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Guest of the day: Adrian Michaels, Director of FirstWord MediaHow do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?See show notes here: https://nativeadvertisinginstit…
 
Guest of the day: Joanna Carrigan, Head of Branded Content at News UKHow do you build branded content revenues? How do you price yourself accordingly? And what will it help you as a content studio to do things more simple – and doing those simple things brilliantly?See show notes here: https://nativeadvertisinginstitute.com/blog/building-branded-co…
 
Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS InteractiveShould editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only?See show notes here: https://nativeadvertisinginstitute.c…
 
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