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An interview with Dana DiTomaso: To Google GA4 analytics hell & back again

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Manage episode 414963798 series 3417414
Content provided by Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

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Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilities but criticizing its reporting features. Dana emphasizes the necessity of understanding what GA4 and other analytics tools can and cannot do. She advocates for a realistic approach to data, encouraging marketers to focus on trends rather than absolute numbers. She discusses the integration of various data sources and the strategic use of analytics tools to provide actionable insights

If you sign for Dana’s courses with the coupon code: nearmemo you will get 20% off.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
near memo ep 155

Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

  continue reading

171 episodes

Artwork
iconShare
 
Manage episode 414963798 series 3417414
Content provided by Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilities but criticizing its reporting features. Dana emphasizes the necessity of understanding what GA4 and other analytics tools can and cannot do. She advocates for a realistic approach to data, encouraging marketers to focus on trends rather than absolute numbers. She discusses the integration of various data sources and the strategic use of analytics tools to provide actionable insights

If you sign for Dana’s courses with the coupon code: nearmemo you will get 20% off.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
near memo ep 155

Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

  continue reading

171 episodes

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