show episodes
 
Peggy Caruso is an author and certified executive and personal development coach. In the Revolutionize Podcast, she talks with guests and listeners about living a more fulfilled life in business, relationships, and personal endeavors.
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BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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show series
 
In this episode, Steve Fretzin, Josh Blum, and Dr. Andre Caruso discuss: Mistakes attorneys make that fail to gain trust. Why trust matters and the different dimensions of trust. Ways we can quickly build trust. Making the right first impression. Key Takeaways: People hold how they feel about you higher than how competent you are. You do not always…
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In this episode, Steve Fretzin and Jen Lee discuss: Breaking the mold of traditional legal molds within ethical guidelines. Legal models that are changing the game for attorneys. The growing demand for legal services in underserved communities and non-traditional markets. How COVID changed the legal landscape. Key Takeaways: The billable hour contr…
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In this episode, Steve Fretzin and Tom Dunlap discuss: Letting go of the old things to promote the new things. The power in relinquishing control. The two paths to scaling. Finding the right fit for your team, clients, and fees. Key Takeaways: Having your name on the door makes you the lightning rod for problems. It is not as big of a benefit as mo…
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In this episode, Steve Fretzin and Victoria Collier discuss: Thinking about your law practice of the future. Selling a book of business versus an actual business. Balancing future needs with your current lifestyle. Key components of having an exit strategy and preparing your firm for sale. Technology that is supporting law firms to run better. Key …
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David Johnston discusses the Morpheus project, which aims to build a free future by providing individuals with their own personal AI. The project attracted significant interest and support through a fair launch, where users could stake their ETH and contribute to the project in exchange for tokens. The Morpheus network acts as a coordination platfo…
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In this episode, Steve Fretzin and Miriam Airington-Fisher discuss: Building your business on your own or under a firm umbrella. Embracing an entrepreneurial mindset. Growing and scaling in different ways. Advice for those lawyers going out on their own. Key Takeaways: You get a higher return when you’re the one that you’re investing in. Even thoug…
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0G Labs is building the world's first modular AI chain that enables on-chain storage of training data, models, and the entire stack for crypto AI. Their DA layer provides high throughput and scalability, with a performance difference of 50,000 times better and 100 times cheaper than existing solutions. They aim to achieve Web2 parity on-chain for A…
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In this episode, Steve Fretzin and Laura Sauter discuss: What branding really is and what it really means. Personal branding to stand out authentically. Building and protecting your reputation and brand. Reflecting on your personal brand and values to elevate your law practice. Key Takeaways: People hire lawyers, not just law firms. To stand out, y…
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In this episode, Steve Fretzin and David Aaronson discuss: Why sales has a bad reputation in the legal industry. Being human before selling. Properly utilizing the Universal Seven Principles of Persuasion. Understanding the emotional decision-making that happens before the intellectual decision-making. Key Takeaways: Sales has changed from hard sel…
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GRASS (GetGrass.io) is a viral crypto AI project built on Solana that aims to scrape and validate internet data for AI training. The name 'GRASS' was chosen for its memeability and metaphors. The project addresses the scarcity of quality data and the control of web data by a few companies. It also tackles the unfairness of companies scraping data f…
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In this episode, Steve Fretzin and Sarah Victory discuss: Building your business without imploding. What to focus on whether you’re running a small or large firm. The biggest problems lawyers face when scaling. Getting business and leads from speaking and presentations. Key Takeaways: Become better in the face of hard challenges. Don’t wish your ch…
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Josh, the co-founder of Astria, discusses the journey from data availability layers to building a shared sequencer network. He explains the concept of shared sequencing and its advantages, such as amortizing the cost of engineering and providing a competitive experience for rollup developers. He also addresses the trade-offs and constraints of usin…
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In this episode, Steve Fretzin and Robert Friedman discuss: Focusing on the client and what their needs are, both physical and psychographic. The five questions Robert asks each of his questions. Setting your aperture appropriately. Understanding your positioning and making it work for you. Key Takeaways: When you can position yourself precisely, y…
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Integral is a financial operations and accounting platform for companies with Web3 assets. It simplifies financial workflows and provides real-time access to financial information. The platform saves businesses time and frustration by automating tasks such as bookkeeping, payroll, and payments. Integral enables companies to manage their crypto asse…
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In this episode, Steve Fretzin and Andrew Michaels discuss: Matching your branding and headshot to your firm and business goals. Opening the doors to consultation with your headshot. What every lawyer should have in their arsenal of headshots. AI headshots. Key Takeaways: For internal purposes, you should have a friendly-looking headshot. That may …
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In this episode, Steve Fretzin and Niraj Chhabra discuss: How law firm financial planning is different from the average person. Building a relationship on education first with your financial advisor. Avoiding outgrowing your income. Understanding your expenses now to know what you need for the future. Thinking about and planning for long-term care.…
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io.net is a distributed training and inference project built on Solana. They aim to solve the problem of the GPU shortage in the AI industry by building a decentralized network that connects underutilized GPUs from multiple sources. Ionet uses clustering technology to combine GPUs from different geographic locations, allowing for more efficient and…
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In this episode, Steve Fretzin and Sean Klunder discuss: Why law firms tend to run behind other types of businesses in marketing. Understanding your SEO strategy. Individual lawyer marketing versus law firm marketing. Alignment and consistency in messaging in all areas of your firm. Watch out for fool’s gold to ensure you’re swimming in the blue oc…
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In this episode, Steve Fretzin and Pamela DeNeuve discuss: The importance of empathy, compassion, and a trusted listening ear. Why anxiety, stress, and depression often start in law school. What to do (and not to do) in the morning to have a better day. Overcoming the busyness and stress of being a lawyer. Key Takeaways: 11%, that’s 11 out of 100, …
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The conversation explores the concept of Layer 3 (L3) blockchains and their potential impact on the crypto industry. L3s offer unlimited customizations with near-zero gas fees, allowing for limitless creativity and experimentation. The discussion focuses on Degen, a community built on the L3 chain, and its journey from a tipping functionality on Fo…
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In this episode, Steve Fretzin and Marco Brown discuss: Changing your mindset to overcome limitations placed on you by yourself or your family. Leveraging the knowledge of those who came before you. Learn and implement the sales skills you didn’t learn in law school. Leveraging your attorney referral sources. Key Takeaways: Learn how to sell. Even …
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In this conversation, Jeff from Nous Research discusses their work on open source models and the BitTensor subnet. They address the challenges of ranking models on platforms like Hugging Face and the need for a more reliable and commercially viable model ranking system. Nous Research has developed Nous Hermes, an open source model that can be fine-…
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In this episode, Steve Fretzin and Ashley Robinson discuss: Creating a life on purpose. Niching down your business to focus on who you want to work with. Where lawyers need help with putting their marketing money. Understanding what potential clients (and Google) are seeing when they look at your website. Working with your marketing company to know…
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In this episode, Steve Fretzin and Scott Simmons discuss: Selling and following up without upsetting people. Getting out of the race to the bottom and reframing old ways of thinking. Dueling banjos of business development. The power of “how can I help?” and becoming more than just the lawyer. Key Takeaways: What you’re really competing against is l…
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