane. Summary: Dr. Kevin Hu gives us a masterclass on everything data. Data analysis, data storytelling, data quality, data observability and data anomaly detection. We unpack the power of inquisitive data analysis and a hypothesis-driven …

1
115: Amrita Mathur: ClickUp’s VP of Marketing on Optimizing for velocity of learning and balancing analytics with intuition 51:55

7M ago51:55

51:55

What’s up everyone, today we have the pleasure of sitting down with Amrita Mathur, VP of Marketing at ClickUp. Summary: Building a brand from zero is all about diving deep into what makes your audience tick and tailoring your messages to hit just right. Amrita digs into this, stressing the gold in blending hard data with your gut in order to spot w…

1
114: Mauro Figueiredo: Interview tips for finding martech talent and the risks of adopting AI as a learning substitute 58:03

7M ago58:03

58:03

What’s up everyone, today we have the pleasure of sitting down with Mauro Figueiredo, a global Digital Transformation and MarTech leader (and Innovator). Summary: Mauro walked us through his blueprint for building multifaceted teams equipped with technical, emotional, and strategic competencies. We emphasized the significance of identifying martech…

1
113: Abby Gailey: Automating direct mail with webhooks, navigating B2B2C and leveraging Slack communities 52:23

7M ago52:23

52:23

What’s up everyone, today we have the pleasure of sitting down with Abby Gailey, Director of Marketing Operations at Vibrent Health. Summary: Abby walks us through the complicated marketing ops world of B2B2C healthcare SaaS, emphasizing a move from sales-centric to engagement-focused martech. We dive into curiosity and continuous learning, using t…

1
112: Stephen Stouffer: The dawn of AI Ops and the practical wonders of combining AI tools with iPaaS 49:27

7M ago49:27

49:27

What’s up everyone, today we have the pleasure of sitting down with Stephen Stouffer, VP, Digital Transformation & Innovation at SaaScend. Summary: Stephen shares practical and innovative examples of combining AI tools with iPaaS tools to do things like parsing email auto-responses and subcontracting tech support questions from family members. He’s…

1
111: Jessenia Francisco: Leading MOps at Asana and Lucidchart, feeding on your own martech and overcoming imposter syndrome 52:22

8M ago52:22

52:22

What’s up everyone, today we have the pleasure of sitting down with Jessenia Francisco, Director, Marketing Operations at Lucid. Summary: Jessenia shares her journey from nonprofit to tech, emphasizing adaptability and purpose. She tackles imposter syndrome by fostering an inclusive culture, explores the strategic use of tools like Lucidchart in he…

1
110: Josh Kim: Notion’s Growth Marketing Lead on choosing and democratizing experiments and the marketer’s role in a growth pod 51:33

8M ago51:33

51:33

What’s up everyone, today we have the pleasure of sitting down with Josh Kim, Growth Marketing Lead at Notion. Summary: Josh elevated growth marketing from scattered tactics to a unified framework, emphasizing data-informed decisions, teamwork, and a cohesive vision. He detailed the significance of a marketer's adaptable role in a growth pod, the v…

1
109: Deborah Mayen: Logitech’s Head of MOps on simplifying martech and antifragile cultures to withstand chaos 46:09

8M ago46:09

46:09

What’s up everyone, today we have the pleasure of sitting down with Debbie Mayen, Head of Marketing Operations at Logitech. Summary: Debbie went from dreaming of diplomacy to steering the global martech ship at Logitech and takes us through a masterclass in making well timed bets and the art of simplifying martech. Her marketing operations mantra i…

1
108: Ezra Fishman: Wistia’s VP of Growth on healthy data skepticism and North star metric limitations 50:06

8M ago50:06

50:06

What’s up everyone, today we have the pleasure of sitting down with Ezra Fishman, VP of Growth at Wistia. About Ezra Ezra started his career as an engineer developing devices to help treat diabetes and obesity at GI Dynamics He later had a short stint as an Operations Manager at an investment firm that was dedicated to funding health tech startups …

1
107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek 56:27

9M ago56:27

56:27

Summary: Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, highlighting its capability to transform data into actionable insights, aiding in a deeper understanding of customer needs. We also covered the shift towards flexible, composable tech stacks and the importance of diverse skills along…

1
106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound 56:24

9M ago56:24

56:24

What’s up everyone, today we have the pleasure of sitting down with Crissy Saunders, CEO and Co-Founder at CS2. Summary: Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critic…

1
105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene 49:40

9M ago49:40

49:40

What’s up everyone, today we’re chatting with Josh Hill, a GTM operations and tech executive with more than 20 years of experience in B2B sales, marketing, and technology. Summary: Josh delved into how integrating sales experience into marketing strategies leads to more customer-centric approaches. He highlighted the importance of hands-on experien…

1
104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI 55:07

9M ago55:07

55:07

What’s up everyone, today we have the honor of sitting down with a true martech Jedi Master: Paul Wilson, Founder and Chief Strategist at GTM Systems. Summary: Paul wielded his lightsaber of wisdom, skillfully navigating the nebula of modern marketing technology and the rise of generative AI. He shared insights on the strategic dance of early freel…

1
103: Britney Muller: Deciphering the alien nature and the ethical complexities of LLMs 56:07

10M ago56:07

56:07

What’s up everyone, today we have the pleasure of sitting down with the acclaimed Britney Muller, Founder and Consultant at Data Sci 101 and former Senior SEO Scientist at Moz. Summary: Britney takes us on a wild ride through the intersection of marketing and AI, emphasizing the importance of adaptability, continuous learning, and ethical considera…

1
102: Revealing the secret prompts and process behind our AI images 56:47

10M ago56:47

56:47

What’s up folks. As we close in on episode 100 and the end of this season, one episode that’s been on the list for a while now is revealing how we do our AI images. Most of the comments we get on our social posts aren’t “wow amazing content, love the CDP topics, I learned so much about email deliverability…” It’s usually “that cover art is SO cool,…

1
101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation 52:28

10M ago52:28

52:28

Summary: We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths b…

1
100: Sara McNamara: Pathfinding via attribution, AI tool evaluation, and mastery in communication and boundary setting 47:42

11M ago47:42

47:42

Summary: Sara offers practical advice for martech pros: emphasizing data literacy for informed marketing decisions, advocating simple attribution models in B2B contexts, and highlighting the balanced integration of engineering expertise in martech strategies. She underscores the significance of AI in automating tasks while stressing the importance …

1
99: Striking a balance: Sustaining happiness and success in work and life 47:06

11M ago47:06

47:06

What’s up folks, if you follow the show you know that we wrap up each conversation by delving into how our guests manage to juggle their personal and professional lives while maintaining their well-being and career success. Our most popular episode continues to be our compilation of insights on this very topic. Due to its popularity, we've decided …

1
98: You shall not pass: Google's new spam guidelines and what it means for email marketers 53:36

12M ago53:36

53:36

In October, Google announced new guidelines that went unheard by many email marketers. They released a blog post as well. Yahoo also followed suit. There’s a lot of misguided commentary about the specifics of it, so today we’re going to break down some of the most important changes taking effect and why you should care. Main Takeaway: Google and Ya…

1
97: Lauren Aquilino: Alleviating burnout and recognizing the specialized skills in marketing ops 50:02

12M ago50:02

50:02

What’s up folks, today we’re joined by Lauren Aquilino, Founder & Principal Consultant @ EMMIE Collective. Summary: The essence of Lauren’s message transcends the specifics of MOPs; it's about the symbiosis between finding work that resonates on a personal level and the professional ecosystem that supports it. This is where fulfillment is found, an…

1
96: Natalie Miles: Building vs. buying martech, the power of generalists and assembling a composable CDP 48:35

12M ago48:35

48:35

What’s up everyone, today we’re joined by Natalie Miles, Head of Marketing Technology at Chime. Summary: Don't underestimate the role of generalists in martech; they're your go-to for system-level thinking and breaking down data silos. Building vs buying your tech stack? It's not black and white; successful setups usually mix both, and including en…

1
95: Battle of the CDPs: Packaged vs. Composable, 10 experts weigh in 1:00:27

1y ago1:00:27

1:00:27

What’s up everyone, today we’re taking a deep dive into customer data and the stack that enables marketers to activate it. We’ll be introducing you to packaged customer data platforms and the more flexible options of composable customer data stacks and getting different perspectives on which option is best. I’ve used both options at different compa…

1
94: Ryan Gunn: HubSpot cheat codes, AI features, attribution and documentation 50:16

1y ago50:16

50:16

What’s up folks, today we’re joined by Ryan Gunn, Director of Demand Gen & Marketing Ops at Aptitude 8. Summary: HubSpot is not just a user-friendly CRM but also a forward-looking tool in the rapidly evolving world of AI and martech. While it's not a substitute for a dedicated data warehouse for complex queries, it serves well as a real-time connec…

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