Native Ad PowerHouse With Graham McDonnell #1 Native Advertising PowerHouse podcast

#Business #Native Advertising PowerHouse #Podcast by Native Advertising Institute

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

Native Advertising PowerHouse «
Native Ad PowerHouse with Graham McDonnell #1

7 years ago 37:49

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Guest of the day: Graham McDonnell, International Creative Director, The New York Times, T Brand Studio How do you start op a studio from scratch? Who do you hire and how do you handle it when your team starts to grow? And how much should native advertising mimic the design of your editorial content? See show notes here: https://nativeadvertisinginstitute.com/blog/core-team-native-ad-studio-podcast/

11 episodes

Native Advertising PowerHouse

Native Ad PowerHouse with Graham McDonnell #1

Native Advertising PowerHouse

published 7 years ago

MP3•Episode home

11 episodes

#Business #Native Advertising PowerHouse #Podcast by Native Advertising Institute

All episodes

Native Advertising PowerHouse

1
Native Ad PowerHouse with Adrian Michaels #11 46:05

6 years ago46:05

46:05

Guest of the day: Adrian Michaels, Director of FirstWord Media How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell? See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/…

Native Advertising PowerHouse

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Native Ad PowerHouse with Joanna Carrigan #10 55:41

6 years ago55:41

55:41

Guest of the day: Joanna Carrigan, Head of Branded Content at News UK How do you build branded content revenues? How do you price yourself accordingly? And what will it help you as a content studio to do things more simple – and doing those simple things brilliantly? See show notes here: https://nativeadvertisinginstitute.com/blog/building-branded-content-revenues-podcast/…

Native Advertising PowerHouse

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Native Ad PowerHouse with Mary Gail Pezzimenti #9 53:30

6 years ago53:30

53:30

Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive Should editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only? See show notes here: https://nativeadvertisinginstitute.com/blog/native-advertising-top-funnel-podcast/…

Native Advertising PowerHouse

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Native Ad PowerHouse with Juliane Sydow #8 41:54

6 years ago41:54

41:54

Guest of the day: Juliane Sydow, Director of Axel Springer Brand Studio How does a brand studio successfully work with native advertising across multiple brands within a publisher? What are the benefits and challenges of having such a setup? And how do you position yourself in a growing native advertising market as a brand studio? See show notes here: https://nativeadvertisinginstitute.com/blog/multiple-brands-brand-studio-podcast/…

Native Advertising PowerHouse

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Native Ad PowerHouse with Carla Johnson #7 45:02

6 years ago45:02

45:02

Guest of the day: Carla Johnson, world-renowned storyteller, author, keynote speaker and Principal at Type A Communications. How do you become just as successful as the big native ad studios such as T Brand Studio and Atlantic Re:think? How can you become more innovative and creative? And what does the mystical term ‘Brand Detachment Disorder’ have to do with anything? See show notes here: https://nativeadvertisinginstitute.com/blog/essential-steps-creative-innovative-podcast/…

Native Advertising PowerHouse

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Native Ad PowerHouse with David Landes #6 50:15

6 years ago50:15

50:15

Guest of the day: David Landes, Content Director at Tales Content Creators. Should you as a brand aim for channel-neutrality or what some call ‘true native’? What are the pros and cons of working with brand studios versus content agencies? And how is going from the publishers' side to the agency side? See show notes here: https://nativeadvertisinginstitute.com/blog/brand-studios-content-agencies-podcast/…

Native Advertising PowerHouse

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Native Ad PowerHouse with Anna Arvidsson #5 52:19

7 years ago52:19

52:19

Guest of the day: Anna Arvidsson, Head of Bonnier News Brand Studio How do you as a brand studio deliver native advertising to several publications? How should you collaborate with media agencies? And how has Bonnier News Brand Studio succeeded with having a place at the news desk? See show notes here: https://nativeadvertisinginstitute.com/blog/tearing-wall-better-commercial-content-podcast/…

Native Advertising PowerHouse

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Native Ad PowerHouse with Tim Clark #4 52:14

7 years ago52:14

52:14

Guest of the day: Tim Clark, VP, Head of Native Advertising at SAP How did SAP, the big multi-national software company, get into native advertising? What is the goal for using native advertising and how do they measure success? And which other projects do they work on besides doing native advertising with Forbes? See show notes here: https://nativeadvertisinginstitute.com/blog/sap-native-advertising-efforts/…

Native Advertising PowerHouse

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Native Ad PowerHouse with Melanie Deziel #3 58:45

7 years ago58:45

58:45

Guest of the day: Melanie Deziel, Branded Content Consultant & Founder of StoryFuel How do you make brands understand that they need to let go and keep out of the storyline? What can you do to make sure no one steals your idea? Which role do creatives play in the sales process and what is the best advice for selling native advertising? See show notes here: https://nativeadvertisinginstitute.com/blog/pitching-selling-creating-native-podcast/…

Native Advertising PowerHouse

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Native Ad PowerHouse with Fara Warner #2 57:44

7 years ago57:44

57:44

Guest of the day: Fara Warner, Journalist and Digital Media Expert How do you succeed in getting a great relationship with your brand clients and create value for both the audience and the advertiser? What is the importance of setting guidelines and boundaries? And which role do sales people have in the process? How do you set up a studio from scratch and get buy-in from the C-Level? See show notes here: https://nativeadvertisinginstitute.com/blog/successful-relationship-podcast/…

Native Advertising PowerHouse

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Native Ad PowerHouse with Graham McDonnell #1 37:49

7 years ago37:49