Best David Mihm Podcasts (2024)

1
Seattle surgeon pays $5 mil review fraud fine; Local Search increasingly shows Google GBP results 30:16

17h ago30:16

30:16

Send us a Text Message. Seattle surgeon pays $5 mil fine for review fraud; What responsibility does Google have? Allure Esthetics and its owner Dr. Java Sagan, were convicted of violating the Consumer Review Fairness Act. They forced 21,000 clients to sign agreements preventing them from leaving honest reviews and engaged in additional deceptive pr…

1
From the vault: What and why of review fraud on Google how to deal with it 37:09

9d ago37:09

37:09

Send us a Text Message. The big picture of review fraud - who does it and why: We explore the full range of review fraud from fake positive reviews, black hat negative reviews and review extortion with Curtis Boyd of the Transparency Company. How widespread is it, is it growing, which categories are most likely to participate in it and why. How to …

1
New Research: SMB web lead generation failures & how to fix 46:50

18d ago46:50

46:50

Send us a Text Message. Leadferno: a better tools to capture website leads - Leadferno is a conversion platform designed to transform website visitors into leads through seamless communication tools. Unlike traditional chatbots, Leadferno leverages SMS to facilitate human conversations, which studies show is the preferred communication channel for …

1
Local SEO and Marketing Q&A Session with Special Guest Joy Hawkins June 21, 2024 1:01:19

20d ago1:01:19

1:01:19

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Upcoming LocalU events in 2024. AI overview descriptions showing up on GBP. Google Maps tests QR codes …

1
Expanding Local Results in SERPS, Cluttered SERP Reduce Organic Traffic, AI Overviews Worsen Search 34:43

23d ago34:43

34:43

Send us a Text Message. Google Expanding Local Results in the SERPS to the Exclusion of Organic: While many SEOs have been focused on AI answers and how they are disrupting search, the story in Local search is different. AI Answers have yet to have any impact in Local but Google, over the past several years has dramatically increased their control …

1
Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited 1:27:20

26d ago1:27:20

1:27:20

In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the l…

1
Rand Fishkin Interview #2: Zero Click, Regulating Google & Coping with the New SEO Reality 46:58

1M ago46:58

46:58

Send us a Text Message. In this week’s podcast we discussed the evolution of zero-click search and Rand’s upcoming study with Spark Toro's clickstream data provider, Datos, to explore the impact of AI overviews and changes in zero-click searches across different regions. Rand argued for more stringent antitrust measures, drawing parallels between G…

1
GBP Chat is Dead, Consumers Frustrated with Search too, Local Takeaways from the API Leak 38:11

1M ago38:11

38:11

By Greg Sterling, Mike Blumenthal & David Mihm

1
Rand Fishkin interview on the importance and learnings from the Google Search Leak 32:45

2M ago32:45

32:45

Send us a Text Message. Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually works This week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look …

1
New SAB Local Ranking Factor & Interpreting Google AI Tea leaves around Search 36:36

2M ago36:36

36:36

Send us a Text Message. New SAB Local Ranking Factor: Service area businesses have long been a problem on Google Maps. Spam, privacy, suspension AND ranking issues have plagued them since the beginning. Now it appears that there may be hope on the ranking issue. Historically they were ranked around the location from which they were claimed regardle…

1
ChatGPT 4o Makes an Impression, Chaos that was Google I/O is Google, What Does it All Mean for SEOs? 45:03

2M ago45:03

45:03

Send us a Text Message. ChatGPT 4o Makes an Impression: OpenAI, not so subtly, introduced improvements to ChatGPT 4.0 just before I/O Google's event. The presentation was crisp and focused highlighting OpenAI's ChatGPT 4o enhanced speech capabilities and creative functionalities, such as summarizing audio streams shows and organizing the resultant …

1
Aaron Weiche on Developing a Conversion Mindset 43:19

2M ago43:19

43:19

In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. Listen to learn: Why businesses often struggle to identify conversion events The importance of making a business easy to work with Why agencies should prioritize reporting on leads and conversions T…

1
Local SEO and Marketing Q&A Session May 10, 2024 1:02:01

2M ago1:02:01

1:02:01

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP now allows you to select a preferred menu source. OpenAI plans to release a new search engine. Goog…

1
Google finally fixing LSA reviews, Why Google fails, DOJ slidedeck details abusive Google practices 25:41

2M ago25:41

25:41

Send us a Text Message. Is Google Finally fixing LSA reviews? In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing re…

1
From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around content 25:18

3M ago25:18

25:18

Send us a Text Message. We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy! Do Google searchers enter the Local Finder? Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Fi…

1
An interview with Dana DiTomaso: To Google GA4 analytics hell & back again 33:13

3M ago33:13

33:13

Send us a Text Message. Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilitie…

1
Ad Sales Up, Dr. Guilty of Violating Fed. Review Law, Content Only as Good as ChatGPT Will Fail 33:08

3M ago33:08

33:08

Send us a Text Message. Ad market dominated by a few players: The Internet Advertising Bureau released their annual report for 2024. Digital advertising reached a record-high of $225 billion, with the biggest share going to search ($88.8 billion) & display ($66.1 billion). The bulk of this income is distributed across the top 10 advertising platfor…

1
Julian Hooks On Staying People-first in an SEO-obsessed World 47:23

3M ago47:23

47:23

In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to learn: Julian's five-point guide to a customer-led strategy How to use cus…

1
Standardizing Review Processes to Avoid Fear, Google Cries Wolf Around DMA, The Future of SGE 28:31

3M ago28:31

28:31

Send us a Text Message. Reviews are Like Death & Taxes & Should be Treated that Way: Miriam Ellis wrote a great article at Moz providing small business owners tips on how to overcome their fear of reviews. But they really need to go further. Given that reviews, like death and taxes, are not going anywhere businesses need to not only remove their fe…

1
Local SEO and Marketing Q&A Session March 29, 2024 1:00:38

4M ago1:00:38

1:00:38

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Upcoming Local U events in 2024. Teaser for upcoming changes to a yet unknown GBP category. GBP multi-m…

1
How your agency can increase retention and profitability by offering a fractional CMO as a service 34:59

4M ago34:59

34:59

Send us a Text Message. The need to move SMBs from Tactics to Strategy & how fractional CMO’s can do that: John Jantsch is a seasoned consultant, speaker, and bestselling author, notably recognized for his Duct Tape Marketing brand. He shares his journey of owning an agency for 30 years, highlighting his affinity for small to midsize businesses and…

1
Google Goes to Brussels & attempts to defend their DMA compliance 38:54

4M ago38:54

38:54

Send us a Text Message. In this special edition, Mike and David discuss their visit to Brussels to attend Google’s report on their compliance with the European Digital Markets Act (DMA). The DMA, targeting large tech entities including Google, aims to regulate their status as gatekeepers to the internet. This session, specifically addressing Google…

1
David Mihm on the State of Multi-location GBP Management 47:25

4M ago47:25

47:25

In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn: Why bulk verification can be such a struggle for enterprise businesses The best approach to managing local SEO between HQ and branch levels A two-lev…

1
Local SEO and Marketing Q&A Session March 15, 2024 1:03:39

4M ago1:03:39

1:03:39

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New GBP suspension appeal process fully rolled out. New Re-review precess for if you fail the appeal. S…

1
How on page factors & Google updates, Learnings from a G Quality Rater, What is the future of SEO? 52:37

4M ago52:37

52:37

Send us a Text Message. What on-page factors are associated with sites that see big gains or declines after Google updates? Cyrus Shepard explains his recent research looking at correlations between a range of on page factors that might affect Google’s perception of your site and analyzes which factors were associated with increases or decreases in…

1
Google’s Core Update & FUD, Brightlocal Consumer Review Survey, Do Searchers Use the Local Finder? 42:54

4M ago42:54

42:54

Send us a Text Message. Google’s March Core Update & FUD: David Mihm sheds light on Google's March core update, marking it as an unusually impactful monthly adjustment from the tech giant. The update has sparked extensive conversation among SEO experts. He highlighted three key focus areas of the update: scaled content, largely driven by AI technol…

1
Consumer Research Highlights Limited Impact of EU Mandated Local SERP Change & On-going EU Challenge 33:24

5M ago33:24

33:24

Send us a Text Message. Consumer Research Highlights Limited Impact of DMA Mandated Google's SERP Changes: Near Media unveiled findings from their latest research on the restaurant vertical in Ireland, investigating the effects of Google's Search Engine Results Page (SERP) changes in light of the Digital Markets Act. The study aimed to ascertain wh…

1
Long tail searcher behaviors, Gemini switch appears, Content publishing being upended by search 33:24

5M ago33:24

33:24

Send us a Text Message. Long tail searcher behaviors: 10% of Discovery searches involve a brand search on Google: In our most recent multi-location consumer Google search behavior research analyzing restaurant searches we saw roughly 10% of all searchers use the scrolling map for location precision and we saw an equal number of searchers do a local…

1
Steve Wiideman on Navigating Big Brand Local SEO 49:45

5M ago49:45

49:45

In response to the findings of BrightLocal's Brand Beacon Report 2024, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes…

1
G-SERPs product searches, Google PR around review removals is puffery, Google Maps SGE a hot mess 34:18

5M ago34:18

34:18

Send us a Text Message. Google adds Reddit to product searches and spammers follow: We discuss a new study by Glenn Alsop that examines the prevalence of discussion and forum search features This module is a tacit admission on Google's part that its algorithm can no longer actually surface good organic content. LikeThe study, which analyzed 10,000 …

1
Will AI Improve SMB Websites? GMaps Getting Gemini, Bright Local Brand Survey Takeaways 34:30

5M ago34:30

34:30

Send us a Text Message. Will AI Improve SMB Websites? Consumers overwhelmingly prefer AI-generated content over human-created content across various formats, signaling a potential shift in online content creation. Businesses and agencies are adopting AI for content creation, citing effectiveness and cost reduction. However, concerns about the loss …

1
10 years of SERP changes, Hidden Gems update is impacting Local Search, New EU Local Search Results 25:20

6M ago25:20

25:20

Send us a Text Message. What 10 years of changes to the SERPS mean for marketers today: We discuss Andy Crestodina’s most recent article where he looks at 10+ years of changes to google search results and what they mean. He highlights the evolving dynamics of search engine optimization (SEO) and the importance of diversifying marketing strategies b…

1
Fired Google Raters replaced w/ AI? SEO Tools are just tools, Hidden Gems & decline of Big Social 37:50

6M ago37:50

37:50

Send us a Text Message. Will Fired Google Raters Be Replaced with AI? Last week Google terminated their relationship with one of the companies responsible for rating the quality of websites. Certainly Google has been on a cost cutting rampage of late with layoffs and product cancellations. But is the ending of one of their relationships with one of…

1
Local SEO and Marketing Q&A Session January 19 with David Mihm, 2024 1:02:30

6M ago1:02:30

1:02:30

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New reinstatement process rolled out. Google shuts down GBP websites. Should I use several categories f…

1
SGE NOT the Future, GBP End Days? Google Chooses Sizzle over Steak? 33:38

6M ago33:38

33:38

Send us a Text Message. SGE has huge impacts but is still just a testing ground: Some industries, like healthcare, are impacted by Google’s SGE (search generative experience) than others with 76% of queries analyzed being impacted by SGE. While other industries show lesser impact, it is still significant. But SGE is still just a test and one that i…

1
LSA Scam & Honest Businesses, Google Created a Shitty Internet? Generative AI & its Impact on Google 44:27

6M ago44:27

44:27

Send us a Text Message. How the Google Guarantee Scam Impacts Honest Businesses? The Google Guarantee Scam is frequently perpetrated by groups of foreign nationals working in relative anonymity and looking for a quick profit. While some blame goes to these actors, the ultimate fault and responsibility lies with Google. Honest businesses have been n…

1
Exposing the Google Local Service Ads Scam in Home Services: A Marketer's Insight 14:17

6M ago14:17

14:17

Send us a Text Message. Join us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home services industry, as he sheds light on a rampant scam in Google Local Service Ads. Learn how fake companies are exploiting the system with stolen licenses and profiles, bait-and-switch pricing tactics, and the impact on legitimat…

1
Local SEO and Marketing Q&A Session January 5, 2024 1:00:14

6M ago1:00:14

1:00:14

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New Verticals for Local Services Ads. The State of Local Search 2024 webinar on January 10th. GBP Q&A s…

1
Businesses & Google SGE, Google Goes All in On Interstitials, Where is Bard Going? 32:05

7M ago32:05

32:05

Send us a Text Message. What Should Businesses Do About Google SGE? Google has not yet announced any concrete plans for the future of Search Generative Experience (SGE), and it is unclear how it will evolve in the coming years. SGE is still in its early, very crude stages and it is not yet known how it will impact search traffic. Many SEOS reacted …

1
Local SEO and Marketing Q&A Session December 22, 2023 1:03:28

7M ago1:03:28

1:03:28

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP agency dashboard bug prevents accepting invites. Keyboards and mouse can cause suspension. New Rank…

1
The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond 45:02

7M ago45:02

45:02

Send us a Text Message. The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond: Google Review Fraud Landscape (10:17): Estimates that 18% of reviews across various platforms are fake. Home service industries, such as locksmiths, moving companies, and HVAC, are heavily affected. Legal sector is also impacted, with fake rev…

1
Will Google's Reactive Behavior to Search Quality & AI Solve Their Problems? 22:13

7M ago22:13

22:13

Send us a Text Message. Will Google's Reactive Behavior to Search Quality & AI Solve Their Problems? Google is struggling to adapt to the changing market dynamics, including the rise of AI, TikTok, and criticism of declining search result quality. Google's efforts to retain younger users by modifying its search results to include more engaging cont…

1
Can Gemini Fix Search? The Impact of Google’s Rating Bias, LSA Reviewjacking 31:08

7M ago31:08

31:08

Send us a Text Message. Can Gemini Fix Search? Google’s current interface and attempts at query refinement are largely broken. Google’s new Gemini upgrade to SGE appears to offer advanced search query refinement capabilities and individualized user interfaces that could resolve both of those issues. The potential or customized and visually diverse …

1
How Local SEO Agencies are using Generative AI & ChatGPT: Tips, tactics and strategies 46:44

8M ago46:44

46:44

Send us a Text Message. In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover: Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation. The effectiveness of AI in di…

1
Stefan Somborac on The Life and Times of a Google Product Expert 41:01

8M ago41:01

41:01

In this episode, we speak to Google Business Profile *Platinum* Expert, Marketing Metrology's Stefan Somborac, about what it's like to volunteer to help, and most importantly learn from, local businesses posting in the Google Business Profile Help Community (what a mouthful!) Listen to learn: Why the new EU reinstatement process forms part of a "pe…

1
Google’s newest search features, Whitespark: Reviews by category, Fake review enforcement failures 30:20

8M ago30:20

30:20

Send us a Text Message. Google’s Newest Search Features: “Whipped cream on S.H. I. .T”.? While Google's new features aim to enhance user interaction and personalize the search experience, they may not address broader user concerns about search result quality and privacy. And in fact may, as David points out, might just be whipped cream on a not ver…

1
Local SEO and Marketing Q&A Session with Guest Host Amy Toman November 10, 2023 1:04:44

8M ago1:04:44

1:04:44

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google sends notifications to Google Business Profiles on reviews and suspensions. Verification bug for…

1
GMaps Immersive directions, Citations & Local Search, The GBP new small business attribute 26:29

8M ago26:29

26:29

Send us a Text Message. Google Maps from useful to bloat? Google Maps continues to add new features and functionality and as it has become a primary search engine for Google and its forward facing brand it has included so much functionality that it suffers from extreme bloat. The new immersive directions exemplifies the problem. but Maps is a deep …

1
Lessons in Building and Marketing a Consumer Brand 59:10

9M ago59:10

59:10

Send us a Text Message. “Running a startup is like being in a knife fight,” BeanBox Co-Founder and CEO Matthew Berk unexpectedly says, as he describes the arduous but rewarding journey from the world of SaaS to making a real-world consumer product. From Local Search to the Speciality Coffee Business: Matthew Berk’s personal and professional path to…

1
Local SEO and Marketing Q&A Session October 13, 2023 1:02:50

9M ago1:02:50

1:02:50

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Bright Local’s SEO house of horrors for Friday the 13th. You can now text message Google Local Services…

Podcasts Worth a Listen

David Mihm Podcasts

Podcasts Worth a Listen

Quick Reference Guide