))
Rand Fishkin interview on the importance and learnings from the Google Search Leak
Manage episode 421419139 series 3417414
Content provided by Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually works
This week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look at
- how it provides SEO practitioners with menu of possible experiments to explore
- the role of Chrome as a source for click through data and what it means for link builders
- How this click through data seems to be one of the most important ranking factors
- Why links on low performing pages have absolutely no value and thus why many citations no longer do either
- whether Ad clicks might in fact influence rank
- How should we think about “web references” aka mentions vs Links
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
- Ep 159
Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/
170 episodes
Share
