Andrew Michaels: Showing Your Best Side
Manage episode 412605067 series 3540135
In this episode, Steve Fretzin and Andrew Michaels discuss:
- Matching your branding and headshot to your firm and business goals.
- Opening the doors to consultation with your headshot.
- What every lawyer should have in their arsenal of headshots.
- AI headshots.
Key Takeaways:
- For internal purposes, you should have a friendly-looking headshot. That may not be what you want for your public headshot.
- Different variations on your headshot can be used for different purposes in your branding, marketing, and social media.
- A good impression will work for you. But more than that, everyone deserves to have a professional photo of themselves that they love.
- A headshot is meant to create a human connection. Using AI removes that humanity from the picture.
"We talk a lot about judging a book by its cover. You're not supposed to do that, but as human beings, that’s the way that we're wired. It's just science, at this point, that a good impression will work for you." — Andrew Michaels
Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April!
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
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Episode References:
- Get your bonus offer for your Super Lawyer Session at https://www.statestreetheadshots.com/super-lawyer
- Huberman Lab Podcast - https://www.hubermanlab.com/podcast
About Andrew Michaels: Andrew Michaels is a corporate headshot photographer who believes in selling without telling.
With his award-winning imagery, Andrew helps attorneys tell viewers they are looking at a winning firm.
Running his sessions with direct cues and some timely banter, he guides individuals through a range of expressions to match various content forms - from a warm smile to a game face that says "We fight for you".
Having taken over 10,000 headshots, Andrew has developed a system that caters to all personalities, so even the most camera-shy individuals can finally lean into their greatest selling point, themselves.
Connect with Andrew Michaels:
Website: https://www.statestreetheadshots.com/
Email: andrew@statestreetheadshots.com
LinkedIn: https://www.linkedin.com/in/andrewmichaelschi/
LinkedIn: https://www.linkedin.com/company/state-street-headshots/
Facebook: https://www.facebook.com/andrewmichaelschi/
Facebook: https://www.facebook.com/statestreetheadshots
Instagram: https://www.instagram.com/andrewmichaelschi
Instagram: https://www.instagram.com/statestreetheadshots
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
429 episodes