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This podcast is for any female entrepreneur who wants to be in control of making money so she can fully step into the role of provider in her business and life. Each week Michelle interviews amazing women who share their journey to becoming a provider and the hardships they've faced along the way. No topic is off the table - we talk about how to juggle business and kids, the challenges of making more money, how making money impacts your relationships and how to go after what you want without ...
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The Copywriting for Coaches Podcast is for the high-level coach with a loyal following, a true expert at your craft, and have achieved amazing results...But something's missing. Juggling team leadership, parenthood, and personal time - while managing your marketing - feels like a constant uphill battle. You crave a more sustainable approach to success ā€“ one that doesn't sacrifice your well-being. This podcast will support you in confidently copywriting without compromising your unique brand ...
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šŸ‘‰šŸ» Free course for women web designers who want to make more money without working 24/7 at https://webdesigneracademy.com/free-course/ Profitable Web Designer is the go-to podcast for women web designers who want to make running their web design business easier. Host Shannon Mattern is the BFF-style mentor youā€™ve been searching for to help you become a high-earning web designer. Shannon's helped hundreds of women build profitable, sustainable, fulfilling web design businesses through her Web ...
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A podcast for impatient business owners, overwhelmed marketers, and PR practitioners with no time for podcasts. In just ten minutes, Albert Communications interviews a guest who answers three questions and offers proof of whatā€™s working in marketing communications today.
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The Aligned BusinessĀ® Podcast dives into how you can live life in complete alignment with who you were meant to be ā€” with a business that supports it. In the show, host Kelsey Kerslake brings you into her world as a work-from-home mom of a two, and life & business coach for online business owners. She shares candidly about her own life and choices when it comes to aligning your life to your unique values, and brings on guests to share their insights into life and business. Remember: Life > Biz.
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Hello and welcome to the Inspiring women in business podcast. My name is Ruth Gilbey, and Iā€™m a business and marketing coach. Iā€™m on a mission to inspire women to start and play bigger in business. You can expect practical advice, inspiring stories and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.
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Are you ready to consistently find and attract the right clients online? Want to own your voice and position yourself as an expert in your industry? Ready to expand your reach, boost your engagement and connect with your audience on a deeper level for greater impact? Well, friend, youā€™ve come to the right place. Iā€™m your host, Natalie Blenkush, and Iā€™m on a mission to help ambitious, heart-centered entrepreneurs (just like you!) own their voice, share their message, and find their people onl ...
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. In this episode of the Profitable Web Designer podcast, Iā€™m chatting with Michelle Vroom, a business coach who helps service providers hit their first 100Kā€”and beyondā€”without all the complicated strategies. Michelle shares how relationship-drivenā€¦
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ā€œWhat if only one person buys my group program?ā€ This is one of the biggest fears when launching a group program. If it feels like youā€™re launching into silence, let me assure you of this: Your audience IS watching. Even if youā€™re not getting high engagement, potential clients are observing how you interact with and lead your community. Today, weā€™rā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. In this episode, I chat with Kate Scott, a web designer turned Squarespace template pro who helps web designers scale with templates. If youā€™ve ever wondered how to sell website templates in a way that offers creative freedom AND generates incomeā€¦
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Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you donā€™t need to slash prices to see a spike in sales. In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistibā€¦
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In this weekā€™s episode, Iā€™m diving into a topic we all face: handling dream clients who arenā€™t ready to work with you yet or who say "no." Itā€™s one of those moments that can feel frustrating, especially when you feel like youā€™re doing everything right. Youā€™re showing up, putting in the work, and yet those dream clients arenā€™t buying. I get it. Evenā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. Today Iā€™m sharing how much money we made in September, how we made it, how much we spent, and all of the lessons learned along the way. I talk about how we made less than our minimum baseline revenue in September, and my mindset around that as weā€¦
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We are all dealing with loss of some kind. Maybe itā€™s a loved one or a significant life changeā€¦but very likely itā€™s all the micro-griefs that come with running a business. šŸ«¶šŸ»The identity shifts that occur as you grow your business, šŸ«¶šŸ»The expectations of the life or business you thought you ā€œshouldā€ have by now. šŸ«¶šŸ»Friends not knowing what you do or ā€¦
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In this weekā€™s episode, weā€™re diving into a topic that doesnā€™t get talked about enough: whether youā€™re training your audience NOT to buy from you. I know itā€™s easy to blame your audience when sales arenā€™t coming through as consistently as you want. You might feel like you have the wrong people or that your audience isnā€™t big enough. Trust me -- I gā€¦
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Are you overthinking your copywriting, too? I know, Iā€™ve been there. Youā€™re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writingā€¦is to use ChatGPT for copywriting. Now, before you cringe at the thought of AI taking over your voice, let meā€¦
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In this weekā€™s episode, Iā€™m diving into whatā€™s really keeping you from consistently attracting your dream clients. Spoiler: it all starts with your thoughts. During the episode, I talk about how your mindset directly impacts the results youā€™re seeing right nowā€”and more importantly, how you can shift those thoughts to start seeing different results.ā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. In this episode of the Profitable Web Designer Podcast, I'm joined by Mike Brevik, host of the Brand Retro Podcast and founder of the digital marketing agency Cyberdogz. Mike shares his journey from being an illustrator and graphic designer to buā€¦
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In this weekā€™s episode, Iā€™m diving into what it REALLY takes to attract dream clients who are not only excited to work with you but are also ready and willing to pay for your services. If you feel like youā€™ve been attracting people who arenā€™t the right fit or who need convincing, itā€™s likely because your messaging and content arenā€™t speaking directā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. In this episode of the Profitable Web Designer podcast, I sit down with Lisa Williams, also known as the Moxie Maven. Lisa shares her journey from sticky notes and scattered processes to finding the project management tool that transformed her weā€¦
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This weekā€™s episode is a special one! Iā€™m sharing insights from the Land Your Dream Client challenge I hosted in August, where we dove deep into what it takes to become the go-to expert your dream clients want to work with. In this episode, I talk about: The beliefs you have around your offer (and how they might be holding you back) Why you're not ā€¦
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Feel like your mastermind isnā€™t growing even though you are working so hard? This one marketing shift could change everything. If youā€™re running a mastermind and feeling like it's not growing as fast as you'd like, youā€™re in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tacā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. Today Iā€™m talking to Business Alignment Strategist, Certified Kolbeā„¢ Consultant, Human Design Enthusiast & Certified Mindset Coach Melissa Froehlich all about how she helps her overachieving clients leveraging their natural strengths to uncover tā€¦
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Working hard and frustrated that youā€™re not seeing results from your marketing? Try this strategy to simplify your focus on money-making activities that actually pay off! What we are talking about today is honestly a simple shift in focus that can skyrocket your revenueā€”but most miss it for three all-too-common reasons (which weā€™ll dive into in a mā€¦
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In this week's episode, weā€™re diving into something BIGā€”how to make 10K months your new norm. I know some of you may have told yourself to play small or downplay your goals. Maybe youā€™ve been conditioned to feel guilty or ashamed for wanting to hit certain income milestones. But Iā€™m here to tell you: thereā€™s nothing wrong with wanting consistent 10ā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. Today Iā€™m sharing how much money we made in August, how we made it, how much we spent, and all of the lessons learned along the way. I talk about how Iā€™m exploring new ways of thinking about my business finances, expanding my Upper Limit, and theā€¦
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If youā€™ve ever felt like your online presence just doesnā€™t reflect the true essence of your brand, youā€™re not alone. Many business owners find themselves in the same boat, especially when their brand evolves faster than their website can keep up. If youā€™re ready to see what a strategic copy overhaul can do without needing a rebrand, today I'm shariā€¦
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This week's episode was inspired by a conversation I had with a client. In it, I talk about the #1 thing holding you back from getting more clients. No, it's not your strategy or skills -- itā€™s the fear of possibly failing and how it might make you feel. We often hesitate to promote ourselves or put offers out there because weā€™re afraid of what it ā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. Today Iā€™m walking you through how to make financial decisions with confidence in your web design business, including how to forgive yourself for past money decisions, how to play to win when it comes to money, and 25 questions to ask yourself wheā€¦
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Hard work does not equal successā€”and itā€™s time we admit it. As high-achieving women, we push ourselves to the limit, believing that hard work is the key to achieving our goals. But what if hard work is actually ruining your success at this point? Dr. Shamieka Dean, an executive coach, business strategist and spiritual advisor to leaders worldwide, ā€¦
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Are you struggling to land consistent clients? The answer might be simpler than you think. In this weekā€™s episode, Iā€™m diving into the key to landing clients consistently: focusing on what you can control. So many entrepreneurs spend too much time and energy stressing over things they canā€™t control in their marketingā€”things like the algorithm, who ā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. Today Iā€™m walking you through the 5 core systems and processes to have in place in your web design business to have a profitable, sustainable and fulfilling web design business, and youā€™ll hear from some of our Web Designer Academy students on whā€¦
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Forget about creating more contentā€”hereā€™s why your sales strategy should start with these 5 essential emails. šŸ“§ It's time to build genuine connections with your audience through thoughtfully crafted emails. And if I can let you in on a little secret, itā€™s this: The responses you get to your emails are so much more fun, honest and heartfelt and meanā€¦
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In this weekā€™s episode, Iā€™m pulling back the curtain on the exact shifts I made between 2018 and 2019 that took my revenue from just over $50K to $140K.ā£ā£ā£ Iā€™ll be sharing the strategies and mindset shifts that didnā€™t just help me hit multiple 6-figures but also opened things up in my family. From buying our dream home and car to being able to provā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. Today Iā€™m talking to copywriter extraordinaire Sarah Guilliot (a Web Designer Academy + Next Level Mastermind member) all about the challenges she overcame and the shifts she made to go from being *this close* to going back to corporate to havingā€¦
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If the word "sales" makes you feel uneasy - filling your stomach with butterflies instead of excitement, youā€™re not alone. Many entrepreneurs struggle with the idea of selling, often associating it with pushy tactics or feeling "salesy." But what if I told you that the key to transforming your sales isnā€™t about learning a new technique but instead ā€¦
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If you've already made 6-figures and want to scale your group program since youā€™re at capacity but find yourself hesitant to enroll more clients, this episode is for you. In this weekā€™s episode, I talk about: Why youā€™re hesitant to scale your group program Why adding more people to your program will lead to better results for everyone How to handleā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. Today Iā€™m sharing how much money we made in July, how we made it, how much we spent, and all of the lessons learned along the way. I share how I discovered the places in my business and life I was playing small, some powerful books I read that coā€¦
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If writing your own copy is too time consuming and hiring a DFY copywriter is out of budget, then youā€™re in the right place. As a seasoned copywriter with over half a decade of experience in the coaching industry, Iā€™ve conducted extensive market research, gathering over 200 pieces of data from business owners just like you. The results are clear: tā€¦
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ā€œWho are the people that will value the outcome that you provide the most?ā€ This question challenged one of my Sold Out Standard clients, and it might challenge your assumptions too. We often assume our ideal clients are those struggling the most. But the truth is, those who are ready to take action and invest are often the best fit. In this weekā€™sā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. In today's episode, Iā€™m catching up with Certified Hypnotist Lauren Best on the power of hypnosis for creativity and work-life balance. Eight weeks ago, I underwent a hypnosis session led by Lauren, and now we're diving deep into the aftermathā€”thā€¦
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THIS is how you work with a copywriter...even if you are good at writing! Micala Quinnā€™s secret to tripling her teacher income as a work-from-home mom on part time hours is... ...to hire and outsource! But how do you outsource copywriting, which is your personal connection with your community and your audience...without losing your authentic voice?ā€¦
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In this weekā€™s episode, Iā€™m joined by my client Chaitra Radhakrishna who shared her journey to making 140K from her group program. Chaitra has taken a lot of scary leaps in our time working together. When we started working, she was designing Shopify websites and now she is making the majority of her money from her group program. During the episodeā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. Today Iā€™m talking with Austin L. Church of Freelance Cake, author of Free Money and fractional CMO for Moxie, about the tough and rewarding realities of freelancing, and how to truly understand your worth as a web designer. If youā€™ve ever strugglā€¦
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Only 6% of entrepreneurs make it to 6-figures. Thatā€™s an insanely low number & my goal is to change it. In this week's episode, I share my perspective as to why entrepreneurs donā€™t reach this milestone, including: What gets in the way of women reaching 6-figures faster How to make sure youā€™re part of the 6% Connect with me outside the podcast! Downā€¦
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Is the urgency and scarcity hype just manipulative marketing? We are diving into this debate with perspectives on both sides, specific examples, as well as bringing in the psychology and the hard data on when and whether it works. We are exploring if and how we can use urgency and scarcity without compromising integrity. First, let me emphasize forā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. In today's episode, I sit down with the talented Liz Mosley, graphic designer and host of the "Building Your Brand" podcast. Liz and I unpack the emotional rollercoaster of dealing with rejection and discuss practical strategies for overcoming itā€¦
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Clients not putting in the work to get results? You've got a bigger problem. Vix Meldrew shared her State of Group Offers Survey, which revealed that a common reason for group programs not yielding results is that clients often don't put in the necessary work. They may struggle with accountability, lose motivation, get distracted, or face other priā€¦
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Have you ever held back on sharing your knowledge because you were worried about giving away too much for free? Maybe youā€™ve even been told that if you give away too much people wonā€™t buy from you. Hold that thought. During this weekā€™s episode, I bust this myth wide open and discuss: Why free information alone wonā€™t get you results The power of hanā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. In today's milestone 100th episode, Iā€™m sitting down with my BFF and transformational coach Alecia St. Germain of The Conscious Edge to explore the link between mindset and success in entrepreneurship. We dive into overcoming mental barriers, refā€¦
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How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failingā€”and I interviewed 11 brand strategists about what you should be doing to create effective brand copywriting instead. Consider this: you canā€™t attract $10,000 clients with $100 messaging. Changing your messaging signifies a step iā€¦
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"How long should I wait to make a change if something isnā€™t working?" I get this question a lot. And I have a very unconventional answer that I share in this weekā€™s episode. During the episode, I talk about: What happens when we don't give a strategy enough time to work When is the right time to make changes to your marketing strategy What is requiā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. Today Iā€™m sharing how much money we made in June, how we made it, how much we spent, and all of the lessons learned along the way. I share whatā€™s happened since we decided to roll back the two price increases we did for the Web Designer Academy iā€¦
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If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to writeā€¦Those are all signs that you might not have a clear grasp on your brand's authentic voice. This guides you through the steps that brand strategists take to uncover a brand's true essence. You'll learn how a strong brand voice translā€¦
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In this weekā€™s episode, I breakdown 3 ways youā€™re making marketing harder than it has to be. I discuss: Why marketing feels complicated What happens when you don't have a clear goal How to make marketing simple so you can sign clients faster Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Joiā€¦
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šŸ‘©ā€šŸ’» Get Shannon's free course for women web designers who want to make more money without working 24/7. Today Iā€™m talking with Katie Lynn and Laura Grace of Mushaboom Studio about their online business journey, including how to get clients, finding your biz besties, niching down into SquareSpace development for designers, the value of great photogrā€¦
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Copywriting becomes so much easier once you have done this one thingā€¦ And that is foundational brand strategy and brand identity work to confidently know who you are, what you stand for, and what you are here to do. Understanding the importance of brand strategy is a natural prerequisite to copywriting. Thatā€™s why I interviewed 11 different brand sā€¦
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