Best Mitzi Payne & Mike Payne Podcasts (2024)

1
Gaby Bayona On Building 5+ Businesses & What’s Next for the Bridal Industry 42:41

4M ago42:41

42:41

Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gaby discovered a passion for the industry. By the time she graduated high-school she knew she wanted to own …

1
Exploring the World of Sports Marketing with Shahob Mehr, Director of Content 38:56

5M ago38:56

38:56

This year, it seems like every company is trying to get involved in sports. It had us wondering, is there really an increased interest in sports or is this a perceived growth we’re seeing on our own feeds? We brought in sports marketing expert and Director of Content Strategy for William Raymond Communications, Shahob Mehr, to answer our questions.…

1
Predictions for 2024 Marketing Trends: Anti-Tech, Nostalgia & Campaigns with Mike and Mitzi Payne 35:27

5M ago35:27

35:27

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Mitzi and Mike are back with another solo episode. This week, they’re talking through the top 3 news stories (signals) that they’re following. We break down what each signal could mean for the future of digital marketing. First up, Chipotle renames one of their loc…

1
The Strategy Our Digital Marketing Agency Uses to Stay Ahead of Trends | Alyssa Yuhas 3:21

5M ago3:21

3:21

How can marketers stay ahead of changing trends in the industry? Alyssa Yuhas, Futurist, shares her tips, including: how to identify signals, how to scan, where to watch for emerging trends and more. Alyssa also shares the approach Arcade, a digital marketing agency, uses to stay up-to-date on potential changes in the industry. Clip from: Future-Pr…

1
Stay Ahead of Changes in the Digital Marketing World | Alyssa Yuhas 2:20

5M ago2:20

2:20

The digital marketing world waits for no one. Unless you keep up, you’ll get run over. So, how do you stay ahead of the curve? Alyssa shares tips digital marketers can start using today to stay ahead of trends, watch for changes in the industry and pivot with intention. Clip from: Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning wi…

1
How to Identify Early Trends by Watching the News | Alyssa Yuhas 3:15

5M ago3:15

3:15

Digital marketing trends often start in other industries. Something will change in finance, or healthcare, and suddenly it is creeping into our strategic work. Alyssa Yuhas isn’t surprised. Her work as a Futurist means she closely watches how everything connects when it comes to trends. Learn how to watch for and identify early trends and use the S…

1
Creative Ways Marketers Can Use AI Tools Beyond Writing with Maria Osipova, AI Educator & Marketer 2:58

5M ago2:58

2:58

What opportunities does generative AI create for marketers and content creators? Maria shares creative strategies marketers can use to leverage generative AI beyond copywriting. She also shares how much editing to expect when using AI tools. Examples include: Using AI to build a marketing strategy, content plan, personalization techniques and more.…

1
Handling Tough Client Feedback & Finishing Strong in Q4 with Mike & Mitzi Payne 49:57

5M ago49:57

49:57

It’s the most wonderful time of the year… Marketers hold their breath and pray the Facebook pixel was installed correctly. Hopefully this episode will breathe some levity into your week. We’re shaking things up a bit this week–taking some time to have a catch-up and chat through some listener questions we’ve gotten. From handling tough client feedb…

1
Tips for Marketers Using Generative AI Tools for Copywriting with Maria Osipova, AI Educator 2:31

5M ago2:31

2:31

How can you get what you want from ChatGPT or similar generative AI tools? Maria shares tips to get the exact style of content you want from these tools. From the tone, audience, goal and length, Maria shares strategies she uses to get the exact style of copy she needs for any given project. Clip from: Is AI Going to Replace Digital Marketers? A Co…

1
AI Will Replace These Marketers | Maria Osipova, CMO at Penny AI 1:21

6M ago1:21

1:21

Will AI replace digital marketers? Maris argues it will only replace marketers who don’t learn how to use AI programs. SEO, research, brainstorming… All of these AI functions can help marketers become more efficient and creative. Clip from: Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova Waves Cli…

1
We Were Told NOT to Do This to Grow Our Digital Marketing Agency 1:37

6M ago1:37

1:37

Some early advice we were given: Nobody gives a sh*t about an agency’s social media. That line turned into our secret weapon in the digital marketing agency space. Here’s how we use social media to attract clients, top talent and stay current in the space. Clip from: You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at…

1
The Biggest Challenges We've Faced as a Digital Marketing Agency & How We Overcame Them 2:51

6M ago2:51

2:51

In the 5 years Mike and Mitzi have run Arcade, what were the biggest challenges? How did they overcome the challenges, and what ones are they still working through? Mike and Mitzi share valuable insights for entrepreneurs who want to build a business that lasts. Clip from: You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partn…

1
What We Would Change As Leaders and Agency Owners If We Started Over 3:27

6M ago3:27

3:27

If we could do it all again, as leaders and business owners, what would we change? Mike shares the importance of networking with peers early and how to create reciprocal value with mentors. Mitzi shares about her confidence journey and the thing she wishes she’d started doing sooner. Clip from: You Need to Start Looking at Your Agency as a Brand wi…

1
What It Takes to Become a Creative Director in 2024 with Katarina Terentieva 50:46

6M ago50:46

50:46

Katarina (Kate) Terentieva went from studying International Relations, to building Tumblr blogs, to being a Partner and the Chief Creative Officer at Louder. Now, Louder invests in the world’s most competitive startups and helps them disrupt at scale. We break it down with Kate to learn about her story, how TikTok helped her grow her brand, her adv…

1
Gen Z Media Brand on the Future of Internet Culture with Lauren & Jordyn of Centennial World 41:51

6M ago41:51

41:51

When Lauren Meisner and Jordyn Christensen noticed a gap in the market for influencer news that actually felt relevant, they decided they would be the ones to fill it. Now co-founders of Gen Z media brand, Centennial World, and popular podcast, “infinite scroll,” they join Mike and Mitzi to talk about their journey. The duo shares advice about carv…

1
Mastering Your Mindset & Growing Through the Losses with Valentin Ozich of I Love Ugly 59:30

6M ago59:30

59:30

Entrepreneurship is a rollercoaster of wins and losses. But what if we told you that viewing these losses as opportunities for growth could change everything? In this episode, we’re joined again by founder of I Love Ugly, Valentin Ozich, to have a candid conversation about the ups and downs of entrepreneurship. Valentin returns as a follow-up to ou…

1
Intern Takeover! What Does It Take to be a Top Performer at an Agency? With Mike and Mitzi Payne, Partners at Arcade 56:47

6M ago56:47

56:47

What if you could unlock the secret to bring a top performer at a marketing agency? That’s exactly what our 2023/2024 social media interns, Andrée Sonnenberg and Chamane Dizon, are looking to discover in this fascinating episode. Andrée and Charmane put Mike and Mitzi in the hot seat, turning the tables to ask them the questions they want to know a…

1
Mastering Email Marketing and SMS with Jimmy Kim, CEO at Sendlane 47:31

7M ago47:31

47:31

Jimmy Kim, CEO and co-founder of Sendlane, is known for his expertise in email and SMS marketing. In this episode, he shares his incredible journey from working in the car industry to becoming a digital marketing powerhouse. He shares his top tips for mastering the art of email marketing, particularly for ecommerce brands. Jimmy explains how email …

1
How to Create Better Video Content & Get Over Perfectionism with Natasha Pierre, Content Coach & Podcaster 42:02

7M ago42:02

42:02

Do you struggle to create and release video content? If you aren’t at least dipping your toes into video, you’re falling behind. Half of all social media users prefer video over other types of content. 58% of viewers will watch an entire brand video if it’s less than 60 seconds long*. So, why aren’t all businesses and content creators doing it? In …

1
How to Make an Email Newsletter Your Subscribers Will Actually Open 1:30

7M ago1:30

1:30

How can you make an email newsletter your subscribers will actually open? Lia Haberman shares advice and strategies she used to build her newsletter to an award-winning status in this clip. She shares what creators can do to create newsletter their subscribers will open and engage with. Clip from: How to Write a Newsletter Your Subscribers Will Act…

1
Are Creator Programs Worth It? How to Future Proof Your Career as a Creator 3:30

7M ago3:30

3:30

Are creator programs worth it? Lia Haberman explains why more companies are launching creator programs and how creators can lean into these unique opportunities to future-proof their careers. Plus, she shares ways to look at brand deals strategically, where to find long-term opportunities, and different ways creators can use their skills to find br…

1
Should You Start an Email Newsletter as a Creator? 2:11

7M ago2:11

2:11

With continually changing social media platforms and algorithms, should creators start email newsletters? Email newsletter present an opportunity to own your audience and content, but what other benefits do they have? Lia Haberman explains how to start a newsletter as a creator or influencer. Clip from: How to Write a Newsletter Your Subscribers Wi…

1
How to Repurpose Your YouTube Content Onto Other Platforms 4:56

7M ago4:56

4:56

How can you repurpose your YouTube content to use on other social media platforms? Or, how can you take your content from other platforms and use it strategically on YouTube? There are some considerations to make before you hit copy-paste. Latasha James walks through how to repurpose content strategically and get the most out of the work you’ve don…

1
How to Get Started on YouTube (any why you should) 2:41

8M ago2:41

2:41

Have you wanted to get on YouTube, but have no idea where to start? Or, have an existing channel that just isn’t growing? It’s not too late to start - in fact YouTube audiences continue to grow. Latasha James shares advice for new YouTubers in this clip. Learn how to get started on YouTube and why you should. Clip from: Tips from a YouTube Expert: …

1
Will AI Replace Content Creators? 1:33

8M ago1:33

1:33

Will AI replace user-generated content (UGC) creators? Or, does it present an opportunity? Sean, a partnership expert in the creator space, talks about how UGC creators can lean into AI to grow and monetize at scale. He shares tips to partner with AI companies as a content creator. He also shares advice for YouTube creators looking to bring in extr…

1
Are Brand Deals Dead? 2:03

8M ago2:03

2:03

After a wild couple of years, some creators are finding it harder than ever to secure brand partnerships. What’s going on? Are brand partnerships actually in decline, or are creators not looking in the right places? Sean, a partnership expert in the creator space, shares where the opportunity is right now. Clip from: Are Brand Deals Dead? What Bran…

1
Cooking with Babish, Matty Matheson and The Bear. How Made In Network Created the Buzziest Programming and How You Can Too 1:02:07

8M ago1:02:07

1:02:07

[REPOST] Your brand is a whole lot more than the products or services you sell. Your brand is what you stand for, and establishing your core beliefs can help you stand apart from the rest, attract like-minded clients, and better serve your community. Today’s guest is Ryan Mack, Chief Commercial Officer at Made In Network. As CCO, his job is a mix o…

1
How to Monetize a Small Following on Social Media | The Benefits of Becoming a Creator Educator 3:56

8M ago3:56

3:56

What is a creator educator? Most people approach becoming a creator in the conventional way: Trying to become an influencer. But what if you don’t have a huge audience? There’s another, more sustainable way, that is getting more attention: being a creator educator. Here, Cam shares why this path should be the goal of most creators looking to moneti…

1
How UGC Creators Can Lean Into AI to Bring In More Revenue 1:14

8M ago1:14

1:14

With the rise of AI, where are the opportunities for UGC creators? Sean, a creator partnership expert, shares advice for UGC creators looking to work with brands using AI and grow their business. He also shares a surprising way creators can help brands with their AI generated content. It's not about fighting AI, but learning how to incorporate it i…

1
The Reason Lifestyle Creators Can Struggle with Mental Health and Social Media 1:24

8M ago1:24

1:24

Do you know why content creators and influencers struggle with burnout and mental health concerns? Making content isn’t easy, especially if the content you create it about your lifestyle. Depending on your mood, you may not want to show up online at all. How can you manage mental health as a social media creator? Cam shares the importance of showin…

1
How to Own Your Audience as a Social Media Creator 2:50

8M ago2:50

2:50

Social platforms aren’t designed for creators, they’re set up for their own priorities. The monetization of creators is not their top priority. This often doesn’t trickle down to the middle class of creators. If you’re a creator looking to monetize your content, Cam suggests tips to start owning your audience and regaining your power. By owning you…

1
Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova 43:37

8M ago43:37

43:37

Have you been wondering how AI will impact the future of digital marketing and content creation? In this episode we talk with Maria Osipova, CMO at Penny AI and one of the lead educators in Gigantic’s Generative AI course, to dissect the role AI can and will play in marketing. Gain insight into how these technologies are revolutionizing various sec…

1
Stop Fighting Algorithms & Take Back Your Power as a Creator with Cameron Uganec from The Leap 37:13

9M ago37:13

37:13

Are you tired of feeling like your content is at the mercy of social media algorithms? Cameron Uganec, SVP & GM at Thinkific & The Leap, is trying to show creators a better way to monetize online. Cameron is a seasoned expert in building brands and products in the creator economy. In this episode he shares insights on how creators can maximize mone…

1
What Is Your Brand’s Sound? Exploring Sonic Branding with Joe Belliotti and Rebecca Jolly 42:48

9M ago42:48

42:48

Ever wondered about the magic behind your favorite brand's unique sounds? Does your brand have a sound? Have you ever really considered it? Every time we add music to our social media videos, or sound effects, we start to build a sound ecosystem around our brand – and that affects how your audience feels. In this episode, we’re talking with sonic b…

1
Are Brand Deals Dead? What Brands and Creators Need to Know in 2023 with Sean Scott, The Partnership Expert 38:26

9M ago38:26

38:26

Are brand deals dead? Is AI going to replace user-generated content? Should brands invest in creator partnerships? Where are the opportunities for creators to earn an income right now? In this episode, we sit down with Sean Scott, The Partnership Expert, to talk everything creator economy. Sean shares advice for creators looking to land big brand d…

1
Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Creative Director at Arcade 46:50

9M ago46:50

46:50

Do you feel like you’re constantly chasing the tide of the digital marketing industry? Trends in the industry seem to move lightning fast and there’s no sign of it slowing down. We knew there had to be a better way. In this episode, we’re sitting down to talk with Alyssa Yuhas, Futurist, award-winning designer and the Creative Director at Arcade, a…

1
Tips from a YouTube Expert: How Creators Can Leverage the Channel, Repurpose Content & Grow with Latasha James 36:24

10M ago36:24

36:24

Since 2005, YouTube has ebbed and flowed in popularity. Now, we're seeing people navigating to the platform in waves, asking for longer-form content. In 2021, YouTube saw enormous growth, with a 46% increase in revenue. Now, over 2.5 billion people access YouTube each month. For creators and brands, it's a huge opportunity. In this episode, we sit …

1
How to Write Newsletters Your Subscribers Will Actually Open with Lia Haberman, Founder of ICYMI 42:56

10M ago42:56

42:56

For years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algorithms, email has seen a resurgence this past year. Creators are flocking to platforms, like Substack, where they can own their audience and curate their message. The only trouble is, how do you actua…

1
You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade 51:18

10M ago51:18

51:18

** This episode is sponsored by ilovecreatives. Learn more about ilovecreatives' graphic design course, here: ilovecreatives.com/waves ** Five years ago, we joined forces to start Arcade – our answer to the industry’s saturation of generalist marketing agencies. Using a digital first approach, we took on ecommerce clients looking for distinct, resu…

1
Mindset, Ambition and a Major Comeback with Valentin Ozich of I Love Ugly 1:07:05

1+ y ago1:07:05

1:07:05

Back in 2008, up-and-coming artist, Valentin Ozich, started I Love Ugly out of his bedroom with zero experience in business or fashion. The brand experienced rapid growth, going from 0 to $10,000,000 in seven years. They had a flagship store in LA, Melbourne, Sydney, four flagship stores in New Zealand and a major license deal on the table in South…

1
Committing to Your Values As You Grow with Mary Young, Founder of MARY YOUNG Intimates 46:39

1+ y ago46:39

46:39

Creator of her namesake intimates brand, Mary Young knew from a young age that fashion was her calling. Sure of her deep values of self-love and sustainability, Mary worked to build a brand that would stay true to these values even as it grew. For episode 57, we sat down with Mary to talk everything MARY YOUNG. We explore her business’ growth, how …

1
Creating Magical Brand Moments Using Story with Gina Gianatasio Michnowicz, CEO at The Craftsman Agency 42:33

1+ y ago42:33

42:33

As the CEO and Chief Creative Office for The Craftsman Agency, Gina has worked with major entertainment brands like Disney to create buzz around new releases. For episode 56, we sit down with Gina to talk about the strategies and difficulties with marketing stories. We explore different storytelling strategies, that don’t give away the plot, and cr…

1
What Trends Teach Us About the Future of Brands with Alyssa Yuhas, Creative Director 1:02:17

1+ y ago1:02:17

1:02:17

After working in design for over a decade (with many notable accomplishments), Alyssa saw a way she could take her work to the next level. She returned to school and began studying a Masters of Design in strategic foresight and innovation. As a future futurist, Alyssa researches topics around Web3, social media, the creator economy and more to help…

1
STIL Classics Founder Marissa Cristina on Entrepreneurship, Organization & Taking the Reins on Life 43:55

2y ago43:55

43:55

Entrepreneurship has always been in Marissa’s DNA. From a young age, she knew she wanted to pursue a career that felt like more than just a job. As life got busier, she needed a tool to help her stay organized but couldn’t find a planner to do the job. So, she built her own. For episode 54, we’re sitting down with Marissa to talk about her experien…

1
Rebranding and Future-Proofing Your Business, with Scout Shmygol of vitruvi 43:26

2y ago43:26

43:26

In April of 2022, the design-forward home scenting company, vitruvi, made a bold move that shocked their followers; they archived their entire Instagram feed, leaving up only a 3-grid with the phrase, “change is in the air.” Their followers guessed new packaging or the introduction of a brand color, but vitruvi took it a few steps further with an e…

1
Intern Takeover! AMA with Mike & Mitzi on Agency Life, Career Exploration and Tips for New Marketers 1:09:32

2y ago1:09:32

1:09:32

This week, Mike and Mitzi are in the hot seat as the Arcademy interns take over Waves Social. Nyarout Jock and Addi Ninaber, Arcade Studio's inaugural social media interns, host episode 52 for an all-out AMA with Mike and Mitzi. They ask the burning questions new grads and marketers want to know, from how to get started in the industry to tips for …

1
Social Media Trailblazer Mario Moreno Sears on Marketing, Content Creation & Leaving Corporate 45:18

2y ago45:18

45:18

After spending 12 years inside the in-house social media marketing world, Mario Moreno Sears knew it was time to mix things up. Armed with his experience working with Guess?, Forever 21, L’Oréal Paris and H&M, Mario was ready to start his entrepreneurial journey. He has since started a D2C brand, We Spill the Tea, launched his own social media agen…

1
Ingrid Nilsen & Erica Anderson on Career Pivots, Social Selling and What’s Next for THE NEW SAVANT 1:13:17

2y ago1:13:17

1:13:17

For episode 50 of the Waves Social podcast, we are joined by the co-founders of THE NEW SAVANT, Ingrid Nilsen and Erica Anderson. We talk about their respective journeys, from working in tech and content creation to running a D2C brand that builds one-of-a-kind olfactory experiences. Ingrid shares her decade-long journey growing her YouTube channel…

1
Growth Advice for D2C Brands with Dulma Altan, TikTok Creator & Founder of Makelane 54:27

2y ago54:27

54:27

Welcome back to the Waves Social podcast. For episode 49, we are joined by business analyst and entrepreneur Dulma Altan. Dulma is the founder of Makelane and Startup Stork, and has over 63k followers on her “B-School for women” TikTok account. In this episode, Dulma shares her advice for D2C brands and business owners looking to build community, i…

1
6 Routines & Non-Negotiables We Live By to Stay Creative and Motivated, with Mike and Mitzi Payne 31:30

2y ago31:30

31:30

Welcome back to another solo episode of the Waves Social podcast. This time, we’re sharing the six routines and non-negotiables we live by now that we didn’t five years ago. A lot has changed since we started our business, and we’ve learned that many of our old habits weren’t going to make us successful in the long run. Over time we’ve developed th…

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