show episodes
 
Welcome to Pep Talks for Side Hustlers where your host Shannon Mattern shares her journey from side-hustling web designer to CEO of a multiple 6-figure web design education company - and all the successes and failures along the way. Shannon publishes monthly income reports breaking down how much her business makes, how much she spends and breaks down the business strategy behind the numbers each month. She also brings you interviews with entrepreneurs making from $50K to multiple millions of ...
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show series
 
Through an engaging conversation with one of Fulcrum's partners, we explore the strategic maneuvers and adaptive strategies that not only helped them navigate the tumultuous COVID-19 era but also aided their expansion. This episode sheds light on the delicate balance of pricing and product mix when choosing wholesale lenders, highlighting the merit…
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This episode is sprinkled with practical wisdom and tips that will help both the novice and seasoned baker to explore the sweet art of cake decorating. From the secrets of working with American buttercream to achieving the perfect cake moisture with simple syrup, Bre generously opens her kitchen to us, revealing the subtleties of her craft. We also…
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Prepare to be dazzled by the tales of Idaho's sparkling soil, where the first logger's accidental discovery of the star garnet launched an era of gemstone fascination, and deer hunters stumbled upon opal riches, earning Spencer the title of Opal Capital of America. Discover the ghost towns preserved by time, where Idaho's mining past still whispers…
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Imagine the gentle lull of the river, the artful dance of the fly rod, and the thrill of a catch in the stunning backdrop of North Idaho's waterways. Isaac unveils the secret behind the perfect 'river beer,' giving a spicy kickstart to our conversation. We don't just talk fish—we dive into resources that make the sport accessible, like online fishi…
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Join us as we traverse the historical landscape of Kestrel country with the Kestrel Post's very own Kayte Casebolt. Kayte digs into the educational ambitions that set Potlatch apart. Discover how a community's investment in education attracted distinguished teachers and cultivated some of Latah County's most brilliant mind…
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In our latest episode, Camden, a true Texan at heart, recounts his early days in Moscow's real estate landscape. Transformers may not be the most glamorous subject, but without them, our modern world wouldn't power up. Camden sheds light on these unsung heroes of the electrical industry, taking us through the complexities of voltage transformation …
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This episode features Blaine Johnson, operations coordinator at Norm's Glass, who shares an engaging blend of nostalgia and innovation. Blaine underscores the art of customer care and trust, the kind that you might find in a trusted mechanic. Step inside the updated showroom at Norm's Glass without leaving your seat! The discussion on hiring reflec…
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Have you ever strolled through a neighborhood where every house tells a story? Today, we're privileged to sit with Cynthia from Moscow's Historic Preservation Commission, who guides us on an exploration of preserving the heart and soul of the city's historic homes. We discuss the delicate balance of maintaining neighborhood character and property v…
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Dive into the meticulous world of artisan sourdough with Meg, and her venture, Moscow Bread Box. She opens up about Moscow Bread Box's early days of doorstep deliveries, its evolution to farmers' markets, and partnerships with local farms. Find out more on Instagram or Facebook! She will be at the Spring Fayre: 11-2:30pm April 27th!…
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Joel's experience establishing a restaurant on Moscow's Main Street and the struggles encountered in Lewiston are an incredible example of growing small businesses in rural areas. His journey, littered with lessons of perseverance and economic acumen, is a testament to the hard work and strategic thinking required to not just survive, but thrive in…
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Jesse Landis, owner and operator of Wireworks Electric talks electrical safety with Mike. You'll want to tune in to hear Jesse discuss the often hidden dangers lurking within our home electrical systems. He also debunks myths surrounding outdated knob and tube wiring and addresses the advantages of aluminum in certain contexts. Whether you're a DIY…
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Aaron Youngren joins Mike to discuss his career changes from Amazon to Red Balloon. Aaron talks about his shift from the corporate world to the freedom economy at Red Balloon. He moved from the structured environment of GE Healthcare to starting afresh with Red Balloon where they are working to revolutionize the job market. Aaron is the Head of Pro…
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Mike interviews Drew Littrell, a partner of BUILT. Mike and Drew discuss user experience and working remotely from Idaho. BUILT is an independent design and digital product consultancy. "We exist to identify and solve the right – but not always expected – problems our clients face." Drew can be found here on Linked In. Built's website.…
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Levi Wintz is the Director of Operations at Wintz Company, working alongside his dad, Mark Wintz as President. Wintz Company has been working on the Woodbury Development located on the North side of Moscow. "Woodbury was built off the idea that we have an opportunity to create something that can be beautiful, inspiring, and special for the resident…
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As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss: How to bring your creativity to the business side of your biz How being in a different stage of the buyer's journey means adjusting the wording on your …
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Ellis Eifert joins Mike for the 100th episode! Ellis owns Eifert Law and specializes in estate planning. On episode 53, he goes into depth discussing a trust and putting your home in a trust. But on this episode Mike and Ellis discuss local rafting, hunting, 4h pigs, and including the kids on the adventures. They also hit on a little bit of estate …
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Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style. In this week's episode, Jessica (she/her)…
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Replay from Season 1 Episode 10; Dr. Chris Schlect joins us and discusses the history of the Nez Perce. "On the tours that I lead, I point to petroglyphs on the snake river that are as old as the Great Pyramid of Cheops." Dr. Schlect received a BA in history from WSU, an MA in history from the U of I, and a Ph. D in history from WSU. He is a Fellow…
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By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lowe…
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Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses. As a former licensed therapist who left the medical model of mental health care, Marissa had a behind-the-scenes look into how patriarchal systems and structures conti…
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Crystal Comis, owner of The Coffee Truck, joins us to discuss her Grand Opening and how she got started! From her history with coffee in the Seattle area to finding a local roaster in Potlatch, having her kids involved, and her battle to conquer croissants, there's a lot of laughs and a lot discussed! Be sure to swing by The Coffee Truck Sept 5th- …
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This week we have Darren Doane joining Mike on the podcast. They chat film making, content creation, finding opportunity, and his move to Moscow. Darren has created music videos, feature films, documentaries, his own podcast (The Doanecast), and much more. "The Doane Creative Agency is a full service Content Communication/Brand Architecting entity.…
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In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD. Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious outliers with big ideas and busy brains get focused, fired up, and flame retardant. Diann i…
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This is the second part of my 2-part conversation with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. If you haven't already listened to Part 1, you can listen here: https://www.buzzsprout.com/1887252/13429205 We also talk about our ability to focus, the importance of our choice of w…
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Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. We talk about the fear of missing out on social media, what it's like to run an online business AND consume content as someone who is neurodivergent, and more. Listen to Part 2 here. About Br…
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Ed Faulkner grew up in the Pacific Northwest and after joining the Navy came back to the area. He and his wife have lived in and around the Moscow area for 30+ years. He discusses the outdoors with Mike and Idaho Backcountry Veterans, which is a not-for-profit that was launched in 2017. To learn more about it head to Backcountryveterans.org.…
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This episode is all about planning your marketing strategy as an entrepreneur. Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about: The importance of collaboration for your marketing strategy How you can do less, but BETTER and more efficiently - so you can do more of the things you love It'…
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Jim Lawrence, a new transplant to Moscow, joins Mike on the podcast and discusses his experience through college football, three Rose Bowl games, and professional football. He discusses his work experience through home developments, building, and market trends. Unfortunately the end is cut off as we dealt with some more SD card problems, but defini…
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In this week's episode, Jen Liddy talks about how her Facebook account got hacked and caused her to completely rethink her marketing strategy for her business. We also discuss: When TikTok and other social media platforms can work for you, versus when it can be much harder to make it work for you The pros and cons of scaling your business The value…
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Last week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health. So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction. If you want to read the whole book, you can get it for just $3.99 for the Kindle, or for $9.99 for a pape…
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Sean Bohnet joins Mike to discuss the Music Academy he runs in Moscow Idaho (along with a lot of other rabbit trails!) Be sure to visit their website and contact them for what lessons/classes are available! "Here’s the fact: You’re not tone deaf or musically disabled – you just need training." "Bohnet Music Academy was founded upon the desire to of…
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Ohhhh gosh y'all... You're probably wondering why I'm releasing a podcast episode today instead of Tuesday, and if you pre-ordered the Social Slowdown book, then you already know that we ran into some ~technical~ issues. Well, I'm here to be fully transparent about what went awry. If you're listening to this episode on July 27th, 2023, - then today…
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Hannah Grieser has loved photography since 5th grade and gives us the story of how she got into it. Her creative skills expand beyond photography to art and design and she utilizes those for her work as senior graphic designer at Lightcast. Be sure to listen for a few of her tips in organizing photos and shooting with your iphone! She has lived in …
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Ryan Smeets moved to Moscow three summers ago and is the CEO and founder of EARN, a company that works to place nurses. Ryan also serves on the board of Advance Idaho. From EARN "As CEO of EARN, Ryan is responsible for targeting the best partnerships for the company. His desire to impact nurses originates from being a sickly child since most of his…
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I hired Lacy Boggs to help me write the first draft of the Social Slowdown book, and today she's here with me to talk all about the writing process. We also talk about: Book launch strategy How it felt to work with a ghost writer The difference between a ghost writer and a co-author The book publication process Thought leadership Lacy Boggs is a co…
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