BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
…
continue reading
Step into the world of law with host Niraj Chhabra as he engages in conversations with accomplished attorneys from diverse legal backgrounds. In this podcast series, we aim to inspire and enlighten the legal community by uncovering the remarkable stories and achievements of these legal professionals. Gain exclusive insights into their work both inside and outside the courtroom, discovering the profound impact they make in the field of law.
…
continue reading
1
Josh Blum & Dr. Andre Caruso: The Importance of Trust
33:32
33:32
Play later
Play later
Lists
Like
Liked
33:32
In this episode, Steve Fretzin, Josh Blum, and Dr. Andre Caruso discuss: Mistakes attorneys make that fail to gain trust. Why trust matters and the different dimensions of trust. Ways we can quickly build trust. Making the right first impression. Key Takeaways: People hold how they feel about you higher than how competent you are. You do not always…
…
continue reading
1
Jen Lee: Innovation in the Legal Industry
29:38
29:38
Play later
Play later
Lists
Like
Liked
29:38
In this episode, Steve Fretzin and Jen Lee discuss: Breaking the mold of traditional legal molds within ethical guidelines. Legal models that are changing the game for attorneys. The growing demand for legal services in underserved communities and non-traditional markets. How COVID changed the legal landscape. Key Takeaways: The billable hour contr…
…
continue reading
1
Tom Dunlap: Scaling Your Law Firm with Business Experts
35:09
35:09
Play later
Play later
Lists
Like
Liked
35:09
In this episode, Steve Fretzin and Tom Dunlap discuss: Letting go of the old things to promote the new things. The power in relinquishing control. The two paths to scaling. Finding the right fit for your team, clients, and fees. Key Takeaways: Having your name on the door makes you the lightning rod for problems. It is not as big of a benefit as mo…
…
continue reading
1
Victoria Collier: Planning for the Future of Your Law Firm
34:56
34:56
Play later
Play later
Lists
Like
Liked
34:56
In this episode, Steve Fretzin and Victoria Collier discuss: Thinking about your law practice of the future. Selling a book of business versus an actual business. Balancing future needs with your current lifestyle. Key components of having an exit strategy and preparing your firm for sale. Technology that is supporting law firms to run better. Key …
…
continue reading
1
Miriam Airington-Fisher: Be the Entrepreneur of Your Law Firm
34:05
34:05
Play later
Play later
Lists
Like
Liked
34:05
In this episode, Steve Fretzin and Miriam Airington-Fisher discuss: Building your business on your own or under a firm umbrella. Embracing an entrepreneurial mindset. Growing and scaling in different ways. Advice for those lawyers going out on their own. Key Takeaways: You get a higher return when you’re the one that you’re investing in. Even thoug…
…
continue reading
1
Catherine Adams: Facing Widowhood, Gender Discrimination, and Staying Successful
28:31
28:31
Play later
Play later
Lists
Like
Liked
28:31
In this episode, we're chatting with Catherine Adams., a total powerhouse in the legal world. She's faced some real tough stuff, like being widowed with young kids, having to sue her prior employer and dealing with gender discrimination. But guess what? She's turned all that into fuel for her passion for civil rights. We'll dive into her journey in…
…
continue reading
1
Laura Sauter: Personal Branding and Authenticity
31:18
31:18
Play later
Play later
Lists
Like
Liked
31:18
In this episode, Steve Fretzin and Laura Sauter discuss: What branding really is and what it really means. Personal branding to stand out authentically. Building and protecting your reputation and brand. Reflecting on your personal brand and values to elevate your law practice. Key Takeaways: People hire lawyers, not just law firms. To stand out, y…
…
continue reading
1
David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing
34:04
34:04
Play later
Play later
Lists
Like
Liked
34:04
In this episode, Steve Fretzin and David Aaronson discuss: Why sales has a bad reputation in the legal industry. Being human before selling. Properly utilizing the Universal Seven Principles of Persuasion. Understanding the emotional decision-making that happens before the intellectual decision-making. Key Takeaways: Sales has changed from hard sel…
…
continue reading
1
Sarah Victory: Building Your Business Through Expert Speaking
35:52
35:52
Play later
Play later
Lists
Like
Liked
35:52
In this episode, Steve Fretzin and Sarah Victory discuss: Building your business without imploding. What to focus on whether you’re running a small or large firm. The biggest problems lawyers face when scaling. Getting business and leads from speaking and presentations. Key Takeaways: Become better in the face of hard challenges. Don’t wish your ch…
…
continue reading
1
Robert Friedman: Before there is Marketing, there is Positioning
33:48
33:48
Play later
Play later
Lists
Like
Liked
33:48
In this episode, Steve Fretzin and Robert Friedman discuss: Focusing on the client and what their needs are, both physical and psychographic. The five questions Robert asks each of his questions. Setting your aperture appropriately. Understanding your positioning and making it work for you. Key Takeaways: When you can position yourself precisely, y…
…
continue reading
In this episode, Steve Fretzin and Andrew Michaels discuss: Matching your branding and headshot to your firm and business goals. Opening the doors to consultation with your headshot. What every lawyer should have in their arsenal of headshots. AI headshots. Key Takeaways: For internal purposes, you should have a friendly-looking headshot. That may …
…
continue reading
1
Niraj Chhabra: Planning for Your Law Firm’s Financial Future
33:28
33:28
Play later
Play later
Lists
Like
Liked
33:28
In this episode, Steve Fretzin and Niraj Chhabra discuss: How law firm financial planning is different from the average person. Building a relationship on education first with your financial advisor. Avoiding outgrowing your income. Understanding your expenses now to know what you need for the future. Thinking about and planning for long-term care.…
…
continue reading
1
Unlock Business Development Skills with Steve Fretzin: Be That Lawyer
37:02
37:02
Play later
Play later
Lists
Like
Liked
37:02
Steve Fretzin, Founder of Fretzin Inc., specializes in coaching attorneys on the art and science of business development. With over 20 years of coaching experience, he has authored three books on the topic, hosts the "Be that Lawyer" podcast, and regularly speaks on business development for various media outlets and bar associations. Listen to Stev…
…
continue reading
1
Sean Klunder: Standing Out with Law Firm Marketing
35:11
35:11
Play later
Play later
Lists
Like
Liked
35:11
In this episode, Steve Fretzin and Sean Klunder discuss: Why law firms tend to run behind other types of businesses in marketing. Understanding your SEO strategy. Individual lawyer marketing versus law firm marketing. Alignment and consistency in messaging in all areas of your firm. Watch out for fool’s gold to ensure you’re swimming in the blue oc…
…
continue reading
1
Pamela DeNeuve: The Importance of Stress Reduction for Lawyers
32:54
32:54
Play later
Play later
Lists
Like
Liked
32:54
In this episode, Steve Fretzin and Pamela DeNeuve discuss: The importance of empathy, compassion, and a trusted listening ear. Why anxiety, stress, and depression often start in law school. What to do (and not to do) in the morning to have a better day. Overcoming the busyness and stress of being a lawyer. Key Takeaways: 11%, that’s 11 out of 100, …
…
continue reading
1
The Evolution of Legal Marketing: Aron Solomon
35:17
35:17
Play later
Play later
Lists
Like
Liked
35:17
In today’s episode, we unravel the intricacies of legal marketing. Listen to our guest, Aron Solomon of Amplify for Lawyers, as he discusses the evolving realm of branding in the legal sphere, the transformative impact of Artificial Intelligence, and the indispensable strategies law firms must adopt to stand out in today's competitive landscape.…
…
continue reading
1
Marco Brown: Curating Relationships to Build Referrals and Make It Rain
34:22
34:22
Play later
Play later
Lists
Like
Liked
34:22
In this episode, Steve Fretzin and Marco Brown discuss: Changing your mindset to overcome limitations placed on you by yourself or your family. Leveraging the knowledge of those who came before you. Learn and implement the sales skills you didn’t learn in law school. Leveraging your attorney referral sources. Key Takeaways: Learn how to sell. Even …
…
continue reading
1
Ashley Robinson: Law Firm Marketing the Right Way
35:39
35:39
Play later
Play later
Lists
Like
Liked
35:39
In this episode, Steve Fretzin and Ashley Robinson discuss: Creating a life on purpose. Niching down your business to focus on who you want to work with. Where lawyers need help with putting their marketing money. Understanding what potential clients (and Google) are seeing when they look at your website. Working with your marketing company to know…
…
continue reading
1
Rising from Newark: The Inspiring Journey of Legal Entrepreneurship
47:08
47:08
Play later
Play later
Lists
Like
Liked
47:08
Join us for a captivating podcast episode as we sit down with Francis Giantomasi, a Newark-native attorney who turned his humble beginnings into one of the state's largest law firms. Hear about the challenges, successes, and the unique experience of working with his children. Discover the journey from practicing attorney to firm management in this …
…
continue reading
1
Scott Simmons: Effective Business Development for Lawyers
36:20
36:20
Play later
Play later
Lists
Like
Liked
36:20
In this episode, Steve Fretzin and Scott Simmons discuss: Selling and following up without upsetting people. Getting out of the race to the bottom and reframing old ways of thinking. Dueling banjos of business development. The power of “how can I help?” and becoming more than just the lawyer. Key Takeaways: What you’re really competing against is l…
…
continue reading
1
Martin Lopez: The Power of Genuine Curiosity
33:53
33:53
Play later
Play later
Lists
Like
Liked
33:53
In this episode, Steve Fretzin and Martin Lopez discuss: The three tenets of curiosity. Being interested in the other person. Peeling the onion to understand the other person’s problem. Tips to foster deeper connections between lawyers and clients to improve relationships. Key Takeaways: You’re not building trust when you’re talking at someone. You…
…
continue reading
1
Achieving Partnership: A Mother's Narrative Through Maternity Leave
39:02
39:02
Play later
Play later
Lists
Like
Liked
39:02
In this episode, we chat with Kelsi White, a partner at Ahmad Zavitsanos & Mensig. Kelsi shares practical insights on how she helped the firm retain cases they were previously letting go. She also discusses managing her career and attaining a partnership while on maternity leave, highlighting the support she received from her spouse and the firm. J…
…
continue reading
1
Nermin Jasani: Planning for Success in Your Law Firm
34:32
34:32
Play later
Play later
Lists
Like
Liked
34:32
In this episode, Steve Fretzin and Nermin Jasani discuss: Setting and implementing the plan to achieve your goals. Understanding what is realistic for a quarterly goal. Listing out the micro steps and adding them to your calendar for achievable goals. Monitoring your metrics that move the needle forward. Utilizing time and calendars to make your da…
…
continue reading
1
Jared Correia: Revolutionizing Legal Management
42:57
42:57
Play later
Play later
Lists
Like
Liked
42:57
Today's episode features Jared Correia, the founder of Red Cave Law Firm Consulting, offering subscription-based management and technology services to attorneys and legal institutions. Jared discusses the challenges solo practitioners, small firm managers, and owners face in running a legal practice. Additionally, he hosts Legal Toolkit, the #3 ran…
…
continue reading
1
John Scott: Improving Your Law Firm’s Financial Metrics
29:42
29:42
Play later
Play later
Lists
Like
Liked
29:42
In this episode, Steve Fretzin and John Scott discuss: Storytelling with the numbers that leads to a logical conclusion. Why spending time in the numbers is key. Dynamic forecasting and cash flow. Four categories of important financial metrics lawyers need to look at to grow their firm. Improving poor billing hygiene. Key Takeaways: If you pay atte…
…
continue reading
1
Marc Halpert: Building Your LinkedIn Profile to Maximize You
33:59
33:59
Play later
Play later
Lists
Like
Liked
33:59
In this episode, Steve Fretzin and Marc Halpert discuss: How Marc became the LinkedIn expert that he is today. Spending the time to show the world you’re amazinger. The recent and upcoming changes to LinkedIn. Working within the rules of the system you are bound to. Key Takeaways: LinkedIn is always changing, even as we speak. But there are ways to…
…
continue reading
1
Larry Smith: Becoming an Empathetic Lawyer
35:52
35:52
Play later
Play later
Lists
Like
Liked
35:52
In this episode, Steve Fretzin and Larry Smith discuss: Why lawyers are challenged to deal with stressors in an empathetic way. Listening and diagnosing the problem before trying to solve the client’s problem. Building trust and relationships with clients. How to handle a client on the ledge and setting expectations. Key Takeaways: Be kind, you nev…
…
continue reading
1
Doug Bradley: Marketing Your Law Firm the Right Way
33:11
33:11
Play later
Play later
Lists
Like
Liked
33:11
In this episode, Steve Fretzin and Doug Bradley discuss: Understanding the numbers around marketing. Bootstrap marketing on a limited budget. Laying the groundwork for solid website optimization. Setting expectations and calls to action. Key Takeaways: Having your own book of business gives you power and freedom. Be willing to try and test out opti…
…
continue reading
1
Paul Angelle: Living Your Dynamic Business Plan
35:41
35:41
Play later
Play later
Lists
Like
Liked
35:41
In this episode, Steve Fretzin and Paul Angelle discuss: Working through the lens of ownership. The biggest opportunity for growth…and the biggest obstacle for growth. Advice to law firm owners to create their business plans. Repetitive problems law firms have with executing their business plan. Key Takeaways: Your goal must be consistent with your…
…
continue reading
1
Justie Nicol: Building a Culture of Trust and Respect Across Generations
34:54
34:54
Play later
Play later
Lists
Like
Liked
34:54
In this episode, Steve Fretzin and Justie Nicol discuss: Leading and selling without fear. Building your law firm to support you and your life. Systematizing your training processes and procedures. Running a virtual firm to invest in people over premises. Key Takeaways: There are no bad people, only bad decisions. As a lawyer, your job is to make s…
…
continue reading
In this episode, Steve Fretzin and Tim Lupinacci discuss: Time management and prioritization. Testing out leadership in smaller groups first. Learning from others to strengthen your leadership skills. Utilizing daily disciplines to support your leadership and your team. Key Takeaways: Get together and pour into people and allow them to pour into yo…
…
continue reading
1
Julie Yusim: Building Your Law Practice by Playing the Networking Long Game
34:49
34:49
Play later
Play later
Lists
Like
Liked
34:49
In this episode, Steve Fretzin and Julie Yusim discuss: Adding a little positive self-talk to your routine. Getting value for your networking time. Going deep and playing the networking long game. Evaluating your wide network to see where you should go deeper. Best tips and tactics for effective networking. Key Takeaways: Networking is about giving…
…
continue reading
1
Lisa Katz: Building a Powerful Relationship-Based Book of Business
31:36
31:36
Play later
Play later
Lists
Like
Liked
31:36
In this episode, Steve Fretzin and Lisa Katz discuss: Starting to build your book of business from early in your career. Providing value to your clients with a network of other service providers. Things you need to know when working with counsel. The playbook for building a book of business. Having the hard conversations to experience the growth. K…
…
continue reading
1
Mansfield Pledge: Jeff Walsworth's Dedication
42:22
42:22
Play later
Play later
Lists
Like
Liked
42:22
Today’s guest is Jeff Walsworth. He began his career in construction to support himself through law school. Thirty-five years ago, he established a practice and expanded it to include 65 attorneys today before relinquishing management responsibilities and handing over the firm to his employees. He has successfully closed transactions worth over $10…
…
continue reading
1
Andy Hite: Clearing the Head Trash to Be The Change
31:54
31:54
Play later
Play later
Lists
Like
Liked
31:54
In this episode, Steve Fretzin and Andy Hite discuss: Practicing the change you want to see now. How leadership done right can change the world. Emotional intelligence and its role in leading a team and developing a strong culture. Building a strong culture. Uncovering the stories we tell ourselves, and challenging those stories. Key Takeaways: Do …
…
continue reading
1
Pratik Shah: Taking Your Business Development and Legal Tech to the Next Level
34:47
34:47
Play later
Play later
Lists
Like
Liked
34:47
In this episode, Steve Fretzin and Pratik Shah discuss: Committing to the process, not just the result, of business development. Tips to develop positive business development habits. Looking out for everyone in your business network. Going deep and wide in the right areas of your network. Key Takeaways: You should have a plan going into your networ…
…
continue reading
1
Mary Adkins: Changing Your Mindset About Writing Your Own Book
32:42
32:42
Play later
Play later
Lists
Like
Liked
32:42
In this episode, Steve Fretzin and Mary Adkins discuss: Why you should consider writing a book today. Building trust as an author. Moving past the things keeping you from following your dream of writing a book. Tips to break down a big project into manageable bites. Key Takeaways: For many people, books are a medium that they enjoy and help them le…
…
continue reading
1
Jordan Ostroff: Applying a Litigation Mindset to Your Life
34:30
34:30
Play later
Play later
Lists
Like
Liked
34:30
In this episode, Steve Fretzin and Jordan Ostroff discuss: How business planning and life planning are more similar than you might think. Building a life that makes you happy. Helping yourself make the right choices, not the wrong ones. Achieving multiple outcomes from the same action (not multitasking). Key Takeaways: Put a team together to suppor…
…
continue reading
1
Navigating Law Firm Growth and Succession with Jeremy Poock
40:24
40:24
Play later
Play later
Lists
Like
Liked
40:24
Jeremy Poock is the founder of Senior Attorney Match, an organization that helps law firms grow and position themselves for sale. Jeremy discusses law firm valuations, what to consider when buying or selling a law firm, and how to make the transition smooth as possible.By Rylie
…
continue reading
In this episode, Steve Fretzin and Bo Royal discuss: The most common mistakes law firms make on their websites and landing pages. Why you should have A/B Testing on your website. Understanding where your website traffic comes from. Tips to improve law firm websites and landing pages immediately. Key Takeaways: Focus optimization on a few key pages …
…
continue reading
1
Frank Agin: Next Level Networking Rap Battle
36:03
36:03
Play later
Play later
Lists
Like
Liked
36:03
In this episode, Steve Fretzin and Frank Agin discuss: Why networking isn’t pushed in law school. The science of networking and why networking is like golf. The power of small talk (and why it actually works). The three reasons lawyers do not get referrals. Key Takeaways: Networking is really about building relationships and helping others. You hav…
…
continue reading
1
Manuj Aggarwal: Trending Technology to Build Better Relationships
31:31
31:31
Play later
Play later
Lists
Like
Liked
31:31
In this episode, Steve Fretzin and Manuj Aggarwal discuss: Why law is behind in other businesses, especially in the realm of technology. Sales, marketing, and scaling your law firm. Benefits of building a network and keeping in touch with your relationships. Using technology to maintain and strengthen network and client relationships. Key Takeaways…
…
continue reading
1
Travis Hoechlin: Secrets to Successful Legal Marketing
33:55
33:55
Play later
Play later
Lists
Like
Liked
33:55
In this episode, Steve Fretzin and Travis Hoechlin discuss: Marketing for your law firm. Where money is being wasted on marketing. Isolating your target market audience. Three marketing secrets that lawyers don’t know. Key Takeaways: Whether you have your own firm or work for someone else, you can still have independence and power, you just need to…
…
continue reading
1
Robert Weiss: Video Content for Thought Leadership
32:45
32:45
Play later
Play later
Lists
Like
Liked
32:45
In this episode, Steve Fretzin and Robert Weiss discuss: Why creating video content is about more than video. Authentic video content for your law firm and for your target audience. Aligning video content with your law firm’s business strategy. Planning to repurpose your video content before you ever film. Key Takeaways: Start with video content to…
…
continue reading
1
Mair Hill: Sales, Relationships, and Generational Differences
33:09
33:09
Play later
Play later
Lists
Like
Liked
33:09
In this episode, Steve Fretzin and Mair Hill discuss: Being in control of who you work with. Teaching, learning, and selling with the younger generations. Best ways for lawyers to learn business development. The six senses of business development. Key Takeaways: If you don’t understand your younger employees, listen more. They are telling you what …
…
continue reading
1
Steve Fretzin: Turning the Tables on Steve Fretzin
29:27
29:27
Play later
Play later
Lists
Like
Liked
29:27
In this episode, Alay Yajnik and Steve Fretzin discuss: Perfect practice in your business development. Why lawyers struggle with business development. The reason having your own book of business is more important than ever before. Tips for starting your next year off with a bang. Key Takeaways: Being a great lawyer alone isn’t enough, you also need…
…
continue reading
1
Navigating High-Stress Industries with Paula Davis
42:46
42:46
Play later
Play later
Lists
Like
Liked
42:46
Paula Davis is the founder of Stress & Resilience Institute, an organization that specializes in helping professionals in high-stress industries. In addition to coaching over 40,000 soldiers and their families, Paula has also spoken for businesses such as Walgreens & Coca-Cola and schools such as Harvard Law and Whorton’s. We discuss how stress and…
…
continue reading
1
Charles Gillis: Hiring, Recruiting, and Retaining for a Thriving Law Firm
35:21
35:21
Play later
Play later
Lists
Like
Liked
35:21
In this episode, Steve Fretzin and Charles Gillis discuss: Why associates are the key to profitability in a law firm. How COVID changed the landscape of law for young lawyers. The generational change in lawyers in the industry. Tips for hiring and recruiting. Key Takeaways: Working in a remote or hybrid firm is possible, but having a connection and…
…
continue reading
1
Dan Warburton: A Deep Dive into Delegation
37:06
37:06
Play later
Play later
Lists
Like
Liked
37:06
In this episode, Steve Fretzin and Dan Warburton discuss: Lessons learned the hard way in leadership and delegation. Top things lawyers should delegate and are not. How to ensure those you delegate to are not going to leave your firm. The process and steps for delegation. Key Takeaways: Only when somebody feels like their future is being impacted b…
…
continue reading
1
Matt Spiegel: Legal Technology for Better Customer Experiences and a Better Law Firm
34:19
34:19
Play later
Play later
Lists
Like
Liked
34:19
In this episode, Steve Fretzin and Matt Spiegel discuss: Why you should have good customer service as a lawyer and for your law firm. Continuing client relationships beyond the case. How Lawmatics can help you to maintain client relationships and better run your law firm. Processes, procedures, and automation. Key Takeaways: Your law firm is a serv…
…
continue reading