On Fill Me In: An Aesthetics Podcast, Jon LeSuer NP-C and Nicole Bauer FNP-BC dive deep in the world of aesthetics. As aesthetic nurse practitioners with their own medical practices, Jon and Nicole fill you in on everything in their field.
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An entrepreneur's guide to help you leverage shiny objects.
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Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.
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The Beauty School Dropouts Podcast
Fran Robertson, Kate McAulay, Nicole Halliday, Sarah Bauer, Emma Keightly
There's something quite magical about people in the hair and makeup business - No matter how introverted our clients are, whether they're regular customers or complete strangers, as soon as they sit down in that chair and we ask how they're doing, they open up completely. By the time their hair and makeup is done we're well on our way to solving all the world's problems, ready to pick it up again at their next appointment! The Beauty School Dropouts squad gets a lot of really lovely feedback ...
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A history podcast for historians to share what they do and why it matters. Hosted by Evan Faulkenbury, Assistant Professor of History at SUNY Cortland.
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139 | Launch Your List: The 3 Types of Quizzes Wedding Pros Can Create And The Strategy Behind Each
49:09
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If you're excited to launch a quiz lead magnet, but you're wondering what types of quizzes wedding pros can (and should create), we are diving into three different options for you today. If you love the idea of adding a quiz lead magnet to your website, but you need a little bit of inspo to get started, this is the episode for you! This week, I'm s…
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138 | Launch Your List: The Psychology Behind Quiz Lead Magnets & How They Can Grow Your Email List
27:13
27:13
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I've never met a BuzzFeed quiz that I didn't love, but what do quizzes have to do with business and our email marketing series? Well, in this episode, I'm very excited to share with you how a quiz can be the best lead magnet option for your wedding industry business. Let's talk about the psychology and the data behind quiz marketing today. This wee…
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Episode 6 | An Aesthetician's POV: Brittany Selementi
32:21
32:21
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Exhibit Medical Aesthetics' aesthetician, Brittany Selementi, joins us on Fill Me In! Brittany talks all about the long road that brought her to medical aesthetics, and what you can do take care of your skin like a pro. Follow Brittany Selementi on Instagram: https://www.instagram.com/britt_aesthetician/ To book with Brittany, visit the Exhibit's w…
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137 | Launch Your List Series: Steal My Email Marketing Formula - The Serve, Serve, Sell Model
24:26
24:26
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How can you turn your email marketing into an automated marketing funnel that actually sells your product or service? Today, I'm teaching you my simple and secret email marketing strategy that has made me over a million dollars in sales. And the best part is? It's a formula you can use over and over again! This week, I'm sharing part four of an eig…
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136 | Launch Your List Series: How To Automated Your Email Marketing With Nurture Sequences
40:26
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The beauty of email marketing is in the automations. How do you create an email nurture sequence? What types of email nurture sequences can you create? And why do I think they're the missing link in your email marketing? We're going to dive into all of that today! This week, I'm sharing part three of an eight part series where I'm teaching wedding …
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Episode 5 | Princess Diana of Aesthetics: Melissa Giordano
48:26
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Melissa Giordano joins us on Fill Me In! Melissa is a true pioneer in the field, and an inspiration to those of us in aesthetics. We had such a great conversation with the Princess Diana of aesthetics! Follow Melissa Giordano on Instagram: https://www.instagram.com/aesthetic_nurse_melissa/ To book with Melissa, visit the following website for The B…
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1
From Microsoft to Market Research with Founder, Sean Campbell
39:49
39:49
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Do you or your team members work remotely? *** Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more! https://smartcookie.thrivecart.com/sales-fast-fix/ *** Meet Sean Campbell. H…
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135 | Launch Your List Series: This Is How You Grow Your List With A Lead Magnet
34:34
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How do you get people onto your email list? And not just any person, but someone that can hire you to plan, photograph, design, or support them for their wedding? Today, learn how you can grow your email list with a lead magnet (with people who might actually buy from you!). I’ve brought Dawn Richardson from Flodesk onto the podcast to help talk ab…
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1
Why Local Marketing Matters with CEO, Alex Nocifera
24:42
24:42
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How many marketing channels do you use in your business? Print? Digital? Community-based? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Alex Nocifera is the Founder and CEO of LOMA, a so…
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134 | Launch Your List Series: It's Time To Launch Your Email List
1:01:20
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Let's face it, social media is getting WEIRD. I think it's time to you diversify your marketing as the social landscape continues to change - and I think email marketing can play a unique role in your wedding industry business. This week, I'm kicking off an EIGHT part series where I'm teaching wedding pros how email marketing can help you make more…
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Episode 4 | Uncommon Uses and Complications of Botox
31:36
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Many people have asked about the complications and risks of Botox injections. Jon and Nicole sit down to answer these questions, and go over some of the other, uncommon uses of Botox. Can Botox cure your headaches? Jon and Nicole will fill you in! On Fill Me In: An Aesthetics Podcast, Jon LeSuer NP-C and Nicole Bauer FNP-BC dive deep in the world o…
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Avoid Online Business Scams, with Cybersecurity Expert & Educator, Ron Zochalski
17:44
17:44
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Do you know how to protect yourself and business from an online scam? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Ron Zochalski, CTO and CISO of Lake County, IN Government. He is …
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133 | Is Your Brand Experience Attracting Or Repelling Clients? Here's How to Create a Consistent Brand Experience With Alicia Bauer
50:24
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Branding and client experience are important as a wedding pro, and today, we are talking about where the two meet! In this episode, I'm chatting with Ally B of Ally B Designs all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and the significance of customer se…
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1
How to Find Sponsors for Your B2B Podcast with Podcast Queen, Brandy Whalen
41:27
41:27
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Wondering how to find sponsors for your podcast (even if it isn't a popular true crime show)? Same. This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Brandy Whalen. She is a shiny objec…
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132 | Can You Get Sued For Networking? Attorney Nicole Cheri Oden On The Legal Side Of Relationships In The Wedding Industry
51:18
51:18
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One of the best ways to grow your wedding business is through networking. The wedding industry is a relationship-based industry, but could the relationships you're building be putting your business at risk? Today, I've brought on Nicole Cheri Oden to talk all about the LEGAL side of networking. On this episode of The Power in Purpose Podcast: 02:22…
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Counterfeit Botox causing hospitalizations, living room Botox parties, and non-licensed injector arrests: it's all on this week's episode of Fill Me In. How do you avoid scams in the aesthetics community? Jon and Nicole discuss what to look out for when seeking a medical provider, so you don't fall victim to the next aesthetics scandal! On Fill Me …
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Cost-Effective, Energy Solutions For Businesses with Co-Founder Gareth Evans
41:09
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Did you know nearly every business in North America is using a 100+ year old, outdated energy system …every time you walk-in, open up, or flip on a light switch?? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free p…
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131 | Can Starting a Podcast Help You Grow Your Business? Hear How One Planner Did It & Launched A Digital Shop
47:03
47:03
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Have you ever thought about starting a podcast for your wedding business? Desiree Adams is a luxury wedding planner in New York and the host of the Ask The Planner podcast and today, she's sharing exactly how you can grow your business and diversify your revenue by starting a podcast. On this episode of The Power in Purpose Podcast: 03:42 Podcastin…
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130 | Creating Business Systems & Workflows That Honor Your Health With Sandra Henderson
49:25
49:25
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Are your systems built for your best days or your worst days? I'm a big believer that your business should support your life, and in saying that, having systems & workflows that honor your health (even on bad days!) needs to be priority number one! In my conversation with Sandra, she shared her journey of managing her TWO businesses with a chronic …
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Episode 2 | Opening a Medical Aesthetics Practice
26:01
26:01
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How do you open a medical aesthetics practice? In Episode 2 of Fill Me In, Jon and Nicole talk about how they opened their practices, tips on how to open your own practice, why they left bedside nursing, what to look out for when choosing a medical aesthetics provider, and more! On Fill Me In: An Aesthetics Podcast, Jon LeSuer NP-C and Nicole Bauer…
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1
Attorneys, AI, & Straight Answers, with Taylor Willingham
37:46
37:46
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Can you ever get a straight answer from an attorney? Good news: The lawyers in the room today share more than the words “it depends.” Especially when it comes to life planning and real estate. This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content …
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How AI + Dogs Are Diagnosing Diseases with Founder, Dejan Nenov
29:26
29:26
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Did you know man’s best friend can detect diseases in urine? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After a day of skiing and watching TV, Dejan and his co-founder learned a dog d…
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On Fill Me In: An Aesthetics Podcast, Jon LeSuer NP-C and Nicole Bauer FNP-BC dive deep in the world of aesthetics. As aesthetic nurse practitioners with their own medical practices, Jon and Nicole fill you in on everything in their field. In this premiere episode of Fill Me In, Jon and Nicole introduce themselves, talk about how they got into the …
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On Fill Me In: An Aesthetics Podcast, Jon Lesuer NP-C and Nicole Bauer FNP-BC dive deep in the world of aesthetics. As aesthetic nurse practitioners with their own medical practices, Jon and Nicole fill you in on everything in their field. Jonathan LaSuer Jonathan Lasuer graduated from Le Moyne College with his Bachelor’s in Nursing in 2014 and a F…
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1
How to Avoid the Spam Folder and Win More Sales with Josh Kropkof
37:11
37:11
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Struggling to get results from email marketing? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Josh Kropkof, one of the brothers who founded The Email Agency in 2018. With background…
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129 | 4 Easy Ways For Wedding Pros To Enhance The Client Experience This Wedding Season That Are Gen Z Approved!
33:43
33:43
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Your 2024 wedding season is quickly approaching. So how can you enhance your overall client experience with your couples this wedding season in a way that's Gen Z approved? Let's talk about it! This podcast episode will teach you four EASY easy ways for you to enhance your client experience and give you some ideas for how you can stay at the cuttin…
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Married to My Business Partner, Meet Graeme and Leanne
35:39
35:39
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Could you run a business with your life partner, happily? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After catching an Oprah Winfrey show with Robert Kiyosaki, Graeme bought all of Ki…
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128 | Should You Be On Tiktok? Let’s Talk About Why I Think It’s A Must
30:10
30:10
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Should you be on Tikok? That’s a question I get asked often from my students and wedding pros. Spoiler: yeah - you should. Let me state my case as to why I think every wedding pro should be on Tiktok (and not in the way you think). Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was.…
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How Losing Her Husband Creates Small Legacies with Amanda Bauer-Frisch
34:49
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What legacy are you creating for your kids? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After her husband died unexpectedly, Amanda transitioned from a corporate career to full-time pa…
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1
Finding Financial Blind Spots with CFO, Ben Risser
35:26
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Question: When is the best time to hire a part-time or fractional CFO? Answer: Sooner than you think. This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Ben Risser. Ben was an aerospace …
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127 | How To Become The Vendor On Everyone's Lips With Carin Hunt
41:57
41:57
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How do you become the vendor on everyone's lips? There are some wedding pros in the industry that seem to get ALL the amazing referrals and opportunities. They're on the tip of everyone's tongue and because of that, their business seems to be EVERYWHERE. Carin Hunt from Celebration Pros is my guest on this episode of The Power in Purpose podcast an…
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How AI is Building Sales & Marketing Strategy with Matt Swalley
32:30
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Have you started (or stalled) on using AI in your business yet? This is the show for you — a reminder you need to start while it's early! This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Me…
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126 | Is Your Website Copy Catfishing People? Andrea Shah Shares The 4 Biggest Mistakes Wedding Pros Make With Website Copy
46:30
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Every wedding pro I know is on the struggle bus this season with sales… Could your website copy be contributing to attracting the wrong leads or no leads at all? And is your copy catfishing people? Copywriter to wedding pros Andrea Shah joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website …
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Why Your Business Needs to Prioritize Content Strategy...Today, Jake Hurwitz
35:12
35:12
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Founders & CEOs: Has your team been nagging you to create content? Wondering if you should start posting those things called reels? Short clips? Maybe even TikTok?! This episode is your sign! This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content s…
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1
How to Grow a VC Fund and a Family with VC Mike Cardamone
32:44
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Ever considered throwing in the towel and getting a “real job?” Hundreds of Founders and Startups are glad today’s guest didn’t give up. After realizing it was hard to land a position at a venture capital firm, he decided to build his own fund...all while growing a family too. This show is brought to you by SmartCookie Media where we provide end-to…
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125 | 2024 Marketing Trend Report For Wedding Pros: What's In & What's Out
36:29
36:29
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Let’s talk about 2024 marketing trends for wedding pros! In this episode, I’ve rounded up the trends that I think are “in” and “out” for marketing this year. All these trends are very specific to our industry and are some new ways for you to attract clients and stand out in an overly saturated market! On this episode of The Power in Purpose Podcast…
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Smart Nutrition & Personalized Supplements with Founder Ari Tulla
44:16
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What if your smart device could improve your nutrition? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After multiple health issues in his family, Ari knew he needed to dedicate his life'…
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124 | What Instagram Told Me I Needed To Do For Marketing in 2024
26:56
26:56
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In November, I had a phone call with Instagram to talk about my marketing strategy. I thought the call was interesting enough to share with you what Instagram told me I needed to focus on for marketing using their platform. I also share what I think Instagram is prioritizing this year and how they want content creators and small business owners lik…
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App Development & Vision with CEO John Driscoll
32:07
32:07
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Have you ever thought of building an app? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. After building a medical software app for a company that sold for somewhere in the millions, John …
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From Mergers & Acquisitions to Franchise Owner with John Prothro
30:02
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Do all franchises operate the same way? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Most corporate owners see their franchises as cash cows, but not our guest this week. John knew Foot…
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123 | How Wedding Pros Can Level Up Their Business with Digital Tools with Steven Greitzer
48:43
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How can you level up your wedding business this year with digital tools? Today I'm joined by the founder and CEO of Provenance, Steven Greitzer, to talk all about wedding industry tech in 2024. In this episode of The Power in Purpose Podcast, Steven talks about how you can level up your business using tech tools for this year! On this episode of Th…
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From Photographer to Branding Expert with Deevo Tindall
29:58
29:58
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Have you ever felt like your brand is stuck or needs a partner? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. In this episode, Deevo tells us what holistic branding means, he gives us a …
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122 | How Your Website Creates The Client Experience With Alex Collier
36:37
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Engagement season is here, and your website probably needs a little refresh. I'm joined today by Alex Collier, Showit and Brand designer for wedding pros. She shares how your website sets the tone for your client experience. On this episode of The Power in Purpose Podcast: 00:00 Introduction 03:10 The Importance of Websites in the Client Experience…
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1
How One Inventor Found Market Share with Eli Packouz
25:17
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How big is your market? And how do you find your buyers? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Eli Packouz. He is a serial inventor and two-time founder. He started his firs…
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121 | How to Win Your Week Before it Starts According to Time Management Coach Anna Dearmon Kornick
48:42
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Do you feel like every day you sit down at your desk, overwhelmed by the number of tasks you have to manage and already defeated before the day begins? I know that feeling all too well, friend. Being an entrepreneur is hard - and one of the most difficult parts of owning a small business is figuring out how to manage your time. In this conversation…
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Minimizing Risk For Entrepreneurs Through Franchising with Tim Parmeter
35:18
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What if your next business came with a little guarantee? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Tim Parmeter, fellow podcast host and founder of FranCoach. Whether you're a f…
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How to Master Email Marketing with Co-Founders Alex Melone and Andrei Marin
26:39
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Is email dead? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet co-founders of CodeCrew, Alex Melone and Andrei Marin. They are an email marketing agency known for their staggering 130…
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How To Outsource Like a Pro with Agency Owner Joe Rare
34:22
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Is your business creating true freedom for you and your family? His mentor asked him this one question and the answer changed his business forever. Now he's sharing how it can helps yours too. This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content …
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Before Hiring Consultants in 2024, Meet Fractional CMO, Aimee Schuster
31:45
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Should you hire another consultant, or a fractional COO or CMO? (And what the heck is the difference?) This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Aimee Schuster. She is the found…
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How Adding Four Words Equals More Sales, with Author, Tom Jackobs
28:30
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Looking for a formula for more sales? What if it was as simple as adding four words to your sales conversations? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Tom Jackobs. Tom knows…
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