Best Marketingcommunications podcasts we could find (Updated May 2019)
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This is the podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple ...
 
A podcast for impatient business owners, overwhelmed marketers, and PR practitioners with no time for podcasts. In just ten minutes, Albert Communications interviews a guest who answers three questions and offers proof of what’s working in marketing communications today.
 
Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE. The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid st ...
 
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Dan Willis on building communities and engaging customers - MAF208 In this show, I chat with Dan Willis about building communities of customers and producing engaging content. It's all about understanding who your customer is, finding out where they hang out, and then listening and talking to them. Can customers become an audience? Welcome to e ...…
 
With a background in marketing consumer products from some of the most well-known brands in the country, Ed now serves as the Chief Marketing Officer for the Valley Forge Tourism & Convention Board. It was quite a switch leaving the world Under Armour and Timberlands to marketing a destination and Ed shares the nuances and challenges of the pos ...…
 
The power of pop culture in your marketing - MAF207 What have Game of Thrones and Coronation Street got in common? They're both examples of pop culture. They have vast, huge audiences, and they can help you engage with and communicate with your customers. Welcome to episode 207 of the Marketing and Finance podcast. What you'll hear about in thi ...…
 
Alissa Kaplan Michaels is a top-notch media pitcher. Have a story – a good story – you need pitched to national publication or media outlet? She’s your gal. On this episode, Alissa shares the secrets of why relationships matter when it comes to calling a reporter. In ten-minutes, she tells stories of why taking the time, over years, to build th ...…
 
Tom Marriot: A punk's guide to busting digital marketing myths - MAF206 This week my guest is Tom Marriot, who describes himself as a digital marketing punk. For many, digital marketing is a black art surrounded by jargon and mumbo jumbo. And perhaps some agencies like it that way. I talk to Tom about busting the digital marketing myths and how ...…
 
Matt Hugg knows marketing and Matt Hugg knows non-profits, and the combination of that expertise has brought him to where he is today, sharing all of the knowledge with that community at his site. In addition to the robust library of resources on his site, he’s also the author of The Guide to Non-Profit Consulting. On this episode, Matt is gene ...…
 
How on earth do you start with marketing? - MAF205 What’s the first thing you should invest in when building a marketing department or team? The answer might not be what you think. Let’s grab a coffee and talk about it some more. Welcome to episode 205 of the Marketing and Finance podcast. We chat about: Why communications, email and video, mig ...…
 
Using simple communications to avoid upsetting customers - MAF204 Let's talk about customer communications. Another way we can engage rather than enrage. Welcome to episode 204 of the Marketing and Finance podcast.. We chat about: Why it's important to keep customers up to date about what's happening How silence can create unhappy customers Sim ...…
 
This is the third of a three-part series about communicating in the digital age. The first was about using a communications audit to better understand your audiences. The second focused on how to communicate differently with different generations, and this one is about how to incorporate all that knowledge into your social media efforts. Our gu ...…
 
Allister Frost on digital, traditional and content marketing strategies - MAF203 My guest this week is marketing expert and speaker, Allister Frost. We chat about whether there is a difference anymore between traditional and digital marketing - it's all just marketing now isn't it? And the key steps to putting together a content marketing strat ...…
 
This episode is the second in a three-part series about communicating in the digital age. The first was about using a communications audit to better understand your audiences. This one is about how we slice and dice different generations and the need to communicate with them in different ways. The third is about incorporating all that social me ...…
 
Andre Costa on Advicefront and getting started with new clients - MAF202 In this episode, I talk to Andre Costa of Advicefront. It's all about advisers getting started with new clients in an engaging way that lets them focus on building long term relationships. We chat about where the idea came from and how Andre and the team developed and laun ...…
 
This 10-minute episode is the first in a three-part series about communicating in the digital age. This one is about really knowing your audience, which is the first part of any marketing or communications plan. It does a deep-ish dive into the benefits of a communications audit before taking that first step. The second part is about communicat ...…
 
Chris Dayley on disruptive advertising - MAF201 Some say advertising is dead. My guest this week, Chris Dayley, disagrees. It's very much alive but we need disruptive advertising to succeed. Welcome to episode 201 of the Marketing and Finance Podcast. We chat about: How modern advertising works How to be a disruptive advertiser Why the AIDA for ...…
 
You might be wondering why a podcast about marketing has an episode about purpose-driven businesses. There’s magic to why we should, as business-owners, do things to be intentionally good, not just for our customers, but for our vendors and our employees, too. Hear why today, being a purpose-driven is less about doing no harm and more about bei ...…
 
Roger Edwards on Body Combat, writing a marketing book, and achieving a balanced life - MAF200 To celebrate the milestone 200th edition, I've invited a special guest onto the show to interview me. It's a warts and all look behind the scenes, and we chat about Body Combat, fighting complexity, writing a marketing book, and finding the right bala ...…
 
Do any of your colleagues work with a business coach or an advisor? Do you really understand the value a coach can bring to your business or organization? This episode is for anyone who is thinking about possibly exploring the world of coaching – from the user’s perspective. Eileen Wainwright, a Scaling Up coach who owns Wright Impact Group, jo ...…
 
Adam Harris on networking, referrals and the "Check-In Strategy" - MAF199 My guest this week is speaker and author, Adam Harris. We chat about networking and referral techniques and how he came up with the "Check-in Strategy Journal", which helps companies with goal setting and accountability. Welcome to episode 199 of the Marketing and Finance ...…
 
This is the third episode in a three-part series on Facebook ads. Episode 107 was a basic overview of Facebook ads, Episode 108 focused on List Building with Facebook ads, and this episode deals with targeting using both Facebook and Instagram ads. Our guest for all three episodes has been Angela Pointon of Hand Select Your Clients, a firm that ...…
 
Lisa Conway-Hughes on the Miss Lolly blog and writing a money book - MAF198 My guest this week is Lisa Conway-Hughes, a financial adviser and author. We chat about why she started the Miss Lolly blog and how this led to a book publishing deal with Penguin. Welcome to episode 198 of the Marketing and Finance Podcast. We chat about: What motivate ...…
 
This episode is part two in a three-part series on Facebook ads. In episode 107, we did a high-level overview of Facebook ads, and on this episode, we dig into List Building with Facebook Ads. The third in the series will be about targeting with both Facebook and Instagram ads. Angela Pointon of Hand Select Your Clients, a firm that works with ...…
 
Andy Couchman on Protection Review and the launch of the I Mark - MAF197 On the show this week, I talk Andy Couchman, co-founder of Protection Review. We chat about, how the Protection Review Conference, Dinner and Awards has grown to become one of the premiere financial services events of the year, and the new "I Mark" which seeks to recognise ...…
 
Ah, Facebook ads! So much to know and so little time! Because there is so darn much to know, we’re doing a three-part series with Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content, and create inbound marketing campaigns. She knows Facebook ads inside out. This episode is the first ...…
 
Jamie Gosweiler, an expert in online marketing, joins us as we dip into the world of digital marketing and its subset, inbound marketing. On this episode we discuss -- The definition of inbound marketing and how it related to the larger world of digital marketing The meteoric rise in interest in inbound marketing and why it’s here to stay. What ...…
 
Review of 2018 and the future of the MAF Podcast - MAF196 In this episode I look back at what’s been happening in 2018. And have a little think about the future of this podcast. Welcome to episode 196 of the Marketing and Finance podcast. I talk about: The talks I’ve given in 2018 across the UK and Europe The Fighting Complexity in Marketing (a ...…
 
Podcasts are hot! Everyone and their mother seem to be getting in on the act – and I’m no exception. Podcasts are a great way to share thoughts, cross market with guests, and add content to your website to generate more traffic. Listen to Toby Lyles on this episode. He is the owner twentyfoursound.com and produces this podcast. Give yourself te ...…
 
Why simplicity is a universal language and why corporates need to learn it - MAF195 I've just finished my "Fighting Complexity in Marketing" speaking tour of Europe. And one thing struck me as I visited Romania, Czech Republic and Macedonia. Simplicity is a universal language. But it's a language many companies have yet to learn. Welcome to epi ...…
 
Shane Closser on the truth about digital technology in financial services - MAF194 This week I chat to Shane Closser, and expert in strategy and digital technology in financial services. Shane shares some home truths about how we use digital technology to engage with our customers and why we might need to go back to basics. Welcome to episode 1 ...…
 
Gwen Merz on Fiery Millennials, financial independence and saving $200 by age 30 – MAF193 On the show this week, I chat to Gwen Merz, the founder of Fiery Millennials, a blog site dedicated to making sense of finances for young people. We talk about how Gwen saved $200,000 whilst in her twenties and how she built her blog to help others achieve ...…
 
This episode is a little different, because it’s not about marketing communications tools, Google Ad Words, or anything that you might think of as being strictly business-related. But it really is. Larry Altman, a seasoned executive from both the non-profit and for-profit world, shares why he now spends his time giving back to the community. If ...…
 
Simone Vincenzi on business purpose strategy and running live events - MAF192 On the show this week, I talk to Simone Vincenzi. We chat about playing the didgeridoo, putting together a business purpose strategy and using live events to grow your business. Welcome to episode 192 of the Marketing and Finance Podcast. We chat about: Why Simone bel ...…
 
3 Ways we can fix broken marketing – MAF191 Marketing is broken. Busted. Kaput. Except when it’s done with integrity and a deep, almost obsessive, understanding of the customer. That’s how I opened my recent speech at the Youprenuer Summit Conference in London. And that’s what I want to talk about today. Welcome to episode 191 of the Marketing ...…
 
Patrick Snook, our resident Brit, is the expert on this episode. His work speaks for itself, yet you’ll hear directly from him – in his own gentle way – how he puts his subjects at ease. Hiring the right photographer for your head shots – or any corporate work – involves a lot of good chemistry. Listen for a little more than 10-mintues and you’ ...…
 
If you want to start learning about Google Ad Words, this is the episode is for you. We talk with Niki Fielding, Founder and President of Digital Brand Consulting (DBE), a Google Premier Partner. (She knows her stuff!) Give us ten minutes and you’ll…. Learn about Google AdWords and how they can help businesses of different sizes and in differen ...…
 
Natalie Grassi on running educational workshops for financial adviser clients - MAF190 On the show this week I talk to Natalie Grassi from White Glove Workshops We chat about how White Glove turned to digital marketing to relaunch their educational workshop business, helping financial advisers to get in front of more potential clients. Welcome ...…
 
If you haven’t heard the term “personas” thrown around, you might want to listen to this episode. Personas are what we’re developing today to really target very specific customer traits. Kerry Trueman, of Albert Communications and Anara Design, talks about the ins and outs of the development of personas. This episode will shed light on: What pe ...…
 
How to do simple research on a tight budget – MAF189 Research is one of the most important parts of a simple marketing strategy. But if you haven’t got the deep pockets of a big corporate it’s not practical is it? This week we’re going to look at how to do simple research on a tight budget. Welcome to episode 189 of the Marketing and Finance Po ...…
 
Bella Williams on the Fierce Girl's Guide to Finance - MAF188 This week I talk to Bella Williams, founder of the Fierce Girl's Guide to Finance. Bella makes finance simple and we talk about how and why she set up her blog and the success she's had with it. Welcome to episode 188 of the Marketing and Finance Podcast. We chat about: What attracte ...…
 
Jamie Gosweiler know a lot about really cool online marketing tools any business can use. There are so many out there – from the HubSpot and Emma’s of the world to Canva and Doodle and more. Listen to this episode and you’ll discover – Online marketing tools to use for your business or organization How a company can determine which online marke ...…
 
Competitive Advantage: Is being better good enough? – MAF187 Do some companies obsess too much about being better than their competitors, when in fact they should be focusing on being different? In this episode we’re going to be talking about competitive advantage. Welcome to episode 187 of the Marketing and Finance Podcast. I talk about: The “ ...…
 
Chris Budd on Employee Ownership Trusts: A new way to build sustainable businesses - MAF186 This week, I welcome Chris Budd back to the show. Chris has recently put his business, Ovation Finance, into an Employee Ownership Trust, a fantastic way of creating sustainable businesses owned by the employees. We talk about the process Chris went thro ...…
 
Steve Miller on making your business Uncopyable - MAF185 On the show this week, I talk to author and speaker Steve Miller about his book Uncopyable. We talk about how to make your business stand out. Being better is not a competitive advantage. You must be different. Welcome to episode 185 of the Marketing and Finance Podcast. We chat about: Wh ...…
 
Product marketing: Selling the benefits not the features – MAF184 Remember that age old sales advice that you should sell the sizzle and not the sausage? Some marketing still focuses on features which makes the message about the product and not about the customer. Let’s have a look at getting back to the sizzle. Welcome to episode 184 of the Ma ...…
 
This episode of “Prove it” is with Beth Brodovsky of Iris Creative. It was because of a breakfast with Beth that I first got intererted in podcasts. She was an avid listener and decided to start one on her own. Her enthusiasm is contagious, so these ten minutes will be well spent. You’ll hear about – What goes into deciding to start a podcast W ...…
 
Jon Covey on goal setting, and developing and communicating your offer - MAF183 On the show this week I talk to life and business coach, Jon Covey. We talk about goal setting, how to come up with a proposition that's different to everyone else's, and how to engage with customers through communications. Welcome to episode 182 of the Marketing an ...…
 
This episode of “Prove It!” is with Rebecca Carino, Art Director of Albert Communications. Rebecca talks about the process of designing an ad, how to tackle ads for multiple audiences, and gives an example of work she’s done that made a difference.
 
Paul Avis, Natalie Summerson and Bill Eddolls on improving customer experience with underwriting technology - MAF182 This week, I'm welcoming back Paul Avis to the show for the fifth time along with his colleagues Natalie Summerson and Bill Eddolls. We talk about how technology has transformed the once lengthy and complex underwriting process i ...…
 
This episode introduces listeners to "Prove it," a ten-minute podcast for impatient business owners and overwhelmed marketers. Guests will discuss trends in marketing communications – and then challenged with proving that it actually works!
 
Annoying marketing that makes your blood boil – MAF181 In a post on LinkedIn recently, I asked for examples of marketing activity that enrages rather than engages. I must have struck a nerve because lots of people replied with a ton of stories. Marketing that makes your blood boil. Let’s have a look at them in this week’s show. Welcome to episo ...…
 
Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180 My guest this week is Nicole Osborne, owner of Lollipop Social and a social media and video marketing champion. We talk about how Nicole left her job as a marketing director to set up her own company and how she helps companies put together strategies for soci ...…
 
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