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Copywriting lessons from David Garfinkel
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The Market Your Message Show is hosted by a professional blogger, Jonathan Milligan, who loves helping messengers (bloggers, writers, speakers, and coaches) rise above the noise so they can get paid for what they know! The podcast covers topics like web traffic, SEO, email list building, platform building, growing an audience, marketing funnels, making money blogging, creating online courses, launching membership sites, creating great content, and more!
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On The Breakthrough Message Show podcast, your host, Fabi Paolini shows high-ticket coaches, consultants, business owners, and experts how to create a premium message that attracts premium clients online by developing their Angle of Mastery. We cover everything from branding, messaging, marketing, personal development, and more. We love sharing unique perspectives and stories that can positively impact the world.
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Market Guide is a syndicated business and financial radio programme, produced weekly by SIRBONG COMMUNICATIONS – a mass media consultancy firm, with services cutting across advertising, marketing, broadcasting, publishing and public relations. Market Guide is aired on many radio stations in Nigeria. Join us on Sundays via https://www.buzzsprout.com/2054043 or via various streaming platforms like Spotify. For enquiries – including advert placement, partnership or sponsorship, call or send a W ...
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Evangelical Life Ministries (ELM) believes the Christian Church has a powerful soul saving and rescuing message, and the media market-place should be used as a forum for bringing this message to others.
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Learn how to deliver your message and receive ROI for your women-owned business.
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AI-enabled marketing and business insights from a pair of 35-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
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Marketing mentorship for every step along the way. Your host is Justin Watkins of Native Digital.
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Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
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Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur
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Build your audience and reach new readers on podcasts. Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time. Connect with your host, Kim Stewart, Podcast Coach for Nonfiction Authors, at https://kimstewartmarketing.com.
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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podc ...
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The marketing podcast that helps you attract shiny new clients to your business using social media, marketing strategies and a heaping scoop of fun (with episodes that are 25 minutes or less). If you've got a business - this is the show you need to fill your calendar with perfect clients.
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Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Jenny Melrose: Business Strategist
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Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all wi ...
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Chat With Traders is your key to the minds of trading's elite performers. Start listening to learn how a diverse mix of traders went from zero to hero, how they successfully trade markets today, and get their best tips 'n pointers for profitable performance, plus much more. Note: You are responsible for your own trading decisions—this is not financial advice.
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Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.
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Join After Hours Buzz as we raise a glass with Orlando’s top marketing leaders to uncover the latest marketing tips, trends, and strategies that drive measurable growth. It’s a lively, and perhaps slightly tipsy, one-on-one discussion about all things marketing that’ll leave you inspired and ready for another round.
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Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.
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The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others ...
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For female business owners who want to know how to use social media to get more clients. This podcast will share tools and strategies on how to carve out a place for yourself and your business in a busy online world, whether you're quirky, quiet or quite overwhelmed.
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Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.
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The Message Connection is hosted by Azurae Phelps. With over 20 years of experience in the world of production, from the recording studio to live events like the Super Bowl Halftime Show, Azurae explores every angle of refining and communicating your message to a potential audience of millions! Through conversation with entrepreneurs, podcasters, and thought leaders, she addresses the highs and lows, the insecurities that rise up and how to overcome them, and what it means to share from the ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad ...
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The Jody Maberry Show explores the nature of business. With a mix of storytelling, lessons, and occasional guests, Jody will help you master and market your message.
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Marketing in finance is complex. Audiences are niche, with limited time and energy to find out about new products and services. Regulation limits what companies can do. At Cognito, we specialise in working with this complicated audience. For 20 years, we've helped companies find and grow their businesses. We are an integrated PR, marketing communications and digital agency, specialising in finance, investment and technology. Our cogcast is a place to hear from our global experts on the chang ...
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You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other ...
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sales & marketing for local entrepreneurs Learn from the expert digital marketers behind the growth of several of the biggest local brands in their markets. Anthony Karls, President of Rocket Clicks - www.rocketclicks.com - interviews the experts on his team in all the areas that will drive revenue for local entrepreneurs. Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow businesses locally.
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Hosted by Cyndee Woolley, president and founder of C2 Communications, Cutting Through the Clutter delivers powerful insights into crafting messages that truly connect. Drawing on her 25+ years in marketing and public relations, Cyndee shares strategies for engaging target audiences, building impactful campaigns, and driving action—whether it's boosting sales, inspiring votes, or fostering community pride.
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George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com . Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday. georgekao.substack.com
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The BANK MARKETING SHOW, the podcast that engages and informs you for success in today's marketplace. It's the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders. If you're wanting to impact your personal success and position your company as the best choice in your market, then you're in the right place!
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Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 5,000+ members in our private community at exitfive.com.
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Join the Rebrand Revolution - where we blend passion with purpose in just 15 minutes of dynamic discussion. Dive into our latest episode as we rebrand the pop culture terms that are holding us back. From outdated clichés to modern missteps, we’re on a mission to redefine the narrative and empower women to shine.
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Tiny Marketing: Marketing strategies and systems for B2B service business founders.
Sarah Noel Block
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Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources. In each episode, you'll discover actionable strategies to: Craft Powerful Content: Learn how ...
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Whether you’re just starting out as a real estate agent or a successful broker looking to expand your business, The Smart Agents Podcast is for you. You’ll hear everything from top producers sharing their lead generation tips to marketing experts on growing your brand online. Want to be featured on an upcoming episode? Send us a message at [email protected]
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Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.
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Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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Go behind the scenes with customer experience leader Blake Morgan to explore the secrets of the world’s most customer-centric companies. Blake is one of the world’s top keynote speakers, authority on customer experience and the bestselling author of “The Customer Of The Future” The Modern Customer reaches thousands of people each week conveying a message of how we make people feel - in business and in life - matters. Her weekly show explores how businesses can make customers’ lives easier an ...
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The CFO Bookshelf weekly podcast is geared toward global financial leaders who are serious about lifelong learning and reading widely. The show's 200-plus podcast catalog features well-known authors who are experts in finance, pricing, marketing, sales, operations, organizational health, and leadership. Episodes are released weekly, and the host responds to every message he gets about the shows on LinkedIn.
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The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years. The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, maste ...
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Anderson Cooper brings you highlights from CNN's premier nightly news program AC360.
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Small Business Marketing is a podcast designed for small business owners who want to make marketing easier, hosted by Prati Kaufman, founder of Small Biz Marketing and co-owner of New Inn Kennels. With over 25 years of marketing experience, Prati and her global team are dedicated to helping businesses like yours succeed without the stress. In each episode, Prati breaks down marketing concepts into simple, actionable steps that you can implement right away. From building a strong brand to cre ...
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Tonya Eberhart & Michael Carr (BrandFace) interview high level Coaches, Consultants & Experts who have a life-changing message and business to share based on their own BOLD journey. Their mission is to unveil the story and the star behind the business. They also share advice for building a profitable personal brand that helps you ”change how you’re seen & charge what you’re worth”.
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Weekly marketing tips, strategies, and thoughts that help wineries and wine brands thrive online. Hosted by Heather Daenitz of Craft & Cluster. www.winemarketingfieldguide.com
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Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? ...
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Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you're new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who've been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let's help build each other up.
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The Influencer Podcast is your go-to resource for coaches, service providers, and online educators ready to elevate their messaging, visibility, and authority. Hosted by Julie Solomon, a master in messaging and brand visibility, this podcast is designed to help you break through the noise, attract high-paying clients, and scale your business—without needing endless content creation or sales calls. If you’re tired of generic strategies and want to master messaging that converts effortlessly, ...
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The Perfect 5-Point Landing Page (Ch 4. Build Your Audience)
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Send us a text Mastering the Perfect Landing Page: The Five-Point Blueprint Want a copy of the book? Go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the…
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Our special guest today, John Jantsch, is going to tell you about what could be the single most valuable sentence you have in your business for getting clients and customers.John’s the author of the Wall Street Journal best-seller Duct Tape Marketing, as well as three other books.Now when John talks about “core,” I’m pretty sure he’s not talking ab…
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Ep 132: Overhaul Your Web Copy: Secrets to High-Impact Messaging THAT SELLS | Guest Expert: Caitlin Lang
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Send us a text Are you hiding your website URL because it's not bringing in clients? You're not alone. Most service businesses are making two critical messaging mistakes that prevent their beautiful websites from converting visitors into paying clients. In this illuminating conversation with website expert Caitlin Lang, founder of Liquid Form Desig…
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🔒 Unlocking Product Success: Transforming Your Sales Through Better Messaging
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Subscriber-only episode Ever created a product that solves a real problem, but sales are frustratingly slow? The disconnect might not be in your offer but in how you're communicating its value to your audience. Marketing is the critical bridge between your brilliant solution and the people who need it most. When sales underperform, the first place …
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How to Nail Down Messaging and Positioning | Megan Bowen on Building With Buyers
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*from Building with Buyers* Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support." Here’s what we cover: Brand, Demand, and ABM. What's your approach to client work; I’m exploring the role that customers play i…
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Mastering Messaging, Copy, and Clarity with Emma Stratton
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#234: Messaging | In this episode, Dave sits down with Emma Stratton, founder of Punchy, to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover …
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Why Boring Messaging Works As A Best Marketing Strategy? - Prati Kaufman |
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Send us a text Most small businesses think they need fancy logos, viral ads, or complex messaging to stand out. But the biggest brands in the world - like McDonald’s, Dove, and Tiffany & Co., keep it simple. And that’s exactly why they win. In this episode, we talk about: - The biggest mistake small businesses make: trying to be too creative - Why …
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Authentic marketing doesn't POKE pain points... Do this instead (with messaging expert Joanna Ingram)
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There’s not just one way to sell. There’s not just one way to market. But if you’ve ever felt turned off by pushy tactics or if traditional marketing strategies make you want to crawl under your desk, this episode is a breath of fresh air. We're talking Feminine Messaging, Client Attraction & Selling Without the Ick. Today I’m joined by messaging e…
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113. Find Your X Factor: Make Your Message Connect & Boost Sales
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In a world where AI is churning out generic content faster than ever, your unique X factor is what will set you apart. But what exactly is your X factor? How do you find it? And most importantly, how do you use it to create content that attracts the right people to your business? I’m sharing real-life examples of brands and businesses that have nai…
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In this the 4th episode of Misadventures in Marketing, hosts Steve Haney and Peter Farago dive into the fun-filled world of corporate messaging, start-up style. They discuss the importance of creating a messaging house, understanding customer pain points, and the iterative nature of the process. The conversation highlights the significance of craft…
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U.S. Prepared To Recognize Russian Control Of Crimea
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Breaking news on multiple legal fronts. Deportation cases pit the White House against a string of judges, including one who says he's got reason to find the administration in contempt. Plus, is there a ceiling to the amount of weight popular medications for obesity and diabetes can help someone lose? CNN's Dr. Sanjay Gupta reports. Learn more about…
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How The Top Beauty Brands Turn Online Trends into Advertising Performance
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Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey …
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Who's Got Your Back? | 17 April Newsletter Companion
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Welcome to a weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: What communities are you part of as a marketer that help you connect and get support in this chaos landscape?…
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EP 106: Burned Out by AI Hype? Let’s Reset.
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Drowning in AI hype, tools, and terms like "agentic workflows"? You’re not alone. In this episode, Yvette Brown and Shari Nomady of XPROMOS strip it all back to the basics. No fluff. No fear-mongering. Just straight talk on how AI can give you your time back, starting today. They’ll show you how even simple AI tools can make your daily tasks easier…
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2 Killed, 5 Injured In Mass Shooting At FSU
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All we're learning about the deadly mass shooting at Florida State University, committed by a son of a law enforcement officer, according to police. Nick Valencia is in Tallahassee, FL with the latest. Plus, young children being left to face immigration courts alone, advocates say they may be hardest hit by the Trump administration's crackdown. CNN…
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Why I Left Facebook After 9 Years For LinkedIn And What Happened Next
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Are you looking to attract high-ticket clients through LinkedIn marketing? In this insightful episode of The Breakthrough Message Show, I reveal the exact strategies I used to transition from Facebook to LinkedIn and rapidly generate LinkedIn audience growth and consistent client enrollments—even without having a large initial following. You'll dis…
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Subscriber-only episode Ever feel like you're swimming upstream trying to get work done while chaos swirls around you? You're not alone. My spring break recording session from inside my bedroom closet—complete with teenagers blasting music, conducting ice bucket challenges, and demanding impromptu Starbucks runs—perfectly captures the delicate bala…
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Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? To discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year, I interview Michelle Gif…
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How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)
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#238: Brand | In this episode, Dave sits down with Dmitry Shamis, former Head of Brand at HubSpot and now founder of Oh Snap, to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitr…
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President Trump promised to let RFK Jr. go "wild" on health, now CNN has learned how wild the White House is planning to go when it comes to cutting billions of dollars from his cabinet department. Plus, a live report from a factory in China that is already feeling the brunt of the brewing trade war, CNN's Marc Stewart has the story. Learn more abo…
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🔒 Productivity's Secret Weapon: The Art of Task Infiltration
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Subscriber-only episode Are you making the most of those small windows of time in your business day, or are they slipping through the cracks? In this revealing episode, I share a productivity breakthrough that emerged from a recent training session with my Insiders community. At the heart of this approach is a simple yet powerful distinction betwee…
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Esther Shittu: Demystifying Agentic AI and Finding the Real Stories Behind the Hype
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In this episode of Cogcast, host Larissa Padden speaks with Esther Shittu, an AI News Writer for TechTarget. Esther shares her journey from TV production to tech journalism and explains what PR professionals need to know about the evolving AI landscape. She breaks down the concept of agentic AI in simple terms, discusses what stories currently inte…
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Forget the image. Be your authentic self online.
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How to sustain one's social media presence? I view it as an opportunity to be as authentic as possible -- much like you would with a trusted friend. I don't worry about keeping up appearances. Instead, I focus on being myself, knowing that the right audience will appreciate me for who I am, flaws and all. This approach has allowed me to consistentl…
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Leading With Purpose: Kari Hodgson's Vision for a Sustainable Workforce
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Kari Hodgson, Solid Waste Director, Collier County In this episode, we sit down with Kari Hodgson, a passionate leader in the solid waste industry, to discuss the importance of sustainability, recycling, and community service. Kari shares her journey from environmental science to a rewarding career in public service, offering valuable insights on t…
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From sleeping on friends' couches to being featured in Forbes, imagine transforming the most stigmatized form of housing into a luxury living solution that's actually affordable. Our guest in this episode went from experiencing housing instability firsthand to pioneering a revolutionary approach that's making homeownership possible for countless fa…
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Part Two of Sr. Pastor Dr. Laurence White's presentation on “The Godly Family” from the recent "Spotlight on Life" gathering hosted by Our Savior Lutheran Church and co-sponsored by Houston Lutherans for Life and the national organization of Lutherans for Life.By Evangelical Life Ministries
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The Power of Communication and Sound: A Conversation with Jem Fuller- Part 1
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“When I’m in there working with leaders, it’s around communication, and how do they communicate initially with themselves? What’s that like? And then with the people around them, because without communication, communication underpins our ability to be successful in anything that we do. When I say successful, I mean to, you know, to get the results …
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Live Coaching: Messaging Shifts That Lead to Massive Breakthroughs
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ABOUT THIS EPISODE: In this special live coaching episode, I’m joined by several amazing entrepreneurs inside The Growth Collective for a behind-the-scenes look at how small but intentional shifts in content and messaging can lead to massive business breakthroughs. From rebrands and content overhauls to refining sales flow and client attraction, we…
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From Product Manager to 2x exited Founder: Ramesh Prabagaran's Go-To-Market Success Playbook
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Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel. A successful GTM strategy centers on four key elements: understanding the customer’s pain points, delivering clear product value, ensuring ease of consumption, and aligning cross-functional teams to…
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Federal Judge: No Evidence Trump Admin. Is Complying With Order
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A judge tells the Trump administration to produce documents and answer questions about the man they mistakenly deported to a prison in El Salvador, and refuse to bring back. Plus, Mark Zuckerberg on the witness stand, in a case that could reshape WhatsApp and Instagram, and how Zuckerberg's newfound friendship with the President could reshape the c…
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In this Episode 7 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney delve into the complexities of marketing metrics, discussing their importance, challenges, and the balance between data-driven decision-making and creative intuition. They explore various metrics, the significance of trends over time, and the necessity o…
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🔒 From Merry-Go-Round to Wall Slam: Navigating Anxiety in Volatile Times
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Subscriber-only episode Anxiety has a way of sneaking up on us, transforming from a manageable merry-go-round into something far more disorienting and suffocating. With market volatility, endless news cycles, and algorithm-driven content feeding our fears, it's no wonder many entrepreneurs find themselves trapped in an anxiety spiral that paralyzes…
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Moksha Fitzgibbons - President at Complex
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In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Moksha Fitzgibbons, President at Complex, the leading digital media brand for Gen Z and millennials who are passion about music, style, art, culture. Moksha shares valuable insights into how youth culture and emerging technologies have revolutionized m…
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How Creative Thinking Unlocks the True Power of AI in CX
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The missing piece in AI-powered CX? Creative thinking. This week on The Modern Customer Podcast, I’m joined by Zendesk CTO Adrian McDermott, live from the Zendesk Relate conference in Las Vegas. We explore why AI alone isn’t enough—and how customer experience leaders must pair technology with imagination to drive meaningful innovation. Inside the e…
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Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz
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Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to…
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As product marketers, we look at metrics from all over the business. One metric that's commonly tracked is win-loss. There are many factors that influence win-loss from sales effectiveness to positioning. Today, we’re talking about how one product marketer studied win-loss deals and turned it into a highly targeted pre-sales marketing program for T…
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How to Make it as a Solopreneur | Garrett Ira
40:57
40:57
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Garrett Ira, founder at Method, joins Evan and Steph to talk about his journey to becoming a Solopreneur - the successes, challenges, and everything in between. Garrett shares his unique experience of coming from an entrepreneurial family, which set the tone for his career in marketing. He talks about his transition from agency work to in-house rol…
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461 - Why Being Nice is Keeping Your Clients from their Best Results with Jay Ferrugia
50:21
50:21
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Jay Ferrugia has spent over 25 years transforming lives through strength — but not just in the gym. In this episode, we dive into the mindset, discipline, and raw honesty it takes to create real results in any field. Jay shares why playing nice often holds your clients back, how to build trust without people-pleasing, and why authenticity isn’t a b…
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165: Ashley Faus: Building content that matches actual human thinking by integrating lifecycle, content and product marketing
1:08:28
1:08:28
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What’s up everyone, today we have the pleasure of sitting down with Ashley Faus, Head of Lifecycle Marketing at Atlassian. Summary: Marketing frameworks often fail because they ignore how humans actually behave. People don't follow neat, linear paths; they explore, double back, and leap ahead based on genuine interests. Drawing from her diverse exp…
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Trump Official: Admin "Does Not Have Authority To Forcibly Extract" Deported Man
47:23
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The leader of the free world and the President of El Salvador both say they won't return a man deported to El Salvador's notorious prison by mistake. And now, President Trump is talking about sending U.S. citizens there. Plus, breaking news on the Trump administration's funding fight against elite universities. Late tonight, the administration froz…
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If you have an offer that isn’t selling and you default reaction is to consider: Lowering your prices Creating a new offer (particularly a low ticket offer 👀) Creating a new lead magnet Or getting ChatGPT to pump out more content for you (or turn you into a Barbie 🙊) FOR THE LOVE OF DOGS PLEASE STOP!!!!!!!!!!!!!!!! You’re looking for the solution t…
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Ep 83 - The Future of Community Bank Marketing with Caleb Stevens
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Podcasting isn’t just for influencers anymore—banks are getting in the game. In this episode, Chris and Dan sit down with Caleb Stevens, VP of Marketing at SouthState Bank’s Capital Markets Division and host of the Community Bank Podcast. From demand generation to practical AI use, Caleb breaks down how banks can modernize without losing sight of w…
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4 one-liners from business books that changed my life
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HAPPY HUNDREDTH EPISODE! 🎉 In this landmark episode I'm sharing the business books that changed my brain. You're getting Storytelling, Celebration, Business-Savvy... I hope you laugh, learn and feel inspired to pick up a business book (or stream one, as it were) How Audible turned this distractible non-reader into a business-book devourer The wilde…
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Stay Calm, Stay Profitable: Nervous System Regulation for Business Growth with Lahana Vigliano
31:48
31:48
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Ready to transform your entrepreneurial experience from constant stress to sustainable success? Dr. Lahana Vigliano reveals how your nervous system directly impacts your business decisions, creativity, and bottom line. Most business owners don't realize they're operating in a perpetual fight-or-flight state, with their bodies producing the same str…
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B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong
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56:40
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#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong’s category, brand, and marketing engine (and why B2B marketing needs…
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