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A podcast for marketers who strive to become more ethical professionals. We discuss all aspects of ethics in marketing. We examine marketing tactics and tools, and unearth ethical issues. We explore questions like: how can we recognize ethical grey areas? What does it mean to be an ethical marketer? And how do we translate ethical awareness into ethical action? This podcast brings together interviews with marketers, academics, business leaders, ethicists, and authors.
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We love great marketing. Marketing meets your people in their problem, and guides them to a successful version of themselves. But B2B marketing is broken Fire Drill Forecasting, MQL Chasing Cyber Stalking Future Buyers Martech vendors and VCs have us focused on growth at ANY cost But only 5% of buyers are in a buying cycle. And it's a blood bath of competition. There's a war coming. And you're about to meet the Rebel Alliance. Welcome to Demand Wars. Where the best B2B marketers in the world ...
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In this episode, Mikhail and Sylvie talk about gendered marketing – its evolutionary origins, how it can both benefit and harm consumers and brands, the ethical challenges it presents, and ways for brands to navigate them. Sylvie Borau is professor in marketing specializing in consumer psychology and applied ethics.…
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Data is the cornerstone of digital marketing. When it comes to ethics, it's arguably the most discussed topic -- collection and abuse of data, privacy, tracking, and so on. Stephane and I talk about these problems, but we also talk about what it means for businesses to adopt ethical practices. Is ethical marketing also more profitable for companies…
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Ethical Dilemmas in Nonprofit Marketing with Tim Sarrantonio
55:42
55:42
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We, marketers, walk around and look at everything around us from a marketing perspective. How this works and how that works. One type of marketing that is very prominent is nonprofit. But I didn't realize the full extent of messiness in this "niche" until I spoke with Tim. What kind of marketing is acceptable? Is it any different from quote-unquote…
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Virtual Reality, Augmented Reality, and The Metaverse with Louis Rosenberg
50:03
50:03
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50:03
In this episode, Mikhail and Louis talk about ethical problems presented by the new technology used in marketing -- virtual reality, augmented reality, and the metaverse. In some way this is a bigger question of relationships between marketing and any new technology. If there are no rules on how new technology can be used in marketing, you know tha…
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#8: Is It Cake? by Gwen LaFage of Sinch. [Demand Wars]
38:08
38:08
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38:08
Shes' dedicated a career to building: - Strong brands. BRAVE brands. Brands that connect with people. - Brands that dare to be different. She spent 10 years in the best Ad agencies in London and Paris, working on the world's leading consumer brands. She's now the VP of Brand at one of the fastest growing tech companies in the world, Sinch - THE Cus…
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#7: Mike Grinberg, ProofPoint Marketing. [Demand Wars]
43:11
43:11
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He's a creative problem solver at heart, An amateur combat sports competitor, And a co-founder of ProofPoint Marketing. Mike believes that Relationship Journey > Buyer Journeys. Don't miss Mike Grinberg on the Demand Wars Game Show! --- Proofpoint Marketing helps brands acquire the right customers, by building relationships at scale. Join the B2B D…
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He's the VP of Marketing @ Slice He's done it all, from B2C to B2B He loves to work with data, but says data-leading is a misleading term.. The host of Ethics in Marketing - Mikhail Myzgin. He's building a media company at Slice, and believes in creating content so good, they want to subscribe. Don't miss Mikhail Myzgin on the Demand Wars Game Show…
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#5: B2B Dated & Related. by Tom Hunt, of Fame.so. [Demand Wars]
48:26
48:26
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Tom Hunt is the former Head Of Marketing at Ebsta (B2B SaaS in sales tech space), He created the Sales Ops Demystified podcast (now called RevOps Demystified) It blew up - 10x ROI (who doesn't love that?) So Tom left to start his own company - Fame! At Fame - they've helped 60 B2B brands become famous... in their niche 👉 IDEO 👉 Workday 👉 HighRadius…
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#4: B2B Marketing Idol! by James Carbary of Sweet Fish. [Demand Wars]
40:24
40:24
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He's the Executive Producer of B2B growth: Your favorite marketer’s favorite show He's the force behind Sweet Fish Media, where commodity content is the enemy With Content franchises like: The journey Echo Chamber, and Original Research - He's on a mission to make B2B cool again? Or maybe, for the first time. Join the B2B Demand Creators community.…
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#3: Startup Survivor! by Camille Trent of PeerSignal. [Demand Wars]
47:34
47:34
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✦ She's the Host of the Content Logistics podcast ✦ Don't call her a SaaS marketer! She's the director of a B2B media company. ✦The Director of Content & Community at PeerSignal PeerSignal delivers data-backed research and carefully curated SaaS market data to over 13,000 GTM professionals Keyplay (SaaS company) data powers PeerSignal research (med…
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Growing up, Sam wanted to be: - A professional soccer player. - A physical therapist. - A psychologist. He never went pro with any of those... but you will definitely see the threads of all 3 woven into Sam's Demand Gen takes! He lives in Jupiter... (true story) His right hip is a half-inch higher than the left... (true story) and that's made him a…
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#1: CMO Swap! by Gaetano DiNardi, Growth Advisor. [Demand Wars]
55:03
55:03
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55:03
Gaetano Nino DiNardi competes on the Demand Wars Game Show! He's a Singer/Songwriter/Producer - working with some of your favorite artists... He helped SalesHacker grow 400%, and get acquired by Outreach... He helped Nextiva grow to $200M ARR almost all from demand gen & inbound... He's an SEO and growth advisor to Gong, Cognism, Alyce, Sentisum - …
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Advertising, Disinformation, and Hate Speech with Harriet Kingaby
54:13
54:13
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In this episode, Mikhail and Harriet talk about a highly complex area of advertising and problematic content on the web. This conversation was recorded before the recent events at Twitter when unpredictable actions related to content moderation policies started to create a lot of anxiety for brands, and brand safety became a popular topic. We discu…
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Ethics and Data Privacy in Marketing with Luiza Jarovsky
47:05
47:05
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47:05
In this episode, Mikhail and Luiza talk about the role marketing and advertising play in the data privacy ecosystem, the other side of narrow targeting available to marketers on advertising platforms, the ethical implications of marketing activities built around data collection, harms to individuals and society produced by neglect of privacy, how t…
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Boundaries of Persuasion in Digital Marketing with Dries Cuijpers
53:24
53:24
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53:24
In this episode, Mikhail and Dries talk about a big grey area of persuasion techniques in digital marketing, specifically in social proof, personalization, advertising, and nudging. We also discuss the current state of regulations on all these topics, the legal bottom line marketers must keep in mind, and more. Dries is a lawyer and coordinator of …
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Ethics of AI Marketing Tools with Ravit Dotan
48:37
48:37
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48:37
In this episode Mikhail and Ravit talk about potential risks that AI marketing tools present, ethical use of AI tools in marketing, AI in content creation, how to evaluate the ethics of an AI tool, how to avoid making the world worse inadvertently, how to market an AI solution ethically, and more. Ravit Dotan, PhD is a domain expert in AI ethics, s…
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In this episode Mikhail and Alice talk about ethical marketing, where manipulation in marketing originates, the use of psychology in marketing, boundaries between persuasion and manipulation, limitations to ethical marketing set by capitalism, marketing utopia, and more. Alice Karolina is a brand coach + strategist who has studied manipulation in s…
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Manipulation and Dark Patterns with Colin Gray
1:02:01
1:02:01
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1:02:01
In this episode Mikhail and Colin talk about dark patterns, different types of dark patterns and how marketers can recognize them, why companies use dark patterns, how to engage less in this type of manipulation, what to do if your company requires you to implement something you consider to be unethical and more. Colin M. Gray is an Associate Profe…
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Episode 0. The goal of this episode is to give you some context and tell you what to expect from this podcast.By Mikhail Myzgin
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