Welcome to Broadley Speaking Sales Academy. This is a podcast series which aims to help marketing and sales people with actionable advice deriving from our experience of over twenty years in B2B sales and marketing.
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The Mission of Lead Generation Accelerator for Business is to bring proven marketing ideas to professionals offering a service, consulting. coaching, advice or software and who want a weekly flow of inbound new client inquiries. We deliver one idea to boost marketing results using our “7 questions in 7 minutes”. https://boardroom.explosionmarketing.com.au/podcast/ If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar
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Business Excelleration® is The Hackett Group’s weekly podcast featuring insights and research data designed to help business leaders improve efficiency and effectiveness in finance, human capital management, strategic sourcing, procurement, and information technology (IT).
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New to the high-octane world of insurance agency ownership with The Insurance Dudes© ? Looking for answers on how to make it happen? Hosted by industry veterans Jason Feltman and Craig Pretzinger, this podcast is your no-holds-barred guide to dominating the insurance game. With decades of combined experience and a track record of building some of the most successful agencies in the business, Jason and Craig are here to share their hard-won insights and proven strategies. You're here just in ...
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Jump In Podcast is all about giving you the tools to pave your way into the Web3 freelancing world with no technical experience and helping you make the best career move. Topics covered: personal development, systems, productivity, mindset, lead generation, habits, and financial advice.
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How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a ...
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If X is being a mythical badass. We solve for X. Believe it or not, there's more to life than money, women, and Instagram bullshit. Listen here for all things scientifically approached entrepreneurship, personal growth, and overall up-the-f$ck leveling yourself. Attracting grounded, wicked smart, mission-driven 7 and 8-figure business owners. Psychedelics may or may not be involved. Brought to you by your co-hosts Scott Conway and Brian Comstock. Scott: sales/lead generation expert with www. ...
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NEW EPISODES EVERY OTHER THURSDAY!!! Conversations on data analytics, business intelligence, and data driven practices for private equity and the mid-market. "The Dashboard Effect" is a podcast is hosted by us, Brick Thompson and Caleb Ochs, with insights on the crucial intersection of data analytics, business intelligence, and data-driven practices for the private equity portfolio companies and the mid-market sector. Our discussions cover real-world applications of data analytics, offering ...
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Welcome to The Marketing Blender Show! We are here to provide practical B2B marketing insights that will help grow your company. Our hosts, Dacia Coffey & Shasta Daisy McCarty, are both seasoned Chief Marketing Officers who have a wealth of experience in crafting effective marketing strategies that have resulted in impressive growth for businesses in various industries. We understand that B2B marketing can be challenging, and that’s why we’ve designed this show to provide you with actionable ...
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Welcome to the Click and Convert podcast - the show for business owners and marketers that lifts the lid on web traffic, online conversion, and much more besides. with your host, Sean Clark from ClarkStJames.com
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Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies. This is the show where we get real and talk about what's working to grow your influence, impact, and personal wealth. All whilst doing it ethically and in alignment with who you are as a human being. This show will feature a mix of solo episodes and guest interviews with actual practitioners who are honest, courageous, and generous with sharing wha ...
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What's Next is a weekly digital marketing podcast hosted by Garrett Mehrguth and Tanner Shaffer the co-founders of Directive Consulting. If you are in B2B and wondering how you can increase your organic rankings, drive more leads from PPC, grow your social presence, or improve your content marketing then this show is for you. Pulling from a large portfolio of B2B clients, we discuss tried and true tactics as well as deliver a fresh outside perspective for in-house marketers. B2B marketing to ...
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The Truth About Outsourced B2B Lead Generation
26:11
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Hey there marketing superstars! 🤩 Dacia and Daisy from The Marketing Blender Show are here to tackle a common challenge: outsourced B2B lead generation. In this episode, they debunk the myths and misconceptions surrounding this service and explain how it can actually work for you, if done correctly. Here's what you'll learn: - The deadly assumption…
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Hello and welcome back!! In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty dive deep into the world of B2B lead generation, providing actionable insights to help you accelerate your sales pipeline and achieve faster revenue growth. What You'll Learn: ✨ The clear distinction between Marketing Qualified Leads (MQLs) and Sa…
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What's the role of dialing specialists in a TeleFunnel | The Insurance Dudes
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Shoot Us A Message! In this insightful episode of The Insurance Dudes, Craig Pretzinger dives deep into the crucial role of dialing specialists in a telefunnel. With a special introduction by his AI counterpart, AI Craig, the episode explores the evolution and optimization of dialing strategies, focusing on how dialing specialists serve as "sifters…
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Generative artificial intelligence (Gen AI) is revolutionizing financial reporting processes, streamlining operations and empowering finance teams to make more informed, strategic decisions. In this episode of the Business Excelleration® Podcast, Shawn Fitzgerald and Jim O’Connor discuss the transformative impact of AI in finance. They explore how …
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Outsource or In-House: The Telemarketing Dilemma Solved
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Shoot Us A Message! Welcome back to The Insurance Dudes! In this episode, host Craig Pretzinger and special guest Jason Feltman dive deep into the nuts and bolts of creating a successful telefunnel system for insurance agencies. They explore essential elements like lead generation, the right dialing systems, and crucial metrics to track. Craig shar…
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Hey B2B marketers! Struggling to see results from your marketing funnel? You're not alone. Dacia Coffey and Daisy McCarty, the dynamic duo behind The Marketing Blender Show, are here to help you identify and fix the most common funnel flaws. In this episode, they delve deep into the B2B marketing funnel, debunking the myth of "one size fits all" an…
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Understanding the Dunning-Kruger Effect for Insurance Success
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Shoot Us A Message! Welcome back to another enlightening episode of The Insurance Dudes podcast! In today's episode, we're diving into the secrets of crafting a predictable, consistent, and profitable agency sales machine. Join host Craig Pretzinger and special guest Jason Feltman as they unveil the concept of the "Gateway to Success," shedding lig…
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Provider Perspective: HCM Software Digital World Class Matrix™
16:24
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In this episode of the Business Excelleration® Podcast, Andy Warzecha, Harry Osle, and Matt Merker share insights from The Hackett Group’s Digital World Class Matrix™ for human capital management (HCM) providers. They explore how advanced HCM technology can streamline processes, deliver actionable insights from precise data and bridge productivity …
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Making Smart Decisions with Insurance Lead Generation
7:31
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Shoot Us A Message! Craig Pretzinger's journey in the insurance industry has been marked by significant challenges and learning experiences. In the early years of his career, Craig struggled with consistency and faced obstacles in understanding realistic expectations. He invested heavily in innovative yet unproven methods, such as spending six thou…
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The Strategic Edge of Outsourcing Your Data Platform
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In this episode of The Dashboard Effect Podcast, hosts Brick and Caleb dive into the often-overlooked advantages of outsourcing data platform management. They explore why mid-market companies should consider this option, discussing the challenges of in-house management, the importance of expertise in data integrity and security, and how outsourcing…
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Can B2B Companies REALLY Find Success on Facebook? (Yes, Here's How!) Hey everybody, and welcome back to the Marketing Blender Show! In this episode, Dacia Coffey sits down with social media expert Sa Maria Boyd to uncover the secrets of B2B marketing on Facebook. Sa Maria shares insider tips on: ➡️ Leveraging Facebook groups to connect with your i…
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1
The Gen AI Imperative: Know-How to Take the Lead
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In this episode of the Business Excelleration® Podcast, Kyle McNabb, Vin Kumar and Andy Warzecha delve into the transformative realm of generative artificial intelligence (Gen AI). They draw upon insights from client organizations, revealing their experiences, plans and strategies for implementing Gen AI. The discussion outlines different levels of…
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Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty tackle the often complex topic of B2B marketing automation. They break down: ➡️ The power of automation: How it can save time, reduce errors, and prevent burnout for your marketing and sales teams. ➡️ What to automate: Nurture campaigns, ads, reminders, soci…
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Shoot Us A Message! Hey there, Insurance Dudes listeners! Craig here, flying solo for this episode while Jason is out enjoying some quality camping time. In today's show, we're diving into the concept of the telefunnel - the secret sauce that has helped us grow our agencies in a predictable and profitable way. I'll be breaking down exactly what a t…
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Generative AI Analytics: Hype vs. Reality
11:18
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Welcome to The Dashboard Effect Podcast! In this episode, Brick and Caleb discuss the world of generative AI analytics, reflecting on the initial excitement and the current state of the technology. They share their insights and personal experiences, examining the progress made since the Microsoft Build Conference 2023 and evaluating whether generat…
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Multi-Process Human Resources Outsourcing Providers: Highlights From the New Digital World Class Matrix™
16:15
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In this episode of the Business Excelleration® Podcast, Andy Warzecha, Greg Morgan and John Sheridan discuss The Hackett Group’s Digital World Class Matrix™ for multi-process human resources outsourcing (MPHRO) providers. They unpack key insights from the study, highlighting how MPHRO providers harness artificial intelligence to streamline operatio…
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Overcoming Sales Challenges in the Insurance Industry with Jorge Carbonell PART 2
21:09
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Shoot Us A Message! Welcome back to another riveting episode of The Insurance Dudes! In this week's episode, hosts Craig Pretzinger and Jason Feltman sit down with industry expert Jorge Carbonell to delve into the intricacies of managing both remote and in-office teams. Jorge opens up about his challenges and successes, offering a candid look at th…
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Navigating the Complexity of B2B2C Marketing
22:16
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Struggling to navigate the complexities of B2B to Consumer (B2BtoC) marketing? This episode of The Marketing Blender Show is for you! Dacia and Daisy dive deep into the world of selling to big box retailers like Walmart and Costco, where you don't directly control the customer relationship. Here's what you'll learn: - What B2BtoC buyers REALLY care…
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Overcoming Sales Challenges in the Insurance Industry with Jorge Carbonell PART 1
15:30
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Shoot Us A Message! Welcome to another exciting episode of "The Insurance Dudes"! Today, we're thrilled to have the ever-dynamic Jorge Carbonell join our hosts, Jason Feltman and Craig Pretzinger. In this insightful episode, Jorge shares his journey and expertise in building a successful insurance agency, highlighting the importance of hiring the r…
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In this episode of the “Business Excelleration® Podcast,” Anthony Snowball, Kyle Robichaud and Joe Nathan discuss the tangible advantages businesses are experiencing, while also addressing the critical ethical considerations of adopting generative artificial intelligence (AI). They also examine the pivotal role of boards and executives in setting p…
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In this episode of The Dashboard Effect Podcast, we tackle the complex world of multi-currency reporting in Power BI. Whether you're a BI professional or a business analyst dealing with international data, this episode is packed with valuable insights to enhance your reporting capabilities. Brick and Caleb dive deep into: Effective strategies for d…
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Hello and welcome back to The Marketing Blender Show! We're excited to bring you another episode packed with valuable insights for B2B leaders and marketers. 😎 In this episode, hosts Dacia Coffey and Daisy McCarty dive into the world of fractional Chief Marketing Officers (CMOs). They explore when businesses should consider hiring a fractional CMO …
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How to Run Successful B2B Healthcare Marketing
27:30
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Hello! Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty discuss how to navigate the complexities of B2B healthcare marketing. They break down the different personas involved in the buying process, from doctors and nurses to hospital administrators and IT leaders. They also offer tips on how to develop mess…
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Modern Reporting with Power BI: Moving Beyond Email Reports
8:47
8:47
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In this episode of The Dashboard Effect Podcast, hosts Brick Thompson and Caleb Ochs discuss the pros and cons of emailing reports in business intelligence. They explore why the common practice of sending daily Excel sheets or PDFs is limiting and outdated, and offer better alternatives using modern BI tools like Power BI. We cover in this episode.…
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Matthew Murray's Unique Path in Building a Successful Insurance Agency PART 2
15:46
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Shoot Us A Message! Welcome to another insightful episode of **The Insurance Dudes**, where Craig Pretzinger and I, Jason Feltman, are joined by the dynamic insurance expert, Matthew Murray. In today's conversation, we dive deep into the often daunting topic of life insurance and final expenses. Matthew shares his profound wisdom on navigating thes…
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Future-Forward Insights: Key Takeaways From the 2024 OneStream Splash Conference
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In this episode of the Business Excelleration® Podcast, Andy Moore and Peter Fugere reflect on the vibrant atmosphere and key takeaways from the recent OneStream Splash conference in Las Vegas. They highlight standout moments from the event, and discuss exciting new solutions and features on the horizon from OneStream. The full show notes can be do…
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1
Matthew Murray's Unique Path in Building a Successful Insurance Agency PART 1
22:38
22:38
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Shoot Us A Message! Welcome to another thrilling episode of The Insurance Dudes! This time, hosts Craig Pretzinger and Jason Feltman sit down with our special guest, Matthew Murray, who shares a blend of humor, insightful stories, and invaluable advice from his journey in the insurance industry. Matthew kicks off the episode with a hilarious and un…
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1
How to Run Successful B2B Channel Partner Marketing
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This episode of The Marketing Blender Show dives deep into the world of Channel Partner Marketing, featuring hosts Daisy McCarty and Dacia Coffey. Here are the key takeaways you'll learn: The Importance of Channel Partners: 70% of the technology addressable market is reached through channel partners. Many businesses rely on channel partners for a s…
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Dacia and Daisy are back with a spicy new episode of The Marketing Blender Show! 🌶️ In "Blender Reacts," they dive into viral marketing clips and share their unfiltered opinions. This time, they're tackling advice from marketing giants Gary Vaynerchuk, Neil Patel, and April Dunford. Expect hot takes on: 🙅♀️Gary Vee's 50 Consumer Segmentations: Is …
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1
When to Hire a SAAS Fractional CMO for Your Startup
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33:41
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🚀 Wondering when is the right time to bring in a Chief Marketing Officer for your SAAS startup? The answer might surprise you! Join Dacia Coffey and Daisy McCarty in this episode of The Marketing Blender Show as they dive deep into: 💥 The surprising truth: Why RIGHT NOW is the ideal time to hire a fractional CMO, even if your revenue is at $0. 🧩 Va…
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1
How AI is Transforming Content Creation, Marketing, and Sales PART 2
24:26
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Shoot Us A Message! Welcome to another exciting episode of The Insurance Dudes! We're thrilled to delve into the transformative world of AI and automation with industry expert Justin Brock. Joining hosts Craig Pretzinger and Jason Feltman, Justin highlights how AI is revolutionizing business operations, scaling productivity to infinite heights, and…
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How AI is Transforming Content Creation, Marketing, and Sales PART 1
33:21
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Shoot Us A Message! Welcome to another exciting episode of The Insurance Dudes! We're thrilled to delve into the transformative world of AI and automation with industry expert Justin Brock. Joining hosts Craig Pretzinger and Jason Feltman, Justin highlights how AI is revolutionizing business operations, scaling productivity to infinite heights, and…
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1
The Pitfalls of Augmenting Transactional Data with Excel for Reporting
9:19
9:19
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In the latest episode of The Dashboard Effect Podcast, Brick and Caleb discuss a common challenge businesses face when trying to extend their data for reporting purposes using Excel files to categorize or group data in ways not supported by the original system. While this approach may seem simple and straightforward, it can lead to several problems…
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In this episode of the Business Excelleration® Podcast, Vin Kumar, Kevin Church and Ramiro Ortiz explore how Gen AI is reshaping finance and how leaders are adapting. From engaging stakeholders to embracing new technologies and bridging skills gaps, they delve into the strategies guiding organizations of all sizes through this transformative period…
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How You Can Spend More To Acquire Insurance Clients | Insurance Agency Playbook
10:23
10:23
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Shoot Us A Message! In today's riveting episode of The Insurance Dudes, Craig Pretzinger and Jason Feltman dive deep into the often overlooked but crucial aspect of retention in the insurance business. Join us as Craig reminisces about his almost-cancelled 2019 Christmas trip to Kauai and how a key realization about lifetime value (LTV) of clients …
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Unlocking Gen AI Potential in Human Resources
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40:03
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In this episode of the Business Excelleration® Podcast, Anthony Snowball, Lee Derryberry and Franco Girimonte explore how generative artificial intelligence (Gen AI) is revolutionizing human resources (HR). From optimizing recruitment processes to personalizing employee development, these technologies are reshaping HR operations. They discuss how A…
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8 Prompt Steps for 10x Better ChatGPT Answers | Insurance Agency Playbook
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Shoot Us A Message! Welcome to The Insurance Dudes! Today, host Craig Pretzinger brings you an essential guide to navigating the AI revolution in the insurance industry. If you're a P&C or life insurance agent, this episode is a must-listen. Craig dives deep into the art and science of crafting effective prompts for AI tools like ChatGPT, detailing…
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Mastering Delta Loads: Caleb's Best Practices, Tips, and Workarounds
8:58
8:58
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Brick and Caleb get technical this week with a special focus on delta loading. They break down the concept of delta loading and highlight its benefits over traditional full loading techniques in terms of speed and resource efficiency. Caleb covers the typical obstacles faced when implementing delta loading, including issues with legacy systems and …
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What to Look for in a B2B Branding Agency
36:22
36:22
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In this episode of The Marketing Blender Show, host Dacia Coffey sits down with Creative Director Colin Short to discuss the ins and outs of B2B branding. They delve into the differences between B2B and B2C branding, exploring the unique challenges and opportunities that arise when building a brand for businesses. Colin shares his proven branding p…
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ChatGPT Determines Your Insurance Career?
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Shoot Us A Message! Welcome back to another riveting episode of The Insurance Dudes! Today, it's just Craig Pretzinger flying solo while Jason Feldman is off on a top-secret mission. Craig dives deep into the ever-evolving world of Language Learning Models (LLMs) like ChatGPT, emphasizing their critical role in staying competitive and relevant in t…
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Unlocking Gen AI Potential in Procurement
25:34
25:34
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In this episode of the Business Excelleration® Podcast, Vin Kumar, Tim Yoo and Jeff Gilkerson explore the growing interest in generative artificial intelligence (Gen AI) among procurement companies. They highlight the challenges companies face in understanding what they require to effectively integrate Gen AI into their operations, and discuss its …
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AI Takeover? Will You Be Blockbuster or Netflix?
20:58
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Shoot Us A Message! Welcome back to another exciting episode of The Insurance Dudes! Today, we're diving into a critical conversation on the AI takeover and what this means for your insurance agency. Are you going to be a Blockbuster or a Netflix in the evolving landscape of AI? Join your host, Craig Pretzinger, as he shares a compelling story of a…
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The Marketing Blender Show LIVE! | What's Working for B2B Marketing in 2024?
1:02:42
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Tune in to this episode of the Marketing Blender Show where we're serving up answers to your marketing dilemmas! 🚀 Don't miss out on the chance to leverage marketing for your big goals! 💼 Got burning questions for Dacia or Daisy? Drop them in the comments below!!🌟 ____________________________________________________________________________ 🌐 Learn …
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In this episode of the Business Excelleration® Podcast, we explore how artificial intelligence (AI) is reshaping industries and opening new pathways for innovation. As businesses embrace the potential of AI, what challenges will they face? What opportunities should they take advantage of? A discussion with Kyle McNabb, vice president of research, a…
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1
A Speed-Trust Equation: Fast Power BI Reports Increase End User Confidence
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Brick and Caleb share the essentials of performant Power BI reports. They discuss the ideal loading performance benchmarks, the implications of load times on user trust, and helpful strategies for debugging and optimizing data models and DAX measures. Watch this episode on our YouTube channel. Blue Margin increases enterprise value for PE-backed, m…
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1
7 Amazing B2B Social Media Content Ideas with Sa Maria Boyd
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✨Good Morning, Afternoon & Evening! Where ever you are, welcome back to another incredible episode of The Marketing Blender Show. ✨ In this episode, Dacia Coffey and guest host Sa Maria Boyd discuss engaging and effective B2B social media content strategies. They dive into the world of B2B social media content creation. Dacia Coffey chats with soci…
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1
Referrals Are the Gravy | Insurance Agency Playbook
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Shoot Us A Message! Welcome back to another thrilling episode of The Insurance Dudes! Today we're joined by Craig, the word of mouth wizard Pretzinger, and Jason, the referral renegade Feltman. Buckle up as we dive deep into the dynamic world of referral marketing—a gold mine for boosting your agency’s growth that too many overlook. Referrals don't…
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Provider Perspective: EPM Software Digital World Class Matrix™
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What sets apart top-tier enterprise performance management (EPM) providers, enabling them to deliver unparalleled value and capabilities? Explore the integration of generative artificial intelligence into EPM solutions, reshaping the way organizations optimize performance. Hear The Hackett Group’s Principal Andy Warzecha, Principal Jason Logman and…
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Insure Tech Specs to Avoid Wrecks | Insurance Agency Playbook
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Shoot Us A Message! Welcome back to another insightful episode of "The Insurance Dudes"! In This episode "Insure Tech Specs to Avoid Wrecks," we dive deep into the transformative world of technology in the insurance agency sphere. Jason Feltman, also known as "the Tech Titan," and Craig Pretzinger, the "Efficiency Emperor," discuss the crucial role…
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Make People Want It! : B2B Demand Generation
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Hello and Welcome back to another exciting episode of The Marketing Blender Show! Do you ever feel like your B2B marketing is just creating leads, not desire? This episode of The Marketing Blender Show is all about Demand Generation! Join hosts Dacia Coffey and Daisy McCarty as they break down the difference between lead gen and demand gen, and how…
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