SubPopCult is a weekly podcast that examines how storytelling used in pop culture and political narrative merge together and produce desired political results for those already in power. Featuring interviews with indie artists of all stripes, SubPopCult leads the way in restoring culture from the bottom up.
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Welcome to the 1st episode of the (unofficial) 4th season of the Sub Pop Cult podcast. A lot has changed in the world of politics and the world of computing and both can be leveraged to restore the American culture.By Michael McGruther
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The squeaky wheel gets the grease and the broken wheel gets replaced.By Michael McGruther
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From Bill Clinton's administration up to Joe Biden's is a time marked by a continuous decline in American unity and American culture. This current reality is the result of Manifest Degeneracy --a time when advertising, culture and narrative power was controlled by a small group of corporations and their government cronies that knew how inspire the …
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A direction is not left or right -- it is forward.By Michael McGruther
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Does advertising sell products or does adverting sell lifestyle and products? What role does advertising have in our balkanized American society? How can we overcome the great storytelling wall so that we will define reality once again? That and much more in this episode of SubPopCult.By Michael McGruther
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One American Life is a new feature of the SubPopCult podcast. It is the chance to hear directly from your fellow Americans who have connections to the Middle East conflict that has been a defining feature of US international politics for more than 50 years. Today I catch up with someone I know quite well who uses the gifts of their own freedom and …
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Shared pain is how we share empathy. When pain is isolated and converted into a victim economy is when shared pain loses its uniting power. This is remedied with storytelling that reestablishes the universalness of pain and the unique American way we rise to alleviate pain.By Michael McGruther
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Conservatism Incorporated (the wholly owned subsidiary of the corporate Left) are like cockroaches exposed to pesticides. As they disperse and sink to their natural gutter level, let's look to culture together and get back into the game.By Michael McGruther
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Hollywood has been defeated. Now the important task of communicating and maintaining American culture falls on the shoulders of indie artists.By Michael McGruther
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The Civil War marketing department is part of a long tradition of media and politicians creating panic and division in society and then monetizing it via movies, books and protest songs about it. Make this summer a failure for those who invest in our divisions. The American way is a free way of choosing your own way, so get going.…
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"Situational awareness within the narrative" is an individual's ability to understand their role, influence, and the impact of their actions within the larger story of their life and how it contributes to the national narrative. It's about being aware of the immediate surroundings, comprehending the significance of events and interactions, and anti…
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SubPopCult Podcast: Unleashing the Spatialmaker RevolutionIn this episode of the SubPopCult podcast, we venture beyond traditional filmmaking into the realm of the "Spatialmaker" – a term coined by our host to describe the new age of creators shaping narratives in a multi-dimensional digital landscape. As indie artists seek to make their mark in a …
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The plight of Americans far from power is directly affected by those who are speaking on their behalf in political media. The main objective of the Right Wing professional political class is making hating you acceptable so that our culture imbalance never changes.By Michael McGruther
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After spending 12 years with politics consuming much of my free time and racking up loss after loss, I had realized what was missing from the Right is stories and art that makes conservatism understandable. I then spent 4 years advocating for the Right to convert to an art and culture operation. That is not going to happen. Instead — revenge and al…
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By Michael McGruther
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The time has arrived for indie artists to boldly run off with (protected) concepts that are tied to corporate IP (that in realty are just branded and monetized iterations of underlying scientific concepts that anyone can use). Indie artists, leveraging AI, are fully empowered to break apart the corporatization that puts the artist in a box and hold…
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Until we become full time artists who are concerned with American culture, we will continue to be mere pawns in a grand narrative.By Michael McGruther
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Culture over time is the equation that wins the future. To walk in the right direction means we must walk into culture over time. To react is to look backwards at the crumbs dropped to throw you off. Get on the path to culture, over time, and we will walk right out of this disaster of American culture being dominated by corporations.…
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Projecting doom into your dome is a well paying full time Pundicrat job but you can end it quickly and simply by forcing change upon the narrative and making them change what they do to bait you. The song at the end is "Secret Hopes" an indie artist named Anthem.By Michael McGruther
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AI tools are arriving to help indie artists organize and amplify their work in a way that will put them on par with major corporations in the media business. In this episode I talk about what I believe is the real future of storytelling as well as asking ChatGPT an important question so you can hear how it answered me live.…
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By Michael McGruther
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Unity is the glue that holds us together -- and discontent is the hammer that aims to smash us apart.By Michael McGruther
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The Republican Party behaves like teenage social media influencers and always goes for the cheap and easy snark, when the people they claim to represent have stories and lives of their own that are ignored and forgotten by culture and that means they are ignored and forgotten by politicians. Consider the garbage man's life compared to the political…
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You can’t unsee it. The Right has no power and its proven true daily. The conservative American who lives far from power does have a way out and it’s found in culture.By Michael McGruther
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The collapse of Hollywood is the collapse of the agent run system. The agent run system has had a negative effect on the culture in America by leveraging power behind the scenes to influence what films reach consumers. A better dynamic is emerging where a studio system maintains the integrity of Hollywood's purpose as the nation's storyteller and t…
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The success of The Sound of Freedom is a clever and hard won culture war win for conservative Americans far from power. The reaction from the monetized pundits on the right exposes where they really stand and it's not with their fellow Americans who wish to change the conversation and change the culture.…
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Republicans must find the thing.By Michael McGruther
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When the beast is first defeated an odd silence fills the land because the terror is suddenly gone.By Michael McGruther
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(Division) The Most Un-American Thing of All.
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Another SubPopCult shortcast to keep you focused on the target and aware of the game.By Michael McGruther
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AI will empower indie artists and frustrate corporate artists and for this reason alone you should fully embrace every tool that can help you reach your goals of seeding the culture with new narratives and fresh takes that restore Americanism.By Michael McGruther
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Get to know indie artist Alphonso Rachel, who opens up about the uphill climb all artists have who want to influence the culture. He observers that the American imagination is dominated by a left wing fantasy that runs on pure emotion. Conservatives would do well to get out of the facts business and into the feelings industry.…
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It's a new day in a new era with a new mindset. The artistic right is here and ready to play. The old ways have proven false and pundits have been called out and exposed as the frauds they are. It is time to do the hard work of rebuilding American culture from the ground up. Cherish this mission. Cherish this moment. It is a gift.…
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The very first independent artist round table on the SubPopCult podcast is proud to have author Robert Kroese, artist Cake (In a Crisis) and director Paul Roland spend over an hour and a half talking about culture, it's political significance, the power to change perceptions and the ultimate challenge of converting a politicized pop culture that in…
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Americans far from power cherish stories that reveal God's presence in the lives of ordinary people. This does not mean movies and TV shows only about Jesus, but about those who encounter the fellowship and reveal the presence. The most beloved works contain this feature but it's missing from today's pop culture or is presented in an inauthentic wa…
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The Democrat party rules both culture and politics, exploiting each for maximum effect and profit by people behind the scenes who have never changed their ways. Instead they have just become stronger and made their exploitation of people through storytelling systemic and more far reaching. The power of narrative belongs to We the People, not they/t…
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The parasite and host relationship is true in nature and in human nature. Not all parasites kill their host and sometimes it can be mutually beneficial to be together. The right has to culture because there are no benefits for the political parasites who trap and drain their blue collar working-class hosts, and in doing so make sure they have no cu…
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Your confusion is an illusion put upon you by competing narratives that intend to mislead you every day. Reject the noise, embrace your locality and always look your neighbor directly in the eyes. This episode also begins a conversation about AI that I will continue in a future episode.By Michael McGruther
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What is WOKE? I tell you exactly what it is in just ten thought provoking minutes.By Michael McGruther
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Indie Filmmaker Paul Roland talks about his fascinating feature film EXEMPLUM, which follows a Catholic Priest who catches the social media bug and begins to secretly record confessions to use as material to grow his on-line brand. This thrilling cautionary tale is a metaphor about why you should never engage in a dialogue with evil and how technol…
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A fisherman without his own pole is merely a fish trapped by the net that is harvested for The System.By Michael McGruther
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The left defines freedom as the freedom to do whatever you want so long as you buy it from the left.By Michael McGruther
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America is the promised land and you're wasting the greatest gift of all when you allow politics to break your relationships, inspire distrust and keep you from reaching your full potential in this life.By Michael McGruther
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American Horseshoe is an original TV series in development from author/screenwriter Ernie Mannix. It is inspired by and based upon a true story. This episode gives you a peek into a world of underground casinos in posh NYC neighborhoods and the guy who ran them before opening the first casino in the fallen Soviet Union in 1991.…
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For the past 20 years conservatives have been sent to their cultural death in an un-winnable culture war battle for the heart and soul of the nation. Now is the time to learn from the past.By Michael McGruther
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The unity of the American people is the one thing that prevents unity of government officials. The left has taken culture and the right has taken payments from the left. We citizens must un-divide and reclaim our power to define the American life from the ground up instead of the corporation down. This begins with eliminating Conservatism Inc. as t…
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Every morning you wake up and get to choose between two vibes -- the good and the bad. Connecting with the vibe that enables your success is always the best choice and also the right choice for conservatives without a voice in politics.By Michael McGruther
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The fear for conservatives is that Kevin McCarthy will be elected speaker and work towards the Left's goals. This is not just a fear, it's a guarantee because policy comes from culture and the right has none but politics. The town square is digital now and you, the indie artist, are the 21st Century George Bailey. Realize your power and influence a…
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Merry Christmas from SubPopCult!By Michael McGruther
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Dare to begin to retake the culture. We have every reason to be filled with optimism instead of dread.By Michael McGruther
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The combination of Wide Awake and Dreaming is what defeats Woke and Demeaning. The truth is self evident. The System is corrupt. The right has no culture and therefore no power. We the People are all wide awake but are we all dreaming?By Michael McGruther
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