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What is a workflow? How do I automate my business? How can I create an SOP? How do I launch a digital product? How can I organize my business and run it as a small business owner? How can I grow my email list realistically? How can I grow my small business? What are all the puzzle pieces I need to understand that impact the BACKEND of my business? And the biggest question of all is, “Am I smart enough to figure out systems, workflows, sops, how to grow an email list and can I launch products ...
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The Basic B 🐝 podcast is anything but basic! It’s the weekly show service providers (solopreneurs and supported CEOs) can count on to bring them simple, organic marketing strategies—with a side of sass. Hosted by SEO & case study copywriting queen Brittany Herzberg (AKA the Kevin Bacon of the online business world). She’s mastered the 3 S’s of sales: SEO (to get the right people to your site), storytelling (to hook & engage), & social proof (to give them the feel of working with you before t ...
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Are you a mom who is looking to build a profitable business in part time hours? Then you've come to the right place. Many moms feel like we need to sacrifice our careers for our children but I wholeheartedly believe that we can have a thriving business and family at the same time. In this podcast, we’re going to be diving into the ins and outs of running a business as a mom and getting real and raw about all things parenting so buckle up because we’re about to go all in. Join us every Wednes ...
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The Ultimate Blog Podcast

Amy Reinecke & Jennifer Draper

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Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community. Every Tuesday we will be sharing a new episode covering topics from the basics of starting a blog, monetizing, and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different bl ...
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You’re not new to the wedding photography game. Everywhere you look for help with the business side of things feels like it’s at a beginner level, tailored for someone who doesn’t know what they’re doing. You implement your takeaways and come out feeling like you’re no further ahead than when you started… And that’s definitely not what you signed up for. You want your time back. You’re done with saying “I just need life to slow down and then I can do XYZ”. You’re ready to say goodbye to endl ...
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Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday. Andee Hart brings her years of successful executive sales and leadership experience to aspiring women entrepreneurs in the She Sells Differently Podcast. Each episode delivers the tools, business growth strategies, and mindset shifts to help set entrepreneurs and their brand ap ...
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Dolly DeLong, a photographer and systems educator for creatives, joins me on the podcast this week to chat about the importance of launch strategies for photographers! She shares tips on how to plan and strategize for launches, create intentional content, and automate processes to support you along the way. Show Notes: https://simplysandrayvonne.ca…
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Send us a Text Message. As entrepreneurs and small business owners we all have the same question. And that is, how do I grow a small business? And that answer is a combination of things including customer testimonials, SOP’s (standard operating procedures) and automations! My guest today, Dolly DeLong, is a workflow and systems educator and a launc…
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📲 Text me! (Seriously—just click this) Blogging is an unsung hero of SEO. It increases your visibility, helps grow your business, and brings the right clients in the door—IF you do it strategically! Dolly DeLong knows all too well the intricacies of blogging and SEO. She joins me today to share her journey with SEO, blogging, & keyword research. Do…
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We are thrilled to welcome Dolly DeLong back on the Ultimate Blog Podcast as she shares more about how she has SEO working for her using the PIGFEL system. Dolly shares her strategies for optimizing SEO through a structured weekly routine. She introduces this idea of the PIGFEL system, which stands for Pinterest, Instagram, Google, Facebook, Email,…
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In this episode of the Systems and Workflow Magic podcast, I welcome back Brittany Herzberg for the Summer of SEO series. Brittany shares her expertise in simplifying SEO and maximizing website traffic through blogs, podcasts, and case studies. She explains the importance of keyword research and social proof, breaking down a four-step process: gath…
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📲 Text me! (Seriously—just click this) If you’re new here—hi! I’m Brittany & I love answering questions you are wondering about SEO. Which is why I was SO thrilled that my web & brand designer name twin, Brittany Wong, jumped at the chance to join me for a SEO Q+A podcast episode! Definitely grab a notebook & look below for everything that we menti…
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A topic that we love to discuss here is email marketing and that’s because it is a crucial part of your blog! We welcomed Matt Molen from Email Crush as he dove into email marketing for bloggers and content creators. We discuss strategies for growing an email list, creating effective lead magnets, and setting up email automation sequences. Matt sha…
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Welcome back as we continue the Summer of SEO! This week, systems and process specialist Bai-Leigh Chapman joined me to discuss SEO for blog posts. Bai-Leigh shares her journey from being a VA to a systems expert. We cover the importance of creating a process for SEO blogging, and Bai-Leigh reveals her contribution to the Systems and Workflow Magic…
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📲 Text me! (Seriously—just click this) There is so much that factors into when & where you might invest in SEO services. I recently got tagged in a Thread which 1000% inspired this episode! Today, I’m sharing my thoughts on who should outsource SEO support, which services you truly need, the 1 thing that absolutely angers me about SEO agencies, & h…
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Concerned that you won’t be able to keep up with your client load working part time hours? In this episode, I am sharing my best tips and tricks for managing your clients when you only have 20 hours a week to work. Connect with Us: Moms Make Money Collective FB Group Instagram WebsiteBy Jenny Suneson | Business Coach for Moms
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Have you ever wondered how I tackle the ups, downs, and all the in between that happen on a wedding day? This week on the podcast I’m sharing a step-by-step look at how I manage two very different weddings, each with its own set of logistics and demands. I also dive into what I've learned about healthy diets and proper carb intake when you’re worki…
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Send us a Text Message. You often hear that you should be selling to your target audience, however, in order to do that you need to really understand the psychology behind their buying behaviors. Which is why I love studying the 4 types of buyers because once you can identify the different buyers you can then start to better serve your clients and …
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Hey, friend! Today, SEO expert Melissa Arlena joins me. Melissa brings over 14 years of SEO experience, shares her journey from IT to photography, and how she has successfully used SEO for her photography business across different states and genres. We discuss the importance of setting up and frequently updating your Google Business Profile, the do…
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📲 Text me! (Seriously—just click this) I’ll get right to it—yes, it is possible to repurpose emails as blog posts! But there’s definitely some strategy you want to consider before copy+pasting that text from your email service provider (ESP) to your website. My friend & email strategist extraordinaire, Breanna Owen, joins me for this jam packed Q+A…
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📲 Text me! (Seriously—just click this) Laura Belgray is nailing SEO, storytelling, and social proof marketing—and she didn’t even know it! In fact, she called herself “terrible” at it. Funny thing is—many of us think organic marketing isn’t doable, is too challenging, or simply isn’t for us. Tune in to this coaching session of sorts to hear what La…
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Send us a Text Message. There are a lot of tech tools for small businesses available but which tools are the best ones to use? I am always on the hunt for tools and resources that are going to help me increase my sales in my business and make running my business as efficient as possible. I mean, you are only one person and there’s only so much of y…
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We had Ansley Beutler on the podcast. Ansley has a unique perspective because she is a CPA and a food blogger. She is sharing her journey from accounting to running her blog, The Fit Peach, and founding Pitch Perfect Financials, an accounting firm for bloggers. She emphasizes the importance of setting up a business correctly, maintaining clear fina…
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Hello, and welcome back to the Systems and Workflow Magic Podcast! Today, I am joined by SEO expert and founder of Delegate and Accelerate, Rita Ester. Rita shares insights into optimizing local SEO, emphasizing the importance of creating and maintaining a Google Business Profile and profiles on other search engines like Bing and Yahoo. She discuss…
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📲 Text me! (Seriously—just click this) It can be tricky knowing who to trust when you want SEO or copywriting help. Luckily, you’ve already met her! 😉 I dedicated this episode to giving you a Grand Tour of my DFY offers. You’ll learn what those packages are, which business owners benefit the most, & the exact process I take clients through. (The en…
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I’m sure you’ve seen constant posts about reaching $10K/month or even reaching multiple six figure years. If you’re not quite there yet, you may be wondering what am I doing wrong? This is something that really used to send me into a spiral so I’m here to debunk the myth that you need to be making six figures to be successful so let’s dive into the…
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Brand Photographer Angie McPherson joins me on the podcast today to talk about the importance of brand photos for photographers and wedding pros. More specifically, how brand photos help businesses stand out in an oversaturated market, and how they can help you attract the right clients and bring in more revenue. Plus, some tips for hiring a brand …
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📲 Text me! (Seriously—just click this) The best CRM softwares are thought to be Dubsado & HoneyBook. But… which one is better for your service-based or creative business? Well, that’s what we’re here to discuss today! I’ve got my very own business systems strategist, Colie James, with me for this convo. In fact… shortly after we recorded this episo…
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Send us a Text Message. What does a wildly successful pop-up market look like? Today, I am blessed to have Mina Davenport on the podcast. Mina is the founder of To Phōs Nontoxic Candles, a nontoxic beeswax candle company, and Mina is sharing about her first pop-up market experience. The unexpected challenges she faced during her pop-up market and h…
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Is your blog ADA compliant? We welcomed Nina Clapperton, SEO expert and travel blogger, back on to share more about the critical importance of website accessibility. She shares her personal experiences with disabilities and highlights the tools she uses to navigate websites. She emphasized that 97% of websites are not accessible to people with disa…
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Hey friend! Welcome to episode one of the Summer of SEO series. To kick things off, I am joined (once again) by SEO expert Christy Hunter. We dive deep into the essentials of search engine optimization (SEO) for small business owners and discuss Christy's new roadmap for SEO, designed to guide business owners through the vital steps to enhance thei…
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📲 Text me! (Seriously—just click this) One of the best things you can do to combine SEO + copywriting + content to help you get found online by those warm-to-hot leads is… blogging! Before you roll your eyes or scroll away—hear me out. I’ve taken my SEO knowledge, blog copywriting experience, understanding of best practices, & rolled them into a SU…
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Maintaining consistency in a photography business is so important, but it's not just about posting on social media every day. So today on the podcast, let's talk about WHY it matters so much! To put it simply - consistency in client experience, brand materials, response times, tone of voice, and photo delivery is crucial for building trust and ensu…
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📲 Text me! (Seriously—just click this) I’ve been wanting to take a whole episode to talk about the ins & outs of the business of copywriting (as well as best copywriting practices). And don’tcha know… my friend Sara Gillis felt the same way! We took different roads to get here, but we’ve learned some similar lessons & we want to pass on that wisdom…
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Send us a Text Message. How can you overcome the anxiety of selling your products online and build confidence in your sales approach? By avoiding these 5 common mistakes when it comes to selling your products online. And how do I know about these mistakes? Because I’ve been there and made these same mistakes myself and I know that these mistakes ca…
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Are you using Pinterest ads? Pinterest is a powerful platform for bloggers and business owners looking to promote their content and products. We have Heather Farris, a Pinterest ads expert, on to provide insight on Pinterest ads. She shares her journey from Pinterest user to successful Pinterest strategist. Heather shares effective strategies, incl…
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Hey friend! This week, we're doing things a little differently. Join me for an in-depth case study of my 1:1 launch integration client, family film photographer Grace Paul. We delve into the journey and strategies behind Grace's incredibly successful launch of a fine art family photography collaboration, which generated $51,000 in just one week! Gr…
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📲 Text me! (Seriously—just click this) Submitting a sitemap to Google Search Console (GSC) is ridiculously simple! (Take it from me who avoided the task for SO long simply because it sounded complicated...) I mean, just look at how short this episode is. In just a few minutes, you can easily improve your SEO ranking and make yourself more findable.…
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Being a work from home mom already has its challenges like feeling compelled to clean the house instead of working among other things. But keeping up with work when the kids are home for summer? Definitely not the easiest, especially if you are working with very limited childcare. Tune in and learn how to manage your schedule as a work from home mo…
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Let's talk about the struggle we all know too well: keeping up with social media. Imagine focusing on the platforms that truly work for you and using strategic tools to lighten the load instead. Today on Keeping It Candid, I'm talking to Kara Duncan from The Kara Report, who shares insights on how to create a sustainable marketing strategy, the lon…
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📲 Text me! (Seriously—just click this) Improving your SEO includes things like meta descriptions, sitemaps, and sometimes hiring an SEO expert. But… how can you ensure you’re hiring the right person & they’re actually doing what they say they’ll do—without micromanaging? Fear not, Samantha Mabe is here to help us talk through this conundrum! She’s …
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Send us a Text Message. If I had a dollar for every time that someone had told me in my entrepreneurial journey how over saturated the candle market was then I would be a rich woman and wouldn’t need a candle business in the first place! And the while the reality was that I was in an over saturated market, the candle market is growing year-over-yea…
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How is your mindset when it comes to your blog? Amy here, and I'm doing a solo on the importance of maintaining a positive mindset as you grow your blog. I want you to focus on staying connected to your purpose, avoiding negativity, and focusing on what works. It's important to also build a supportive community. I hope this episode encourages you t…
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In this episode, I am joined by Sara Dunn (aka Sara Does SEO), a wedding SEO specialist, to discuss the basics of SEO and how to improve visibility on search engines. Sara emphasizes the importance of using keywords that people are actually searching for and provides tips on how to find and incorporate these keywords into your website. Sarah also d…
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📲 Text me! (Seriously—just click this) Improving your website SEO (especially as a small business) has so many amazing benefits! And while you’ve heard some sprinkled throughout various SEO Case Study Interviews on this podcast (linked below 😉), I wanted to bring them all together in one place for you. Tada! This episode will show you exactly how t…
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If you're a photographer looking to streamline and boost your print sales, using the right tools can be a game-changer. Today on Keeping It Candid, I'm diving into the benefits of using innovative gallery platforms - specifically Pic-Time. The right gallery service will not only simplify your operations but also offer features designed to maximize …
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📲 Text me! (Seriously—just click this) The best way to learn SEO is to spend years experimenting. The second best way is to listen to two SEO pros chat about the topic. 😉 That way you get to hear what works, what doesn’t, which tools are the best, & more—all without expending your own time, money, & energy! And that’s precisely why I asked Matt Dia…
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Send us a Text Message. My very first pop-up market was an absolute bust! And while that first pop-up market was not successful, I did learn many valuable lessons that day. I learned that the way the pop-up is marketed to the public is critical as well as how to get customers interested in my booth, what inventory I should have on hand, how to real…
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Have you ever considered starting a membership? We are joined by Jen Matichuk from Memberful, as she shares more about creating and managing memberships for content creators. We discuss the origin of Memberful, Jen’s work, and the importance of building a community and providing value to your audience. We dive into the membership components, such a…
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📲 Text me! (Seriously—just click this) If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this… In this fan favorite …
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This week, I welcome photographer and educator Annemie Tonken. Annemie shares her journey from starting as a photographer to becoming a business systems strategist and podcast host. We dive deep into the concept of business alignment, breaking it down into five key components: Preferences, Parameters, Products, Pricing, and Policies. Annamie offers…
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📲 Text me! (Seriously—just click this) Image optimization—I’ve been hinting at this episode for a long time, friend! And I’m finally here to give you the goods. I’m sharing my very own 3-step process along with my favorite time-saving tools—and—an in-depth look at how to create thoughtful Alt text! This is the PERFECT episode to tune into whether y…
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Today I'm joined by Yasamin Salavatian, a storytelling strategist and positioning coach, to chat about the importance of showcasing your unique personality in your photography business, and how you can incorporate more of who they are personally into your brand and messaging to set yourself apart. Show Notes: https://simplysandrayvonne.ca/uniquenes…
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📲 Text me! (Seriously—just click this) You’ve heard of accessibility, but what about “digital accessibility?” It’s something we all talk about, but rarely call by the right name. And! Often feel overwhelmed & defeated by. But when it comes to podcast & website accessibility—it’s NOT optional. We’ve got to start implementing best practices. And Erin…
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You asked, and we answered! In celebrating over 100,000 downloads for the podcast, we wanted to hear from YOU! We asked you all to send in your questions via Speakpipe and today we are answer 5 of those questions right here on the podcast! Tune in as we answer your blogging questions! Thanks for listening! Let us know your thoughts on Instagram: @s…
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