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Exposing the Google Local Service Ads Scam in Home Services: A Marketer's Insight
Manage episode 394813934 series 3417414
Content provided by Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home services industry, as he sheds light on a rampant scam in Google Local Service Ads. Learn how fake companies are exploiting the system with stolen licenses and profiles, bait-and-switch pricing tactics, and the impact on legitimate businesses and consumers. Discover the challenges faced in tackling these scams and the response from authorities and Google. This conversation with Mike Blumenthal from Near Media is a must-watch for anyone in the service industry or those who use online ads for home services.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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