Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'. In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips ...
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A show about what you’re not supposed to say. Thaddeus Russell, author of A Renegade History of the United States, interviews people who break the rules of conventional discourse and expand the realm of the possible.
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At the intersection of learning, media, and the future of work, join us each week as we sense and discover where the future of education is heading. Join host Mike Palmer, the Founder of Palmer Media, as he engages with thought leaders, pioneers, and entrepreneurs exploring the cutting edge of learning in these tumultuous times.
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Business Untitled offers a front-row seat to the wisdom of those who've walked the path less traveled. Gain unparalleled access to the minds behind global enterprises, startups, and ventures as we delve deep into the journeys, triumphs, and invaluable insights of these extraordinary visionaries. Discover the strategies, philosophies, and innovative thinking that propelled them to the pinnacles of their fields.
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On The Peak Performance Greatness Show, we encourage seasoned business owners and business leaders to share their journeys and expertise and discuss the power of having a growth mindset. We cover topics including leadership, overcoming challenges and obstacles in business, the successes you have experienced, and how you have developed your habits to be a peak performing individual. We’ll also let our guests share on the subjects they’re well-known for. No matter the topic, you’ll be hearing ...
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Building a Mobile-First Platform for the Future of Learning with Joel Podolny
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Recorded while at the ASU+GSV Summit in San Diego, Joel Podolny, CEO and founder of Honor Education, joins host Mike Palmer to explore the importance of human connection in online learning environments. Joel shares his unique background, spanning from academic leadership in sociology and business management to roles at Apple University and Yale, an…
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An interview with Dana DiTomaso: To Google GA4 analytics hell & back again
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Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilities but criticizing its re…
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Building a Podcast Network for Academics with Marshall Poe
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In this episode, we hear from Marshall Poe, founder and editor of the New Books Network, a podcasting network unlocking expertise and expanding access to learning. As a former Russian historian, Marshall recognized the gap between what experts know and what the public understands. He saw podcasting as a way to bridge this divide. The New Books Netw…
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Davido: Afrobeats Icon With A Billionaire Mindset | EP 28
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Davido's story is unlike many on our show and one that could inspire the next artist looking for hope. He comes from money and a family lineage where his path was written for him before he was born... and yet he chose to carve his own path, chase his passions and do the unlikely thing from his hometown. Whether you're an aspiring entrepreneur, a bu…
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One of few journalists to have reported from Russia and Israel during the wars, Michael Tracey joined me to discuss his dissatisfaction with major figures in "alt-media" who claim to be for peace but have taken the side of war. Tickets for ICARUS FEST 2024 on sale now: https://www.icarusfest.com/ New course at Unregistered Academy: A RENEGADE HISTO…
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ASU+GSV Recap PLUS Dana Bryson from Study.com and Paul Gollash from ETS on Free PRAXIS Teacher Prep
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Mike Palmer takes us on a whirlwind tour through the recent ASU+GSV Summit and AIR Show in San Diego. We hear the buzzing energy of the events as Mike shares his hot takes and insider scoops fresh off the ground. The AI Revolution Show provided an intriguing glimpse into the new AI-powered products aiming to "supercharge" teachers' capabilities. Mi…
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Ad Sales Up, Dr. Guilty of Violating Fed. Review Law, Content Only as Good as ChatGPT Will Fail
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Ad market dominated by a few players: The Internet Advertising Bureau released their annual report for 2024. Digital advertising reached a record-high of $225 billion, with the biggest share going to search ($88.8 billion) & display ($66.1 billion). The bulk of this income is distributed across the top 10 advertising platforms and with the end of c…
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Navigating Higher Ed Benefits with A Chatbot Named Wyatt with Erika Blumenthal and Daniel O'Donnell
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In the episode Mike Palmer hosts Erika Blumenthal, the Chief Operating Officer at Benefits Data Trust (BDT), and Daniel O'Donnell, the Associate Director of Higher Education at BDT. We discuss the organization's mission to help individuals access social safety net benefits in the U.S., with a focus on supporting college students and how they use a …
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Julian Hooks On Staying People-first in an SEO-obsessed World
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In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to learn: Julian's five-point guide to a customer-led strategy How to use cus…
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Mike Went To Prison & Student Loans Are Out Of Control | EP 27
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A weekend in Death Row was filled with hugs and tearful stories that Mike brought back to share with the Wolf Pack. Prison reformation, the history of how student loans got so HIGH and the topic controlling the world right now: Artificial Intelligence. We've seen our community ask for more of these solo episodes, so we decided to go back-to-back be…
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This episode of Trending in Ed explores the explosive growth of AI in classrooms and workplaces. Host Mike Palmer interviews Tim Dasey, author of Wisdom Factories: AI, Games, and the Education of a Modern Worker, about the implications of these rapid changes. We discuss how AI can support novice learners, the potential risks and biases within AI sy…
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Standardizing Review Processes to Avoid Fear, Google Cries Wolf Around DMA, The Future of SGE
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Reviews are Like Death & Taxes & Should be Treated that Way: Miriam Ellis wrote a great article at Moz providing small business owners tips on how to overcome their fear of reviews. But they really need to go further. Given that reviews, like death and taxes, are not going anywhere businesses need to not only remove their fear but create stringent …
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I was joined by Jeremy Loffredo, virtually the only American journalist to report directly from Gaza, Israel, and Russia, to discuss how his reporting challenges the official narratives of the U.S. government. New course at Unregistered Academy: A RENEGADE HISTORY OF THE UNITED STATES with Thaddeus Russell https://www.unregisteredacademy.com/renega…
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Debt & Gold Growing At All-Time Highs, Answering Fans | EP 26
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We've had a few awesome friends join us the last few weeks but it was time for another wolf pack episode. Mel has a gift for Dave, Mike has plenty to say on trending news and we got all your questions. Why is gold going up? Why can't we reverse this national debt? It's growing a trillion dollars every 100 days. No guest for an ounce of gold but don…
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Developing New Leaders, AI and Practice with Jean Desravines
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In this engaging episode, Mike Palmer talks with Jean Desravines, CEO of New Leaders, about developing representative leadership in K12 schools. Jean shares his powerful origin story of how education and mentorship saved his life, allowing him to escape a dire path. We learn how New Leaders identifies and develops the next generation of transformat…
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Psychology and Public Scholarship with Dr. Ken Carter
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Dr. Ken Carter is a Psychology Professor and the Founding Director of Emory's new Center for Public Scholarship and Engagement. He joins host Mike Palmer in a conversation about bridging the gap between academic research and the public through new initiatives to help academics translate their work for general audiences. Ken shares his own path from…
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Gregg Renfrew: Leading Clean Beauty's Transformation | EP 25
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Gregg Renfrew's business story is one of resilience and leadership in the beauty industry. After selling her company for $1 billion, she makes a triumphant return as CEO, exemplifying the rare and powerful role of women in top corporate positions. She shares her journey of transforming the beauty industry with Beautycounter’s mission for healthier …
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Can Chatbots Help Fight Absenteeism? with Joanna Smith and Nancy
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In this eye-opening episode, host Mike Palmer dives into the alarming rise in chronic absenteeism among U.S. students, as highlighted by a recent New York Times article. The conversation pivots to explore how AI-powered chatbots and personal virtual assistants like "Ed" from AllHere are being leveraged to combat this issue getting notice for their …
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How your agency can increase retention and profitability by offering a fractional CMO as a service
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The need to move SMBs from Tactics to Strategy & how fractional CMO’s can do that: John Jantsch is a seasoned consultant, speaker, and bestselling author, notably recognized for his Duct Tape Marketing brand. He shares his journey of owning an agency for 30 years, highlighting his affinity for small to midsize businesses and the challenges they fac…
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Google Goes to Brussels & attempts to defend their DMA compliance
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In this special edition, Mike and David discuss their visit to Brussels to attend Google’s report on their compliance with the European Digital Markets Act (DMA). The DMA, targeting large tech entities including Google, aims to regulate their status as gatekeepers to the internet. This session, specifically addressing Google's compliance, saw over …
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The Trifecta of Community, Culture, and Collaboration LIVE from SXSW EDU
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In this special episode recorded live at SXSW EDU 2024, host Mike Palmer moderates a powerful panel on breaking down silos in education. Featuring multilingual learning consultant Dana Gastich-French, special education expert Dr. DeShanna Reed, and parent coach Punam Saxena, the conversation dives into the trifecta of community, culture, and collab…
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David Mihm on the State of Multi-location GBP Management
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In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn: Why bulk verification can be such a struggle for enterprise businesses The best approach to managing local SEO between HQ and branch levels A two-lev…
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Mayor Eric Adams: The Business Of Running NYC | EP 24
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"You don't go from being arrested, rejected, dyslexic to being elected the Mayor of New York."Adams shares his story navigating the complexities of governing America's most populous city, from tackling social issues to promoting economic growth. His insights on urban transformation, public safety, and fostering community relations provide a rare gl…
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All Toddlers CAN Read with Spencer Russell
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Mike Palmer sits down with Spencer Russell, the founder and CEO of Toddlers CAN Read while at SXSW EDU, just after Spencer delivered a keynote there. Spencer shares his journey from being a kindergarten and first grade teacher to taking the leap and starting his own business focused on helping parents teach their toddlers to read. We explore his mo…
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SXSW EDU March Madness of Learning Trends LIVE
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In a lively and thought-provoking session at SXSW EDU 2024, Mike Palmer, host of the Trending in Education podcast, and a panel of experts delve into the "Sweet 16" of learning trends for the year. The discussion covered a wide range of topics, from hyper-personalized learning and the role of AI in education to the importance of mental models and t…
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Nate Parker: Owning the Narrative with Mansa & Film | EP 23
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Nate Parker's journey from All-American wrestler to influential filmmaker is a tale of perseverance and vision. As a close friend outside of the show and someone Mike has invested in before, Nate Parker joins us to share his journey. He discusses navigating the film industry as a Black American, his dedication to Mansa, and the intricacies of finan…
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Understanding School Moms with Laura Pappano
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In this thought-provoking episode, Mike Palmer welcomes education journalist Laura Pappano to discuss her new book School Moms: Parent Activism, Partisan Politics and the Battle for Public Education. Laura shares her experiences attending Moms for Liberty summits, witnessing alarming rhetoric portraying public schools as indoctrination centers. She…
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How on page factors & Google updates, Learnings from a G Quality Rater, What is the future of SEO?
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What on-page factors are associated with sites that see big gains or declines after Google updates? Cyrus Shepard explains his recent research looking at correlations between a range of on page factors that might affect Google’s perception of your site and analyzes which factors were associated with increases or decreases in site visibility. Are st…
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I was joined by Daniel Bessner, former foreign policy advisor to the Bernie Sanders presidential campaign and professor of international relations at the University of Washington, to make the case that the "American Century" of US global dominance will not end anytime soon. BECOME A MEMBER OF UNREGISTERED ACADEMY at https://www.unregisteredacademy.…
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Lessons for Education from the Media Industry with Edward Hanapole
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Edward Hanapole leads the media and entertainment practice at Alvarez and Marsal. He brings a unique perspective to his conversation with host Mike Palmer, having worked across major media sectors including education, publishing, and broadcast. We discuss how media companies are adapting to direct-to-consumer models in a post-pandemic world. Edward…
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Neil Blumenthal: Warby Parker's Journey | EP 22
1:09:10
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Starting with a vision to disrupt traditional eyewear retail, Neil co-founded Warby Parker, turning it into a household name. Beyond stylish frames, he's known for championing socially conscious business practices. From innovative marketing strategies to a relentless focus on customer experience and social impact, Neil's story is a masterclass in t…
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Leading EdTech Across the Higher Ed Ecosystem with Bruce Dahlgren
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Bruce Dahlgren, CEO of Anthology, joins host Mike Palmer for an edtech discussion informed by Bruce's extensive IT background and higher ed governance along with his vision for the growth of the platform. With over four decades across enterprise software, data infrastructure, fintech (financial technology), and cybersecurity, Bruce brings valuable …
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Google’s Core Update & FUD, Brightlocal Consumer Review Survey, Do Searchers Use the Local Finder?
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Google’s March Core Update & FUD: David Mihm sheds light on Google's March core update, marking it as an unusually impactful monthly adjustment from the tech giant. The update has sparked extensive conversation among SEO experts. He highlighted three key focus areas of the update: scaled content, largely driven by AI technologies; site reputation a…
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Data Science for Social Impact in Education with Dr. John Harnisher
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Dr. John Harnisher, who leads the education practice at DataKind joins host Mike Palmer in a conversation about how data science can drive social impact in education. Having known each other for over 10 years, we have an engaging conversation reflecting on John's journey in the learning field. John gives us an inside look at DataKind's mission of b…
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Christian Angermayer: Disrupting Sports With PEDs | EP 21
1:18:33
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A visionary financier with a mission to reverse aging and change perceptions about commonly misunderstood drugs. Christian and Mike first joined forces in 2017 to invest in the groundbreaking field of psychedelics. He ran a successful tutoring business that set him on the path to financial success to the daring ventures that catapulted him into the…
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Learning Science, Expertise, and the Future of Work with Dr. Bror Saxberg
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In this episode, host Michael Palmer welcomes back Dr. Bror Saxberg, Founder of LearningForge, to continue their exploration of learning and its implications for the future. We dig into core concepts like working memory vs long-term memory, deliberate practice and the 10,000 hour rule, and what the latest research reveals about differences (and sim…
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Consumer Research Highlights Limited Impact of EU Mandated Local SERP Change & On-going EU Challenge
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Consumer Research Highlights Limited Impact of DMA Mandated Google's SERP Changes: Near Media unveiled findings from their latest research on the restaurant vertical in Ireland, investigating the effects of Google's Search Engine Results Page (SERP) changes in light of the Digital Markets Act. The study aimed to ascertain whether Google's adjustmen…
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How Do We Build an Apprentice Nation? with Ryan Craig
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In this week's episode of Trending in Education, Ryan Craig, author of the new book Apprentice Nation: How the "Earn and Learn" Alternative to Higher Education Will Create a Stronger and Fairer America, joins host Mike Palmer to dive into how "earn and learn" models like apprenticeships can bridge the growing experience gap facing young workers see…
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Bitcoin Surging, Boomers Have All The Money, Social Algorithms | EP 20
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We are about to enter the single greatest wealth transfer in American history. What does that mean for Millennials and Gen Z? The guys are back with another solo episode to breakdown the state of cryptocurrency, why it's so relevant right now and how we're being influenced by our own data. Is Blade Runner our inevitable future? All we know is Mike …
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One of the leading realist scholars of international relations and author of The Ukraine World and the Eurasian World Order, Glenn Diesen joined me to discuss his thesis that the defeat of Ukraine on the battlefields represents the end of global American supremacy and the rise of a new world order. BECOME A MEMBER OF UNREGISTERED ACADEMY at https:/…
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SXSW EDU 2024 Hype Show Featuring Beth Rudden, Dr. Robin Naughton, Melissa Griffith, and Nancy
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Get pumped! The Trending in Education crew is heading to SXSW EDU 2024 to kick off the podcast stage in style. Mike Palmer will be joined by his dream team of past guests - his wife, information scientist Dr. Robin Naughton, enterprise strategy expert Melissa Griffith, and AI authority Beth Rudden. This all-star panel will break down the top trends…
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Long tail searcher behaviors, Gemini switch appears, Content publishing being upended by search
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Long tail searcher behaviors: 10% of Discovery searches involve a brand search on Google: In our most recent multi-location consumer Google search behavior research analyzing restaurant searches we saw roughly 10% of all searchers use the scrolling map for location precision and we saw an equal number of searchers do a local brand search as part of…
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Drea de Matteo, Cancel Comeback & Career Pivot | EP 19
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Drea is not your traditional entrepreneur by definition but she's had to persevere and overcome adversity like any leader. You may know her as the face of the Mob Wife aesthetic movement on TikTok or for her controversial pivot into OnlyFans after a successful career as an actress. She shares her experiences in the entertainment industry, her ventu…
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Steve Wiideman on Navigating Big Brand Local SEO
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In response to the findings of BrightLocal's Brand Beacon Report 2024, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes…
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Keeping Everyone in the Learning Loop with Matt Given
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In this episode of Trending in Education, we explore how to keep students, teachers, and parents connected in the learning process. Our guest is Matt Given, CEO of Seesaw, an edtech platform focused on early childhood education. We refer to this white paper from Seesaw during the conversation. Given explains how Seesaw aims to capture the tactile, …
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G-SERPs product searches, Google PR around review removals is puffery, Google Maps SGE a hot mess
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Google adds Reddit to product searches and spammers follow: We discuss a new study by Glenn Alsop that examines the prevalence of discussion and forum search features This module is a tacit admission on Google's part that its algorithm can no longer actually surface good organic content. LikeThe study, which analyzed 10,000 product review search qu…
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