Effective Brand Copywriting Examples You Need to Know For Long-Term Success [Part 3 of 3]

Copywriting For Coaches

How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failing—and I interviewed 11 brand strategists about what you should be doing to create effective brand copywriting instead.

Consider this: you can’t attract $10,000 clients with $100 messaging. Changing your messaging signifies a step into a higher level of engagement and effectiveness. It’s about more than just capturing attention; it’s about changing old beliefs and prompting those “aha” moments that stick with your audience. Authenticity plays a pivotal role here. Genuine content, where your true self shines through, creates a connection that keeps people coming back—even if you’re not the funniest or most entertaining personality (you don’t have to be!).

I’ve got 8 effective brand copywriting examples to share with you today. We’ll analyze what makes these examples work and how to apply these strategies to your own copy.

03:25 Traditional copywriting challenges and how to adapt

07:18 Effective brand copywriting examples from our industry

13:45 Examples from brands outside the coaching industry

18:32 Top Tools for Branding

24:20 Future Trends in Branding

31:12 AI's Impact on Branding

EPISODES AND LINKS MENTIONED:

• HotJar heat map to see where visitors click and learn why they drop off.
• Answer The Public to see what your ideal audience is asking Google.
• Connect with Kate Hejde for creative ways to use AI in branding!
• Color psychology with Fiona Humberstone, The Brand Stylist and Marty Newmeier’s resources.
• Brand archetypes - both for your own brand AND for your target market personas
• Pinterest for mood boards
• Pain point marketing blog

CONNECT WITH MEGAN:
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WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-brand-copywriting-examples-for-long-term-success

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