Best Mike Lorrain Podcasts (2024)

1
A Pirate and a Shark - Brands Doing It Right 35:24

3h ago35:24

35:24

Pirate Ship? GymShark? Who are these brands and what do they have in common? They both have identified a tight niche and taken a unique approach to a tired category. Call them the Uber of shipping or the Stanley of the gym rat. Unique. Exciting. And fun for our special guest, Cheryl Henderson -- creative director at Innis Maggiore -- to wax phil-ar…

151
Morning North Podcast from Sudbury for the week of July 15, 2024 52:50

15h ago52:50

52:50

This week we interview Olympic athletes Syla Swords and Jill Irving, we hear about a missing person's case from the 1960s in North Bay, an update on Elliot Lake's Hockeyville win, and we check out the Dionne Quintuplets basket on display at the Callander Museum.

1
Step Right Up - John from Sault Ste. Marie 13:51

14h ago13:51

13:51

John plays a new trivia contest called "STEP RIGHT UP!" All the challenges are based on carnival games.

1
Pepsi Loses #2 Position - What Went Wrong?!? 36:13

6h ago36:13

36:13

If you haven't heard the news about Dr. Pepper overtaking Pepsi as the #2 soft drink, you might have been living under a rock. Mark and Lorraine dive into the reasons that might have caused Pepsi's decline. The positioning duo has a long discussion on the "Pepsi generation's" position and why moving away from it is the most likely culprit in its fa…

101
Morning North Podcast from Sudbury for the week of July 8, 2024 54:55

7d ago54:55

54:55

This week a Sudbury woman talks about why she's moving to Saskatchewan, we cover the LCBO strike, some northern municipalities are dealing with the issues of backyard chickens, we check out a human hair wreath at the St. Joseph Island Museum, and a Sudbury accountant talks about her side gig as a rigger for high angle challenges on reality televisi…

101
Step Right Up - Lorraine 16:58

7d ago16:58

16:58

The Mystery Game is taking a vacation. In its place, a fun trivia contest we're calling "STEP RIGHT UP!" All the challenges are based on carnival games.

1
Morning North Podcast from Sudbury for the week of July 1, 2024 53:01

15d ago53:01

53:01

This week we hear about honeybees dying in the north, a study of sturgeon, a family from Wahnapitae waits for kidney donation, Thornloe Cheese may get a second life, we visit the Sudbury Rowing Club, and we meet the man who spends his days working on a crane overlooking downtown Sudbury.

1
Morning North Mystery Game Jul 05 2024 12:45

15d ago12:45

12:45

The Morning North Mystery Game is our weekly quiz where we have one listener answer some questions about stories that aired on the program during the week. Up to five prizes are up for grabs. This week's contestant was [name] from [city]. Play along and find out how many prizes you could have won.

1
Secrets to Thriving Gardens in a Changing Climate with Lorraine Mancini 48:53

10d ago48:53

48:53

In this episode of "Rooted in Innovation," host Mike Nusser discusses the world of vegetable gardening and climate change with special guest Lorraine Mancini, a seasoned horticulturist and expert in vegetable gardening. Joined by co-hosts Jim Mancini and Dionisio Roman, Lorraine shares her Italian immigrant roots and how a small family garden growi…

1
Morning North Podcast from Sudbury for the week of June 24, 2024 53:16

22d ago53:16

53:16

This week we meet a high school valedictorian in Sudbury, a family loses their home to fire on Manitoulin Island, a cartoonist in Sault Ste. Marie launches an art school, the Laurentian University track turns 50, and a conversation with future Olympic soccer player Chloe Lacasse.

1
Morning North Mystery Game Jun 28 2024 - Darryl 14:00

22d ago14:00

14:00

The Morning North Mystery Game is our weekly quiz where we have one listener answer some questions about stories that aired on the program during the week. Up to five prizes are up for grabs. This week's contestant was Darryl from Notre-Dame-du-Nord, Quebec. Play along and find out how many prizes you could have won.…

1
Mike DeVilling - The Value of Public Relations 43:01

21d ago43:01

43:01

Today, our positioning duo is joined by Mike DeVilling, President and CEO of WestShore Public Relations. Mike brings his wealth of knowledge and experience to the podcast to share valuable insights on how brands can leverage public relations. The discussion also uncovers all the new tactics, channels, and platforms available to public relations pro…

1
Morning North Podcast from Sudbury for the week of June 17, 2024 55:42

29d ago55:42

55:42

This week we learn about a swamp transplant in Sudbury, North Bay residents share their concerns about PFAS in their drinking water, Science North turns 40, an Espanola couple celebrates 50 years of marriage by doing 50 fun things, and a Michipicotin man talks about going without food for several days for healing.…

1
Morning North Mystery Game Jun 21 2024 - Mike 15:36

29d ago15:36

15:36

The Morning North Mystery Game is our weekly quiz where we have one listener answer some questions about stories that aired on the program during the week. Up to five prizes are up for grabs. This week's contestant was Mike from Timmins. Play along and find out how many prizes you could have won.

1
Positioning for Professionals - Exploding Myths Part 3 32:59

28d ago32:59

32:59

In the final part of Positioning for Professionals, Lorraine and Mark knock down the last five positioning myths: 11) All clients are good; 12) full-service exists; 13) focus is limiting; 14) more means more; and 15) the middle is safe. Find out why these myths are simply not true, and what you can do about it. Mark also laments the "expiration" of…

1
Morning North Mystery Game 14 Jun 2024 - Eric 12:09

1M ago12:09

12:09

Eric from Subdury had a good run on the Morning North Mystery Game, picking up all five of the prizes available to be won. Could you have done the same? Have a listen and find out.

1
Lessons in Cattle and Carbon Farming with Lorraine Gordon 26:09

1M ago26:09

26:09

In today's episode, we will hear from regenerative agriculture pioneer Lorraine Gordon. Lorraine is the founder and current Chair of the Regenerative Agriculture Alliance. Her vision is to improve the holistic health and well-being of Australian landscapes, farmers and communities through research, education and practice. We will hear Lorraine talk…

1
Positioning for Professionals - Exploding Myths Part 2 30:53

1M ago30:53

30:53

What is Papa John's doing? Or is that Papa Johns without an apostrophe?!? Mark and Lorraine dive in on this topic before they get to Positioning for Professionals, a book by Tim Williams that discusses how positioning works for professional service firms. The positioning duo walks through the next six myths about positioning that many service firms…

1
Morning North Podcast from Sudbury for the week of June 3, 2024 1:02:33

2M ago1:02:33

1:02:33

This week we hear about a missing woman in Sudbury, a look at what happened to donations to Laurentian University, we check out an ambulance simulator, two chip stands go up for sale in Sturgeon Falls, members of the black community fill churches in the north, and Backroads Bill solves a mystery about a swimming pool.…

1
Building Healthy Soils for a Resilient Farming System 30:00

2M ago30:00

30:00

Today on Ground Cover we will hear from Dr Lukas Van Zwieten, a Principal Soil Research Scientist from the New South Wales Department of Primary Industries. Lukas is also an adjunct Professor with Southern Cross University, and he's a farmer. And as you will hear in this recording, he has been described as the 'Grand Master of Soil' by renowned env…

1
Positioning for Professionals - Exploding Myths Part 1 31:59

1M ago31:59

31:59

Do you have a stale brand? Are McDonalds' and Starbucks' problems related to positioning? Mark and Lorraine dive in on this topic before they get to Positioning for Professionals, a book by Tim Williams that discusses how positioning works for professional service firms. The positioning duo walks through the myths about positioning that many servic…

1
Morning North Mystery Game May 31, 2024 - Andrew 13:18

2M ago13:18

13:18

It wasn't a clean sweep, but Andrew from Batchawana Bay did manage to score a few prizes on the Morning North Mystery Game. Have a listen and find out how many prizes you could have won.

1
Morning North Podcast from Sudbury for the week of May 27, 2024 52:05

2M ago52:05

52:05

This week we learn about a group of Anishanabe people known as the Sudbury 817, the federal government is pressured to fund a new hospital in Moosonee, a Sudbury paramedic wins a bravery award, and a celebration of the 75 anniversary of the Blackfly Song.

1
Managing Horticulture Crop Diseases 23:59

2M ago23:59

23:59

Today on Ground Cover, we're joined by Dr Jay Anderson, a plant pathologist with more than 20 years of industry experience. She's also a Senior Lecturer in the Faculty of Science and Engineering at Southern Cross University, and her research to date has focused on integrated disease management using techniques such as plant breeding, plant selectio…

1
Morning North Podcast from Sudbury for the week of May 20, 2024 56:27

2M ago56:27

56:27

This week a man is charged for criminal harassment for his behaviour towards Sudbury city councillor Natalie Labbee, new rules go into effect on where you can park a trailer in parts of the north, we talk to the CEO of a mining startup called Rock Fix, we get northern reaction to the WNBA team announced for Toronto, we hear about a documentary abou…

1
Morning North Mystery Game May 24, 2024 - Pamela 14:12

2M ago14:12

14:12

Our latest contestant for the Morning North Mystery Game had a very successful run winning all five prizes. Play along and find out if you could have done the same.

1
Assessing Natural Capital on Your Farm: Challenges and Opportunities 34:30

2M ago34:30

34:30

In today's episode of Ground Cover, we're joined by Dr Jackie Williams, an adjunct Associate Professor at Southern Cross University who has more than 30 years of applied research in natural resource management. Her areas of expertise include sustainable agriculture governance systems, natural resource policy, and food security. With a lot of discus…

1
Designing a New Category - Part 2 39:16

2M ago39:16

39:16

Before the positioning gurus tackle the marketing strategy of Designing and Building a New Category, they throw a red flag on Apple's latest iPad ad, and Starbuck's trend downward. Then Mark and Lorraine cover the next six rules of designing and building a new category. Learn what inverted marketing, insulating siding, getting there first, shooting…

1
Morning North Podcast from Sudbury for the week of May 13, 2024 48:03

2M ago48:03

48:03

This week neighbours complain about a transitional housing and drop-in shelter in Sudbury. Meantime, we visit a new transitional housing complex and overnight shelter in North Bay. We also hear about Kinmetrix Arc: a Sudbury tech start-up that is developing a device to help athletes avoid concussions, and Morning North producer Erik White forages f…

1
Morning North Mystery Game May 17, 2024 - Joan 13:21

2M ago13:21

13:21

Joan from Kagawong took a shot at playing the Morning North Mystery Game. Five prizes were available to win from the CBC Prive Vault. How many did she win? Have a listen and find out.

1
How Biochar Can Help Us Reach a Net Zero Future 55:13

2M ago55:13

55:13

Today on Ground Cover, I'm joined by Don Coyne, the CEO of the Australia and New Zealand Biochar Industry Group. Don has been working to raise the profile of biochar for years now, and he works hard to bring together industry, scientists, and key stakeholders to realise the potential of biochar for Australia's net zero future. In this episode, we'l…

1
Designing a New Category - Part 1 30:56

2M ago30:56

30:56

On this week's Brand Shorthand podcast, Mark and Lorraine dive into the complex, yet highly effective business move to design and build a new category. This move isn't for the faint of heart, but the glory that can follow makes this strategy one that has allowed companies like Uber, IKEA, and maybe now, Poppi, to dominate. Learn the first three rul…

1
Morning North Podcast from Sudbury for the week of May 5, 2024 46:51

3M ago46:51

46:51

This week we take Ontario Liberal Leader Bonnie Crombie for lunch at Deluxe Hamburgers in Sudbury, a man from Mattawa gives away 500,000 trees, we learn about invasive plants found at greenhouses, and a northern chicken lays a giant egg.

1
Morning North Mystery Game May 10, 2023 - Jack 14:13

3M ago14:13

14:13

Our Morning North Mystery Game contestant managed to win all five of the prizes to be claimed from our prize vault. Play along and find out if you could have done the same.

1
Protecting Our Waterways and Health From Pesticides 38:14

3M ago38:14

38:14

Professor Kirsten Benkendorff is the Director of Southern Cross University’s National Marine Science Centre and the Deputy Director of the Marine Ecology Research Centre. Her research looks at the impacts of ocean climate change and environmental contaminants on the immune health and nutritional quality of seafood species. She is also investigating…

1
Welcome to Season 2 of Ground Cover 6:55

3M ago6:55

6:55

Can university research really help us improve climate resilience and soil health on farms? What knowledge can experts share with us? And what can we learn from research projects that don't quite work out the way we planned? In this second season of Ground Cover, Rebecca Lollback from Southern Cross University, will explore these topics and more wi…

1
Morning North Podcast from Sudbury for the week of April 29, 2024 51:03

3M ago51:03

51:03

This week we meet some homeless people in Sudbury, Robinson Huron First Nations look at how to divy a 10 billion dollar settlement, the provincial government dissolves town council in Black River Matheson, a look at the high cost of baby formula, and an update on the reintroduction of elk in northern Ontario.…

1
Morning North Mystery Game May 03, 2023 - Dennis 13:20

3M ago13:20

13:20

Listen as our contestant Dennis plays our weekly quiz, the Morning North Mystery Game, taking a shot at winning up to 5 prizes from the CBC prize vault.

1
Mike Gallina - Aultman and AultCare In Your Community 46:08

3M ago46:08

46:08

Mike Gallina, VP of organizational development and community engagement for the AultCare Health Plans, joins Mark and Lorraine to talk healthcare and health insurance marketing. Mike's insights on the trends and evolution of healthcare are, all at once informing and inspirational. Learn some of the macro trends of healthcare, how the big players in…

1
Morning North Mystery Game Apr 26, 2024 - Moe 13:21

3M ago13:21

13:21

Moe from Iroquois Falls won all five of the available prizes in the Morning North Mystery Game. Play along to find out how many prizes you could have won.

1
Morning North Podcast from Sudbury for the week of April 22, 2024 47:38

3M ago47:38

47:38

This week Espanola triple-jumper Caroline Erhardt retires from competitive jumping, an update on the caribou relocation project on Lake Superior, a spelling bee champion in Sudbury, singer Joey Niceforo talks about the challenge of making a living as a singer, and we say farewell to the maintenance worker at CBC Sudbury.…

1
Small Brands. Real Results. 33:38

3M ago33:38

33:38

As a follow-up to Big Brands, Big Trouble, Mark and Lorraine chat about some of the small brands who have had amazing results despite relatively small marketing budgets. Before they get there, however, Mark rants about a Celebrity Cruise's article that adds confusion to the language of marketing, then we talk about what Celebrity is really doing. T…

1
Innovative Strategies: Exploring Specifier Trends with Brian Miller of ARCAT 43:06

3M ago43:06

43:06

Join us for a thought-provoking discussion that uncovers the ebbs and flows of industry shifts, marketing strategies, and the essence of genuine connections in business. From the subtle nuances of spec writing to the evolving role of digital tools, explore a tapestry of insights woven with personal anecdotes and practical wisdom. Whether you're a s…

1
Marketing During a Recession 30:54

3M ago30:54

30:54

Are we in a recession? That's not quite the right question to ask. The question for marketers is: are you ready for a recession? History shows us that market share is won -- and lost -- during a recession. Those who market during a recession, win. On this week's Brand Shorthand, Mark and Lorraine cover companies like Kellogg's (versus Post), Ford (…

1
Big Brands. Big Trouble. Part 3. 39:52

3M ago39:52

39:52

In the final installment of Big Brands, Big Trouble, Mark and Lorraine discuss the last two mistakes from Jack Trout's 2001 book: the Live by the Numbers/Wall Street Mistake and the Not Attacking Yourself Mistake. Once these last two of Jack's nine codified mistakes are tackled, the positioning duo adds four of their own: the Out-of-Touch/Ivory Tow…

1
Big Brands. Big Trouble. Part 2. 30:21

4M ago30:21

30:21

This week, Mark and Lorraine continue with mistakes 3-7 from Jack Trout's Big Brands, Big Trouble: the "Truth Will Win Out" Mistake; the "Other Guy's Idea" Mistake; The "Go Opposite" directive for those who are #2 in the market; the "We're Very Successful" Mistake; and the "Everything for Everybody" Mistake. The positioning duo talks big trouble fr…

1
Big Brands. Big Trouble. Part 1. 33:21

4M ago33:21

33:21

This week's episode finds a few big brands in some hot water! Mark and Lorraine revisit Jack Trout's 2001 book, Big Brands – Big Trouble, and share some more recent examples of big brands making not-so-smart moves. The positioning duo walks through the nine mistakes codified in Trout's book, then provides a definition of each mistake before sharing…

1
A Look Back on 50 Years of Advertising - Experiential Marketing 39:28

4M ago39:28

39:28

This week, the positioning duo wonder about the power of AI to do the irrational, emotional, creative task of ideation and creative concepting. MKHSTRY claims to reduce concepting from 6-9 months down to hours. What do our fearless positioning experts think about that claim?! Next up, Mark and Lorraine cover the rise of experiential marketing. This…

1
The Art of Landscaping: Crafting Success in a Competitive Market 40:02

4M ago40:02

40:02

In this episode our hosts dig into the pivotal role of relationships in business, offering firsthand experiences and practical advice for building trust and collaboration with clients and partners. From weathering economic storms to fostering resilience and strategic foresight, you will gain valuable insights into navigating the challenges of entre…

1
A Look Back on 50 Years of Advertising - The Rise of Branding 48:08

4M ago48:08

48:08

Mark and Lorraine tackle Wendy's behaving badly with their surge pricing and how things should have been done differently. But they didn't ask us, so we gave kudos to Burger King for responding with a free offer! Well played. Then the positioning duo tackles the Rise of Branding over the past 50 years. Learn Lorraine's perspective on the shift from…

Podcasts Worth a Listen

Mike Lorrain Podcasts

Podcasts Worth a Listen

Quick Reference Guide