BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients. This podcast is for professional services firms, law firms, and professional sales people. Discover the secrets of the world's leading experts in client development, business development, sales, closing, prospecting, networking, negotiation, influence, motivation, and achievement. www.therainmakingpodcast.com
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How to recruit real estate agents in non traditional ways. Your strategies are stale and need to be innovative to bring in top talent in your market place.
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TRP 219: Overcoming Pitfalls that get in the way of a Building a Book with Steve Fretzin
22:14
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Acting as a kind of “business development therapist,” Steve Fretzin coaches and trains lawyers the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks that drive tangible results. The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and…
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Jonathan Baum: From Big Law to Independent Lawyering Success
32:07
32:07
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In this episode, Steve Fretzin and Jonathan Baum discuss: Transitioning from a big law firm to independent practice Cultivating strong client relationships for career sustainability in law The evolving dynamics of legal work Personal branding and positioning oneself in a competitive legal environment Key Takeaways: Independent lawyers can effective…
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RJon Robins: Strategies for Law Firm Profit and Peace of Mind
34:19
34:19
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In this episode, Steve Fretzin and RJon Robins discuss: Understanding the business side of law firms Common challenges in growing a law firm Overcoming financial and operational hurdles in law practice Personal development and mindset in law firm success Key Takeaways: Law schools fail to teach essential business skills, leaving lawyers unprepared …
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TRP 218: Accelerating Collaborative Growth with Clinton Gary
33:07
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Clinton Gary, Founder of CREDO Consulting, guides law firms and coaches' lawyers to achieve Collaborative Growth by growing strategically and collaborating effectively. With over 25 years of experience in strategy and business development at leading Am Law firms and global organizations, he is a recognized industry leader. Clinton’s expertise and a…
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Ben Paul: Mastering AI in Legal Business Development
34:44
34:44
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In this episode, Steve Fretzin and Ben Paul discuss: AI in modern business development for legal professionals Building and sustaining client relationships in a competitive legal market Enhancing personal branding and marketing Navigating economic challenges and their impact on legal services Key Takeaways: AI tools like ChatGPT can assist lawyers …
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David Telisman: Leveraging AI and Content Marketing for a Future-Ready Law Practice
32:00
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In this episode, Steve Fretzin and David Telisman discuss: The role of content in business growth Challenges professionals face in content creation AI's impact on marketing strategies Delegating marketing efforts effectively Key Takeaways: Blogging remains the second most effective form of content marketing after video, but many attorneys fail to u…
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TRP 217: How to Improve Lawyer Engagement in Business Development with Lynn Tellefsen Stehle
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28:39
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“My journey began in legal technology, where I spent 15 years developing and marketing IP software systems and services. Later, as the head of marketing and business development for three AmLaw 100 firms, I helped lead growth initiatives that resulted in profitable expansion, leveraging technology to enhance productivity, and strengthening of key c…
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Michael Oberther: Building Bridges and Cultivating Meaningful Relationships through Networking
30:50
30:50
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In this episode, Steve Fretzin and Michael Oberther discuss: Effective networking for attorneys Communicating complex legal concepts in a relatable manner Understanding your target audience in networking efforts Building strong referral relationships within professional networks Key Takeaways: Attorneys should prepare to explain their services in s…
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Chris Ruzicka: The Power of Business Development and Networking in Law Firms
36:21
36:21
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In this episode, Steve Fretzin and Chris Ruzicka discuss: Networking and relationship building The role of business development in law firms Why many lawyers struggle with sales and networking Making the most out of networking opportunities Key Takeaways: Building strong relationships is key to business development by focusing on genuine connection…
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TRP 216: How to Recruit Rainmakers with Chuck Curtis
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24:55
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Chuck Curtis offers consulting and coaching services to law firms: * Developing and executing effective partner hiring strategies and initiatives * Aligning firm leadership, practice section leaders, and partner recruiting leaders and teams in most effectively identifying winning partner hiring strategies, including firm branding, and implementing …
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Robert Hanna: Unlocking Legal Success Through Podcasting, Recruiting, and Community Building
35:09
35:09
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In this episode, Steve Fretzin and Robert Hanna discuss: Podcasting as a business development tool Building and engaging a legal community Strategies for growing a personal or firm brand Leveraging LinkedIn and legal technology for career advancement Key Takeaways: Launching a podcast differentiates a business, builds client relationships, and esta…
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Ron Latz: Mastering Law Firm Growth through Strategic Marketing
30:47
30:47
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In this episode, Steve Fretzin and Ron Latz discuss: Challenges in business development and marketing for lawyers Aligning marketing strategies with law firm goals Choosing the right marketing vendors for law firms Personal branding and networking in law firm success Key Takeaways: Lawyers often struggle with marketing due to a lack of business dev…
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TRP 215: Creating an X-Factor to 10X your competition with David Greer
27:35
27:35
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While still in university getting his degree in computer science, David joined Robelle Solutions Technology as the first employee after the founders. After joining Robelle, he got permission from his 4th year professors to take a week off so he could fly to an international conference to give his first ever technical presentation. During David’s te…
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Merry Neitlich: Mastering Legal Branding From Taglines to Revenue Generation
31:41
31:41
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In this episode, Steve Fretzin and Merry Neitlich discuss: Challenges in legal marketing Importance of branding in law firms Evolving marketing techniques Integration of branding with business development Key Takeaways: Lawyers often misunderstand branding as a tagline, but effective branding requires a deep dive into what makes their services uniq…
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Justin Krane: Smart Spending and Turning Business Expenses into Growth
31:28
31:28
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In this episode, Steve Fretzin and Justin Krane discuss: Challenges lawyers face with managing their finances The importance of automating financial systems The connection between lifestyle choices and financial health Strategies for building a financially secure law practice Key Takeaways: Automating the transfer of funds between business and pers…
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TRP 214: Selling in a Post-Trust World with Larry Levine
26:57
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Larry Levine is an author, podcast host, and speaker for organizations who wish to grow their sales revenue. You can listen to his podcast https://www.sellingfromtheheartpodcast.com/ and connect with him on LinkedIn here: https://www.linkedin.com/in/larrylevine1992/ ---------------------------------------- This show is sponsored by Leopard Solution…
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Melanie Herschorn: Book Writing and Publishing for Branding and Growth
32:30
32:30
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In this episode, Steve Fretzin and Melanie Herschorn discuss: Book writing for lawyers Challenges in book publishing Books as marketing tools Role of technology and AI in publishing Key Takeaways: Lawyers can streamline book creation by repurposing existing content instead of writing new material daily. Carefully vet publishers to avoid rights loss…
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Gregg Goldfarb: Staying Profitable in a Changing Legal Landscape
33:24
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In this episode, Steve Fretzin and Gregg Goldfarb discuss: Evolving legal marketing strategies Non-lawyer ownership in law firms Revenue growth through referrals and partnerships Networking and education for lawyers Key Takeaways: Lawyers can expand their revenue streams by engaging in referral marketing, where they identify cases outside their exp…
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TRP 213: The Anatomy of a Rainmaking Organization with Jacob Parks
30:29
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President of Strategy for PIE, Jacob Parks is the author of Never Say Sell, a guide to how professional firms expand their business with key clients. His expertise includes partner remuneration and incentive plans, account planning, trigger of engagement, and how to expand a brand to include new service offerings, new industries, or new geographies…
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Douglas Wood: Crafting Purposeful Transitions and Empowering Experienced Attorneys
34:25
34:25
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In this episode, Steve Fretzin and Douglas Wood discuss: Career transition planning for lawyers Effective planning and execution in law firms Challenges for senior lawyers in staying relevant Leveraging senior lawyers' expertise in law firms Key Takeaways: Lawyers should self-assess to identify their strengths, weaknesses, and opportunities early t…
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Paige Fox: Thriving through Mindfulness & Self-Care
34:21
34:21
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In this episode, Steve Fretzin and Paige Fox discuss: The importance of mindfulness and wellness in professional life The challenges lawyers face with time management and stress The impact of meditation on mental health and productivity Strategies for lawyers to maintain a balanced lifestyle Key Takeaways: Chronic stress and long work hours often l…
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Mo Bunnell helps complex organizations grow by scaling business development skills across their organizations and creating a growth-oriented culture. He is the author of Give to Grow, The Snowball System, the host of the podcast Real Relationships Real Revenue, and the founder of Bunnell Idea Group (BIG), who has trained tens of thousands of profes…
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Frank Rekas: Balancing Legal Work, Law Firm Leadership, and Financial Management
34:04
34:04
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In this episode, Steve Fretzin and Frank Rekas discuss: Effectively managing and growing a law practice Common challenges in professional practice operations The role of delegation in business efficiency Building connections for business development Key Takeaways: Lawyers often struggle with financial management because they aren't taught business …
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Dr. Sharon Meit Abrahams: Law Leadership and Learning: From the Bar to the Classroom
30:16
30:16
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In this episode, Steve Fretzin and Dr. Sharon Meit Abrahams discuss: Teaching and mentoring in professional growth Developing people skills in law Leadership and management training for legal professionals Addressing underperformance in legal settings Key Takeaways: Teaching involves not only imparting knowledge but also inspiring professionals, pa…
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TRP 211: Well Being for Rainmakers with Kathy Richardson
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Kathryn Holt Richardson is an award-winning legal recruiter and Founder of HR Legal Search, a national search firm based in Austin recognized by Texas Lawyer as a Texas Best Legal Recruiting Firm since 2011. Kathy specializes in placing law firm partners and groups. She also supports office openings and mergers. She has successfully placed hundreds…
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Phil Gafka: Leveraging a Multigenerational Workforce to Enhance Law Firm Culture
33:03
33:03
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In this episode, Steve Fretzin and Phil Gafka discuss: The impact of cultural shifts on workplace harmony The role of clear expectations in boosting employee morale and productivity How inclusive leadership practices improve job satisfaction Leveraging unique team experiences and backgrounds Key Takeaways: Embracing cultural changes, valuing divers…
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Nanette Fridman: Finding Purpose and Fulfillment in Serving on a Board
33:42
33:42
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In this episode, Steve Fretzin and Nanette Fridman discuss: Expanding professional networks through board service The role of lawyers in board settings Enhancing board effectiveness through diverse skills Strategic relationship-building in nonprofit organizations Key Takeaways: Serving on boards lets lawyers contribute to meaningful causes while bo…
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Scott Love is a legal recruiter who recruits private equity attorneys for global law firms and facilitates law firm mergers. He also is an author and speaker on client development. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the p…
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Arthur Levitan: The Tao of Law for Professional Growth and Harmony
31:29
31:29
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In this episode, Steve Fretzin and Arthur Levitan discuss: Importance of knowing when to stop working Impact of remote work on stress and productivity Techniques for managing stress and maintaining mental health Role of deep breathing in stress reduction and performance Humility and adaptability in success and professional growth Key Takeaways: Est…
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Eduardo Paiz: Business Development in North and Latin America
34:11
34:11
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In this episode, Steve Fretzin and Eduardo Paiz discuss: When most lawyers feel discontent with their jobs. How business development is different between the US and Latin America. Cultural differences in business communication. How the Young Partners Accelerator is helping lawyers in transition and changing their mentality. Key Takeaways: Most lawy…
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TRP 209: Lifetime Value of a Client with Jim Packard
29:38
29:38
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Jim Packard is the poster child for a life of consistent action. Whether it was being the top-producing paper boy or turning a $500 investment into a $17 million-a-year business, he excelled every day, all day for years. Married for more than four decades, father of two highly successful sons, Jim's consistency extended to his personal life as well…
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Ryan Kimler: Financially Healthy Law Firms by the Numbers
33:17
33:17
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In this episode, Steve Fretzin and Ryan Kimler discuss: Understanding the amount of money you need to keep your law firm and your personal finances healthy. Reinvesting money into your firm. What a typical comp plan looks like for small firms. A breakdown of what minimums a financially healthy law firm looks like by the numbers. Key Takeaways: As a…
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Molly McGrath: Secrets to Hiring for Your Law Firm in Shark-Infested Waters
33:13
33:13
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In this episode, Steve Fretzin and Molly McGrath discuss: Approaching hiring from a different perspective. Training your employees to be intrapreneurs and take control of their jobs. How recruiting and communication are changing in the legal industry. Making it about steps in the process, not dollars and hours. Key Takeaways: Before strategy, you h…
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TRP 208: Principle-centered Rainmaking with Chris Batz
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Chris Batz is a business development professional & entrepreneur in the executive search industry with a background in public accounting and a mind for big picture strategic thinking & marketing. He is a connector and catalyst for client’s goals. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence…
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Chris Dreyer: Proper Execution for Successful Scaling
32:26
32:26
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In this episode, Steve Fretzin and Chris Dreyer discuss: Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences. Key Takeaways: Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page m…
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Steven Dimitt: Keeping Credibility During Practice Area Transitions
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In this episode, Steve Fretzin and Steven Dimitt discuss: Why you need to niche down in order to grow and succeed. Transitioning your practice area and successfully rebranding. Focusing on relationships during a transition in your career. Broadening your business development. Key Takeaways: When you focus on a niche, it brings credibility to you as…
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TRP 207: Five Pitfalls to Avoid in Rainmaking with Scott Love
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13:11
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Scott Love is a legal recruiter who recruits private equity attorneys for global law firms and facilitates law firm mergers. He also is an author and speaker on client development. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the p…
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Eddie Dabdoub: Fresh Ideas for Scaling Your Law Firm
31:33
31:33
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In this episode, Steve Fretzin and Eddie Dabdoub discuss: Falling in love with your practice area but remembering it is a business. Transitioning from general law practice to a niche law practice. Getting buy-in from your team for the law firm growth. Taking care of your team to stop the turnover. Key Takeaways: There is a barrier of entry for thos…
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Mark Silverman: Make It Happen Consistently
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32:58
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In this episode, Steve Fretzin and Mark Silverman discuss: Building client relationships from the start of your career. Bringing your full, authentic self to your client relationships. Being forward with those you’ve served when asking for referrals. The art of bringing in new work from current clients. Key Takeaways: Even when you’re crazy busy, i…
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TRP 206: How Pursuing Profits Hurts Your Leadership and Influence with Michael Goss
26:28
26:28
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Michael Goss is a dynamic and accomplished businessman, a devoted father of four teenagers, and the husband of an incredible woman. With an impressive track record of building and selling multiple seven-figure businesses across diverse industries—including medical, nutritional, marketing, and manufacturing—Michael’s entrepreneurial journey is nothi…
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Ray Koenig: Finding Your Success Through Authentic Engagement
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35:39
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In this episode, Steve Fretzin and Ray Koenig discuss: Developing a successful practice while remaining authentic to yourself. Integrating your charitable and civic pursuits into your successful private practice. Picking your extracurricular organizations intentionally and meaningfully. Benefiting from bar association participation and leadership. …
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Randa Predergast: Conquering Your Law Firm’s AR and Billing
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In this episode, Steve Fretzin and Randa Predergast discuss: Committing to your processes no matter how busy or slow your firm is. Why many lawyers struggle with billing and accounts receivable. Perceived value in your costs with your clients and setting expectations around billing with them. Handling difficult AR and collections with clients. Key …
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TRP 205: How to Build Credibility with Jessica Yarbrough
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7 Figure Consultant Case Study: How We Scaled a Management Consultant to 7 Figures in a Year https://expertaccelerator.mykajabi.com/cs-maureen-o Ladder of Influence: The Secrets to influencing others to buy from you and scale your authority to grow a 7 figure + coaching or consulting business https://jessicayarbrough.com/influence -----------------…
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In this episode, Steve Fretzin and Phil Fornaro discuss: Following the flow of everything in the industry. Understanding who your community is leveraging them. Core mistakes people make when networking. Building trust and providing value to clients in legal services. Key Takeaways: People are interested in talking about what they do, but if you’re …
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MerriLyn Gibbs: Go Constantly in the Direction of Your Dreams
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In this episode, Steve Fretzin and MerriLyn Gibbs discuss: Staying focused on your goals. How Assistants 4 Hire works differently from a recruiting firm to help your law firm succeed. The art of delegation. Business lessons from the game of golf. How you show up every day will determine the results you get. Key Takeaways: Delegation starts slow - y…
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Nathan Ohler: The Value of Legal Peer Advisory Groups
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33:02
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In this episode, Steve Fretzin and Nathan Ohler discuss: Moving past the status quo to something different. Saving yourself pain and frustration by crowdsourcing your problems with peer advisory groups. Topics that come up frequently in lawyer peer advisor groups. Top benefits of peer advisor groups for the members. Key Takeaways: In peer groups, y…
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In this episode, Steve Fretzin and Karl Seelbach discuss: The way you do one thing is the one way you do everything. Building out and being consistent with expectations through SOPs and accountability charts. Setting aside time specifically to work on your business, not just in it. Hiring a coach to remove your blinders. Key Takeaways: Focus on the…
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Aligning Culture with Brand Promise: Boost Your Team's Performance & KPIs | Interview: Mark Iorio
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In this episode, Matt and Dr. Ben interview Mark Iorio, Managing Director st BCAP, as he shares tips on how to get your whole team pulling in the same direction to achieve greater KPIs. Whenever you are ready here are a number of ways we can help :) Schedule 10 Minute Strategy Session with Matt https://brokerpreneurpodcast.com/grow-my-brokerage/ Jo…
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TRP 204: Rainmaking Stories with Gary Miller
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Gary Miller has been in the recruiting industry for 47 years and is the CEO of Miller Resource Group, and executive search firm based in the Chicago area that focuses on manufacturing. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of t…
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Chelsea Williams: Personal Finance for Lawyers
28:34
28:34
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In this episode, Steve Fretzin and Chelsea Williams discuss: Why personal finance is so key to living a healthy, balanced life. The formulas for success at your firm and as an individual. The most common mistakes lawyers make around money. Tips for taking control of your money today. How to stay on top of your finances. Key Takeaways: Watch out for…
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