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Episode 228: The Power of Long-Tail Keywords in Legal Marketing With Kenneth Berger
Manage episode 421296622 series 3559739
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Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong.
Single-handedly, Kenny has built a personal injury firm that commands the respect of PI lawyers nationwide. Just this year, Kenny faced down a major corporation and won a settlement of $26 million for his client. This is just one of the many million-dollar settlements The Berger Law Firm has won for its clients.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
3:29 Starting the Firm
6:20 Standing Up to Insurance Companies
8:04 Kenny’s Biggest Case
13:14 Cultivating a Client Relationship
16:28 Building a $26 Million Case
24:07 The Defense
26:37 Other Potential Victims
30:50 Aftermath of the Case
34:00 Importance of Specific Web Content
36:51 Playing the Long Game
40:36 Kenny’s Relationship With FWM
45:40 Wrapping Up
In this episode, Attorney Kenneth Berger discusses his biggest personal injury case with Tom—the $26 million case of a child that suffered chemical burns at a South Carolina resort, resulting in permanent injury. The victim’s family found The Berger Law Firm online through a specific, long-tail keyword search while hunting for a local burn injury lawyer. Kenny and Tom go into detail as to why crafting web content that focuses on long-tail keywords outperforms content written for short-tail keywords. The difference is shocking. To see content marketing done right, stop by BergerLawSC.com today!
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing- Kenneth Berger of The Law Offices of Kenneth Berger
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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