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Content provided by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies

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Manage episode 414501447 series 3373337
Content provided by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it?

The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America?

And what the heck is happening with Outdoor Voices? Just when you thought there couldn’t be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let’s just say not well.

Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits.

Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.

00:01:28 - Facebook Volatility and Business Updates

00:06:42 - Gender Targeting Challenges in Marketing

00:14:35 - Mastering Content Creation for Facebook Ads

00:15:34 - Warming Up Creatives in Marketing

00:23:21 - TikTok Usage Declines as Shops Rise

00:26:37 - Vetting Agencies for Facebook Ad Management

00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency

00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns

00:45:47 - Tesla's Advertising Spending Skyrockets in 2023

00:46:39 - Ozempic Threatens Big Snack Industry

00:54:53 - The Curious Case of Nelson Peltz and Disney

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

  continue reading

89 episodes

Artwork
iconShare
 
Manage episode 414501447 series 3373337
Content provided by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it?

The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America?

And what the heck is happening with Outdoor Voices? Just when you thought there couldn’t be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let’s just say not well.

Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits.

Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.

00:01:28 - Facebook Volatility and Business Updates

00:06:42 - Gender Targeting Challenges in Marketing

00:14:35 - Mastering Content Creation for Facebook Ads

00:15:34 - Warming Up Creatives in Marketing

00:23:21 - TikTok Usage Declines as Shops Rise

00:26:37 - Vetting Agencies for Facebook Ad Management

00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency

00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns

00:45:47 - Tesla's Advertising Spending Skyrockets in 2023

00:46:39 - Ozempic Threatens Big Snack Industry

00:54:53 - The Curious Case of Nelson Peltz and Disney

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

  continue reading

89 episodes

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