show episodes
 
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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The #1 Ecommerce Podcast for Traffic and Conversion Strategies. The Ecommerce Traffic & Conversion Podcast is specifically for ecommerce CEO's, Executives, Managers, and Marketers who are passionate about improving their SEO, CRO, Reputation, and more. Hosted by Scott Brandley and DJ Sprague, CEO and CMO of Shopper Approved, and co-authors of the book Reputation King.
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Timothy Maurice Webster is a 4-time bestselling behavioural psychology author. The Brain and Brand show explores leading global brain insights so you can apply research from Neuroscience and Behavioural science to your personal and professional possibilities. Timothy is committed to simplifying the science of human and brand behaviour and will bring you leading thought leaders and researchers from around the world. You’ll be escorted to the edge of your brain’s boundaries and discover more o ...
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This podcast is not for the average but for the savage, This podcast is not for the excuse-makers, or the whiners but for the winners, This podcast is for the people who are willing to pay the price upfront and get 1% better daily, For everyone who is in the latter category, Welcome to the Battle against average. Welcome to a journey of Growth, Progress, and Greatness.
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show series
 
In this episode, Andy Lopata revisits his guest interview with Melina Palmer on The Brainy Business Podcast, to explore the power of connected leadership. Andy, a master of networking, discusses his approach to building genuine, helpful relationships for both career advancement and business growth. He emphasises emphasizes that executive success de…
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In this episode of The Brainy Business podcast, Melina Palmer engages in an insightful conversation with Madeline Quinlan, a behavioral scientist and co-founder of Salient, a consultancy bridging the gap between academic insights and practical applications of behavioral science. Madeline shares her journey from finance to behavioral science and dis…
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Tim Kang (my dude) is back on Testpiece to discuss the incredible sending spree the youth have gone on these past few months. V17 is just the norm now, and V15's are just for fun and flash attempts. Tim and Josh also discuss what the future may hold in terms of grading, whether 15d is harder or easier than V17, and Tim shares what he things is the …
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In this episode of Connected Leadership Bytes, Andy Lopata revisits the episode with LaTonya Kilpatrick, Worldwide Director of Technology Research and Innovation at Colgate Palmolive. LaTonya, a chemist by training, discusses the critical role of strong partnerships, both internal and external, in her work to develop better oral care solutions. She…
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Timothy speaks to Jeffrey Sanow, a veteran Central Intelligence Agency (CIA) Intelligence Officer and Security Expert with a decorated career in critical global operations. His extensive tenure at the CIA and background as a social skills instructor has enabled him to be a highly effective communicator to train others in complex subjects. In this e…
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This is the behind the scenes discussion right after Episode #134 was finished. Zach Galla shares a bit more about some 9A’s / V17’s he’s tried, the project he’s currently most psyched on it, how he used simulators to train for The Process (V16), and who he thinks will get the third ascent of it. We hope you enjoy this peak into what happens right …
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Sunita Sah, a physician turned organizational psychologist and professor at Cornell University. Sunita discusses her new book, Defy: The Power of No in a World that Demands Yes, which explores the importance of defiance in decision-making and how it can be a powerful too…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Vanessa Patrick, a renowned professor of marketing and author of the USA Today bestseller, The Power of Saying No. Together, they delve into the critical art of saying no and how it can empower individuals to take control of their lives. Vanessa shares her insights on wh…
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Zach Galla is back after an insanely amazing year. Catch Zach's first Testpiece Episode, #77, here. Since we last chatted he’s been traveling the world with the goal of climbing the best hard boulders in the world. And boy did he achieve that goal… Get the blow by blow breakdown of Zach’s second ascent of the iconic “The Process”, V16, one of the p…
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In this episode of Connected Leadership Bytes, Andy Lopata revisits his interview with Michael Roderick, host of the "Access to Anyone" podcast, exploring the dynamics of recommendations and referrals. Michael, who transitioned from a high school teacher to a Broadway producer, shares his insights on how to build a personal brand that encourages pe…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Chase Jarvis, author of Never Play It Safe, for an inspiring discussion on living a good life by leveraging essential tools we already possess. Chase, an award-winning artist and entrepreneur, shares insights from his journey and his new book, emphasizing the importance of looki…
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In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of resolutions and the challenges of keeping commitments. As the New Year begins, many people find themselves struggling to maintain their resolutions, and Melina provides insights into why this happens and how to overcome it. She explores concepts from behavior…
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A couple of Island Boys just trying to make it to the top! We’ve got Ross Fulkerson, Marco Giacomangeli, and Bryce Belshin with your normal host, Josh Horsley. These boys recently got back from a trip to Mallorca that involved tons of amazing deep water soloing and some world class sport climbing as well. Each of these athletes are active coaches o…
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Welcome back to the Connected Leadership Podcast! We kick off 2025 with a returning guest, commercial mediator Jane Gunn, who joins Andy Lopata to discuss her new book, "The Mole and the Mountain." This parable explores the journey of overcoming obstacles and finding personal fulfillment, offering valuable insights for goal setting and personal gro…
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This is the behind the scenes discussion right after Episode #131 was finished. Nathaniel Coleman shares a bit more about his thoughts on V17 grades, training while he projected “No One Mourns The Wicked”, and what the name truly means. We hope you enjoy this peak into what happens right after episodes are “finished”! Don’t miss Episode #131 for co…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Jodi Wellman, author of You Only Die Once, for an inspiring discussion on living a life without regrets. Jodi shares her insights on how to make the most of our limited time, emphasizing the importance of embracing mortality as a motivator for living fully. With a unique blend o…
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Special podcast!! Nathaniel Coleman just did a V17 FA, “No One Mourns The Wicked”! This is the first ascent of the highly sought after low start to the iconic V15 testpiece, Defying Gravity. Nathaniel reached out to Testpiece and asked if we could do a podcast to give a behind the scenes story to accompany the video that dropped on Mellow TODAY. Wa…
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Marshall Greenwald, Founder of IoniaPay, sits with hosts Scott Brandley and DJ Sprague to discuss how to eliminate payment fraud and reduce unnecessary costs. Marshall states, “It's impossible for a merchant to have any fraud chargebacks on our platform.” He explains that by “bringing the consumer and the merchant directly together,” merchants “tak…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by the renowned author Dan Pink to explore the intriguing concept of regret. Dan, known for his bestselling books including Drive, delves into his latest work, The Power of Regret, to discuss why this often-dreaded emotion can actually be a force for good. As the episode airs o…
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In this episode of Connected Leadership Bytes, Andy Lopata revisits his interview with Malcolm Palmer on making Making Your Business Less Dependent On You. Andy and Malcolm discuss the challenges of business ownership, stress management, and the importance of strong professional relationships. Andy shares his personal journey of learning to cope wi…
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Rob Wolcott and Kaihan Krippendorff, co-authors of the book Proximity. Rob, an adjunct professor of Innovation at both the Booth School of Business and Kellogg School of Management, and Kaihan, the CEO of Outthinker Networks, delve into the concept of proximity and its …
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Natalie Oldfield, the author of "Trusted: The Proven Path to Customer Loyalty and Business Growth," joins hosts Scott Brandley and DJ Sprague in the essential components of building unbreakable customer trust. Natalie shares her expertise on why trust is the most valuable asset for eCommerce CEOs and executives aiming to improve their online reputa…
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In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful discussion on the lessons every business can learn from NASA. Originally aired in the summer of 2019 to commemorate the 50th anniversary of the moon landing, this episode explores the remarkable success of NASA's missions and their relevance to business strategies …
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This episode is a roundup of 5 climbs from Testpiece guests, some of the BEST climbers in the world, sharing what it takes to go from Good to Great. Josh also shares what’s in his personal note titled “What I’ve Learned From Talking To The Best Climbers In The World”. Support the show Support us on Patreon: HERE Visit our podcast page: HERE Sign-up…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Steve Martin, the acclaimed author of Influence at Work and a leading expert in the psychology of persuasion. Steve is known for his collaboration with Robert Cialdini and his extensive work in applying influence and persuasion science to business and public policy. Steve sh…
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Tamara Thompson, CEO and founder of Broadcast Your Authority joins hosts Scott Brandley and DJ Sprague to share key strategies that make podcasts an incredible tool to ignite eCommerce growth. Tamara also emphasizes how being a guest on the right podcasts can help you build authority, connect with ideal clients, and expand your reach. "The key is t…
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In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating world of social proof, a cornerstone of behavioral economics and a powerful tool for influencing decision-making. Melina goes beyond mere ratings and reviews, emphasizing our inherent tendency as a herding species to look to others for guidance in decision-making…
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Austin Geiman recently made waves when he sent the iconic testpiece, Defying Gravity, V15, after 11 years and 100+ sessions. Austin started trying this boulder while it was still a project and he was there when Daniel Woods and Jimmy Webb snagged the FA in 2013 in the film Huntsmen. He continued trying it through the years and then he also was ther…
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This episode of Connected Leadership Bytes features a revisit of Andy's conversation with Melva Lajoy Legrand, a leading event planner. Andy and Melva discuss the art of creating authentic connections, not just at large-scale events but also within teams and with individual relationships. Melva emphasises the importance of designing experiences tha…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by DJ Sprague, an expert in e-commerce, enterprise sales, and reputation management. DJ has worked with major brands such as Hyundai, Toyota, and NASCAR, and has a wealth of experience in improving online brand reputation and increasing site traffic and conversions. As the CMO …
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Matthew Stafford, CEO and managing partner of Build Grow Scale (BGS), joins hosts Scott Brandley and DJ Sprague to dive into the world of checkout optimization and how it impacts profitability. With over three decades of experience in eCommerce, he provides a clear roadmap for improving the checkout process to drive higher conversion rates and incr…
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In this episode of The Brainy Business podcast, Melina Palmer dives into the topic of negative reviews and how to approach them with insights from behavioral economics. Melina shares personal anecdotes and expert insights, including a fascinating tidbit from her friend Kurt Nelson and Dr. Robert Cialdini about the ideal star rating sweet spot for c…
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Anne-Worley Moelter is one of the most important people in climbing today because she is the CEO of Movement Climbing, the largest network of climbing gyms in the US with a portfolio of 30 gyms and another 3 coming soon. These gyms set the tone and craft the climbing experience for millions of climbers. Anne-Worley is a lifer who has done SO MUCH f…
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In this episode of Connected Leadership Bytes, Lisa Fane, CEO of the Center for Mentoring Excellence, and her colleague Michelle Hancock interview Andy Lopata. They discuss the importance of professional relationships, networking, and mentoring. Focusing on building authentic connections, understanding the difference between networking and professi…
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Timothy sits down with Joseph Nguyen, the Author of ‘Don’t Believe Everything You Think’ (why your thinking is the beginning and the end of suffering). How thinking can lead to suffering and depression and how to free yourself from the trap of thinking. Deepak Chopra, Simon Sinek and Kendall Jenner all have high praise for this book (and Joseph) an…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Robert Kurzban, author of Why Everyone Else Is a Hypocrite, for an enlightening discussion on the modular nature of our brains and the evolutionary psychology behind our behaviors. Robert shares his extensive background in psychology and evolutionary biology, offering insigh…
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Israa Alrawi, founder of The Winbox, shares her expertise in refining email deliverability for optimal eCommerce reach with our host Scott Brandley. She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates. With her vast experience in helping DTC brands, she provides actionable insights on creating pe…
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In this episode of The Brainy Business podcast, Melina Palmer revisits a key topic from the foundational series on nudges, emphasizing the importance of feedback in correcting expected errors and guiding decision-making. Melina explores how thoughtful feedback mechanisms can keep individuals on track by providing timely and relevant cues, whether i…
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Timothy Kang, aka “Tim, My Dude” is back on the pod to talk about the latest climbing news, an update in his life going from a pro-climber to a weekend warrior, and hear about Josh’s recent trip to Mallorca. If you are new to the podcast you may not recognize why he is “Tim, My Dude” and that is because of the many many podcasts Josh and Tim record…
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In this month’s premiere episode of the Connected Leadership Podcast, Andy Lopata interviews David Avrin. David is one of the most in-demand Customer Experience speakers and consultants in the world today, He has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries a…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Kari Leibowitz, a health psychologist, speaker, and writer. Kari, who holds a PhD in social psychology from Stanford University, shares her insights on the power of mindsets and how they influence our health and well-being. She discusses her research on how people in the…
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Jim Sterne, co-founder of the Digital Analytics Association, joins hosts Scott Brandley and DJ Sprague and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your attribution efforts with customer lifetime valu…
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In this episode of The Brainy Business podcast, Melina Palmer delves into the world of familiarity bias, a psychological phenomenon that makes us favor the known over the unknown. Our brains are naturally inclined to prefer the familiar, which can impact decisions in both personal and business contexts. This episode revisits the topic, originally a…
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Natalia Grossman is one of the top female competitors of all time. She has won an astounding 11 World Cups and 4 World Cup seasons in a row! She also competed in the 2024 Paris Olympics for Team USA. Even though Natalia won the WC season in 2024, it was a tough year for her. She suffered a serious injury during the semi finals in the first World Cu…
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In this episode of the Connected Leadership Bytes, we feature Andy Lopata’s guest interview on the Authority Podcast with Ross Romano. Andy is a specialist speaker on professional relationships and co-author with Dr Ruth Gotian, of the Financial Times Guide to Mentoring. Mentoring in its various forms and benefits for both mentors and mentees is di…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Siobhan McHale, author of The Hive Mind at Work. Siobhan's fascination with bees from her childhood in Southern Ireland led her to explore human ecosystems and the power of group intelligence in transforming workplaces. With over 30 years of experience, she has guided leader…
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Adam Ortman, President of Kinetic319, shares with hosts Scott Brandley and DJ Sprague how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. How to leverage AI-enhanced social commerce to max…
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In this episode of The Brainy Business podcast, host Melina Palmer revisits a fascinating topic: the sense of taste. Originally aired as episode 26, this episode is part of a series exploring the five senses and their impact on behavioral economics and decision-making. Whether your business is service-based or product-focused, Melina emphasizes the…
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This is a follow-up episode to the last Melina Costanza podcast, #119. That episode was one of the fan favorites, josh favorites, and even favorites of other professional climbers. Go listen to that one first, because it was amazing and will set the stage for this follow-up episode. It’s only been a month since Melina last came on, but in that mont…
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