Best PGA MP Podcasts (2024)

1
Ambassadors to the Game: Golf 101 8:06

5y ago8:06

8:06

Beginners are the fresh new life blood to the golfing community. But are we doing everything we can to help them find the game? I know we all offer a Get Golf Ready class or two but are we truly dedicated to getting new people to the game? This episode we cover a lot of different things that we need to focus on to clear away those hurdles that can …

1
Keep Cool when it's HOT, HOT, HOT! 7:25

5y ago7:25

7:25

Today, we talk about keeping people safe on the course when it is 90-100 degrees out there. Unfortunately, there are some places that do not find this a problem until it is too late. We will give 4 ways (well, more like 6-10) to keep them cool and safe during this sweltering time of the year. Take a listen! As ALWAYS, thanks for listening! I am tha…

1
4 reasons to Play with your Members. 13:15

5y ago13:15

13:15

Happy Tuesday! Today we are talking about the benefits of playing with your members/golfers at your facility. Don't forget to listen to the bonus question at the very end... (the ads are a first for us, we appreciate your support!) Thanks for listening! With your help we continue to grow faster than we expected! SO as always TELL 1 FRIEND, TELL 2 F…

1
Market Research: Connect with your Customer 4:34

5y ago4:34

4:34

Happy Tuesday! Today we talk about researching your customer traits. By identifying 4 or 5 customer demographics and determining other businesses that cater to them, you can go to some of these businesses and find out some of the things that they are doing to build relationships with them and keep them coming back. Identifying different groups that…

1
Golf Marketing: Women's Golf Month 10:44

5y ago10:44

10:44

Happy Tuesday! Today we will dive into the Women's Golf Month that starts June 1st. What are you doing to capitalize on it? With the women's community becoming the largest group of beginners and the fastest growing group in the game, WE, as ambassadors of the game, need to welcome these groups and find out what we need to do to keep the group growi…

1
Fan The High School Golf Flame 15:13

5y ago15:13

15:13

Happy Tuesday! Today we talk about doing our part as ambassadors of the game to help our local high school golf teams become successful. By opening your doors and exposing your enthusiasm for the game, it can impact the lives of high school kids that may not have taken their interest in golf very seriously. By showing the fun parts of growing up in…

1
Marketing: Clarify the Message 8:43

5y ago8:43

8:43

Happy Tuesday! Today we talk about being very clear to your customers with everything you sell or offer. Simply clarifying the message will lead to much more profitable offerings. Have a listen! As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out wi…

1
2019 Masters?? What do we do now? 11:05

5y ago11:05

11:05

Well...what a weekend! Now, do you have a plan to take advantage of it? Let's dive in a little deeper. Have a listen! As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest…

1
USP: The Whisper Episode_It's a Secret! 4:27

5y ago4:27

4:27

Happy Tuesday! This episode is a secret episode. Nah, but it is something that very few professionals think through. (in all businesses!) So, today we are talking about a little know thing...the importance of understanding your UNIQUE SELLING PROPOSITION and determining what it is for EVERY TRANSACTION at your facility. This is a short episode but …

1
Game Changer: Work on Your Game 10:44

5y ago10:44

10:44

Happy Tuesday! Today, we are going to talk about the benefit of working on your game. There are many reasons to work on your game but there are three we are going to cover. Grow your Lesson Book Hitting balls on the range can produce a lot of lessons if what you are doing out there is something that people want to do themselves. If you can't hit th…

1
Marketing: Use Google Analytics PART 1 12:59

5y ago12:59

12:59

Hello Everyone! Today we dive into the world behind the curtain! Google Analytics. If you really want to understand who is coming onto your website and what they are doing, this is the episode to start with. I will be doing a series of these over the next few months, gradually getting more detailed to help you guide your customers through your site…

1
Gallbladder Rewind: Focus on the customer 3:00

5y ago3:00

3:00

Happy Tuesday! Today I recommend checking out some of the 40+ episodes from our past and view everything as a customer would view your offering. I had gallbladder surgery over the weekend and I need an extra week to get back up to speed. Thank you for your continued support. Have a great week!

1
One Month til Augusta! 9:26

5y ago9:26

9:26

Happy Tuesday! Today we are going to talk about the importance of Springing forward and the first Major of the year. Augusta National is the event that starts most Northern Golf courses season and connecting your facility with the event can really help kick off the season. For Southern clubs it can provide that last memorable event that members wil…

1
Marketing: Reward Your Top 20% 14:52

5y ago14:52

14:52

Happy Tuesday! Today we talk about your Top 20%. They do a lot for us and our top line, what are we doing to reward that? The Pareto Principle is based on 20% of your customers are going to provide 80% of your revenue. For most golf courses it's closer to 70% but it show the relevance of treating your Top golfers as VIP (because they are!) Without …

1
Create the Experience 14:55

5y ago14:55

14:55

Happy Tuesday! Today we talk about the importance of using content to paint a picture of the life that people can have within the confines of the course. Whether it is a stunning aerial photo that makes you want to be there, (link to a GREAT aerial company at the end), or introducing new members via social media, it is your job as a golf profession…

1
Their Perception is the Experience 16:09

5y ago16:09

16:09

Happy Tuesday! Today we talk about customer perceptions. It can be difficult sometimes to understand the customer's perceptions. You and your staff can do everything that you are used to doing for golfers and someone can have a poor experience. Or you can have a customer fall through the communication chain and not know about some issues that can t…

1
Maximize your 5-Hour Chariots! 13:33

5y ago13:33

13:33

Happy Tuesday! Today, we talk about the 5-hour Chariot that your customers live in the entire time they are on the course, driving range, and practice facility. We talk about a 4 major things (with a few sub topics) that if you focus on you will be able to generate more revenue and save the course money. Click Play to find out more! In addition, I …

1
Marketing: Attracting Female Golfers 19:56

5y ago19:56

19:56

Happy Tuesday! Today, we are going to talk about what we need to do to attract more female golfers to the course. Let's face it, golf has traditionally been a male dominated sport with female participation resting somewhere in the mid teens for many decades. However, times they are a changing. Most recent numbers are showing golf participation for …

1
Golf Operations: Train Your Staff 14:01

5y ago14:01

14:01

Happy Tuesday! Today we talk about utilizing your downtime to help your staff succeed through small training sessions. Dedicating a few hours every week to help your staff understand your procedures, sales, prices and events can go a long way to creating a winning culture at your facility. Make every effort to arm your staff with the knowledge and …

1
PGA Merchandise Show: A Content Creation Bonanza! 16:27

5y ago16:27

16:27

Happy Tuesday! Today we talk about the PGA Merchandise Show in Orlando and how you can utilize the grandness of the event to fill up your content for the entire year! I will give you recommendations for Tuesday-Friday on the areas of interest for your content creation and my personal tips on how to tackle the BIG SHOW in the Orange County Conventio…

1
Marketing Research: Cold days= Perfect Competitive Analysis time 10:24

5y ago10:24

10:24

Happy Tuesday! Today we talk about the importance of using cold weather or rain days to gain more information about the market that you are competing in. A competitive analysis done a few times a year can make sure that you are on top of where you stand amongst your competitors. Most people would say "I have a good idea of where we are compared to …

1
Marketing: Clean up your Website 15:16

5+ y ago15:16

15:16

Happy Tuesday! In the second episode of Season 2, we are going to talk about cleaning up your website. I have analyzed 50 websites today and broke down a few major issues with a lot of them. Unfortunately, marketing is looked at as an expense to most golf professionals, not an investment. Building a website can not only inform any potential golfer …

1
Instruction: Build your 2019 Clinics 15:51

5+ y ago15:51

15:51

Happy New Year! Today, we are going to dive into the world of golf clinics. There are so many people having a clinic or two a week and wondering why they are not getting anywhere in golf instruction. It is important to understand that you are trying to help someone enjoy the game of golf better. That doesn't always require a 300 yard drive. There a…

1
3 Presents and 1 from Santa! 12:30

5+ y ago12:30

12:30

Happy Holidays! Today, we talk about a few valuable presents that you can use to start generating revenue and participation because of your attention to your customer. I have 3 presents and Santa has a big one at the end for you to make a Ho Ho Whole lot of money in 2019! Thanks for listening! PLEASE tell a friend, tell two friends, TELL 8 FRIENDS …

1
Goals: It's all about YOU! 13:49

5+ y ago13:49

13:49

Happy Tuesday!Today we dive into YOU! Most of us are so busy planning and setting goals for our facilities, we tend to forget about doing the same for ourselves.It is SO important to plan for your life early.Personal goals, Professionals goals, and Future Expectations are my 3 lists that I use to help guide myself through life. When you start to pl…

1
Management: Plan to Fail 15:14

5+ y ago15:14

15:14

Happy Tuesday!As the year comes to a close, it is time to start to look forward to 2019 and the new season. For some this means a quick look at the budget and updating the numbers a certain percentage and calling it good. However, today we dive into Planning for the future of your business and how deep we go is completely dependent on you. I recomm…

1
Find Your SoapBox Advocates 14:55

5+ y ago14:55

14:55

Happy Tuesday!This week we talk about the importance of utilizing WORD OF MOUTH to gain some much needed support for the marketing operation. Word of mouth is still the biggest and most reliable form of marketing. So we need to not only take advantage of it, but reward those that do it consistently!Your customer acquisition costs can be greatly dim…

1
Retail: Copy the Best 15:08

5+ y ago15:08

15:08

Happy Tuesday!Hope you had a great Thanksgiving weekend! Today we are going to talk about the 1.1 TRILLION dollars (that's with a T) that was spent on gifts over the past 5 days.Did you get a portion of that in your sales?Your pro shop IS A RETAIL OUTLET and it is important to understand why the best in the retail space do what they do when they do…

1
What is Value? 17:20

5+ y ago17:20

17:20

Happy Tuesday! Today, we are going to dive into the art of adding Value for your customers. Value is how our customers judge the use of their resources. If you can provide a positive value to their experience, there is a good chance that they will come back. The basic equation for value is: Value= Benefits-CostsMost operators feel the only way to g…

1
Management: Do They Even Care? 15:38

5+ y ago15:38

15:38

Happy Tuesday!Today we dive into the Lifetime Value of the Golfer and what happens when we show customers that we care. Distracted or Unavailable staff is the biggest deterrent for golfers/potential golfers in the business, (customers in any business really). It is our job to make sure that everyone that we meet or help is happy that we did. ALSO..…

1
Marketing: Promote those Cards 12:52

5+ y ago12:52

12:52

Happy Tuesday! Today we talk about the 160 billion dollar GIFT CARD industry and the importance of getting on board. This is the time to take advantage of the heighten awareness of gift cards and promote them with deals, add-ons, or purchase bonuses.You will find that a gift card not only increases your companies cashflow, but it also commits a dol…

1
Golf Operations: Pay Your Staff 17:16

5+ y ago17:16

17:16

Happy Tuesday!Today we dive into the hot water of salary and expectations. The golf business is losing great people because they are not keeping up with market for talent. We have to understand that with technology comes greater reach, however, with a consistent and caring staff comes relationships. Relationships are the key to increasing the Lifet…

1
Golf Marketing: It's Up to Us 16:56

5+ y ago16:56

16:56

Happy Tuesday! On our 25th episode, we talk about the 2018 NGF Golf Industry Report and some great new numbers that show improved interest in the game and new demographics that can open the doors for increased play on course and off. It is up to us to take these new potential golfers and beginning golfers and show them the game that we love and ins…

1
Operational Strategy: Seasonal Switch 11:43

5+ y ago11:43

11:43

Happy Tuesday! Today we are talking about how to change up your strategy for the changing season and what you can do, entering the end of October, to grow your engagement to the pro shop, restaurant, and lesson tee. I have two different suggestions strings that are divided by northern clubs and southern clubs. As you know, the southern clubs are st…

1
Golf Instruction: Saving Junior Golf 21:59

5+ y ago21:59

21:59

Happy Tuesday! This week we are covering some areas of junior golf that can help you grow your program and increase your overall revenue by providing additional content and programming for the parents during the time that they are at the course for the junior program. Depending on how you approach the junior golf program, it can be a hinderance or …

1
Marketing: Communication 17:27

5+ y ago17:27

17:27

Happy Tuesday! Today we are going to talk about COMMUNICATION at a golf facility from the top of the hierarchy (owners, board of directors, management companies), top management, front line staff, marketing department, membership, and food and beverage. These departments need to be on the same page for all aspects of the customer experience to make…

1
Golf Marketing: Ride the Wave 18:08

5+ y ago18:08

18:08

Happy Tuesday! Today we are going to talk about the amazing weekend of the Tour Championship and discuss 7 ways to capitalize on this new WAVE OF INTEREST that is coming to golf. It is important to be the surfer that is on the wave and not the one watching it go by. Tiger Woods story is developing more and more into a story of a fallen gladiator th…

1
Golf Marketing: Branding vs. Advertising 14:12

5+ y ago14:12

14:12

Happy Tuesday! Today we are going to talk about the differences between Branding and Advertising efforts and what needs to be done to strengthen the campaigns. For Branding it is key to make sure that your staff is engaged and participating in the mission and are not afraid to go the extra mile to make sure that you are portraying the golf experien…

1
Name Change & Mission + How to Grow Your Partnerships 14:33

5+ y ago14:33

14:33

Happy Tuesday! Today we dive into our new name and our mission in the golf business. We are looking to utilize this platform to help all golf professionals, course owners, and other stakeholders increase their understanding of the customers that we serve and grow the game. We also focus on developing partnerships and broad stroke some different typ…

1
Golf Operations: Analyze the Year 21:25

5+ y ago21:25

21:25

Happy Tuesday! Today we are going to talk about planning for the next year starting with a deep analysis of what happened THIS year. Gathering staff as soon as you can to talk about the good things and the bad things that happened during an event, promotion, instructional offering, your online presence and your partnerships can get you started in t…

1
Golf Marketing: Football Season 14:32

5+ y ago14:32

14:32

Happy Tuesday! As you know, football season is upon us. High School, College, and NFL games are played on Friday, Saturday, and Sunday that can take golfers away from the course. I have put together a short list of six things (and a bonus one) that you can do to embrace the season instead of competing with it.There are a lot of facilities out there…

1
Golf Instruction: 5 Ways To Increase YOUR Income 23:00

5+ y ago23:00

23:00

Happy Tuesday! Today, we are focusing on how to increase your relevance as a golf instructor and build a following that increases your income! I have talked to hundreds of golf professionals that ask, "Why am I not getting any lessons?" The answer can be varied but I have put together 5 areas that can help make some huge strides for your instructio…

1
Golf Marketing: The Happy Birthday Email 13:38

5+ y ago13:38

13:38

Happy Tuesday! With the PGA Championship keeping you on edge and the Tiger Woods effect regaining momentum, now is the time to take advantage.One way to do that is by growing your email database. The strongest growth campaign for a golf course is the Birthday Email that gives the customer a free round of golf for their birthday, when they present t…

1
Golf Marketing: Reaching the Millennial Golfer 19:12

5+ y ago19:12

19:12

Happy Tuesday! Today, we have our first guest on the show, Coty Lessler, a social media marketer from upstate New York. He is a 22 year old MBA candidate and he was able to reach out to some of his friends and get some information that allows us to get a different perspective from the Millennial Golfer, STRAIGHT FROM THEM. We also expand the conver…

1
Golf Operations & Marketing: Cross-Selling and Upselling 17:19

5+ y ago17:19

17:19

Happy Tuesday! Today we are going to talk about different ways to increase your dollars per round, your tournament participation and your lesson revenue by just starting a conversation that is aimed at giving the customer more value. That is truly all Cross Selling and UpSelling is; offering the golfer a new opportunity they didn't know about or th…

1
Golf Marketing: Create A Community 16:21

5+ y ago16:21

16:21

Happy Tuesday! Today we talk about building a community around the facility that we run. Golf is more than the physical action of the game. Golf tournaments are played for charity and people will go to the event to support the charity and the game is a secondary part of it. It is all about understanding the mindset of your customers and finding way…

1
Golf Operations & Marketing: The Importance of a Ranger 12:51

5+ y ago12:51

12:51

Happy Tuesday! This podcast focuses on the importance of a ranger/players assistant and the impact they can make on your top line revenue. We go into depth on 5 things that happen when a staff member is present on the golf course and can show a true commitment to the customers time and enjoyment of the round. In addition, I discuss the importance o…

1
Golf Marketing: Social Media Calendar 15:22

6y ago15:22

15:22

Today, we talk about the benefits of having a Social Media Marketing Calendar and what are some the reasons for doing so. A few reasons that we cover are accountability, staying alert to events that are happening, planning ahead generically, keeping your content relevant and establishing or building credibility. With the internet becoming bigger an…

1
Golf Marketing: Content vs Marketing 14:48

6y ago14:48

14:48

Happy Tuesday! Today's podcast is about the difference between Content and Marketing. Now often they cross paths but it is important to understand the difference and budget accordingly. Content is the physical documentation of your facility through photos and video, creative content such as blogs and golf instruction videos and articles. Food and b…

1
Golf Marketing: Aerial Photography 16:22

6y ago16:22

16:22

One of the best ways to show off a golf course is through the use of aerial photography and videography. Unfortunately, there is a huge disconnect between the purpose and the result of aerial imaging that tends to lead golf courses astray. These mis-steps result in blemishes on the brand and loss of interest from potential golfers. It is important …

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