Marketing & online business advice from two moms making it work. Listen in each week as business besties Michelle Pontvert & Olivia Radcliffe talk about the realities of running successful online businesses around little kids. We regularly invite guest experts to talk about topics from SEO and social media marketing to productivity and mindset to help you grow a profitable and family-friendly business. marketinglikeamother.substack.com
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What is a workflow? How do I automate my business? How can I create an SOP? How do I launch a digital product? How can I organize my business and run it as a small business owner? How can I grow my email list realistically? How can I grow my small business? What are all the puzzle pieces I need to understand that impact the BACKEND of my business? And the biggest question of all is, “Am I smart enough to figure out systems, workflows, sops, how to grow an email list and can I launch products ...
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Inspiring conversations with the people behind the products and services most often used, or created, by online business owners. Hear how their personal beliefs and values have influenced their business. The Angel Rated Show is for anyone who wants to know more about the integrity and impact of the online businesses they are buying from.
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149: How Kelly Biltz (an ADHD Coach for Teens) Launched a Successful Group Program: A Step-by-Step Case Study
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In this episode, Dolly DeLong interviews one of her 1:1 Launch Clients, an ADHD teen life coach, Kelly Biltz, who shares her journey of becoming a coach and its impact on her family. They discuss the importance of finding a niche, launching a group program, and the power of email marketing in the pre-launch phase. Kelly successfully launched a grou…
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Managing Your Money with Confidence as a Business Owner with Emilie Nutley
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In this episode of Marketing Like a Mother, co-host Michelle Pontvert sits down with Emilie Nutley, a money coach specializing in helping female business owners manage their finances with confidence. Emilie shares her journey from financial struggle to becoming a money coach, highlighting the importance of separating personal and business finances.…
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148: How to Authentically Use AI tools in your Business w/ Kinsey Soderberg
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This week, I’m joined by Kinsey Soderberg, the brilliant mind behind Feel Good Social. Kinsey is here to chat with us about something I know we’re all curious about: how to use AI tools authentically in your business. She’s sharing how she integrates AI into her systems and workflows, trains AI to sound like her brand, and how you can use AI tools …
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Saving time with automations with Elizabeth Neumann
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29:54
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This week on Marketing Like a Mother, Olivia is talking with automation and funnel strategist Elizabeth Neumann. Elizabeth Neumann is a funnel strategist and tech automation specialist who assists businesses in developing effective tech and automation strategies. By helping clients get unstuck and addressing tech issues, Elizabeth enables them to i…
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147: How to Boost Lead Generation and Grow Your Email List w/ Davey Jones of BDOW!
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Ready to supercharge your lead generation and grow your email list? In this week’s episode of the Systems & Workflow Magic Podcast, I sit down with Davey Jones, the CEO of BDOW! An expert in digital marketing strategies. Davey shares his top insights on why building an email list is crucial for any business owner, regardless of where you are in you…
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Behind the Scenes: Writing 'Hold My Juice Box'
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In this special Q&A episode of Marketing Like a Mother, Michelle interviews Olivia about her brand new book, Hold My Juice Box. Olivia shares her journey of finally taking the leap to write the book, despite a chaotic period in her life. They discuss the inspiration behind the book, which is tailored for moms with businesses, addressing the mindset…
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146: SEO Strategy for Service Providers W/ Laurel Vines
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This week, I am joined by SEO expert and web designer Laurel Vines to discuss a comprehensive SEO strategy for service providers. We delve into practical techniques for improving SEO, including website structure, content optimization, and off-page SEO. Laurel also shares her journey into SEO, offers tips for leveraging Pinterest, and provides insig…
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Homerun Rerun: How to Plan the Maternity Leave of Your Dreams with Alyson Caffrey
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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey. Alyson created a system for mompreneu…
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145: The Importance of SEO During Life Challenges With Laura Jawad
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In this episode of the Systems and Workflow Magic Podcast, I am joined by SEO expert Laura Jawad to discuss the importance of SEO during life challenges. Laura shares her journey as a PhD-trained scientist turned personal trainer and birth doula and how she used SEO to build and sustain her business through some of life's most challenging moments. …
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Homerun Rerun: Using Collaborative Events to Grow Your Business with Cat Griffin
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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! Cat Griffin joins host Michelle Pontvert on the "Marketing Like a Mother" podcast. Cat shares her journey of accidentally entering the business world and her love for organizing events. She discusse…
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144: How to Structure Your Website with SEO in Mind featuring Michelle Pontvert
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The Summer of SEO continues as I welcome back business strategist and SEO enthusiast Michelle Pontvert to discuss the importance of structuring your website for SEO. Michelle offers practical tips on maintaining a user-friendly website with straightforward navigation, strategic linking, and the appropriate use of keywords. We also touch on advantag…
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Homerun Rerun: Unlocking Your Unique Energy: The Power of Human Design with Adriana Keefe
35:38
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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! Adriana Keefe, a Human Design Coach and motivational speaker, shares her journey of finding her purpose and teaching high-achieving women how to create harmony in life and business. Human design is …
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143: SEO for Local Businesses and Why it's Essential to Build Out That Foundation Early on in Your Business with Samantha Mabe
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Hey, friend, and welcome to another installment to the Summer of SEO! Today I discuss effective SEO strategies for local businesses with Samantha Mabe, the creative director of Lemon and the Sea. We discuss optimizing your website, incorporating location-specific SEO elements, and enhancing user experience to attract the right clients. Samantha als…
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Homerun Rerun: How Low-Cost Offers Can Transform Your Business with Elizabeth Goddard
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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard. Lizzy is a UK-based educator for entrepreneurs and the creator of The Profi…
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142: How to use Ubersuggest for basic Keyword Research + How to get started with Keyword Research to supercharge your SEO with Rebekah Read
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Hey there! This week, I welcome back Bekah Read of Rebekah Read Creative to delve deeper into the importance of keyword research for improving your website's SEO. Bekah, a Squarespace educator and designer, shares practical advice on how to conduct keyword research using tools like Ubersuggest and Google Analytics and how to integrate keywords effe…
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Homerun Rerun: Authentic Business for Neurodivergent Entrepreneurs with Cheryl Woodhouse
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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!! Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in…
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141: Creating an SEO Strategy for Content With The Power of Keyword Research, Case Studies, & SEO with Brittany Herzberg
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In this episode of the Systems and Workflow Magic podcast, I welcome back Brittany Herzberg for the Summer of SEO series. Brittany shares her expertise in simplifying SEO and maximizing website traffic through blogs, podcasts, and case studies. She explains the importance of keyword research and social proof, breaking down a four-step process: gath…
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140: Why Finding the Right Cadence for Blogging Will Help Skyrocket Your SEO as a Small Business Owner featuring Bai-Leigh Chapman
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Welcome back as we continue the Summer of SEO! This week, systems and process specialist Bai-Leigh Chapman joined me to discuss SEO for blog posts. Bai-Leigh shares her journey from being a VA to a systems expert. We cover the importance of creating a process for SEO blogging, and Bai-Leigh reveals her contribution to the Systems and Workflow Magic…
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139: Google Business Profile Optimization And SEO Tips For Photographers featuring Melissa Arlena
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Hey, friend! Today, SEO expert Melissa Arlena joins me. Melissa brings over 14 years of SEO experience, shares her journey from IT to photography, and how she has successfully used SEO for her photography business across different states and genres. We discuss the importance of setting up and frequently updating your Google Business Profile, the do…
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138: How to supercharge your Google Business Profile with these actionable SEO tips with Rita Ester
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Hello, and welcome back to the Systems and Workflow Magic Podcast! Today, I am joined by SEO expert and founder of Delegate and Accelerate, Rita Ester. Rita shares insights into optimizing local SEO, emphasizing the importance of creating and maintaining a Google Business Profile and profiles on other search engines like Bing and Yahoo. She discuss…
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137: The Importance of SEO for ANY business and Why it's Important NOT to Get Stuck with Taking Action with SEO featuring Christy Hunter
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Hey friend! Welcome to episode one of the Summer of SEO series. To kick things off, I am joined (once again) by SEO expert Christy Hunter. We dive deep into the essentials of search engine optimization (SEO) for small business owners and discuss Christy's new roadmap for SEO, designed to guide business owners through the vital steps to enhance thei…
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136: How Hiring an Integrator & Launch Strategist Helped Grace Paul First Launch Earn $51,000 in One Week
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Hey friend! This week, we're doing things a little differently. Join me for an in-depth case study of my 1:1 launch integration client, family film photographer Grace Paul. We delve into the journey and strategies behind Grace's incredibly successful launch of a fine art family photography collaboration, which generated $51,000 in just one week! Gr…
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This week on the Marketing Like a Mother podcast, we're answering your (and our!) questions about closing our joint business. In the episode, we're chatting about: - Our decision process for ending our joint business - Reflecting on the positive experiences and our strong partnership - How communication and understanding played a role in our busine…
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135: Expert SEO Tips for Wedding Professionals: Boost Your Website's Visibility featuring Sara Dunn of Sara Does SEO
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In this episode, I am joined by Sara Dunn (aka Sara Does SEO), a wedding SEO specialist, to discuss the basics of SEO and how to improve visibility on search engines. Sara emphasizes the importance of using keywords that people are actually searching for and provides tips on how to find and incorporate these keywords into your website. Sarah also d…
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This week on Marketing Like a Mother, we have some big news... We're closing our joint business BUT we're still friends and will definitely be keeping this podcast going. In this episode, we talk about: - Why we decided to close our joint business - How we came to this decision and how we're navigating closing the joint business while keeping our s…
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134: The Five Components of an Aligned Business with Annemie Tonken
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This week, I welcome photographer and educator Annemie Tonken. Annemie shares her journey from starting as a photographer to becoming a business systems strategist and podcast host. We dive deep into the concept of business alignment, breaking it down into five key components: Preferences, Parameters, Products, Pricing, and Policies. Annamie offers…
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Reclaiming your time & energy with Avril Anderson
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This week on Marketing Like a Mother, Olivia is talking with Avril Anderson a fellow mompreneur who is sharing her journey as an entrepreneur and offering her signature strategies to streamline your systems for more time & energy! In this episode, we talk about: - Avril's entrepreneurial journey: starting in 2015, facing challenges while raising he…
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133: Mastering Financial Systems for Small Business Success (Why it's Essential to Master This Type of System to Impact Your Taxes!) with Heather Leicy
35:19
35:19
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In this episode of the Systems and Workflow Magic podcast, Dolly DeLong interviews Heather Licey, a wedding and senior photographer, about the importance of financial systems for small business owners. Heather shares her expertise in managing business numbers and offers practical tips for setting up a weekly, monthly, quarterly, and yearly rhythm f…
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Create better courses for rave results with Vix Meldrew
34:55
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This week on Marketing Like a Mother, Michelle is chatting with course creator and curriculum design expert Vix Meldrew. Vix shares her journey from being a teacher to becoming an online educator and mentor, and how she discovered her passion for helping fellow entrepreneurs improve their teaching skills. In this episode we talk about: - How Vix tr…
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132: Getting started with speaking in your business (the systems to start incorporating now) featuring Jessica Rasdall
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This week on the podcast, I am joined by public speaker and coach Jessica Radsdall. She shares her inspiring journey from surviving a tragic car accident to becoming a motivational speaker and business scaling expert. Listen in as Jessica shares with us the importance of honing your message and how that can lead to business growth. Top reasons to l…
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Holding yourself accountable to your own plans
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This week on Marketing Like a Mother, we're chatting about setting & sticking your goals and boundaries as a business owner. Because sometimes it's hardest to stay accountable to your own goals, right?! In this episode we talk about: - Importance of self-accountability and setting boundaries - Challenges of staying motivated and overcoming procrast…
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131: Behind the Scenes of My Most Recent Launch: An Honest Conversation with Sage Polaris
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Hey, friend! This week, we're doing things a little differently. In this episode, I am joined by copywriter Sage Polaris, who will interview me (I said things would be different this week) about my recent launch. I'm an open book this week. Listen in as we discuss what worked and what didn't on my most recent launch. Don't miss this one! Interested…
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This week on Marketing Like a Mother, Michelle sits down with Customer Journey & Buyer Experience expert Stacey Cole to deep dive into creating compelling experiences for your customers. In this episode, we talk about: - The need to align the customer journey with business goals - Crafting high-end experiences for your audience - Post-purchase expe…
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130: How to keep design coherence in mind as a small business owner: a deep dive into brand harmony featuring Abby Powell
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Today, I am joined by Abby Powell, the creative force responsible for the cohesive brand designs of Dolly DeLong Education and Dolly DeLong Photography. Join us as we dive into the significance of strategic branding and Abby's transition from computer science to brand design. We will also provide insights on achieving brand cohesion. I hope you enj…
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A Dad's Perspective on Business with Willie Whittle
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This week on Marketing Like a Mother, Olivia is chatting with Willie Whittle - our first-ever Dadpreneur on the podcast! Willie Whittle, a single dad, podcast host, and entrepreneur, shares his journey of becoming a widowed father and his commitment to helping his five children reach their goals. In this episode we're talking about: - Balancing wor…
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129: Practical Tips For Creating A Budget (my bookkeeper spills some critical $$$ secrets!) featuring Anamarie Knapp
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Hey friend! Today, my bookkeeper, Anamarie Knapp, joins me. If you're an OG listener, you've heard her name plenty of times and finally get to meet her! Anamarie takes us on a journey from her days in concert production to her deep dive into the world of finance and bookkeeping for small businesses. We chat about the transformative power of keeping…
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This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people. In this episode we're talking about: - Using terms like neurodivergent and neurospicy in your marketing - Highlighting the need for mindfulness and respect when us…
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128: How to run a business when life falls apart (a real conversation you don't want to miss) featuring Dahlia Orth
41:31
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Today, I'm joined by systems strategist and HoneyBook Pro; Dahlia Orth. We discuss the importance of implementing systems and workflows in business to cope with unexpected personal tragedies. Along with having solid SOPs, Dahlia outlines how having a community around her helped when she experienced a sudden loss. ➡️ Snag the much anticipated System…
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This week on Marketing Like a Mother, Michelle is talking with Laura Agar Wilson, Business Mentor & Coach for Health & Life Coaches. In this episode we're talking about: - Laura's journey as a business mentor and coach for health and life coaches. - Building successful businesses without the pressure of social media - Creating a flexible work-life …
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127: Advanced Automation Techniques in Zapier (Webhooks & Why You Should Use Them) with Courtney McKay
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In this episode, Courtney McKay, a tech and automation specialist, joins me to discuss using Zapier and webhooks to automate business processes. Services like these are a game changer for automating and streamlining your business. Get ready to take notes, friend! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE…
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Bring Your Book to Life with Heidi Fiedler
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This week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching. They discuss: - Choosing and Pursuing a…
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126: How to Attract More Leads and Retain Clients with a Brand Messaging System featuring Grace Griffith
46:28
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Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging. We explore the concept of the voice of customer research and how it helps businesses understand their audience's needs and desires. Listen as we delve into creating a brand voice guide, which allows companies to establish consistency…
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Finding Freedom As A Web Designer with Paige Brunton
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This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator. If you've ever been curious about web design, this episode will take you on a comprehensive jour…
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125: How to become a Googled Answer As A Small Business Owner (Let's Chat About SEO) featuring Christy Hunter
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Today, I have Christy Hunter on the podcast to discuss the importance of SEO for businesses and provide tips on how to get started. We go over the need for businesses to be the Googled answer when someone is searching for a solution. Christy also shares her experience with SEO and how she turned a negative experience into an opportunity to help oth…
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We're at 100 episodes!! And this week on Marketing Like a Mother we decided to take a walk down memory lane and reflect on lessons learned from publishing 100 episodes over the past 2+ years. In this episode we're talking about: - How fun this podcast has been to create and why we think it's stayed fun all these episodes later - How shocking it's b…
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124: The Systems You Need To Put Into Place As A Business Owner In Order To Create A Successful Associate Photography with Amanda Perkins
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In this episode, I (Dolly) interview Amanda Rai, a photographer and business coach, about building an associate team for a photography business. Amanda discusses the need for an associate team, establishing a mission statement, legal and contractual considerations, recruiting and hiring, training and shadowing, cultivating a positive team culture, …
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Using LinkedIn for Business Growth with Hailey Rowe
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This week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider. Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm. They discuss: - How …
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123: How to Have a Strategic Podcast that Helps You Grow Your Memberships, Group Programs, and Services featuring Caroline Hull
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My guest this week is Caroline Hull, a podcasting strategist and CEO of Wild Home Podcasting. Today we discuss how to create a strategic podcast to grow memberships, programs, and services. We also go over how to shift your mindset to view podcasting as a component of the sales funnel to generate sales in your business. ➡️ Snag the much anticipated…
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This week we're doing things a little differently over on the Marketing Like a Mother podcast! We sent out a call for your burning questions and we're sharing our honest answers to things like: How we're really juggling all these businesses Transitioning from service provider to digital products How to get clients to embrace Voxer Niching down as a…
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122: Mastering Small Business Blogging: Expert Insights on Workflow, SOPs, and Tools for Success with Amy Reinecke and Jennifer Draper
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Hey, friend! Today I welcome blogging experts Amy Reinecke and Jennifer Draper. They discuss the importance of incorporating a blogging workflow as a small business owner and the project management tools they recommend for better systems and workflows. Also, we discuss the dangers of relying too heavily on AI for content creation. ➡️ Snag the much …
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