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Ethical Dilemmas in Nonprofit Marketing with Tim Sarrantonio
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We, marketers, walk around and look at everything around us from a marketing perspective. How this works and how that works. One type of marketing that is very prominent is nonprofit. But I didn't realize the full extent of messiness in this "niche" until I spoke with Tim.
What kind of marketing is acceptable? Is it any different from quote-unquote usual marketing? Is it OK to A/B test images depicting war victims? How do people feel about spending donations on marketing? How do you balance transparency in marketing communication? There are many ethical concerns around marketing in the nonprofit sector and this is the topic of today's episode.
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