show episodes
 
The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders and investors. What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the marketing and brand strategies that CMOs are employing? And how can agencies help marketers to respond better in the face of change?
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show series
 
In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you? This is about people as much as it is about brands, and it's equally relevant to enterprise and to solopreneurs. Sit back, and enjoy! We'll be back in the spring. For more insights and to stay up to date with all the latest…
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Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week. Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold. Check out The Rhino …
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Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a bran…
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The Power of Resilience. Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. From overcoming a devastating injury to shaping a 200-year-old resilient brand in the midst of a pandemic, Virginie shares her insights on triumphing against the odds. Tune in now! Follow Vi…
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Different is great. But, 90% of the time, being ‘different’ is irrelevant. As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. Hear how Nick has helped countless brands not just be different, but really work, with a three-part framework. Oh, and we…
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AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images. For C-suite marketers looking to understand and use the power of AI on studying markets and business processes, our latest fun episode on generative AI with mar tech exper…
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Season 3 continues...featuring Sabrina Shafer, CEO of transformation CONTINUUM, where she has worked with some of the biggest tech companies in the world and champion of diversity, equity and inclusion. BH&P CEO and host, Becky Holland sits down with Sabrina to talk about the idea of 'fearing forward' and the art of the subtle brag. Sabrina Shafer …
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Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers. Specifically, the importance of becoming a B Corp-certified business. The accreditation all businesses need to highlight their ESG and positive impact they're really having on the planet. BH&P CEO and host, Bec…
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Third time's a charm! Becky Holland and the No Bull Marketing Ideacast are back for a third season with an all-new guest list. Over the next 8 episodes, hear from industry experts on impactful stories for entrepreneurs, business leaders and marketing executives to apply to their own business. Including: Becoming a B Corp/B Corp Month - Sarah Jordan…
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CEO of Ella's Kitchen, Mark Cuddigan, is our final guest for season two. Mark talks about his company's unique structure and becoming one of the first of 1,000 B Corps in the UK. A step closer to changing the world. Find out what it takes to be more sustainable while being a great place to work, and achieving business growth. Find out more about El…
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This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one, as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how forward-thinking brands are embracing the Outstream. Third-party cookies will soon be a thing of the past. T…
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Good brains, online dating, and the normalization of bad behavior. Jules Meadwell, Head of Talent Acquisition at M&C Saatchi spills the beans on online dating, and how things that would have horrified us only a few years ago, are becoming commonplace in the world of work. For more insights and to stay up to date with all the latest information from…
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Yes!!! A famous guest at last 🤗 Radio 4 presenter, podcast host, author, historian and comedian Iszi Lawrence joins the No Bull Marketing Ideacast's wonderful producer, Chris Attaway. We'll chat about making podcasts - the do's and don'ts, pitfalls to not fall into, and why podcasts are here to stay. And have a few laughs along the way. Tune in for…
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As a creative, you can do great things. But not without your health and wellbeing!⁣ The creativity episode: Madeleine Evans talks about launching the SaaS company and wellbeing measurement brand Levell, burnout and her personal journey to the inspiring entrepreneur she is today. Madeleine discusses the idea that creative leadership is more likely t…
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Alex Draper, CEO & Founder at DX Learning, reveals what is wrong with leadership, how marketing functions can create real change by adopting a new style of leadership - and gets down and dirty looking at our very own host's own leadership style, and what Becky can do better in her role as founder and leader of the amazing team at BH&P. For more ins…
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Alasdair Moore, CEO of high-growth data quality pioneers IDS, talks to Becky about an exploding world of data, what marketers need to do, and what happens when your data is being degraded - fast. IDS have embraced the idea of Venture Marketing - swapping a proportion of agency fees in exchange for a share of revenue. Why? Is it working? And how mig…
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Mike Cornwell, denizen of the agency world, formerly of Ogilvy, Rapier, McCann/MRM, TBWA\, Grey and others, CXO of multiple agencies (currently COO of Ladder.io), as well as former IDM CEO, spills the beans on what made GGT the perfect agency. We’re excited to share his wisdom with you on agency success, managing growth curves, and why trust before…
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The No Bull Ideacast is back! This season is all about sustainability, about marketing of the future. Here's a sneak preview .... Episode 1: Mike Cornwell, denizen of the agency world, formerly of Ogilvy, Rapier, McCann/MRM, TBWA\, Grey and others, CXO of multiple agencies (currently COO of Ladder.io), as well as former IDM CEO, spills the beans on…
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In part two of this episode, Becky continues the conversation with Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker. In this second part, we get into Irina's shoes - we explore her own career journey, her new book, and her mission to help young women thrive in today's world of work. A special thanks to our guest: Irina Soriano, Seismi…
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In this episode, Becky interviews Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker. Becky wanted to understand a little more, not just why enablement is such a misunderstood term by marketers and salespeople alike - but what it's like to be the head of enablement at the world's leading enablement business, and what's involved in doing…
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