Best Nik Sharma Podcasts (2025)

1
794: Holiday Cheer with Nik Sharma, Claire Saffitz, & Toni Tipton-Martin 49:48

18d ago49:48

49:48

This week, we have just what you need to prepare for this holiday season. First, award-winning author and food scientist Nik Sharma shares his favorite holiday traditions and food pairings that will make your vegetables shine at the table. He is the author of Veg-Table, Recipes, Techniques and Plant Science for Big-Flavored, Vegetable-Focused Meals…

1
796: Soup Season with Mariana Velásquez, Gregory Gourdet, and Jing Gao 49:55

2h ago49:55

49:55

This week, we welcome the cold with delicious soup! Food Stylist Mariana Velásquez Villegas, author of Colombiana: A Rediscovery of Recipes and Rituals from the Soul of Colombia talks us through Colombia's biodiversity and regional identity and the unique foods it inspires like Sancocho. This hearty stew brings people together in a communal dining …

1
S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods) 37:06

2h ago37:06

37:06

When someone mentions data, what do you think of? Data is a goldmine—we can tell who our consumers are, what they want, what they’re gonna buy, etc. But, it can be daunting for marketers who don’t know how to properly manage it. So, Nik talks about streamlining, formatting, and reporting to help you get it right. Ever heard of guerrilla sampling? W…

1
S11 E1: New Year, New Nik: Overrated, Underrated, and More 44:32

2d ago44:32

44:32

It’s a new year and a new Nik: shorter episodes, thinking about bringing on a new co-host, and going over what’s underrated and overrated. The real, honest, scary truth? Your top of the funnel efforts (like FB ad campaigns) may actually be a waste of money if they’re not converting the way you’d like them to. Plus, Nik recommends running a product …

1
818: Ireland’s National Culinary Treasure, Darina Allen 49:56

4d ago49:56

49:56

This week, we’re spending the hour with the charming and beloved Irish cooking teacher and writer Darina Allen. It’s a spirited conversation about growing up in a country kitchen, her love of eating, and the single moment she decided to pursue her career in cooking. She tells us about her organic farm at the Ballymaloe Cookery School in Ireland, sh…

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795: Iconic Midwestern Food with Paul Fehribach and George Motz 50:32

11d ago50:32

50:32

This week, we explore some of the iconic dishes of the Midwest. First, we talked to chef Paul Fehribach about Midwestern cuisine and the history of its unique dishes as they evolved from generations of immigrants. From the evolution of Midwestern-style barbecue to Cincinnati chili, considered by Paul to be one of the oldest examples of fusion cooki…

1
#350 - Inside Night Ventures: The Fund Behind Internet’s Top 1% Creators (Mr Beast, Kai Cenat, Hasan Piker) 45:00

19d ago45:00

45:00

Ben Matthews is a general partner at Night Ventures, an early-stage consumer VC fund, focused on culture, community, and creators. They have partnered with some of the most famous people on the internet including Mr. Beast, Kai Cenat, and Hasan Piker. In this episode of DTC Pod, Ben and Blaine discuss: Lessons from incubating and investing in early…

1
817: Holidays with Lisa Kyung Gross and Helen Rosner 49:38

25d ago49:38

49:38

This week, we’re all about community and coming together for the holidays. First, we talk to Lisa Kyung Gross, founder of The League of Kitchens, a unique cooking school where women from all over the world, welcome you into their homes and teach you how to make one of their family recipes. She talks about the delicious recipes she has collected in …

1
S10 E7: Listener Mailbag: Adventures in Customer Acquisition 44:14

1M ago44:14

44:14

The end of 2024 is here and Nik’s got a New Year’s Resolution: try more customer acquisition tactics. And, he’s answering YOUR questions. First, how do you optimize spending money on ads when your budget is tight? You really need to know where your audience is and examine the quality of your content. What’s working? What’s not? When people click on…

1
793: The Secret of Cooking with Bee Wilson and Cassoulet Confessions with Sylvie Bigar 48:51

1M ago48:51

48:51

This week, we’re all about discovering the secret of cooking—and exploring an iconic French Dish. First, Award-winning food historian Bee Wilson talks to us about her latest book, The Secret of Cooking: Recipes for an Easier Life in the Kitchen. She talks about how to find the joy in cooking with real-world advice, from embracing your favorite kitc…

1
S10 E6: Listener Mailbag: EOY 2024 Wrap-Up 38:33

1M ago38:33

38:33

Nik’s answering YOUR questions as we wrap up 2024. What were some fails? What are we gonna see more of in 2025? First, does Nik have a recommended team structure for DTC teams? Truthfully, it depends—you should have enough for each person to have a main duty—but DTC teams tend to work best on the leaner side. Then, Nik talks about revenue from each…

1
816: Crumbs with Ben Mims and Wild Chocolate with Rowan Jacobsen 48:53

1M ago48:53

48:53

It’s the holiday season, and we’re kicking it off this week with some sweet treats. First, food editor and recipe developer Ben Mims joins us with his latest project, covering over 300 cookie recipes from Asia to the Levant to Scandinavia to the Caribbean. The varieties are astonishing. We get into cookie styles, the fascinating ingredients in regi…

1
#349 - Between Trends and Timelessness: The Antara Approach to Building Strong Brands from the Outside In 35:45

1M ago35:45

35:45

Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints. In this episode of DTC POD, Blaine and Isabel discuss: T…

1
S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder? 44:22

1M ago44:22

44:22

BFCM broke RECORDS. No, really: shoppers spent over 10% more than last year—that’s $11 billion. And Nik’s here to break down why, from new avenues like App Lovin to consumer tastes (spoiler: beauty brands didn’t as well). The biggest commonality? Brands are prepared with optimal UX, email flows, and campaigns. Plus, find out what the supplement sec…

1
791: Fall Cookbook Roundup 48:58

2M ago48:58

48:58

It’s our favorite time of year – Fall Cookbook season! We’re joined by baker Samantha Seneviratne, author of Bake Smart, who tells us about her favorite baking techniques, including a butter trick that creates the creamy texture in her Gooey Cranberry Crumb Cake. Then, chef and content creator Jon Kung talks about his debut cookbook, Kung Food: Chi…

1
Turkey Confidential 2024 1:56:02

2M ago1:56:02

1:56:02

Join us for Turkey Confidential, our must-listen-to annual Thanksgiving Day broadcast! This year’s guests are Andrea Nguyen author of Ever Green Vietnamese, Super Fresh Recipes Starring Plants from Land and Sea, Dallas-based chef Tiffany Derry of Roots Southern Table and The Great American Recipe on PBS, Washington Post Food Editor and author of Ma…

1
#348 - Storytelling Across Screens: The New Rules of Brand Building 38:35

2M ago38:35

38:35

John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences. In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for find…

1
815: Your Thanksgiving meal with Deb Perelman and J. Kenji Lopez-Alt & Desi Bakes with Hetal Vasavada 48:49

2M ago48:49

48:49

We are a week away from Thanksgiving, and this week, Award-winning authors J. Kenji Lopez-Alt and Deb Perelman give us the best advice on making the perfect Thanksgiving spread. From gravy hot takes to best brining practices and the ideal way to cook a perfect turkey we have you covered. J. Kenji López-Alt and Deb Perelman are co-hosts of "The Reci…

1
#347 - Shading the Future: Inside Everhem’s Rise in Custom Window Treatments 43:46

2M ago43:46

43:46

Haley Weidenbaum is the CEO and co-founder of Everhem, a DTC company specializing in custom window treatments, including shades and drapery. In this episode of DTC Pod, Haley discusses the strategies that have helped Everhem grow and differentiate itself in the market. She discusses the challenges of online shopping for custom products and how Ever…

1
S10 E4: Meet Kelly Dill from Imaginary Ventures - A Venture Fund that Has Backed Skims, Glossier, Kosas, & More 41:38

2M ago41:38

41:38

The most important part of entrepreneurship? Imagination. Nik sits down with Kelly Dill, an investor at Imaginary Ventures where imagination is the KEY to ideation. Kelly explains how new ideas become companies and companies then become their own organism. How should you approach new business ventures? How should you raise capital? Kelly explains i…

1
792: A Chef’s Thanksgiving with Amy Thielen, Eric Ripert, and Pierre Thiam 48:58

2M ago48:58

48:58

This week, we are all about getting you ready for your Thanksgiving feast! First, cookbook author Amy Thielen sets us up with tips on keeping the holiday stress-free and enjoyable. She shares her remarkable thinking around “turkey secrets,” talks us through some of her favorite techniques for stuffing and starters, and leaves us with her amazing al…

1
#346 - Scaling Sourdough: How Wildgrain Baked Up 80K+ Subscribers 39:58

2M ago39:58

39:58

Ismail Salhi is the co-founder and CEO of Wildgrain, a fast-growing DTC subscription service that delivers artisanal breads, pastries, and pasta directly to customers' doorsteps. In this episode of DTC Pod, Ismail shares his journey of rapidly scaling Wildgrain to over 80,000 subscribers since launching during the pandemic in 2020. He shares the ke…

1
S10 E3: Branding, Black Friday, and Trader Joe’s Rice Cakes: Holiday Guide 47:38

2M ago47:38

47:38

Nik’s riding solo today and gearing us up for Black Friday and beyond. Nik’s breaking down the main four comparison charts sees and explains how comparing your product to its competitors—and even its price point—can teach you a lot about what could be done. How does it stack up? Is everything a fair comparison? Plus, have you ever had a Trader Joe’…

1
814: Ottolenghi Comfort with Yotam Ottolenghi and Classic German Cooking with Luisa Weiss 49:17

2M ago49:17

49:17

Listen on: Apple Podcasts | Stitcher | Google Podcasts | Spotify | Pandora This week, we talk about comfort food around the world. First, Yotam Ottolenghi tells us about his latest book, which is filled with recipes for his favorite comfort foods. He talks about what it is about specific dishes that evoke emotional reactions, from taste to texture …

1
#345 - Financial Foundations for DTC Success: What E-commerce Founders Need to Know About Tax and Accounting 48:53

2M ago48:53

48:53

Christian Rivera is the founder of The Ecommerce Accountants, a firm that specializes in tax, accounting, and business structuring for e-commerce companies. Their clients include social media marketing agencies, dropshippers, digital marketers, Amazon automation, Amazon FBA, and internet coaches/gurus. In this episode of the DTC POD, Christian expl…

1
S10 E2: Metrics, Motion, and More: Creative Analytics Rundown (with Reza Khadjavi, CEO of Motion) 54:25

2M ago54:25

54:25

Do you consider yourself to be creative? Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help creatives manage their analytics. When you create for creatives, your marketing and product design HAVE to be top notch—otherwise, it’s pretty embarrassing to be for creatives without being creative. How do you get people to hav…

1
727: Cooking by Feel with Vivian Howard & Nik Sharma 49:35

3M ago49:35

49:35

When it comes to cooking, do you follow a recipe to a T, or do you do a little improv? This week, we learn a lot about cooking by feel with the star of the Peabody and Emmy-award-winning show A Chef’s Life, Vivian Howard. She talks to Francis about how she “deprogrammed’ herself from precision cooking and started thinking outside of a written recip…

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