The Simple Online Business podcast is for business owners who want to start and build profitable, sustainable online businesses. Host Samantha Siffring is a business coach and agency founder who is known for her simple and doable approach to business and marketing. She has helped hundreds of women start and grow profitable businesses in all industries and is the founder of Booked Out Business, the leading business coaching membership for online business owners and freelancers. Each week, she ...
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It’s a tea spilling episode this week. This is the kind of topic where I’ll make a brief comment about it somewhere in passing, and my clients will be DMing after asking for all the details. On today’s episode of the Simple Online Business Podcast, ’m talking about scalable offers - the good, the bad, the ugly - and really everything you need to kn…
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Confidence & Sharing Your Wins With Sara Aloimonos
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A couple months ago, I hosted a challenge for clients to sign 5 new clients in 6 weeks. My client Sara Aloimonos shared with us towards the end of the challenge that she had signed ELEVEN new clients - and also that she had felt hesitant to share her wins and was worried that other people would feel bad if they saw her success. On today’s episode o…
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Do you struggle to create content quickly? Does it take forever to find the perfect picture or song - or you get stuck in a never ending cycle of creating drafts and not posting them? This is something that has been a pain point for so many of my clients in general, but also lately I feel like it's been coming up a lot. On today’s episode of the Si…
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Have you ever felt like your business is falling apart? This week I’m talking about the DOOMIES. You know, when you feel like everything is going terribly and you’ll never sign another client again, and maybe you need to just close up shop and go be a librarian? Specifically, I’m digging into the “problem solving” we do when we are in the doom spir…
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“I should be grateful for what I have” “I should be focused on others” “If I get more, others get less” Do these sound familiar? They’re all super common thoughts that so many women use to push their dreams away. On today’s episode of The Simple Online Business Podcast, I’m talking about giving yourself Permission to Want. I’m giving advice for any…
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Have you heard about the little brain shortscuts we call cognitive biases? Ever notice how your brain fixates on the ONE negative comment you got, and not the mountain of positive feedback over the course of your life? Yep, this is what I’m talking about. There’s actually a good reason why we are like this and I’m giving you tips on how to use thes…
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There’s no getting around it – summer is extra hard for business owners who are moms. Are you going into summer break expecting yourself to show up for your kids like you’re a stay at home mom…. and produce in your business like you’re working it full time? You don’t have to be a psychic to know that this isn’t going to work - and yet mom business …
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Do you…. Find yourself on your computer scrolling, “pretend working” sometimes? Often think or stress about your business when you’re with family or friends or other times you’re technically supposed to be unplugged? Work during vacations? The answer is yes. Because it’s yes for all of us sometimes. It’s not wrong, and you’re not a bad person or bu…
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My client Laura started her business coaching college students in 2020 - and we’ve worked together almost the whole time! On today’s episode of the Simple Online Business Podcast I have an unfiltered chat with Laura to show you about what it’s really like to grow a business. We talk about networking vs social media for marketing, balancing business…
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Day Trading Attention by Gary Vaynerchuk just came out, and I received so many requests to do a review of it for all of you and share the highlights. On today’s episode of the Simple Online Business podcast, I talk through my top takeaways and lessons from the book to help you be more successful with your social media and marketing. You’re going to…
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Last week while coaching, I had a lightning bolt of inspiration hit me - I coached several clients in Booked Out Business, and in the middle of one was like… I need to make a podcast about this! And they were like YES. So right after the call, I jotted down a few notes and hopped on the mic to record this episode for you… wrecking my podcast schedu…
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A few weeks ago, I was having a meeting with Brenna, my COO and sister. We are in the process of moving platforms (from Ontraport to Kajabi), so she was cleaning up the Booked Out Business portal and looking through stats. And then she said…. The clients who log into the portal regularly are the clients who get the best results. Maybe that seems li…
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There are two extremes when it comes to thinking about investing in your business: The folks who are like “just say no!” and think everything labeled as a business investment is a scam. And… The folks who think the more you invest, the more you make, automatically - and that the transformation is in the transaction, regardless of what happens next.…
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I can guarantee you one thing: you don’t have time for your business to be complicated. Recently I was coaching a few clients who were feeling stressed about the amount of things they want to do to grow their businesses - and having limited time to do those things. The reason is that it’s incredibly easy to hear what’s working for other people, wha…
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Have you ever wondered: Should this content be free? Or only for clients? How much do I give away for free? Where do I draw the line between what’s free and what isn’t? Many of my clients ask these questions, and honestly, I struggled with this earlier in my business too. While it is one of those things you learn through experience and eventually f…
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$10K Months as a Virtual Assistant With Shannon South
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These are two major myths that are often talked about in the entrepreneurial world: Marketing = social media You have to be on social media to get clients. Listen… I’m a huge proponent of social media. For all the flaws, it gives us access to SO MANY connections with new people, for free. Yep, it takes work. But it’s also such an advantage for begi…
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Last fall, I had a coaching conversation with my client, Brittany. She had been trying to consistently sign coaching clients for a couple years, but it just wasn’t working. She had an offer, a website, decent social media engagement… and yet it just wasn’t turning into paying clients. Almost immediately on our conversation, I realized the issue. I …
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Have you ever felt like your business was moving too slow? You feel like you are doing all the right things, but it’s not getting the results you want fast enough. So many business owners are tempted to quit or pivot when this happens… losing the momentum they were building, and restarting the clock between where they are now and the results they w…
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Whether your business works or not depends on 3 things: your marketing your ability to sell you It's why I have said this for years: every problem in your business is either a marketing problem, a sales problem, or a CEO problem. On today’s episode of the Simple Online Business podcast, I am going to dive deeper into how to diagnose problems in you…
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Has business ever felt really heavy, confusing, and unclear for you? If the answer is yes, you are NOT alone. When business feels really hard, you start to lose confidence, motivation and makes it so much harder to show up… which of course makes it harder to get the results you want. On today’s episode of the Simple Online Business podcast, I’m tal…
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Does selling give you the ick? So many business owners struggle with the idea of having to sell - and even if they think they are ok with sales, there’s sometimes still an underlying vibe of “the ick” that makes it hard for them to make offers. Let's face it, selling can bring on a lot of negative emotions. Many of us feel gross, icky, or unnatural…
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“Everyone else has it all figured out.” I know this can feel really real sometimes, but I’m here in your inbox today to say this is 100% untrue. False. Myth. This is a very common misconception in entrepreneurship. This thought can alter your perception, affecting everything from your self-image to your business goals and the challenges you face. O…
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Many of us struggle with confidence, which, by the way, is very normal and is very much part of having a business and being an entrepreneur. On today’s episode of the Simple Online Business podcast I’m talking about confidence as a mental discipline, how to manage these types of feelings and building on existing confidence. YOU’LL LEARN: Why it’s i…
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Recently someone asked how much I made in my first 3 years of business. Here’s the answer: 2017: $40 (not a typo) 2018: $42k 2019: $210k And if you know my story, you know I made almost $800k in 2020, year 4. On today’s episode of the Simple Online Business podcast, I’m sharing the two major things I did in 2019 to grow, and the one thing I did in …
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How would you approach your business if it was your job? What would be different? Every single business owner needs to ask themselves these two questions - because when we are making our own schedules and deciding our own workloads it’s really easy to NOT take things as seriously as we would if it was a job. It’s tempting to want to wait until the …
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Do you hate failing? Who doesn’t, right? It’s disappointing and frustrating when things don’t work the way we wanted them too - plus, we all spent over a decade being programmed to believe that failure is really, really bad. I want to challenge you to shift your mindset towards failure. Instead of seeing it as a setback, view it as a necessary step…
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Did you know people have undeniable business growth when they niche down? People also have undeniable business growth without a niche. Guess what, just like with nearly every other topic - there is nuance to the niche discussion. We've all heard the success stories - coaches who find their niche and suddenly their business is successful. It's an at…
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Have you ever asked yourself why clients aren’t buying from you? You’re not alone. Every business owner has had this experience of not getting as many yeses as they want - or even a full on dry spell without a yes. It’s frustrating and can make you question everything and start looking for a job as a librarian. But here’s the deal: this phase you’r…
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Want to sell more coaching? You’ve got to lead yourself: your thoughts and your feelings. Selling coaching is 99% mental work. You need to understand the emotional drivers behind buying decisions and leading yourself to inspire and attract clients. There's so much power in the visual of leading your thoughts and feelings, and that self-leadership i…
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Have you ever posted a piece of content and if it doesn't immediately bring in a new client or go viral, you label it a failure? In the entrepreneurial world, it's easy to get caught up in the success-fail binary. This is the idea that every action you take is either a resounding success or a complete failure. I see this happen all the time, especi…
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Last month, I hosted an event specifically for coaches to talk through the challenges and changes in the industry, the outlook for 2024, and how to grow your coaching business in 2024. One of the core messages from the event was the undeniable shift towards relational marketing. In the digital age, it's no longer just about broadcasting your messag…
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I recently flipped through some old journals from prior times in my business - the one that really caught my attention was a month where I was going after a BIG goal that honestly felt impossible. It was fascinating to look back knowing that I had achieved the goal that month despite having zero belief that I would at the start. Sometimes, our bigg…
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Today, I want to take you through my journey in 2023. I’m going to share with you the lessons I've learned, the changes I've made, and the insights I've gained. 2023 was a year of transformation for me. And while reflecting on the past year, I realized the importance of embracing change and simplifying my business during challenging times. In this …
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Sometimes I don’t think cheerleaders get the credit they deserve… Hear me out on this one. Have you ever thought about the role of a cheerleader at a game? The whole point of the cheerleader is to get the crowd going, right? When they get the crowd cheering and celebrating, the team gets excited. And when they’re excited, it fuels them to perform b…
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This episode is for the coaches… I know not every coach has had a tough year, but I've spoken to many who feel like they've been under the microscope more than ever. Between the economic doom and gloom that seems to be the talk of the town.. And just the “normal” anxiety, imposter syndrome, and stress that accompanies being a coach in 2023… Let’s j…
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Can we all agree that being a business owner is such an emotional rollercoaster? Owning a business comes with both highs and lows, twists and turns… And sometimes it’s the lows, twists and turns that really put your stomach and anxiety into excruciating knots. But your business does NOT have to make you feel this way when you’re going through the “…
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When you think of goal setting, what are some thoughts that immediately come to mind? For some, it’s: overwhelm, stress, anxiety, and fear. And because of these feelings, some business owners will just run their businesses without setting goals. If you’re this kind of business owner, then are you really working towards goals? Or, are you simply jus…
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Overwhelm is a bad feeling, and I think we can all agree with that. It doesn't feel good in any aspect of our lives, and for a lot of people, it's really a shutdown emotion when it comes to running a business. Many of us will just say, “I won’t get to a place of overwhelm. I won’t let that happen in my business.” But let’s be honest… Saying that yo…
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Have you ever heard the saying, “failing to plan, is planning to fail?” Most business owners know how important having a business plan is for the success of their business… But the idea of actually executing it can be overwhelming, to say the least! Here’s my hot take on most of the “typical” business plans you’ll find on Google… Most of the things…
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After taking a little break… I’m podcasting again, and I am SO excited for this new makeover and rebrand…and I hope you are, too! Welcome to the Simple Online Business podcast. I’ll be coming to you every Monday with 20ish minutes of the business tips and inspiration you need to fuel up for your work week. This week’s episode is about shouting in t…
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Welcome to the end of what was the beginning of my podcast experience as a business mentor. If you’ve caught an episode or two of our most recent episodes, I’ve talked about how I am retiring this podcast and launching a brand new podcast from scratch in January 2023. So, I wanted to have an official kind of retrospective episode. An episode reflec…
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To round out the year, and the end of this podcast, I wanted to bring back a crowd favorite as special guest, Brenna, to the show to talk about lessons learned in 2022. I was telling Brenna, before we started recording, that we know our lessons, we learned them. Theoretically, some people might think you don’t need to plan for a podcast where you’r…
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I thought it might be a fun end of year surprise to do a podcast that was semi-unstructured, unscripted, but still, organized in a very specific way. I wanted to have an Ask Samantha episode where I would hop on here and take questions that I've received from all of you who listen. However, I have not prepared any answers for them. Although I may n…
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This week’s podcast episode is one of my favorite kinds of episodes. Mainly because you, the listeners, get to hear from actual students of Mama to CEO. You get to hear their stories, the ups and downs of their journey thus far. But most importantly, their wins and celebrations from being a part of this program. Mama to CEO has had SO many amazing …
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The end of the year means the end of SO many things for so many people, but it also means the start of so many things as well! Which can be both exciting and scary, I know, believe me.. (PS, make sure you listen to this episode, I have some EXCITING news!) But we are finally up to the year where I get to do one of my favorite things in my business,…
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Today we are talking about a very interesting topic to every business owner. If you are somebody who is growing a business, the number one thing on your mind when you're looking at a “big goal”, or really, any goal, is, how am I going to do that? This used to be a really big topic on my mind as well too, when I was in the first few months, and year…
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This is something that I don't think I have ever really done a podcast episode about. Today, we are talking about business plans. Honestly, years ago, I used to feel people might feel a little negative about the idea of business plans. I think that the idea of a business plan has been there all along in the things that I teach, but I want to lean i…
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EP 247: Thoughts on Recessions as a Business Owner
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I've been thinking a lot about how to support you on this topic. I know that it's brought up anxiety, uncertainty or just overall heaviness. So this week’s topic is all about recession and economy talk, and what it means, if it means anything for your business. I personally feel that outside in the world there is just so much doom and gloom, stress…
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Creating a business from the ground up is truly such a crazy thing, isn’t it? When we're growing a business, we have to have belief in things before we actually create them. There are SO many things that we are already programmed to do, without having to believe we can do them. Taking a shower, getting out of bed, etc. These are all things that we …
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Today we are talking about something that I think is the most important thing when it comes to your business… Actually learning how to enjoy your business. Seems pretty crazy, right? How could you NOT enjoy something that YOU chose to create? Most people start their business because they weren't feeling fulfilled with the way they were living their…
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