Mark Stiving, Ph.D public
[search 0]

Download the App!

show episodes
 
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
 
Loading …
show series
 
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based G…
 
Paul Hunt is chairman at Pricing Solutions. He is considered as one of the luminaries in Pricing. In 2013 he wrote a book entitled: World Class Pricing: The Journey. Of late, he is now teaching mindfulness. In this episode, Paul talks about how companies in a fast-paced digital environment fail to recognize what their product’s true value is. With …
 
Amy Konary has more than 20 years of experience advising companies on subscription business strategies. She is the founder and chair of Subscribed Institute, a think tank for the subscription economy. Through the Subscribed Institute, Amy brings together a community of business executives, thought leaders, and industry experts at a series of Execut…
 
Tim Williams is a Business Model and Pricing Strategist for professional services firms. He is an industry veteran who is the Founder and Managing Director of Ignition Consulting Group, also a noted author and presenter for major industry associations and business conferences worldwide. As a career marketing professional, Tim’s seminars and keynote…
 
Dave Daniels is a technology veteran with a passion for product marketing and product management. He is a founder of Launch Clinic, which was acquired by Pragmatic Institute (formerly Pragmatic Marketing). He is also a Pragmatic Institute certified instructor, strategist, problem solver, mentor, speaker, entrepreneur, and traveler. In this episode,…
 
Jose Morabito is a highly accomplished Pricing & Finance Executive with an outstanding ability to generate strategies for and deliver on innovative projects. In this episode, Jose talks about how he carries out his function as a pricing executive. As a pricing person dedicated to seeing the whole company's goal, he emphasizes the three important co…
 
Why you have to check out today’s podcast: Learn to be directionally correct in your pricing decisions Find out the important characteristics required to be a pricing expert Learn how to be creative and do different things in Pricing to know what works and what doesn’t Stephane Bratu leads the pricing and marketing analytics team for the e-commerce…
 
Why you have to check out today’s podcast: Find out the three pillars that a great pricing professional should be skilled in to enrich the pricing function of the company and ensure its success on a larger scale Find out how the Finance department complements Pricing people in terms of achieving a company’s overall pricing strategy Learn about what…
 
Why you have to check out today’s podcast: Learn how to involve stakeholders in making pricing decisions, why it is considered a team effort Determine the best ways to be influential and stay price competitive despite experiencing business challenges Find out the key qualities required to rise through the ranks and become a highly qualifies and eff…
 
Why you have to check out today’s podcast: Learn how the airline industry comes up with optimal pricing to maximize profitability Find out how to come up with optimal pricing to move the industry appropriately even in a competitive environment. Discover the needed skill sets of a leader to keep driving to get things done Chris Amenechi is a VP of P…
 
Why you have to check out today’s podcast: Find out the key characteristics of a pricing person which is important in order to communicate complex matters breaking them into simpler concepts for easier pricing decision-making Learn the pricing expert’s role in sales and project management Look into the crucial role of a pricing person in the organi…
 
Why you have to check out today’s podcast: Learn why the Less-Than-Truckload industry is different from other logistics services Discover the pricing complexity in the Less-Than-Truckload industry Find out the different struggles within the Less-Than-Truckload industry when it comes to pricing their services Curtis Garrett is the VP of Pricing at R…
 
Why you have to check out today’s podcast: Learn about how the Pricefx pricing platform optimizes pricing Find out about the Pricefx pricing system’s flexibility which enables it to work across different industries using only a single platform Learn about Pricefx subscription pricing strategies Gabe Smith is the Chief Evangelist at Pricefx. He is a…
 
Why you have to check out today’s podcast: Learn about the concept of digital transformation and its relevance in this evolving world of pricing Find out how better pricing is achieved through artificial intelligence with less human intervention Discover the need to integrate digital transformation with customer experience to create an impact in pr…
 
Why you have to check out today’s podcast: Learn the factors to consider when building a distributor pricing strategy Find out the uniqueness of the spirits industry and how pricing decisions are made taking into consideration all the concerned parties involved Discover the process of how the product in the spirits company go through different dist…
 
Why you have to check out today’s podcast: Discover the 5-step to innovation storytelling method which enables transformation Find out one important part aspect of an innovation story that causes people to connect and act Find out what our standard should be when we want to use innovation to produce transformation and action Susan Lindner is a Cult…
 
Why you have to check out today’s podcast: Find out why you need to price test, even after making the effort to understand value through all the analytics available Learn how to consistently deliver substantial lifts in revenue and profit through pricing Learn about the social science of pricing: utilizing the best of data science, artificial intel…
 
Why you have to check out today’s podcast: Learn about the key rules on negotiation to help you carry out your winning strategies Learn about the winning idea of concessions that you can apply in negotiation Learn how to meet the needs and wants of stakeholders who are coming from different perspectives to foster value-driven conversation Mark Raff…
 
Why you have to check out today’s podcast: Discover why value-based pricing is the most neglected step in understanding price Learn how to communicate product value in value conversations with customers before products are made for better pricing Find out the importance of having a pricing strategy to determine a product’s value Stephan Liozu is th…
 
Why you have to check out today’s podcast: Learn how to communicate value to your customers so they get what they want, and you protect your own position in terms of profit and margin Discover how to strategically negotiate to win a sale at a higher price Find out why lowering costs and increasing value doesn’t need to be a trade-off Andrew Bailey …
 
Why you have to check out today’s podcast: Learn about what a CPQ is and the value it gives to a company Find out how to bundle products together to cater to a customer’s specific needs Learn how to achieve price optimization through the use of CPQ Steve Wilkins is the Head of Pricing Solutions at Standav Corp, a seasoned executive with many years …
 
Why you have to check out today’s podcast: Discover how to develop a pricing strategy that leverage the value your organization creates Learn how to execute pricing actions to drive commercial outcomes and growth Discover how to use pricing tools to create and transform pricing that supports your business model Pricing is where it all comes togethe…
 
Why you have to check out today’s podcast: Learn about the dynamic pricing engine and its impact in making data-driven pricing decisions Learn about the pricing elements that are crucial in making an informed pricing decision Understand why in as much as data-driven decision-making helps companies, a product’s value must also be considered in prici…
 
Why you have to check out today’s podcast: Discover why should a law firm hire a pricing person, the impact that pricing had on a firm’s bottom line, the benefits of having those types of roles in place How to go beyond the hourly rate fees for service professional Learn the array of ‘in the trenches’ perspective on how service professional firms c…
 
Why you have to check out today’s podcast: Learn the step-by-step framework that helps product managers define, communicate, and drive their IoT product vision forward Identify costly blind spots in your IoT product pricing strategy Learn how to provide enough value that makes sense for the customer to adapt your IoT solution Daniel Elizalde is an …
 
Why you have to check out today’s podcast: Discover how to use data science techniques to reduce churn in subscription services Learn how to create a churn dataset as benchmark metrics for subscription economy decisions Learn what is predictive of churn, and what can be done to reduce it Carl Gold is the Chief Data Scientist at Zuora where he creat…
 
Why you have to check out today’s podcast: Understanding why continually aligning your pricing to what customers’ value is a never-ending journey Discover the importance of knowing what appeals to the customer and how they perceive your price when optimizing your price and value offer Learn how to leverage AI-powered pricing strategies to take your…
 
Why you have to check out today’s podcast: Learn about price gouging as a functional price management strategy Discover the importance of value differentiation relative to pricing and market segmentation in turbulent times Pricing strategies that you must consider at this time of crisis to keep up with your competitors Lydia DiLiello is the CEO and…
 
Why you have to check out today’s podcast: Find out how to achieve greater financial independence through Amazon selling Learn how to choose the right Amazon business model Learn how to sell on Amazon and achieve greater financial independence Carlos Alvarez is an Amazon Marketing Consultant and Teacher. He is the CEO of Blue Bird Marketing Solutio…
 
Why you should check out today’s podcast: Find out the basic differences between SaaS, subscription and traditional perpetual licenses Learn about subscription pricing decision and how to set-up the revenue buckets for acquisition, retention, and monetization Discover why it is important that your pricing and packaging be aligned to the buyer journ…
 
Why you have to check out today’s podcast: Learn practical and sellable solutions transforming your clients from perpetual to subscription Know the challenges on shifting revenue model from perpetual to subscription Discover how to craft your pricing based on customer perceived value and what appeals to them Scott Miller is a senior advisor, an act…
 
Why you should check out today’s podcast: Know how to price yourself and services right Learn why billing by the hour is a disservice to you and your service Why you should you never underprice yourself and your services so no money is left in the table Loren Fogelman is an expert in pricing strategy and sales for small business owners. Her passion…
 
Why you have to check out today’s podcast: Understand the behavioral economics of consumers in order to overcome barriers to their buying decisions How to overcome barriers of apathy, anxiety, and paralysis to get more people on board and encourage retention How to structure your offer in a way that it will be easy for customers to make buying deci…
 
Why you have to check out today’s podcast: Learn about product management’s role in pricing strategy Learn the importance of having a strategic customer and market-driven business case that will define the direction of your product and what you want to achieve Understand Customer Perceived Value, what appeals to the consumer and why you need to put…
 
Why you have to check out today’s podcast: Learn how to calculate expected Customer Lifetime Value (CLV) value in order to create profitability quicker in your subscription business Learn how to use customer data to optimize your subscription pricing Rules and regulations that you should understand about subscription deals Kathy Sexton is a CEO and…
 
Why you have to check out today’s podcast: Learn how to use the data that is funneled into your subscription management Find out the leading indicators of customer churn, and what to do about it Learn how to package features into bundles that will create good pricing and eventually the most revenue for your company Mark Thomason is a Research Direc…
 
Why you have to check out today’s podcast: Understand how personalized customer onboarding converts and retains more customers Find out the different pricing metrics Bonjoro used in coming up with good pricing Find out how market segmentation helps in coming up with good pricing Matthew Barnett is the founder of Bonjoro and head honcho at Verbate. …
 
Why you have to check out today’s podcast: Understand how Data Science helps in pricing Find out the disconnect between product managers and data scientists in terms of pricing a product Discover why pricing work better with data analytics allowing you to compare and assess different strategies Neil Biehn is the Vice President of Business Analytics…
 
Why you have to check out today’s podcast: Why it is not a good idea to use Cost-Plus pricing in the manufacturing and distribution channels Which tool to use to provide data for a favorable Pricing when you can’t obtain data from distribution channels Find out favorable arguments, from a pricing standpoint, to go direct selling rather than by way …
 
Why you have to check out today’s podcast: Discover about marketing strategies that drive pricing for optimized revenue Learn about strategies and techniques to pull in data as the basis to optimize pricing for your vacation rentals Learn how Beyond Pricing software product gather in data to come up with favorable pricing Ian McHenry is co-founder …
 
Why you have to check out today’s podcast: What does factors like leadership and influence have to do in pricing your product and service Pricing lessons you need to know to understand your business better Discover how to organize your pricing leadership function for your business success Kevin Lemke is a commercial executive with a passion for fix…
 
Why you have to check out today’s podcast: Find out about Model N’s pricing software, how it works and how it differs from other pricing vendors Understanding the different channels High Tech industries go through and how this affects pricing and value setting How does price execution play a big part in the price optimization Chanan Greenberg is a …
 
Why you have to check out today’s podcast: Learn about Paul’s ‘3 Pillars Of Revenue Generation’ to help you avoid underpricing your service Discover why you should charge clients more than you think you’re worth Learn how to price your service premium without getting objections Paul Klein is a Business Scaling + Pricing Strategy Consultant for Exis…
 
Why you have to check out today’s podcast: Discover how they do market research in Conjointly How product and market research affect pricing decisions? How is Conjoint also used for claim selection of consumer goods? Nik Samoylov is a Russian who moved to Australia and is the founder of Conjoint.ly, an online service for product and pricing researc…
 
Why you have to check out today’s podcast: Know what is the critical role of pricing people to your company’s bottom line Learn why there is a need to have pricing people in an organization Discover the importance of really knowing your target audiences in relation to price and value setting David Mok is a global marketing executive, a pricing cham…
 
Why you have to check out today’s podcast: Difference between talking to customers about the value of the solution versus the price of the solution How do people make purchase decisions How to use choice-based conjoint analysis to determine consumers' perception of value and willingness to pay Kevin Christian is a highly accomplished pricing leader…
 
Why you have to check out today’s podcast: What is Value Research Discovery Identifying what specific values the customers have and letting go over assumptions around that Why is it not necessary to follow your competitors’ pricing model Alan Albert is the President of MarketFit, providing strategic services that drive measurable growth. He is a co…
 
Why you have to check out today’s podcast: Discover the 3 central C's of Value; creating, communicating and capturing value Learn what is customer perceived value and how outcome appeals to them rather than benefits only Learn how to be a customer experience expert and how to get customers talking about your company Mark Boundy is a sales, value, d…
 
Why you have to check out today’s podcast: Learn about why the accounting world, as well as the cars industry, are leaning towards subscription pricing these days Discover why timesheets focus firm leaders on the wrong things especially in pricing and value setting No Timesheets? Is it Possible? Ronald J. Baker is the founder of VeraSage Institute,…
 
Loading …

Quick Reference Guide

Copyright 2020 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login