Best David Mihm Podcasts (2024)

1
Local SEO and Marketing Q&A Session October 25, 2024 1:03:02

23h ago1:03:02

1:03:02

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions FTC new rules on fake reviews are now in effect. AI overwriting business descriptions. Local Service Ad…

1
Conversation with Raj Singh, the founder of Soloist.ai, an AI-powered website builder 57:10

4d ago57:10

57:10

Send us a text Introduction and Background (00:01 - 10:30) The conversation opens with Greg Sterling introducing Raj Singh, the founder of Soloist.ai, an AI-powered website builder targeted at small businesses and freelancers. Raj shares his background as a serial entrepreneur, highlighting his previous ventures, such as Pulse, acquired by Mozilla,…

1
Dayna Lucio on Combining General and Local SEO for the Best Possible Results 40:42

8d ago40:42

40:42

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another? We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franc…

1
Apple Expands Business Connect, Which Directories Matter?, SEMrush Acquires Search Engine Land 26:44

12d ago26:44

26:44

Send us a text Apple Expands Business Connect Beyond Brick-and-Mortar: It was announced that Apple Business Connect will now include a broader range of businesses, such as e-commerce, work-from-home, and service-area businesses. Businesses will still undergo the Apple verification process but will benefit from a consistent brand presence across app…

1
Google Tests AI-Organized Carousels in Local, Facebook Tests New Local Tab, Google Declines in Customer Loyalty 34:38

17d ago34:38

34:38

Send us a text Google Tests AI-organized Carousels in Local Search Results for Restaurants & Bars: Recent test search results for local businesses on Google, particularly restaurants and bars, have been dominated by AI-organized carousels. Searches like “best cocktail bar” now return multiple carousels sequentially down the page, with categories su…

1
Places Sites in US? Allure’s Ongoing Google Review Fraud Scandal, FTC Targets AI Tool Rytr for Fake Review Generation 38:39

25d ago38:39

38:39

Send us a text Google's Place Sites: A Compliance Gesture or A True Shift in Search? Google is rolling out a new feature called "Place Sites" in North America, following its initial launch in Europe as part of compliance with the Digital Markets Act (DMA). The feature presents a carousel of aggregator search results, such as Yelp and TripAdvisor, p…

1
Search Tactics for EU Hotels, Google’s Updated Spam Guideline, When might Yelp v Google Go to Trial? 36:53

1M ago36:53

36:53

Send us a text How Individual Hotels Can Win in EU Search: Our research on hotel searches in Europe, revealed that Booking.com dominated user clicks, especially through ads, while Google's Hotel Finder and Business Profiles saw significantly fewer interactions. One surprising discovery was the prominent role of ads, with over 50% of mobile clicks g…

1
George Nguyen on Creating a Successful Brand Publication 50:51

1M ago50:51

50:51

With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication. Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical. What you will …

1
Google tests Review Badge of Shame in UK; Google’s Antitrust Travails; SMB Marketing Disconnects 38:06

1M ago38:06

38:06

Send us a text Google Testing Review Badge of Shame & More in UK for Review Abuses: Google has rolled out a new review “badge of shame” and a new help document titled "Business Profile Restrictions for Policy Violations," introducing stricter actions for businesses engaging in deceptive review practices. Currently being tested in the UK, the policy…

1
Local SEO and Marketing Q&A Session September 13 with Guest Host Darren Shaw, 2024 1:03:11

1M ago1:03:11

1:03:11

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP appeals are no longer delayed. LSA review links are going away. Google confirms Exif data does not …

1
EU Consumer Research in Hotel market, The impact of recent EU fines on Google, Possible remedies to prevent Google self-preferencing 36:35

2M ago36:35

36:35

Send us a text Google and Booking: The Symbiotic Gatekeeper Relationship in European Hotel Search - We dive into our recent user behavior research findings about hotel searches in Europe. We recruited 100 users each from Spain, France, and Germany, asking them to find hotels in Paris or Rome, and observed how they interacted with Google's search re…

1
The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond From the Vault (Ep 139) 45:02

2M ago45:02

45:02

Send us a text Google Review Fraud Landscape (10:04): Estimates that 18% of reviews across various platforms are fake. Home service industries, such as locksmiths, moving companies, and HVAC, are heavily affected. Legal sector is also impacted, with fake reviews prevalent among personal injury, criminal defense, and DUI lawyers. LSA Review Fraud (2…

1
Local SEO and Marketing Q&A Session August 30, 2024 56:40

2M ago56:40

56:40

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP appeal delays for longer than normal. Google Local Services Ads review links expire. Can you nest a…

1
LSA Gets More GBP Features, Google Maps Gets Cleanup, Yelp Sues Google Over Antitrust 43:18

2M ago43:18

43:18

Send us a text LSA Increasingly relying on GBP Features: We delve into Google's ongoing “fixes” of LSA features, where reviews and booking tools for LSAs are being integrated from GBP. This move is seen as an attempt to streamline operations and reduce costs, especially in light of Google's recent staffing cuts as well as improve LSA’s ineffective …

1
Elizabeth Rule on Scaling Multi-location Brands with Local SEO 54:22

2M ago54:22

54:22

Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex. Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another br…

1
GBP Phone Hacking Problems Persist, New FTC Fake Reviews Rules, SearchGPT & the Future of Search 40:37

2M ago40:37

40:37

Send us a text Google's PR Smoke and Mirrors: Old GBP Phone Hacking Problems Persist Despite Promises: Spammers and scammers have been able to hijack business phone numbers on Google listings with alarming ease, despite Google's assurances that such problems were swiftly resolved. We conducted an experiment, changing a listing's phone number throug…

1
Local SEO and Marketing Q&A Session August 16, 2024 1:00:37

2M ago1:00:37

1:00:37

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions FTC announces final rule on banning fake reviews. GBP reinstatements may be severely backlogged. How do…

1
The Increasing Role of Brand in SEO 47:01

3M ago47:01

47:01

Send us a text The Role of Brand in Seo: We speak with guest, Mordy Oberstein on the role of branding in SEO, particularly how it has re-emerged as a significant factor in conversions and SEO. We explore the interaction between brand and user experience, and the introduction of Google’s emphasis on brand in its algorithms. Brand Differentiation and…

1
GBP Bugs & AI-Driven Layoff Concern, Sale of CNET & Google, Antitrust Remedy: Impact on Apple & SEO 35:24

3M ago35:24

35:24

Send us a text Google's Local Business Service Woes: Persistent Bugs and AI-Driven Layoffs Spark Concern: There have been ongoing support and technical issues with Google Business Profiles. Major bugs affecting local business profiles have persisted for months and in several cases years, including image misassignments and overzealous suspension alg…

1
MindTrip brings AI travel search, Search Shenanigans, Boost Google Local Rankings w/ Engagement? 27:45

3M ago27:45

27:45

Send us a text Segment 1: OpenAI & MindTrip bring AI to search, will it matter? Last Thursday, OpenAI made waves with an announcement about Search GPT, a prototype aimed at revamping the search experience for ChatGPT users. Promising a two-column format, it aims to ease the search process and challenge traditional search engines like Google. The pr…

1
Melissa Popp on Consumer-Centric Storytelling in Content Marketing 49:17

3M ago49:17

49:17

Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd. Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various depart…

1
Reframing how search ranking works, Google Doubles Down on Income, Voice Search Redux? w/ Cindy Krum 44:39

3M ago44:39

44:39

Send us a text SEOs need to reframe how search ranking works - click thru data being the most important factor: Click data is a cornerstone of Google’s ranking algorithm, as highlighted by recent DOJ findings. Google uses its heavy reliance on click data to grasp new trends swiftly as well as to “understand” page quality. Traditional SEO elements l…

1
Local SEO and Marketing Q&A Session July 19, 2024 1:06:08

3M ago1:06:08

1:06:08

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP Fields that impact ranking. Consumer alerts appearing on GBP listings. Google update states verific…

1
How Local SEOs are using Gen AI & ChatGPT: Tips, tactics & strategies w/ Darren Shaw & Joy Hawkins 46:44

3M ago46:44

46:44

Send us a text In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover: Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation. The effectiveness of AI in different a…

1
Seattle surgeon pays $5 mil review fraud fine; Local Search increasingly shows Google GBP results 30:16

4M ago30:16

30:16

Send us a text Seattle surgeon pays $5 mil fine for review fraud; What responsibility does Google have? Allure Esthetics and its owner Dr. Java Sagan, were convicted of violating the Consumer Review Fairness Act. They forced 21,000 clients to sign agreements preventing them from leaving honest reviews and engaged in additional deceptive practices l…

1
From the vault: What and why of review fraud on Google how to deal with it 37:09

4M ago37:09

37:09

Send us a text The big picture of review fraud - who does it and why: We explore the full range of review fraud from fake positive reviews, black hat negative reviews and review extortion with Curtis Boyd of the Transparency Company. How widespread is it, is it growing, which categories are most likely to participate in it and why. How to deal with…

1
New Research: SMB web lead generation failures & how to fix 46:50

4M ago46:50

46:50

Send us a text Leadferno: a better tools to capture website leads - Leadferno is a conversion platform designed to transform website visitors into leads through seamless communication tools. Unlike traditional chatbots, Leadferno leverages SMS to facilitate human conversations, which studies show is the preferred communication channel for most peop…

1
Local SEO and Marketing Q&A Session with Special Guest Joy Hawkins June 21, 2024 1:01:19

4M ago1:01:19

1:01:19

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Upcoming LocalU events in 2024. AI overview descriptions showing up on GBP. Google Maps tests QR codes …

1
Expanding Local Results in SERPS, Cluttered SERP Reduce Organic Traffic, AI Overviews Worsen Search 34:43

4M ago34:43

34:43

Send us a text Google Expanding Local Results in the SERPS to the Exclusion of Organic: While many SEOs have been focused on AI answers and how they are disrupting search, the story in Local search is different. AI Answers have yet to have any impact in Local but Google, over the past several years has dramatically increased their control & dominat…

1
Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited 1:27:20

4M ago1:27:20

1:27:20

In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the l…

1
Rand Fishkin Interview #2: Zero Click, Regulating Google & Coping with the New SEO Reality 46:58

5M ago46:58

46:58

Send us a text In this week’s podcast we discussed the evolution of zero-click search and Rand’s upcoming study with Spark Toro's clickstream data provider, Datos, to explore the impact of AI overviews and changes in zero-click searches across different regions. Rand argued for more stringent antitrust measures, drawing parallels between Google's p…

1
GBP Chat is Dead, Consumers Frustrated with Search too, Local Takeaways from the API Leak 38:11

5M ago38:11

38:11

Send us a text GBP Chat is Dead, Long Live WhatsApp: Google nuked both Google Business Profile Chat AND Google Business Messaging last week in a typical show of disregard for the product and the businesses supporting it. This decision comes amid concerns over increasing spam within the GBP chat service, which initially launched in 2017 with high ho…

1
Rand Fishkin interview on the importance and learnings from the Google Search Leak 32:45

5M ago32:45

32:45

Send us a text Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually works This week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look at how it…

1
New SAB Local Ranking Factor & Interpreting Google AI Tea leaves around Search 36:36

5M ago36:36

36:36

Send us a text New SAB Local Ranking Factor: Service area businesses have long been a problem on Google Maps. Spam, privacy, suspension AND ranking issues have plagued them since the beginning. Now it appears that there may be hope on the ranking issue. Historically they were ranked around the location from which they were claimed regardless of the…

1
ChatGPT 4o Makes an Impression, Chaos that was Google I/O is Google, What Does it All Mean for SEOs? 45:03

6M ago45:03

45:03

Send us a text ChatGPT 4o Makes an Impression: OpenAI, not so subtly, introduced improvements to ChatGPT 4.0 just before I/O Google's event. The presentation was crisp and focused highlighting OpenAI's ChatGPT 4o enhanced speech capabilities and creative functionalities, such as summarizing audio streams shows and organizing the resultant notes int…

1
Aaron Weiche on Developing a Conversion Mindset 43:19

6M ago43:19

43:19

In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. Listen to learn: Why businesses often struggle to identify conversion events The importance of making a business easy to work with Why agencies should prioritize reporting on leads and conversions T…

1
Local SEO and Marketing Q&A Session May 10, 2024 1:02:01

6M ago1:02:01

1:02:01

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP now allows you to select a preferred menu source. OpenAI plans to release a new search engine. Goog…

1
Google finally fixing LSA reviews, Why Google fails, DOJ slidedeck details abusive Google practices 25:41

6M ago25:41

25:41

Send us a text Is Google Finally fixing LSA reviews? In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing review mana…

1
From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around content 25:18

6M ago25:18

25:18

Send us a text We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy! Do Google searchers enter the Local Finder? Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Finder on a…

1
An interview with Dana DiTomaso: To Google GA4 analytics hell & back again 33:13

6M ago33:13

33:13

Send us a text Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilities but cri…

1
Ad Sales Up, Dr. Guilty of Violating Fed. Review Law, Content Only as Good as ChatGPT Will Fail 33:08

7M ago33:08

33:08

Send us a text Ad market dominated by a few players: The Internet Advertising Bureau released their annual report for 2024. Digital advertising reached a record-high of $225 billion, with the biggest share going to search ($88.8 billion) & display ($66.1 billion). The bulk of this income is distributed across the top 10 advertising platforms and wi…

1
Julian Hooks On Staying People-first in an SEO-obsessed World 47:23

7M ago47:23

47:23

In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to learn: Julian's five-point guide to a customer-led strategy How to use cus…

1
Standardizing Review Processes to Avoid Fear, Google Cries Wolf Around DMA, The Future of SGE 28:31

7M ago28:31

28:31

Send us a text Reviews are Like Death & Taxes & Should be Treated that Way: Miriam Ellis wrote a great article at Moz providing small business owners tips on how to overcome their fear of reviews. But they really need to go further. Given that reviews, like death and taxes, are not going anywhere businesses need to not only remove their fear but cr…

1
Local SEO and Marketing Q&A Session March 29, 2024 1:00:38

7M ago1:00:38

1:00:38

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Upcoming Local U events in 2024. Teaser for upcoming changes to a yet unknown GBP category. GBP multi-m…

1
How your agency can increase retention and profitability by offering a fractional CMO as a service 34:59

7M ago34:59

34:59

Send us a text The need to move SMBs from Tactics to Strategy & how fractional CMO’s can do that: John Jantsch is a seasoned consultant, speaker, and bestselling author, notably recognized for his Duct Tape Marketing brand. He shares his journey of owning an agency for 30 years, highlighting his affinity for small to midsize businesses and the chal…

1
Google Goes to Brussels & attempts to defend their DMA compliance 38:54

7M ago38:54

38:54

Send us a text In this special edition, Mike and David discuss their visit to Brussels to attend Google’s report on their compliance with the European Digital Markets Act (DMA). The DMA, targeting large tech entities including Google, aims to regulate their status as gatekeepers to the internet. This session, specifically addressing Google's compli…

1
David Mihm on the State of Multi-location GBP Management 47:25

7M ago47:25

47:25

In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn: Why bulk verification can be such a struggle for enterprise businesses The best approach to managing local SEO between HQ and branch levels A two-lev…

1
Local SEO and Marketing Q&A Session March 15, 2024 1:03:39

8M ago1:03:39

1:03:39

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New GBP suspension appeal process fully rolled out. New Re-review precess for if you fail the appeal. S…

1
How on page factors & Google updates, Learnings from a G Quality Rater, What is the future of SEO? 52:37

8M ago52:37

52:37

Send us a text What on-page factors are associated with sites that see big gains or declines after Google updates? Cyrus Shepard explains his recent research looking at correlations between a range of on page factors that might affect Google’s perception of your site and analyzes which factors were associated with increases or decreases in site vis…

1
Google’s Core Update & FUD, Brightlocal Consumer Review Survey, Do Searchers Use the Local Finder? 42:54

8M ago42:54

42:54

Send us a text Google’s March Core Update & FUD: David Mihm sheds light on Google's March core update, marking it as an unusually impactful monthly adjustment from the tech giant. The update has sparked extensive conversation among SEO experts. He highlighted three key focus areas of the update: scaled content, largely driven by AI technologies; si…

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