Best Marketingcommunications Podcasts (2024)

1
Next episode is on April 30 0:38

10d ago0:38

0:38

I was out of town recently and wasn't able to produce a show, but one for April 30 is in the works to get things back on track!By Scott Murray

1
The Walkaway Paradox & Marketing Communication Strategies 53:29

24d ago53:29

53:29

Superpowers aren’t always used for battle, even in marketing. If you want to be your audience’s hero, they need proof you’re not a villain. They need to know you come with good intentions and that you’re not just about the battle for their business. Sales and Marketing Keynote Speaker and They Ask You Answer author Marcus Sheridan will discuss what…

1
How Creativity Can Power Modern Content Marketing 52:35

1M ago52:35

52:35

At a time when calls for clarity and humanized communication are growing, how can creatives assemble their ideas and redefine their powers in our modern marketing era? Marketing and Messaging Master Danielle R. Harris is here with answers. We’ll learn how creative powers can be channeled to forge unique connections with diverse audiences, helping y…

1
New Episode Coming Next week 0:47

1M ago0:47

0:47

AMI explains the reason for the delay.By Scott Murray

1
Exploring the New Professional Marketing Certification 1:02:33

2M ago1:02:33

1:02:33

In an extraordinary alliance between the American Marketing Association and The Content Marketing Institute, a new Professional Certified Marketer (PCM) course and certification has been forged. Join us as marketing master Robert Rose tells us what the PCM quest holds for those who wish to become a certified master of the marketing universe. From m…

1
Optimizing Your Content's "Voice" and Message 48:05

2M ago48:05

48:05

Step into the mind-bending world of audience connection in today’s episode! I’ll share insights into the minds of today’s content consumers and listen to the voices in their heads. What does your content really say to them? What are the risks if they expect content to sound like it’s AI-generated or like a commercial? Whether it's web copy, email m…

1
How to Evolve Your Marketing Psychology For Better Results 58:22

3M ago58:22

58:22

Today, we use marketing superpowers to confront the crisis plaguing the marketer's mind - the insidious control of outdated ideas. While some ideas might worry marketers about the competition, they could miss ways to turn rivals into allies and supercharge content marketing results. That struggle intensifies during economic turbulence. Should marke…

1
How to Get More Out of Your Best Marketing Books 55:09

3M ago55:09

55:09

In today’s episode, we’ll discover how Stanley Cups used the marketing superpowers of behavioral science, community marketing, and consumer-centric social media to elevate to a $750 million company. Our special guest, Nick Hutchison, author of Rise of the Reader: Strategies For Mastering Your Reading Habits and Applying What You Learn, shares how t…

1
The Role of Leadership, AI and Data in 2024 1:02:43

5M ago1:02:43

1:02:43

The stage is set for a cosmic clash as AI emerges in the content marketing realm. The question is – is AI the hero or the sidekick in 2024? We’ll get 16 expert predictions to help us uncover the answers. Business growth and leadership coach Jevon Wooden guides us through impactful ways to create a company culture that transcends mere leadership str…

1
The Death of Super SEO and the Dawn of Differentiation 57:42

5M ago57:42

57:42

In the legendary saga of comic book history, the release of "The Death of Superman" shook the very foundations of the superhero realm. Media and fans alike couldn't help but be drawn to the demise of one of the mightiest and most iconic heroes ever known. Yet, as with any epic tale, there were whispers among the crowd—some skeptics dismissed it as …

1
How to Make Your Message Stick Like Glue 1:00:43

5M ago1:00:43

1:00:43

Get ready for a copywriting and messaging adventure where bad content experiences are the villains, and our words are the secret agents out to save the day! In this episode, we uncover why consumers feel the need to protect themselves against attacks from selfish content. It's a world of creating high-stakes communication, de-coding the consumer's …

1
What the Sewers Teach You About Social Media Marketing 59:54

6M ago59:54

59:54

Greetings, night people and sewer ninjas! In today’s episode lair, we attempt to create a Halloween-themed episode loaded with tips and treats for marketers. Ann Gynn from the Content Marketing Institute leads the way with writing tricks that offer audiences better stories. And from the depths of the Northeast Ohio Regional Sewer District, we welco…

1
The Influencer Power of Blogs, Podcasts and Bears 58:22

6M ago58:22

58:22

Blogs, podcasts, emails and bears – in one podcast – oh my! Today’s podcast is all about the powers of influence, engagement and response. First, we’ll learn how people (including marketers) respond when you use AI, humor and emails for evil. Okay, evil’s a strong word. How about using it for bad instead of good? Moving on… In our last episode, the…

1
Podcast News 5:39

7M ago5:39

5:39

The next episode will be delayed a week as I address an issue related to the podcast. I explain more in this podcast update.By Scott Murray

1
The Battle Between AI and Your Company Blog 1:00:55

7M ago1:00:55

1:00:55

Will the rise of AI be the downfall of blogs? Does blogging even belong in a content marketing strategy anymore? We'll get some perspectives from extraordinary marketers Michael Stelzner and Marcus Sheridan. What about webinars? Can they be part of a wildly successful content strategy? Many might say it's not WILDLY successful, but what if you had …

1
The Content Clueless Rescue Operation 48:43

8M ago48:43

48:43

If you're an extraordinary modern marketer working for a company that has yet to catch up with the times, how do you plead your case if people don't get it? Jeneanne Ballos (Digital River Media) is speaking about this topic at Content Marketing World, and she stops by to share some of her communication superpowers. Speaking of modern marketing - wh…

1
The Legend of Bigfoot and Great Marketing Copy 49:40

8M ago49:40

49:40

Captain America could really motivate a team! But what about other motivational speakers? They, too, have the power to change the way we think and encourage us to reach higher levels of success. But what about marketers? If motivational speakers can help people achieve their goals by changing their words, could the same be done for them? I'll share…

1
Villainous Email Tones and Counterfeit Copy 54:04

8M ago54:04

54:04

A great man once said, "With great power comes great responsibility." AI gives marketers some great power, but who will abuse that power? Are you familiar with Milli Vanilli? If you're not, know they were a mega-famous singing duo that lip-synced their performances. When they were caught, it ruined their careers. Now, you must ensure ChatGPT and ot…

1
Marketing without the hype - why we need a back to basics approach – MAF298 9:12

1y ago9:12

9:12

Marketing without the hype - why we need a back to basics approach – MAF298 Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus? Maybe it’s time to rediscover the full marketing picture, including customer research, product developmen…

1
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297 8:04

1y ago8:04

8:04

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297 This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer. And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks. …

1
This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296 9:33

1y ago9:33

9:33

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296 This week let's talk about a delightfully simple structure for creating a piece of marketing content. It could be an advert, social media post or a conference speech. It's called Monroe's Motivated Sequence. This is episode 296 of the MAF Podcast - part…

1
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295 7:45

1y ago7:45

7:45

Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295 You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest. Please don't fall into the ChatGPT bland, average and mediocre trap. This is episode 295 of the MAF Podcast - part of the 20…

1
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294 7:35

1+ y ago7:35

7:35

Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294 This week let's talk about the difference between marketing strategy and marketing tactics. It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series. This is episode 294 of the MAF Podcast. What you’ll hear about in this episode: • The n…

1
Marketing truths that bear repeating - time and time AGAIN - MAF293 24:02

1+ y ago24:02

24:02

Marketing truths that bear repeating - time and time AGAIN - MAF293 This week let's talk about marketing truths that bear repeating - AGAIN. Which really means busting some marketing myths that won't go away. This week it's just me and the mic and this is episode 29 of the Marketing and Finance Podcast. What you’ll hear about in this episode: 3 mar…

1
Why simplicity can be a business strategy and how you can invest in it - MAF292 18:27

1+ y ago18:27

18:27

Why simplicity can be a business strategy and how you can invest in it - MAF292 This week let's talk about simplicity. Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want. This week it's just me and the mic and this is episode 292 of the Marketing and Finance Podcast. What you’ll hear a…

1
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291 38:58

1+ y ago38:58

38:58

How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291 This week let's talk about how financial advice is evolving. We'll also look at how to make financial planning more attractive to younger clients and we'll challenge some of the financial advice being given on TikTok. My guest is Eunicia Peret and this is…

1
When marketing creatives suck - is your strategy to blame? - MAF290 16:29

1+ y ago16:29

16:29

When marketing creatives suck - is your strategy to blame? - MAF290 This week let's talk about that sinking feeling you get when you realise your marketing creatives suck. It's easy to blame the agency and to look elsewhere. But maybe it's all about your strategy. Or lack of it. This week it's just me and the mic and this is episode 290 of the Mark…

1
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289 39:15

2y ago39:15

39:15

More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289 This week let's talk about brand and positioning But we'll go beyond logos, fonts and colours and look at what branding is really about. My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast. What you’ll hear about in this episode…

1
Great creative business ideas - is in-person or online the best way to find them? - MAF288 12:13

2y ago12:13

12:13

Great creative business ideas - is in-person or online the best way to find them? - MAF288 This week let's talk about coming up with creative business ideas. Is an in-person setting better than an online one for finding them? Let's grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast. What you’ll hear …

1
Avoid these 6 marketing mistakes (reaction episode) - MAF287 14:16

2y ago14:16

14:16

Avoid these 6 marketing mistakes (reaction episode) - MAF287 This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention. It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast. What…

1
Get rid of complex language and jargon to engage more customers - Web3 included - MAF286 14:11

2y ago14:11

14:11

Get rid of complex language and jargon to engage more customers - Web3 included - MAF286 This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mean in all industries with a particular nod towards the emerging Web3 space. It’s just me and the mic and …

1
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285 35:11

2y ago35:11

35:11

Fixing the gulf between sales and marketing with Jenny Knighting - MAF285 This week, let's talk about the tension that often exists between sales and marketing departments in companies Both want the same thing - business success - so how can we bridge the gulf between the two My guest is Jenny Knighting and this is episode 285 of the Marketing and …

1
The right way to use email lists to grow your business with Rob and Kennedy - MAF284 46:30

2y ago46:30

46:30

The right way to use email lists to grow your business with Rob and Kennedy - MAF284 This week, let's talk about email lists and putting together emails that engage your customers and lead to sales. There's so much annoying email marketing out there. Let's look at the right way to do it. My guests are Rob and Kennedy, and this is episode 284 of the…

1
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283 36:56

2y ago36:56

36:56

How the power of PR has changed in the digital world with Jamie Brownlee - MAF283 This week, let's talk about how PR has changed in the digital world. How can you get great stories about your business into the media and protect yourself if something goes wrong? My guest is Jamie Brownlee and this is episode 283 of the Marketing and Finance Podcast.…

1
How to stand out as a podcast guest with Kristin Molenaar - MAF282 37:37

2y ago37:37

37:37

How to stand out as a podcast guest with Kristin Molenaar - MAF282 This week, let's talk about how to stand out as a podcast guest. And that means not doing what everyone else does. My guest is Kristin Molenaar and this is episode 282 of the Marketing and Finance Podcast. We chat about: How Kristin built her Agency Pitching podcast hosts and how to…

1
NOT the 2022 marketing predictions episode - MAF281 8:28

2+ y ago8:28

8:28

NOT the 2022 marketing predictions episode - MAF281 This is NOT. Repeat not a 2022 marketing predictions episode. But we will be talking about some marketing certainties. It's just me and the mic and this is episode 281 of the Marketing and Finance Podcast. We chat about: The annual flood of marketing prediction articles, videos and podcasts Why th…

1
Creating simple content for complex technology markets with Anu Ramani - MAF280 33:41

2+ y ago33:41

33:41

Creating simple content for complex technology markets with Anu Ramani - MAF280 This week let's talk about how to keep it simple when creating content marketing for complex markets and industries. And just what is the role of creative agencies in this process? My guest is Anu Ramani and this is episode 280 of the Marketing and Finance Podcast We ch…

1
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279 16:58

2+ y ago16:58

16:58

Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279 This week let's talk about the rebrand of Facebook and whether it's just lipstick on a pig. And what exactly is The Metaverse? It's just me and the mic and this is episode 279 of the Marketing and Finance Podcast. We chat about: • Facebook rebrands its holding company t…

1
No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278 16:23

2+ y ago16:23

16:23

No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278 This week let's talk about why we should assume our customers know nothing when planning our marketing. And something that happened at my first in-person event since February 2021. It's just me and the mic and this is episode 278 of the Marketing and Finance Pod…

1
Don't compromise on video quality in your content marketing - MAF277 19:19

2+ y ago19:19

19:19

Don't compromise on video quality in your content marketing - MAF277 This week, let's talk about video quality when creating content for your business. It's all about resolution, frame rate, lighting and audio. It's just me and the mic and this is episode 277 of the Marketing and Finance Podcast. We chat about: Have Zoom and Teams made poor quality…

1
Why simple is hard and so many things are complicated - time for change - MAF276 13:35

2+ y ago13:35

13:35

Why simple is hard and so many things are complicated - time for change - MAF276 This week, let's talk about keeping things simple in a complicated world. Why simple is hard and why so many things are complicated. It's just me and the mic and this is episode 276 of the Marketing and Finance Podcast. We chat about: • Why simple is hard and why so ma…

1
How to put together a remarkable presentation - MAF275 23:24

3y ago23:24

23:24

How to put together a remarkable presentation - MAF275 This week, let's talk putting together a remarkable talk or presentation. And we're not going to open PowerPoint until the very end. It's just me and the mic and this is episode 275 of the Marketing and Finance Podcast. We chat about: • Why PowerPoint shouldn't drive the structure of your talk …

1
Stories are the number one way to promote protection insurance - MAF274 11:41

3y ago11:41

11:41

Stories are the number one way to promote protection insurance - MAF274 This week let's talk about protection insurance. Many people think it's dull and unimportant, but stories can overcome those perceptions. And I've got a great, but sad, story to tell. It's just me and the mic and this is episode 274 of the Marketing and Finance Podcast We chat …

1
Why we need to dump the word digital from marketing - MAF273 12:46

3y ago12:46

12:46

Why we need to dump the word digital from marketing - MAF273 This week, let's talk about dropping the word digital. Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession. It's just me and the mic and this is episode 273 of the Marketing …

1
Using PR to raise the profile of financial advisers with David Wright - MAF272 33:11

3y ago33:11

33:11

Using PR to raise the profile of financial advisers with David Wright - MAF272 This week let's talk about using PR to raise the profile of financial advisers. My guest is David Wright. And this is episode 272 of the Marketing and Finance Podcast. We chat about: · David's background and how he became involved in marketing for financial advisers · Th…

1
The truth about thought leadership with Rachael Kinsella - MAF271 27:19

3y ago27:19

27:19

The truth about thought leadership with Rachael Kinsella - MAF271 This week let's talk about becoming a thought leader and what it really means. My guest is Rachael Kinsella. And this is episode 271 of the Marketing and Finance Podcast. We chat about: · Rachael's background, iResearch Services and her content work · The cliches that surround though…

1
Video marketing using just a Smartphone with Daryl Cygler - MAF270 31:23

3y ago31:23

31:23

Video marketing using just a Smartphone with Daryl Cygler - MAF270 This week let's talk about video marketing for your business using just a smart phone. My guest is Daryl Cygler. And this is episode 270 of the Marketing and Finance Podcast We chat about: Daryl's background and why he focussed on smartphone video marketing How the smartphone change…

1
Building Octo Members - a content based community with Lee Robertson - MAF269 32:08

3y ago32:08

32:08

Building Octo Members - a content based community with Lee Robertson - MAF269 This week let's talk about Octo Members, an app based content community for financial services professionals. My guest is one of the founders of Octo Members, Lee Robertson. And this is episode 269 of the Marketing and Finance Podcast. We chat about Lee's history as an we…

1
The future of virtual and in-person events with Erica Maurer - MAF268 37:27

3y ago37:27

37:27

The future of virtual and in-person events with Erica Maurer - MAF268 This week let's talk about what will happen to virtual and in-person conferences as we emerge from the pandemic. What are the implications for event organisers and for speakers? My guest is Erica Maurer. And this is episode 268 of the Marketing and Finance Podcast. We chat about:…

1
Are SMART goals really dumb goals? – MAF267 18:34

3y ago18:34

18:34

Are SMART goals really dumb goals? – MAF267 This week let's talk about whether SMART goals are really dumb goals. And whether there's a better alternative. It's just me and the mic and this is episode 267 of the Marketing and Finance Podcast. We chat about: · Why it's important to have goals in your marketing strategy or plan · The traditional SMAR…

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Marketingcommunications Podcasts

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