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The show consists of Khierstyn Ross' in the trenches experience raising more than $2MM on Indiegogo and Kickstarter. We interview successful creators that have started from NOTHING and build multi-million dollar companies off the success of their crowdfunding campaigns. This is the real, uncut, show for entrepreneurs that want to launch their product online.
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Making It Real

Bob Caporale and Tate Tegtmeier

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Have you ever had an idea for a new product but just didn't know how to get started? If so, then this is the podcast for you! Each week, we highlight a different product entrepreneur who turned a great new idea into a successful new product. You'll hear about their challenges, their triumphs, their ups, and their downs. But, most of all, you'll learn how each guest was able to take nothing more than an idea, and turn it into a viable, marketable product or business. Our guests have been feat ...
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What if you could launch your project and have a super-engaged audience lining up to buy your product? So many blogs, and guru’s harp on having a big email list before you launch. What if it wasn’t about that? What if it was about how engaged they are? "90% of the people who sign up for my Giveaways end up reading their email, and about 50-60% resp…
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Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first campaign to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In today’s episode, Gareth shar…
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Rachel Pedersen is a Facebook marketing strategy specialist. In this episode, she helps you dig deeper into Facebook advertising and shares her most helpful tips and insights into how to do it well. Rachel provides solid answers to detailed questions. Listen to this interview to learn how to use Facebook ads in a way that will stand out, engage you…
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"The smartest thing we did was reject old fashion, old media, old world advice of how to trick people into giving you their money" - Max Temkin If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then this podcast will inspire you. Max Temkin has directly raised, or advised in a numbe…
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Goodnight Stories for Rebel Girls, a book of short stories about extraordinary women, surpassed one million in preorders, in spite of the small budget that was available for advertising. Elena Favilli and Francesca Cavallo did not expect the success that came their way. But, looking back, they have realized the steps they took that all worked toget…
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Have you ever seen a Mystic Unicorn poop creamy, delicious, ice cream? If you caught the viral sensation ad for the Squatty Potty then you are familiar with some of Derral’s work. But Derral was not always making millions of dollars for himself and his clients creating incredible direct response video ads. After Derral Eves graduate from college wi…
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Wondering how to get product validation and calculate your costs? Today’s conversation with Brian Creager is a great place to get started. In three years, Brian went from $500 a month to $250,000 a month! Listen to this episode to hear Brian’s expert advice about how to find a product, how to tap into the market for that product, and how to discove…
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Cheat Sheet Burnout is inevitable if you try to do everything yourself. When you start to feel overwhelmed, that is when you should start outsourcing. Start small, with discrete, one-off tasks, that you could do, but someone else could do a lot better. For example, if you aren’t a graphic designer, don’t mess around in photoshop! As you get used to…
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My guest today is Matt Bodnar. He is the host of the Science is Success podcast and a part of the Fresh Hospitality Firm. He’s here to share with us today how to get VC investments and whether they’re right for your business. Investment with Fresh Hospitality Fresh Hospitality invests across the food value spectrum. They invest in farming and agric…
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When weighing the options for crowdfunding, most project creators opt for a months-long process to ensure optimum success. In some cases, however, time is not abundant. This was the case when Bryce Fisher of Ravean Heated Jackets approached his first Kickstarter campaign. The timeline from idea to prototype to crowdfunding campaign was just a few w…
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Crowdfunding platforms like Kickstarter, IndieGoGo, and many others have been around for about 10 years now, and yet there are still lots of people who don’t understand why Kickstarter is good for your business. In this quick video, my aim is to explain the power of Kickstarter and other similar crowdfunding platforms and the potential that they ha…
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Crowdfunding too early is a common mistake a lot of entrepreneurs make with their campaigns. They don’t research what to know before crowdfunding before jumping in. Today we’re going to take look at a key stress point in your campaign and how to avoid it. I have a major beef with many marketing agencies that deal with crowdfunding. They don’t talk …
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Can your product succeed on Kickstarter? We’ve been going over different tips and tricks on how to run a successful Kickstarter or IndieGoGo campaign, but it’s time to talk about your product itself. It doesn’t matter how well-prepared your campaign is – you first need to see if your product is a good fit for crowdfunding in the first place. Crowdf…
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The Kickstarter popularity algorithm is probably the most overlooked factor for ensuring a successful crowdfunding campaign. If you want to know how to launch a new product on Kickstarter or IndieGoGo successfully the algorithm is something you need to be aware of! The Kickstarter popularity algorithm is based on the idea of social proof. In order …
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Knowing how to set your Kickstarter goal is a tricky but an extremely important part of your crowdfunding campaign. Funding goals for your Kickstarter project involve a lot of factors, but the bottom line is that the goal has to be reached. The first thing to understand about crowdfunding goals, particularly on Kickstarter where your campaign’s goa…
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Dreaming of launching a kickass crowdfunding campaign for your project? There’s one common Kickstarter mistake you need to avoid at all costs. It’s super important that you keep this in mind when researching how to plan your Kickstarter campaign. Let me explain … The key to success on crowdfunding sites is to really understand the mindset of potent…
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In today's episode, we take a look at how MadnessPlanner.com, a current planner brand that's getting ready to release their latest planner, is using Instagram Giveaway contests to gain brand traction and build their audience. Jocelyn Schade launched Madness Planner on Shopify earlier this year. Madness Planner, as I like to describe it, is the un-p…
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Bob Caporale – Strategy Generation Company “Learning Lessons and Making It Real” After 60 incredible episodes of Making It Real, it’s time for co-host Bob Caporale to take all the lessons he’s learned and go start a company himself! Strategy Generation Company is the culmination of Bob’s passion to help business leaders develop their own unique pro…
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Max Temkin – Cards Against Humanity “Stop Listening to Podcasts, And Go Do Something Great” Max Temkin and his seven childhood friends originally created Cards Against Humanity because they wanted something to play at parties. They made it available for free and the craze caught on from there! But this isn’t the story of making a lot of money; it’s…
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Fran Dunaway – TomboyX “Look for the Rainbow Unicorn Moments” Fran Dunaway, co-founder of TomboyX, strived to create an undergarment that was universally comfortable for both herself and for her friends. With humble Kickstarter roots, she listened closely to her customers and grew a business that promoted equality of comfort and freedom from labels…
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Lee Mallahan III – Tadpole Tape Cutter “If It Is to Be, It’s Up to Me” Lee Mallahan III, inventor of the Tadpole Tape Cutter, created his product out of necessity. While tackling home painting projects, he grew tired and frustrated with the process of cutting painter’s tape and quickly learned that there was no solution on the market to get a clean…
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Robert Harbauer – Bondic “Create Incredible Customer Service” Robert Harbauer has a tradition of visiting local hardware stores while traveling abroad. In his travels to Germany, Robert came across Bondic, a product that he became instantly passionate about. Tune in to this week’s episode as Robert shares his competitive journey of selling a househ…
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Elliot Harris – Absorbits “Becoming an Entrepreneur Has Never Had Less Barriers” Elliot Harris, founder of Absorbits, is a self-described accident-prone serial entrepreneur. After accidentally soaking his cell phone, Elliot was on a mission to reverse the damage. Many tests later, he created a patented pouch that dries out wet electronics. In this …
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Denise Lee – Alala “It Is Better to Make a Quick Bad Decision, Than a Slow Good One” While training for a triathlon, Denise Lee wanted to feel as good in her workout clothes as she did in her designer clothes. She just couldn’t find active wear that matched her New York City style. So she founded Alala, a luxurious athleisure brand, to fill her own…
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Blythe Harris – Stella & Dot “You Are Your Own Pace Car” Blythe Harris, co-founder of Stella & Dot, is a woman on a mission who is empowering many! After years of experience in the design industry, Blythe Harris, joined her co-founder to create a fun accessory company with a strong community built around it. The Stella & Dot business model features…
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Panos Panay – Sonicbids “Being an Entrepreneur is Creative” Panos Panay has some powerful entrepreneurial experience. After selling his company, Sonicbids, in 2013, Panos became the VP of Innovation and Strategy and the Director of Creative Entrepreneurship at the coveted Berklee College of Music. Tune in to this episode of Making It Real to follow…
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Jess Edelstein – Piper Wai “If You Can’t Not Do It, You HAVE To Do It!” In Part 2 of this two-part series, we share the story of Jess Edelstein, the second co-founder of Piper Wai. Jess had very sensitive skin, so she took to the Internet for a solution. After testing and tweaking several different all-natural deodorant recipes, she landed on a sur…
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Sarah Ribner – Piper Wai “Make Sure You Have The Right Team In Your Corner” In this two-part series, we share the stories of two ambitious young entrepreneurs who built a thriving all-natural deodorant brand from scratch. In Part 1, we meet Sarah Ribner, co-founder of Piper Wai, who has always made health and wellness a priority in her life. When h…
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Damion Lupo – Total Control Financial “Stop Smoking Hopeium!” After the death of his father, Damion Lupo made it his mission in life to find a way for people to live without regrets and to help them find financial freedom. He later founded Total Control Financial and used his newly formed company to help spread the world about a little known retire…
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Nik Hawks and Lee Selman – Paleo Treats “You Can Do Whatever You Want If You Work Really Hard For It and Use Your Gifts To Make It Happen!” Nik Hawks, a Navy veteran, and Lee Selman, a former camel handler, are passionate about fueling their bodies with clean energy. Together, they created Paleo Treats, a natural treat company aimed at Paleo dieter…
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Khierstyn’s guest for this episode of Crowdfunding Uncut is Paul Nadeau, skilled hostage negotiator and the person who is going to revolutionize how you think about stopping self-sabotage. He takes his knowledge of negotiating with people in crises and applies it to personal and professional situations, giving you the best chance at finding success…
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Brian Smith – Founder of UGG “You Can’t Give Birth To An Adult” Brian Smith, founder of UGG, the popular sheepskin boot, has the ultimate story to tell. This product entrepreneur shares his journey from idea conception to parking lot sales and from marketing to mass-production. Brian walks through each phase of his adventure while sharing how he he…
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Leadership, motivation, and entrepreneur are three of the biggest buzzwords in today’s business environment. Chris Thomson, business owner and partner for Canada’s Student Works Painting, has built a company that brings in over $17 million in annual revenue, has raised over $1.3 million for various charities, and plugs highly-skilled undergraduate …
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Tony Post – TOPO Athletic “The Best Lessons Are Learned In The Field” After being in the footwear industry for over 30-years, Tony Post, decided to start his own brand, TOPO Athletic. This unique athletic shoe company, inspired by Tony’s passion for running, focuses on comfort, support, and enabling proper running form. Listen in as Tony shares the…
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With nearly 50% of all e-commerce sales occurring on Amazon, many crowdfunders are asking the question, “how can I take my product and sell on Amazon?” On this episode of Crowdfunding Uncut, Khierstyn has a conversation with Ben Arneberg, founder of Product Fuel and creator of crowdfunding giants Willow & Everett and Terra Mat. Ben shares his top t…
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Jeffrey Woolf – Morpher Helmet “Sometimes You Have to Eat a Lot of Eyes, and Chew a Lot of Knuckles” With the rise of bike sharing programs in some of the largest cities across the globe, the inconvenience of carrying around a traditional helmet is becoming more real than ever. So instead of trying to change riders’ habits, Jeffrey Woolf, founder o…
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If there’s one area of business all entrepreneurs and crowdfunders need to understand, it’s the art and science of investing in relationships. On this episode of Crowdfunding Uncut, Khierstyn interviews Jayson Gaignard, founder of Mastermind Talks, about the story behind the Talks, how he maintains influential relationships with his network, and th…
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Alex Shirley-Smith – Tentsile “Grow With Your Business, Step By Step.” Alex Shirley-Smith of Tentsile had a longing desire to save the rainforest since he was a child. For Alex, that passion sprouted into a successful career in tree house design. But even after becoming an accomplished architect, Alex was not satisfied. He wanted to bring the idea …
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Many entrepreneurs start their company and launch their products because they want to implement healthy change in the world. Khierstyn’s guest for this episode of Crowdfunding Uncut, UJ Ramdas, and his company Intelligent Change is doing just that - encouraging people to embrace healthy change and document positive growth through beautiful personal…
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J.P. Laqueur – Brand Foundations “Find The Sacred Cow, and Change It.” As co-founder of Brand Foundations, JP Laqueur is determined to help corporations nix their mission, vision and value statements. He helps companies with their culture and encourages them to share their key differentiators through memorable brand storytelling. With a blog that w…
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On this episode of Crowdfunding Uncut, Khierstyn interviews crowdfunding success mogul Evan Varsamis, founder and CEO of Gadget Flow. He has built a platform that puts innovative products in front of over 25 million people per month, runs an international team remotely, and has some great advice for aspiring crowdfunding professionals. You don’t wa…
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Few entrepreneurs are as unique, engaging, and great at creative networking as Sol Orwell, founder of nutrition advice empire Examine.com. He is also the creator of websites garnering over 200,000 visitors per day and a fanatic chocolate chip cookie enthusiast. On the first official Crowdfunding Uncut episode for 2018, Khierstyn interviews Sol and …
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Karen Yankovich – Up Level Media “Don’t Limit Yourself” Karen Yankovich, is a digital strategist, and founder of Up Level Media. She recognizes the importance of social connections for businesses in our evolving world. Karen is teaching and encouraging her clients to take social media marketing to a new and more conversational level; turning their …
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Jane Och – Guac-Lock “No One Knows About Your Product Like You Do!” Jane Och, co-inventor of Guac-Lock, is a mom on a mission who solved a major party problem: brown guacamole. After some relentless brainstorming, and prototype testing, Jane developed a patent-pending plastic storage system that would keep her ‘guac’ green for days! With a design i…
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Sarah Dusek – UnderCanvas “Our Biggest Obstacles are our Greatest Opportunities” Sarah Dusek, founder of UnderCanvas, is making camping glamorous. Learn how Sarah is conquering the eco-tourism industry to make camping accessible, sustainable, and memorable for people of all ages. Sarah draws from her experience working with non-profit organizations…
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Chris Logsdon – Godspeed Co “Don’t Waste Time, Do It Now” Chris Logsdon, founder of Godspeed Co, is an avid motorcyclist, passionate entrepreneur and a genuinely cool guy. While cleaning up a spill on his desk, Chris reached for his mechanic’s rag in his back pocket and had a light bulb moment. He had bigger ideas in mind for this little red rag, a…
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Christina Stembel – Farmgirl Flowers “Be Realistic With Yourself” Christina Stembel, founder of Farmgirl Flowers, is disrupting the flower industry. As she builds a business based around her customers, Christina is blossoming as an entrepreneur and is blooming with success. She strives to create a special experience that recipients will remember an…
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Jessica Rhodes – Interview Connections “Balance Purpose and Passion” Jessica Rhodes, founder of Interview Connections, offers a concierge booking service for guest experts and podcast hosts. Follow Jessica’s journey as she goes from non-profit canvasing to podcast matchmaking. Jessica talks about balancing your passion with your product and encoura…
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Gene Fowler – Loogaroo “Have A Burning Desire For Your Business” As a talented animator, and ‘maker of projects,’ Gene Fowler takes the word creativity to a new height. He is the founder and Creative Director of the popular animation studio, Loogaroo, and has worked on familiar commercials and cartoons such as Family Guy, Caillou, and Wow Wow Wubbz…
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