I like to talk and share thoughts as and when I get them, hopefully they are insightful relevant entertaining or all of the above. All feedback most welcome
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Question You May Be Asking: How do I attract my ideal customers online? How do I build a strong online brand? How do I increase organic traffic to my website? How do I establish authority in my industry online? Matthew Bertram and expert guests will guide you in transforming your business into a online powerhouse. Go from relying on referrals or direct sales to a business that has customers banging down their doors to work with you! Learn the secrets of inbound marketing using thought leader ...
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A podcast about high level climbing. How to go from good to great.
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#111 Tom O’Halloran — How To Do Hard Moves, Using Boards To Climb Better Outside, Toes Knees Hips, Taping Correctly, and What The Olympics Are Like
2:23:48
2:23:48
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Tom O’Halloran is arguably the best climber in Australia. He’s an Olympian, he’s climbed 15a and v14, and done FA’s nearly up to those grades as well. But the reason we wanted to have him on the podcast is because of the amazing YouTube content he puts out. He dives into the nuances of hard climbing in a way that actually helps people climb hard. T…
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#110 Ethan Salvo — Lessons From Climbing The Hardest Climb in Squamish [TWICE?!], Internal Vs External Motivations, and Transcending Grades
1:48:11
1:48:11
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Ethan Salvo is back on the podcast! Ethan's first episode (linked here) was a fan favorite so when Josh visited Squamish for a few days they met up do an impromptu live/in-person recording. Since the last recording, Ethan has climbed arguably the hardest climb in Squamish, The Singularity. The experience he had on it was fascinating and made him qu…
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#109 Noah & Benn Wheeler — The World’s Hardest Campus Move, Most Difficult Board Climbs, FA’ing V12 On 1st Day Outdoors, and How This Generation Sees The Future
2:11:36
2:11:36
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Noah Wheeler and Benn Wheeler represent the next generation of climbers. At 21 and 19, they are some of the strongest board climbers in the world and their styles reflect that. They also are bring a unique point of view to the world of climbing content with their YouTube channel, Wheel Rock. These brothers have climbed up to V16 outdoors, FA’d up V…
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#108 AJ [Alex Johnson] — 20 Years At The Top, The Evolution Of Climbing, Coaching Top Athletes, Climbing Drills, and Returning From A Major Injury
1:59:27
1:59:27
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AJ has been competing at the highest level for decades. She has won multiple Bouldering World Cups and she climbs just as hard outdoors with her iconic send of The Swarm (v13/14) in Bishop which was recently featured in Reel Rock. AJ also coaches some of the top up and coming Youth Athletes (one of her athletes recently won Nationals), through her …
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Unpacking the Google Data Leak: Fact or Fiction?
24:09
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Unpacking the Google Data Leak: Fact or Fiction? Interested in exploring the Google Data Leak without doing all the research? We do the research for you and give you the highlights. Let's dive into the buzz surrounding the alleged Google data leak that has sent shockwaves through the SEO community together. And get to the bottom of is the leak auth…
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Mastering Digital Marketing: Strategies for SEO, Social Media, and Paid Media with Matt Bertram
12:22
12:22
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Ever wondered how understanding your customers better can skyrocket your marketing efforts? Join me, Matt Bertram, as I share some transformative digital marketing strategies that will revolutionize the way you approach search marketing, SEO, paid media, and social media. Whether you're an entrepreneur new to the game or a seasoned business owner, …
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#107 Drew Ruana — Thinking Long Term, Grading The Hardest Blocs, Working Weaknesses, 3 Common Plateaus and How to Get Through Them
2:10:57
2:10:57
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Drew Ruana is one of the strongest boulders in the world. Period. He over a hundred V14+ sends, and lots of then are V16. While some other climbers may have that amount of blocs under their belt, no one has accumulated this many in such a short time. Drew goes into his infamous “Send Colorado” journey, which is his goal to send all V14 and up bould…
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How to Build Personal Brand Online 101 with Roz Miller-Choice Ep. 612
42:25
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“Online Authority’ and “Thought Leadership'' have recently become buzzwords in the digital marketing space. Years ago, I touched on the concepts of personal branding and my personal journey into digital marketing with my first and second book on branding. I wanted to revisit this topic and unpack how you get started in building an online brand with…
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#106 Felipe Camargo — An Unlikely Path To The Top, Finding Mentors, Training Hard By Yourself, Establishing Next Level Routes in Brazil, and Giving Back
1:36:36
1:36:36
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Felipe Camargo is one of the top climbers in our sport with sends up to 9b and V15. That’s impressive… But what’s more impressive is that he began climbing Brazil where there was no professional climbers, no routes past 8b+, and no modern training facilities. Felipe managed to send the iconic 50m 9a+ Papichulo by mainly training on a 3x3m spray wal…
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#105 Tim Kang — Going All In, The Most Important Moments for Growth, Embracing What Others Won’t, and The Difference Between Good and Great
2:07:50
2:07:50
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Tim Kang is a frequent guest on the podcast, but now you get to hear him do a more typical interview. Tim is a professional climber and coach that has competed at the World Cup level, won a Psicobloc competition, climbed v14 and 5.14d, but he is best known for his daring sends of the wildest highballs in Bishop which culminated in the popular film …
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Coaching vs Consulting Understanding the Difference and Finding the Right Fit with Paul Lemberg
49:15
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Business coaching and consulting is something that is talked about alot in the world of digital marketing. Paul shares his journey and experiences as well as how the value of coaching is often understated. He shared stories of how he 5x companies as well as the secret weapons in B2B selling. We discuss practical tips for finding the right business …
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#104 Greg Loh — Bouldering Pioneer, World’s Best Spotter, Belief Over Everything, Epic Midnight Lightning Story, Designing The 5.10 Dragons, and What Makes A Climber GREAT
2:20:47
2:20:47
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Greg Loh was one of the strongest boulders in the world during the mid 90’s and early 00’s. He traveled all over the world putting up FA’s of V13+ and climbing with the best. He competed in WC’s, the X-Games, and even won Nationals twice for speed climbing. He is known for being one of the first people who truly embraced bouldering as a discipline …
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Copywriting in the Age of AI with Nick Usborne Ep. 610
40:13
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Today we delve into the world of copywriting and explore how Artificial Intelligence (AI) is impacting and reshaping the agency and marketing landscape. Matt and Nick discuss how AI in content has evolved over time and share personal examples. Nick provides essential survival tips for copywriters to thrive during this technological shift and to hav…
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#103 T&J — The Opposite Of Flow, Woods and Wheelers, Keeping Your Feet On, and Respect Every Climb[er]
1:58:08
1:58:08
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Entitlement is the opposite of flow and perhaps the most damaging frame to have over the long term in your climbing. This can come from training, previous sends, or comp placement. Hear stories about Daniel Woods and other pro-climbers who have avoided this frame. And hear from Tim Kang and Josh Horsley about how they coach others and themselves to…
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#102 The Tension Crew — Ultimate Board Climbing Deep Dive, History of Boards, Best Board Practices, Training on Boards, The Future of Boards, and Undeniable Vibes
2:26:24
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We love board climbing. And if you do too, or even if you are just board curious, this episode it for you. The history of boards, board training, board ethics, board best practices, the future of boards. BOARDS!! This was a special in person recording in Colorado with part of the Tension Climbing crew (Will Anglin, Michael Rosato, and Quinn Spadafo…
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#101 Dave Burleson — How To Be A Pro Climber, What Pro’s Actually Earn, The Tension Between Passion And Professionalism, and Contract Negotiation 101
2:31:11
2:31:11
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Dave Burleson is one of the top agents for professional climbers. He's part of Reppa Athlete Managment that represents athletes like Sean Bailey, Nathaniel Coleman, Nina Williams, Jesse Grupper… the list goes on, but all of them have been on the podcast so we put them here first! Before being an agent, Dave worked at the iconic brands Petzl and The…
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Navigating Cyber Threats in the Digital Landscape with Clayton Riness Ep. 609
44:49
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In this episode of Best SEO Podcast, join us for an enlightening conversation with cybersecurity expert Clayton Riness of 16 years as we navigate the complex landscape of cyber threats in digital marketing. Clayton sheds light on common risks like email and text phishing attacks, ransomware, card swipers, QR codes, and social engineering targeting …
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#100 T&J — The Simple Path To Being Great, The Real Role Of Strength, Dealing With Tweaky Moves, Moonboard 2024, Amazing Media Drops, and Skin Farming
2:03:49
2:03:49
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Episode #100!!!! Thank you all for the support. What a journey it’s been. This episode was an absolute banger that encapsulates a lot of the Testpiece message. Tim and Josh break down the ‘Simple’ path that the best climbers follow to being great. And then they detail the appropriate role that strength plays in this path. They also go over the late…
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Remote Work Revolution: Managing High-Performance Marketing Teams Virtually with Drew Moffitt Ep. 608
42:40
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"To remote, or not to remote, that is the question. Whether 'tis nobler in the mind to suffer the Zoom calls and Slack messages of outrageous virtual meetings, or to take arms against a sea of office commutes, and by opposing, end them." Is there a better option? In this episode, we explore the plus and minus of going back into the physical office.…
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#99 Nina Williams — Off Route While Free Soloing, The Ultimate Confidence, Being a Professional on Instagram, and The Medium Is The Message
1:49:54
1:49:54
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Nina Williams pushes the limits in every discipline of climbing there is… comps, bouldering, highball bouldering, big wall, sport climbing, and even free soloing. In this episode she takes us through a harrowing experience she had while free soloing the Casual Route of the Diamond, a multi pitch 5.10. Nina ended up off route during the climb and th…
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Content Marketing: How to sell with stories for startups and founds by Sarah Noel Block Ep. 607
46:35
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Today, we're talking all about content marketing and why it's so crucial for startups and founders who are looking to make a splash without a huge budget. Picture this: you've got a brilliant idea, but how do you get noticed? That's where effective storytelling and brand-building come into play. We'll show you how to craft compelling narratives tha…
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#98 T&J — Your Heroes Are Human, 2 Traits The BEST Climbers Have, Honnold Says The Quiet Thing Out Loud, and Tim Tells Josh His Biggest Mistake
1:56:05
1:56:05
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Tim Kang was just in SLC for the World Cup and NACS. He got to watch and session with some of the best climbers in the world. Hear from Tim what his major takeaways were that can help you too. SHOW NOTES: Honnold’s Comments About Competitions and $ Petzl Roc Trip James-Caro Wedding Present Support the Show. Support us on Patreon: HERE Visit our pod…
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Audio and Video Podcasting Advancements: Changing Landscape of Storytelling with Matty Staudt Ep. 606
43:09
43:09
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Hey marketers and podcast enthusiasts this one is for you! Get ready for an exciting deep dive into the world of podcasting with our special guest, Matty Staudt, a true expert in the field. We'll be exploring how podcasting has evolved over the years—from its humble beginnings to becoming a major force in storytelling today. Matty will share his in…
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#97 Davin Bagdonas — Alpine Fusion, Grizzly Bears, Developing 1000’s of Climbs World Wide, Chasing The Dragon, and The Call To Adventure
2:12:55
2:12:55
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Davin Bagdonas has developed 1000’s of climbs all over the world. Elite climbers, fellow adventurers, and previous podcast guests, like Jimmy Webb, Jamie Emerson, Roman Yalowitz, Eric Jerome call up Davin when they want to go on a wild adventure to try to find the best boulders in the world. Davin takes us on a trip around the world to places fraug…
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Brand Power: Maximizing Your Brand's Potential for Funding Success with Fred Cary Ep. 605
39:06
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Welcome to the Best SEO Podcast, where today we delve into the world of business strategy and branding. In this episode, we sit down with Fred Cary, an esteemed entrepreneur, branding expert, and fundraising consultant to delve into the crucial aspects of your brand: its origin story, values, and name. Fred Cary, with his extensive experience in fu…
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#96 T&J — Battling Mid-Send Doubts, Incredibly Hard Sends, New Shoe Tech, Update Your System By Shutting Up, Don’t Talk Sh!t, and Josh Talk’s Sh!t
1:58:25
1:58:25
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You’re midway through a redpoint burn and you’re tired. There’s a bunch of moves to go and you tell yourself that you’re so tired right now there’s no way you’ll ever send. But the truth is, you have no idea how far you will get or if the send is actually right there for the taking. You can’t trust your feelings! Tim and Josh tackle the problem of …
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#95 Palmer Larsen — The Master Coach, Adaptability and Autonomy, Deliberate Practice, Style Then Process, What’s Wrong In Coaching Today, and Olympic 2024 Predictions
2:11:55
2:11:55
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Palmer Larsen is one of the top coaches in the country. This podcast has soooooooooo many helpful tips and frameworks to get you to the next level. DO NOT MISS his description of how to foster an environment for long term success via deliberate practice @ ~1:28! He is the head coach of Momentum Climbing Team, in SLC, one of the top climbing teams i…
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Sales Shift: From Marketing to Momentum with Michel Prive Ep. 604
51:59
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Today on the Best SEO Podcast, we dive into the process of starting to integrate a sales function into an existing organization. Our guest, Michel Prive, a seasoned Fractional VP of Sales, brings invaluable insights and strategies for businesses looking to transition from a primarily marketing-focused approach to a comprehensive sales-driven model.…
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#94 T&J — How To Approach EVERY Climb, New Era Of Climbing Media, Double Clutching Outside, New Patreon Offering, Warm-Up Projects, Un-Campusing and Why Trying Hard Isn’t Enough
1:52:11
1:52:11
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What is the best way to approach a climb? It’s a simple question that may be one of the most important things to ask yourself before you pull on each time, but it’s never talked about. Tim Kang, professional climber and coach, shares the fundamental strategy needed to get your best performance each time. Announcement!! $5 Patron’s now have access t…
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Disavowing Harmful Website Links: How to Identify Them Ep. 603
30:30
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Tune in to understand the basics as well as the intricacies of identifying and neutralizing harmful website links. Matt outlines what is the difference between beneficial and harmful links, offering actionable strategies grounded in Google's Webmaster Guidelines. Whether you're a website owner, SEO professional, or digital marketer, this podcast em…
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#93 Allison Vest — THE STRONGEST FINGERS IN THE WORLD, Hangboarding Deep Dive, Comps Vs Outdoors, LeBron James’ Tip to Send V14, Not Lying to Yourself, Creating FLOAT and Her Secret Training PDF (only ...
2:08:50
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Allison Vest has THE STRONGEST FINGERS IN THE WORLD (according to the internet), and she is finally releasing her secret training plan to us! It’s only $9.99, and the best part is Testpiece listeners get 20% off for a limited time! Get it here NOW! 🥸 Allison shares about what it’s like to climb with the extremely strong fingers and why that’s impor…
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#92 T&J — Climbing At Your Limit, Make It Right USAC, Rants Continue, Gym Field Trips, and The Simplest Effective Training Routine
1:48:03
1:48:03
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Tim Kang and Josh Horsley explore how often to have limit sessions. What limit sessions really mean. And what non-limit sessions look like. They also cover the latest news, give important PSAs, Pro-Tips, and of course there is a rant. There’s always at least one rant. SHOW NOTES: GoFundme for Adriene Felipe Hoo Beastmaking Book Support the Show. Su…
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Psychology Behind Viral Content with Enrico Moses Ep. 602
48:30
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Tune in to our latest podcast episode featuring a captivating interview with a seasoned expert in growing brands and social media marketing, straight from Los Angeles, Enrico Moses. In this enlightening conversation, we delve deep into the dynamics of culture, branding, memes, and the psychology of the buyer. Enrico brings a wealth of experience an…
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#91 Jimmy Webb — Adventure and Development, How Climbers Go From Good To Great, Southern Style, World’s Greatest Flasher, The New Generation, and The Hardest Moves In The World
2:23:30
2:23:30
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That's right ladies and gentlemen -- Jimmy Webb! Jimmy is one of the best climbers our sport has ever scene, and one of the humblest and kindest climbers as well. Please enjoy this wide ranging but always fantastic chat with Jimmy Webb. Support the Show. Support us on Patreon: HERE Visit our podcast page: HERE Sign-up with one of our coaches: HERE …
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Mastering the Art of Link Building (Part 3) Ep. 601
43:36
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Join Matthew Bertram, a top SEO Consultant as he conversationally delves deep into the intricacies of link-building strategies and how others in the industry are doing it with success. Many specific examples are provided! Source: https://seobrainiac.com/the-most-creative-link-building-tactics-33-examples/ Link Building book that was recommended in …
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#90 T&J — “Strength Forgets”, The Process SA, Team Trials Trouble, Binding Your Feet, Moonboard Rant, and Get Injured To Get Better Technique?!
1:40:23
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The topics are in the title! A big focus on what Tim is “re-learning” as he comes back from his serious knee injury. SHOW NOTES: Team Trials Instagram Post by Ryan Paul Robinson on Hueco Rock Rodeo Nathaniel Flashing Scarface Support the Show. Support us on Patreon: HERE Visit our podcast page: HERE Sign-up with one of our coaches: HERE Follow us o…
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